Intern Report
Intern Report
Submitted by
BBA SEMESTER V
ENROL. NO. :
TABLE OF CONTENT
2. Acknowledgement
3. Executive summary
4. List of Tables
5. List of Figures
6. List of Symbols
7. List of Abbreviations
13. Appendics
ACKOWLEDGEMENT
An independent project is a contradiction in terms .Every project
involves contribution of many people. This project also bears the imprints
of many people and it is a pleasure for me to acknowledge and thank all
of them.
Student Name
Enroll. No.
EXECUTIVE SUMMARY
The HR functioning is changing with time and with this change, the relationship
between the training function and other management activity is also changing. The
training and development activities are now equally important with that of other HR
functions. Gone are the days, when training was considered to be futile, waste of time,
resources, and money. Now-a days’, training is an investment because the
departments such as, marketing & sales, HR, production, finance, etc depends on
training for its survival. If training is not considered as a priority or not seen as a vital
part in the organization, then it is difficult to accept that such a company has
effectively carried out HRM. Training actually provides the opportunity to raise the
profile development activities in the organization.
LIST OF FIGURES
Figure no. Title Page no.
1. Sales Figures Make My Trip
2.
LIST OF SYMBOLS
Table no. Title Nomenclature &
Meaning
1. ∑ Sigma
2. @ At the rate
LIST OF ABBREVIATIONS
s.no. Abbreviated Name Full Name
1. CRM Customer
Relationship
Management
2. EPS Earning Per Share
CHAPTER-1 : INTRODUCTION
1
MakeMyTrip Inc. is an online travel company headquartered in Gurgaon, Haryana
founded by Deep Kalra. The company provides online travel services including flight
tickets, domestic and international holiday packages, hotel reservations, rail and bus
tickets. In 2011 and 2012, MakeMyTrip made strategic acquisitions in pursuit of
growth through new channels and markets in the South-East Asia region. Recently, it
launched Travel App for mobile devices. The company has been consistently
recognised as one of India’s best travel portals. In addition to a full-service online
portal, the company also operates through 59 retail stores across 37 cities in India
along with international offices in New York and Sydney.
MakeMyTrip was launched in the US market in 2000 to cater to the overseas Indian
community for their US-to-India travel needs. The founding team consisted of Deep
Kalra, Keyur Joshi (Co-Founder & Chief Commercial Officer), Rajesh Magow (Co-
Founder & CEO - India, formerly Chief Operating Officer & Chief Financial Officer)
and Sachin Bhatia (ex-Chief Marketing Officer). After serving a long tenure of 10
years, since the company’s inception, Sachin Bhatia quit MakeMyTrip as an active
member and decided to work as an independent advisor and a prime shareholder in
the company.
With the success of IRCTC (Indian Railways Catering and Tourism Corporation)'s
online business model which enabled the Indian traveller to purchase railway tickets
on the Internet, things started to look brighter for the travel market in India. This was
also the time when Low-Cost Carriers entered the Indian Aviation space.
MakeMyTrip started its Indian operations in September 2005, offering online flight
tickets to Indian travellers. To broaden it's travel portfolio, the company also started to
focus on non-air businesses like holiday packages and hotel bookings. On August 13,
2010, MakeMyTrip was listed on the NASDAQ and went public, making a debut in
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the US market. Trade Analysts believed that this was an encouraging sign for both the
investors and other Indian firms.
In 2011, the company strengthened focus on the mobile route by creating several
travel-related Apps for all types of mobile devices (smartphones and basic
cellphones). In the same year, MakeMyTrip also made three acquisitions, namely,
Luxury Tours and Travel Private Limited (Singapore), Le Travenues Technology
Private Limited (Gurgaon, India) and My Guest House Accommodation (New Delhi,
India). MakeMyTrip’s other acquisitions include travel operators like ITC Group and
Hotel Travel Group to enter new markets in the South-East Asian region in the year
2012.
Flights - MakeMyTrip provides flight tickets for travel in all major domestic,
international as well as low-cost carriers operating in India. It caters to
travellers for both domestic and international travel from India. Apart from
this, it caters to inbound travel to India from countries like US, Canada,
Singapore and UAE.
Rail and Bus tickets - MakeMyTrip sells online rail tickets to its customers
offering features like return tickets with single payment option, flexi-search
and automatic alerts and updates on the availability of tickets. It also offers
bus tickets across different categories like Volvo, Air Conditioned, Non Air
Conditioned, Deluxe, Semi-Deluxe and Sleeper vehicles.
Cab Service - MakeMyTrip introduced car hire services on its Indian website
in May 2010. It currently provides car hire services in conjunction with
holiday package bookings.
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service apartments. MakeMyTrip also offers a wide selection of hotels outside
India. Through the acquisition of easytobook.com, MakeMyTrip now offers
access to more than 184,000 hotels outside India. MakeMyTrip also offers
group and customised holiday packages for popular domestic and international
destinations.
Nurtured from the seed of a single great idea - to empower the traveller -
MakeMyTrip went on to pioneer the entire online travel industry in India.
MakeMyTrip has revolutionised the travel industry over the years. This is the story of
MakeMyTrip, India’s Online Travel Leader.
Today, MakeMyTrip is much more than just a travel portal or a famous pioneering
brand - it is a one-stop-travel-shop that offers the broadest selection of travel products
and services in India. MakeMyTrip is the undisputed online leader, with its share of
the travel market extending to more than 50% of all online sales, a fact evinced by the
trust placed in it by millions of happy customers.
MakeMyTrip’s Products:
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B2B and Affiliate Services
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Luxury Packages
Pilgrimage Packages
Scuba Diving Special Packages
Summer Special Packages
Weekend Getaways Packages
Wildlife Packages
Winter Special Packages
Women Special Packages
Operational Model
MARKETING MIX
PRODUCT
PLACE
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It have offices in 20 cities in India, Mumbai, New Delhi, Sydney and New York.
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PRICE
It aimed to offer a range of best-value products and services along with cutting-
edge technology and dedicated round-the-clock customer support.
PROMOTION
PEOPLE
An essential ingredient to any service provision is the use of appropriate staff and
people. Recruiting the right staff and training them appropriately in the delivery of
their service is essential if the organization wants to obtain a form of competitive
advantage.
Consumers make judgments and deliver perceptions of the service based on the
employees they interact with. MMT Staffs have the appropriate interpersonal
skills, aptitude, and service knowledge to provide the service that consumers are
paying for.
PROCESS
The process mix constitutes the overall procedure involved in using the services
offered by the MMT. A process should be such that the customer is easily able to
understand and easy to follow.
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The smaller and simpler the procedure, the better the process, and the customer
will be more satisfied.
It Refers to the systems used to assist the organization in delivering the service.
PHYSICAL EVIDENCE
Physical evidence is the overall layout of the place i.e. how the entire MMT office
has been designed. Physical evidence refers to all those factors that help make the
process much easier and smoother.
Their values
We must ensure consistency between our words and actions, always delivering what
we commit. We can thereby maintain transparency, trust and accountability.
We must continually apply intelligence, reason and technology to our work and
environment. This allow us to take informed risks & champion new ideas to improve
our business as well as the community.
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We must create and maintain an atmosphere of fun while at work, making work a
happy place we can all look forward to.
We must have a "can do" attitude, not take "no" for an answer and believe that
nothing is impossible. This will allow us to work relentlessly toward achieving our
goals and honouring our commitments.
We must maintain focus on our customers, both internal & external, by giving them
priority. Strive to exceed their expectations in terms of the value and quality
delivered.
We must feel responsible and accountable for the commitments we make and the
quality of the results we deliver to all our stakeholders.
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We must foster an environment wherein we can efficiently utilise the abilities of all
team members to achieve goals. We should work on the premise that the whole is
greater than the sum of the parts.
We must give fellow colleagues the opportunity and freedom to think and act in ways
that will allow them to get the job done, and yet be consistent with the processes laid
down.
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HR PLANNING:
HR Planning process consists of forecasting, goal setting and strategic planning, and
program implementation and evaluation.
HR managers should attempt to ascertain the supply of and demand for various types
of human resources. The primary goal is to predict areas within the organization
where there will be future labor shortages or surpluses.
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RECRUITMENT:
Makemytrip recruits the most talented individuals from the external market to
supplement our internal pipeline of talent. Their Human Resources department
provides guidance on the use of psychometric tests and has robust recruitment criteria
to ensure that all candidates are treated fairly, equally and with respect. It has a global
Graduate Recruitment Program; where in the region of 150 graduates are recruited
each year on a management trainee program across all businesses, functions and
countries.
SELECTION:
Any organization that intends to compete through people must take the utmost care
with how it chooses organizational members. Personnel selection is the process by
which companies decide who will or will not be allowed into their organization.
Several generic standards should be met in any selection process, which are
reliability, validity, generalizability, utility, and legality.
Makemytrip selects employees based on knowledge, skills and talent. They are
committed to providing equality of opportunity to all employees, regardless of gender,
race, nationality, age, disability, ethnic origin, or marital status.
Makemytrip provides a framework within which the employee can identify the
training and development needs. Such training provides a consistent standard of
management learning throughout Makemytrip. It also enables the employees to take
all of the programs or study for individual modules according to their particular
development needs.
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Development Programs are carried out in the first two years of joining, applicable to
all management trainees, across the Organization. Each business and function would
decide the appropriate development needs for each individual, within this overall
framework.
PERFORMANCE APPRAISAL:
Each organization must create and communicate performance measures that reflect its
unique strategy.
5. Reward Programs
There are a number of reasons for carrying out the performance appraisal of
employees such as promotion, transfer etc. Therefore, the Organization makes sure
that the employees clearly understand the objectives of the performance appraisal.
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Performance Measurement Criteria: Once the Organization has determined what
kind of performance it expects from the employees, it needs to develop appropriate
ways to measure that performance.
Validity: According to the employees, the appraisal procedure used to measure their
performance lacks in one aspect. This aspect relates to the deficiency element of
validity. This means that as one standardized formant is used to evaluate performance,
therefore it ignores many of the job specific aspects.
1. Procedural
2. Interpersonal
3. Outcome
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Source for Performance Information:
In case of Makemytrip, managers are the only and most vital source of performance
information. They have extensive knowledge of the job requirements and adequate
opportunity to observe the way in which the employees fulfill these requirements,
thus, they are the best source to assess and rate their employees.
Rater Errors:
Although the performance management system at Makemytrip has a vital role to play
in assessing the potential of the employees. Yet it is perceived to be a routine and
cumbersome affair that has to be undertaken once a year. This perception some what
nullifies the true essence in the performance management should be conducted.
The performance appraisal system at the Organization lacks in certain areas such as:
2. Thus, a major shortcoming of the system is that the employee’s are not
involved in the appraisal process.
3. The performance appraisal system is believed not to provide any guidance for
the development of employees.
4. The employees are of the opinion that the performance appraisal should be
done on quarterly basis, instead of being conducted annually.
Necessary Measures:
16
Adopting the following measures can reduce the shortcomings of the system:
COMPENSATION:
Makemytrip rewards the talented and high performing employees competitively. They
regularly conduct salary surveys to ensure the reward package remains competitive in
the market place. They encourage continuous discussion; encourage regular review of
employee’s performance and development. This provides feedback to the staff about
how they are doing. The management links this to both financial and non-financial
recognition.
In addition to this, the organization provides various incentives in the form of bonuses
to encourage the employees and motivate them to continue with their high
performance. These include
2. Surprise Award
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STRATEGIC HRM PRACTICES OF MAKEMYTRIP
People, rather the employees are the asset of any organization. An organization,
whether it is a manufacturing concern or service oriented, cannot function without the
active participation of people.
Forecasting:
3. work force supply – this involves forecasting the variations in the current work
force estimated to occur over the following years.
It’s easy to shift responsibility and say that personnel and human resource
departments should carry out HR planning, but it should be the concern of every
manager. As the Organization operates in a dynamic environment where new and
advanced practices are frequently emerging resulting in changing customer’s
requirements.
Makemytrip makes sure that effective human resource planning process is in place
when
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1. Appropriately skilled people are available to be deployed in the Organization’s
to meet forecast work demands.
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Makemytrip Structure:
The Organization’s structure is the means by which the work is integrated to ensure
that the objectives and activities of individual work teams and departments match the
overall goals.
The structure of the Organization provides scope for the flexible deployment of
people and to promote equity, job satisfaction, motivation and commitment to goals;
as well as providing access to career development.
The effective collection and analysis of workforce statistics trends in the workforce to
be considered with the specific requirements for skilled and qualified people to meet
the corporate aims to be kept in mind.
The Initial Two Years: What the employee can expect to experience during initial 2
years training is a blend of core and discretionary elements, such as:
1. Induction i.e. the processes that introduces the new entrant to the organization,
the employee’s own business or function and particular department.
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2. Training in specific products or technical skills.
Long Term Training: Development and training does not stop after two years. After
this initial training, the employees are faced with internal development programs,
business-related studies and professional qualifications, and the organization also
offers the opportunity to develop skills through externally accredited courses. These
are designed in conjunction with top universities and business schools including
postgraduate, MBA.
Accreditation Internal
Induction Course
Skill Training: The organization provides a lot of skill related training e.g. credit
workshop, sales & negotiation skills, project management, etc. to help staff enhance
their skill in particular aspects.
On-job Training: Staff members are continuously involved in the learning process in
the form of on-job training. Thus, a lot of on-job training opportunities and job
rotation to increase staff’s exposure are provided.
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Self-learning: The organization sends out CDs and books to staff for them to study
on trade knowledge , credit knowledge, etc. and staff will decide when he/she will
attend the Trade Skill Assessment(TSA) and Credit Skill Assessment (CSA).
In this training program, the employees are given strategic perspectives and business
goals management skills; people management, networking and customer focus
abilities to better understand and manage their jobs.
Specific Competence Training is to ensure that the staff excels in product knowledge,
regulatory and unique techniques needed for the particular position.
Makemytrip recognizes that it is essential that they have the best people equipped
with the right skills and knowledge to perform their roles to the highest standards.
They went talented professionals, who seek self-development opportunities including
continuing professional development. In return the Organization offers excellent
training and development. They focus development on where they believe that they
will get the greatest return, by developing employee’s strengths.
RECRUITMENT:
1. Bright, young graduate or a postgraduate, who cannot wait to start his/ her
career in the financial services industry.
3. Career-oriented person
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Recruitment Criteria:
Makemytrip recruits the most talented individuals from the external market to
supplement their internal pipeline of talent. Their Human Resources department
provides guidance on the us of psychometric tests and has robust recruitment criteria
to ensure that all candidates are treated fairly, equally and with respect. It has a global
Graduate Recruitment Program; where in the region of 150 graduates are recruited
each year on a management trainee program across all businesses, functions and
countries.
SELECTION:
Makemytrip selects employee based on knowledge, skills and talent. They are
committed to providing equality of opportunity to all employees, regardless of gender,
race, nationality, age, disability, ethnic origin, or marital status. They are committed
not jus to providing equality of opportunity to all employee, but also identifying what
unique strengths each individual brings to the roles they carry out and the
development of these strengths.
Makemytrip believes that the health and well-being of their employees and their
families is important. They are concerned not only about the physical health of their
employees, but also their mental and emotional well- being. Makemytrip has policies
& practices that provide for a safe and healthy working environment. They place
importance on the safety and well-being of their staff, communities and on the effect
its working and operational processes have on the environment. They are continually
developing policies and practices designed to maintain the highest appropriate
standards.
COMPENSATION:
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How the Organization presents itself to its corporate as well as individual customers is
dependant upon the ability of its sales force. These are the individuals who take and
active approach is getting the message out about the Organization’s products and
services. How effectively the sales team markets the Organization and in run, how
successful it is , is directly related to the sales compensation program.
1. Base Salary
4. Commission-based incentives
Executive Compensation:
The way the Organization pays its top management plays an important role in
motivating the critical performance needed to run it effectively. Base salary is not the
only component of the typical executive’s compensation package. Executive
compensation packages typically comprise the following components:
1. Base Salary
2. Annual Incentives
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REWARD & RECOGNITION:
In addition to this, the organization provides various incentives in the form of bonuses
to encourage the employees and motivate them to continue with their high
performance. These include:
2. Surprise Award
This means a job that not only is reasonably safe but also for which the pay is
equitable. At Makemytrip every employee in confident of his job security and has the
assurance that he would remain on the job for the agreed period. In addition to this,
the workload is equitable divided between the employees and therefore, they work
with peace of mind and tranquility, resulting in the overall enhanced performance of
the employees.
MUTUAL COMMITMENT:
Both the employees and the management try to meet the common objectives. They
coordinate their activities to ensure that they are heading towards achieving the
established goals and meeting the set targets within the specified time frame.
Mutual trust:
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Job Design:
Labor Specialization: The Organization aims at hiring specialized people and their
recruiting criteria are based on their knowledge, expertise, past working experience
and their exposure to the professional fields. Employee wages are set in accordance
with the aforesaid recruitment criteria and most of them are intent with what they earn
at Makemytrip
Job Expansion: The Organization improves the quality of work life by assigning
various tasks to the employees so as to equip them with the different services offered
by the Organization. Job expansion includes job enlargement, rotation, enrichment
and empowerment.
Psychological Components: For enhancing the skills and abilities of the work force,
the psychological components of job design are also catered for by Makemytrip.
These psychological components focus on how to design jobs that meet some
minimum psychological requirements of the employees. These components are
utilized in accordance with Core Job Characteristics, which suggests that the jobs
designated to the various employees in the organization include the following five
aspects:
1. Skill Variety
2. Job Identity
3. Job Significance
4. Autonomy
5. Feedback
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vital role for increasing the commitment of the employees toward their jobs and in
return enabling them to have job satisfaction. These monetary incentives and rewards
are given in various forms to the employees who act as a strong motivational factor.
These could be given as:
2. Surprise Award
Ergonomics: Ergonomics is the study of work. It deals with building a good interface
between the man and the machines. Keeping this in view, the Organization has been
designed in such a way so that the employees are comfortable working there.
PERFORMANCE MANAGEMENT:
Traditionally, the formal performance appraisal system has been viewed as the
primary means for managing employee performance. Performance appraisal is an
administrative duty performed by managers and primarily the responsibility of the HR
function.
Who: All employees work under the supervision of managers. Therefore, the
manager is the best person to do performance appraisal of his subordinates.
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When: It is carried out on yearly basis. The manager uses good work as opportunity
to provide positive thrust and uses poor work as a basis for training.
A longstanding question that Makemytrip and many other organization are still
grappling with is whether and how to reward good performance (or, conversely, how
to deal with persistent poor performers). One approach used by the organization is to
make salary
Some have argued tying career advancement to performance is more important than
linking performance and pay. Whereas the benefits of pay for performance are
uncertain, particularly in the lower echelons, there is no doubt of the need to ensure
that the best people rise to management levels.
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SWOT ANALYSES OF MAKEMYTRIP
Makemytrip
Parent Company Makemytrip Limited
Category Website-online travel ticket
Sector IT and Technology
Tagline/ Slogan Memories unlimited
Affiliation with large number of tourism entities leading
USP to easier bookings and effective online booking portal
STP
Segment Internet users looking for travel booking
Target Group Travelers who use internet for online transactions
Positioned as a trusted online booking portal as well as
Positioning travelling consultant
SWOT Analysis
1.One of the earliest market entrants
2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Attractive brand name and convenient website
navigation
5. It offers services like International and Domestic Air
Tickets, Holiday Packages and Hotels, Domestic Bus and
Rail Tickets, Private Car and Taxi Rentals, B2B and
Strengths Affiliate Services
1.General Reluctance in customers to use internet for
Weaknesses financial transactions like booking tickets online
1.Customers currently using traditional methods of
bookings
2.Offer better travel packages in line with customer
expectation
Opportunities 3.Untapped sections of international tourism market
Threats 1. Possible lack of co-ordination with tourism entities
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2.Present competitors having substantial market share
3. Newly emerging online booking portals with better
offerings
Competition
1. Yatra
2.Cleartrip
Competitors 3.Travelguru
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Chapter -2 Profile of the Oraganisation
In simple sense, HRM means employing people, developing their resources, utilizing,
maintaining and compensating their services in tune with the job and organizational
requirements.
Features
Organizational management
Personnel administration
Manpower management
Industrial management
But these traditional expressions are becoming less common for the theoretical
discipline. Sometimes even industrial relations and employee relations are
confusingly listed as synonyms, although these normally refer to the relationship
between management and workers and the behavior of workers in companies.
The theoretical discipline is based primarily on the assumption that employees are
individuals with varying goals and needs, and as such should not be thought of as
basic business resources, such as trucks and filing cabinets. The field takes a positive
31
view of workers, assuming that virtually all wish to contribute to the enterprise
productively, and that the main obstacles to their endeavors are lack of knowledge,
insufficient training, and failures of process.
Synonyms such as personnel management are often used in a more restricted sense to
describe activities that are necessary in the recruiting of a workforce, providing its
members with payroll and benefits, and administrating their work-life needs. So if we
move to actual definitions, Torrington and Hall (1987) define personnel management
as being:
“a series of activities which: first enable working people and their employing
organisations to agree about the objectives and nature of their working relationship
and, secondly, ensures that the agreement is fulfilled"
".......those decisions and actions which concern the management of employees at all
levels in the business and which are related to the implementation of strategies
directed towards creating and sustaining competitive advantage"
32
Traded as NASDAQ: MMYT
Founded 2000
Headquarters Gurugram, Haryana
,
India
Website www.makemytrip.com
Functions
33
regulations. Activities also include managing your approach to employee benefits and
compensation, employee records and personnel policies. Usually small businesses
(for-profit or non-profit) have to carry out these activities themselves because they
can't yet afford part or full-time help. However, they should always ensure that
employees have and are aware of personnel policies which conform to current
regulations. These policies are often in the form of employee manuals, which all
employees have.
The HRM function and HRD profession have undergone tremendous change over the
past 20-30 years. Many years ago, large organizations looked to the "Personnel
Department," mostly to manage the paperwork around hiring and paying people.
More recently, organizations consider the "HR Department" as playing a major role in
staffing, training and helping to manage people so that people and the organization are
performing at maximum capability in a highly fulfilling manner.
Pfeffer and J (1995) rightly pointed out that, for an organisation to be global and to
reach the demand of a fluctuating economy, it has to ensure that it has selected the
right personnel in the first place. They stated that the sources of Recruitment could
either be internal relating to the existing working force of on enterprise Promotion,
Transfer, Data Bank etc. or external source relating to employment exchange,
advertisement, colleges, institutes ECT.
Srivastava (1997) stated that selection means rejection of candidates for a position
and it is considered as a negative process. On the other hand, Placement is viewed as
a positive process involving filling positions with the most suitable candidates.
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Selection Standards and Personal Qualities of a candidate determine whether or not he
is to be placed on a job. Selection standards are adjusted to the needs of the
Organization and Labour Market situations. Several researches have shown that
pairing HR practices together is more effective than implementing them one at a time,
specifically practices that have similar objectives.
Milgrom and Roberts (1990) threw attention on certain HRM practices like
recruitment and selection that mostly can be classified as “high performance
practices” within the any business sector. In people intense industry like automobile,
the practices of like Recruitment plays very crucial role in determining the future
success of the organization.
The existence of this gap can be determined on the basis of skill analysis involving 5
steps: Analysis and determination of the major requirements of the specific job,
identification of the tasks needed to be accomplished to meet the job requirements,
understanding of the procedures needed to accomplish each of the job requirements,
analysis of the knowledge and skills needed to accomplish the procedures and
identification of any special problems of the job and analysis of any practical skill
needed to meet the problem. Thus the most talked about issue of the organisation is
that, how it’s so prominent in maintaining its standards as well as giving side-by-side
significance to manpower planning.
Reid et. al. (1993) stated that training is necessary within the organisation because it
helps in gaining maximum performance from its employees at all levels. It can also
be explained in terms of “To develop human potential to assist organisations and
individuals to achieve their objectives”. For managers to start a training programme,
certain conditions are laid, which is normally seeing the climate of the work
environment, management style, influences of other organisations, as well as also
looking at how qualified the manager is in carrying out the training programme. For
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the company to begin with a training session it needs to have an outlook of it that can
be seen in the figure shown below:
36
Learning organizations, constantly upgrades its professional, technical, and behavioral
skills. The training division used to undertakes adequate measures to identify the
training needs of employees within the specific divisions.
Training programmes are mostly done to keep the positioning of the organization in
the global market, as well as help in reducing employee turnover. Today most of the
Organisations have seriously taken the need of have training packages for their
employees as well as incorporating the immediate need to have employee
development. This is mostly done to allow the staff members to improvise on their
skills as well as making them effective means of production, also to recruit the new
candidates who are appropriate for their particular position and providing them with
certain company information that they are unknown about. Training though is very
expensive and time consuming brings about good results for the hotel. These
programmes are mainly done on a yearly basis, just when the organisation is looking
out for new recruits and better prospects for any organisation. The training and
development programmes are done using different methods. Within the organisation,
General managers of certain units within the hotel take on the task of designing
effective training programmes for individual or for an entire team as a whole.
Sometimes these managers are also given some sort of training for themselves in turn
to train the individuals who are participating within the package. This is done more so
because all managers are not best trainers and though are over qualified and
experienced don’t possess all the traits required when conducting the programme. As
these mangers for example have the over all responsibility of the operation of the
Company, that is taking care of décor, expenditure done, house keeping services,
establishing expected standards for guest services etc, which also means that because
they are taking care of all these services they don’t have any time to spare but even
then make time from their busy schedule with due respect with the guide lines given
by the management to take charge of training and development sessions. Which then
means managers need to have certain traits while dealing with the candidates, which
is patience, good presentation skills, excellent communication as well as having good
understanding with them.
Only after these characteristics are found in the trainer the actual procedure of training
and development starts. This is basically done in viewing the feedbacks given by the
customers who have visited the company before, or checking on certain departments
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within the organisation that require tremendous changes within the forthcoming
annual period. These sessions are either done in classrooms within the company, or
with the tool of video tapes, or outside speakers who have great expertise in this field
are called to give presentations or with the help of a supervisor who is allotted the task
of mentoring a certain number of individuals in a group who are taking part in.
Almost all Organisations prefer to have training sessions for members who are put in
to groups, as this leads to effective group discussions, generates team building skills
within the members involved, also saves time and makes the completion of the
programme much more faster and quicker. Mostly these training programmes take
place within a week or go as long as a month depending on how much has been
gasped and interpreted by the employees involved.
Ivenson (1989) revealed that major organisations like MUL and Hero honda have
come about with certain methods of working on the issue of training and
development. The management of this organisations has come about with certain
features such as having group discussions, secondly the assigned candidate is given a
particular situation to handle and then play out the entire scenario to the fellow
candidates, the other method is using a case study where a real life documentary is
shown, the individuals have to analyse it and find solutions to the problem of the
documentary. The type of training done could be called as “On the Job training”. The
other type of training that is also done is called “Off the Job training” which takes
place outside the work environment and even outside from the place of residence of
the employees. It’s a good way of creating self esteem, and building motivation
within the trainee, also that each and every trainee is provided with special attention
while performing the given task and it also helps the trainer to focus on specific
problematic areas which prove to be an obstacle in delivering the best performance by
the respective candidate.
Robinson (1981) explained that the following two specific types are important but
when put to use both of them have their own consequences. One is skill training and
the other is cross training.
Skill Training - But in contrast to the above view of many Organisations, there was a
recent study done by Gould Williams suggesting that there are “some Organisations
that only pay attention on investing in skill training rather than any other sort of
training, this was seen in Organisations like Honda SIEL and MUL”etc.
38
Bittel (1981) suggested that Training & Development must be viewed in the
development of soft and hard skills so that employees form the basis of a.
knowledgeable organization. As soft skills training is seen as vital to impart
knowledge to personnel who have supervisory functions in the provision of
leadership. Like wise Organisations also feel the need of having different types of
skill training and development such as, Multi skill training for their employees, as it
allows its staff members to get accustomed to different types of work operations
taking place within the organisation and earn different skills of abstract reasoning,
creativity, administration, personnel management etc. When employees gain this type
of training they are promoted to work in different departments within the
organisation, so that they can come in contact with other members of staff, that is
managerial as well as non managerial staff and also are compensated with a factor that
they don’t face boredom or fatigue in working in the same unit of the hotel for years.
Storey (1991) stated that Cross Training is used for staff members who have had an
over all low type of performance in the organisation. Within the company, this type
of training is used very rarely, as it is sometimes not written in the company’s annual
training books. But it helps the Organisations in achieving the goal through better
coordination and high morale, only recently TATA, MUL has conducted a cross
training Programme with the assistance of a group of Trainers from Discovery Of
India. A more extended version of this type of training is Job Rotation. It is where the
trainee is not looked as one but is assigned the task of the other job functions.
Thus if cross training is put into practice within the organisation, it would directly
prove to be beneficiary to the stake holders of the organisations, that is the employees,
management and the customers, which would then lead to the fact that employees
would gain additional advantages of career opportunities and future security due to
business success.
Williams (1999), argued that though these types of training are good they do not
evoke maximum results for the organisation, as in most of the situations the
employees agree to go through these procedures for their own benefit and to earn
extra wages, but on the other hand it can be an obstacle for those who are not
promoted or given the chance of going through these types of training and
development programmes.
39
Looking briefly from the employee point of view training and development is really
beneficiary for those employees whose self-actualisation levels are comparatively
low. If done under the guidance of excellent leaders can evoke good job satisfaction
for employees. As well as from time to time employees will be able to enhance their
potential skills and also keep track of what are their strengths and weaknesses when
rendering their services to the organisation as a whole. Even their commitment
towards their supervisor or the service towards the manager increases. Again
contradictory to this notion of employee motivation and development, many
Organisations don’t have training programmes, or even for that matter highly skilled
staff but even then are still able to raise their business and reach commercial
marketing standards, this happens more so because the way management looks after
the well being of its employees and promotes the need of having healthy
environments for offering guest services.
Storey and Sisson (1993) revealed that key to the development of any organisation is
growing performance. Different views have been noted in relation with the
understanding of the word performance. “Performance can be divided in to two parts,
which is “Performance Management” that is none other than a wider link attached to
the field of Human Resource Management and which is directly connected to the
employment relationship of the company as a whole.”
Merricks and Jones (1986) revealed that for any industrial sector the main criteria
looked upon is productivity. Productivity is nothing but a term relating to “ cost
40
reduction” which could be also explained with the help of the given diagram
output
Pr oductivity=
Input
“Input here refers to the amount of money spent on the resources, so that stake holders
of the organizations are able to provide the services as well as carry out operations for
the organisation, while on the other hand Output refers to the over all amount spent in
delivering these services or products for the organisation”. But within the field of
human resource management it is quite evident that the above two features of pay and
performance are directly linked to productivity.
Big organisations like the Maruti as well companies like Ritz Carlton in the United
States and Toyota groups in Japan have come about with effectives ways in which the
organisation can handle such a situation as well as productivity can be maintained.
These hotel companies use techniques of keeping a record of the work done by the
staff. Which is called “Work Measurement” this tool does not increase productivity
but helps bring about certain important changes within the work environment of the
hotel. This can be done in looking at the number of staff members joining the
company over the span of years, also looking at the pay scale, whether it has changed
or vice-versa has been the same for staff in the different sections depending on what
task they are assigned to. This is appropriately defined by the British Standards
Institute as “the application of techniques designed to establish the time for a qualified
worker to carry out a specific job at a defined level of performance”. This tool has
various other methods specified in it and is also used in other professional fields as
well, they are Estimating, Time Study, Activity Sampling and Method Sampling. Out
of these the most used technique is Estimating, which is done in the catering
department of the organisation, where employees are employed on the basis of a
criteria which is looking at the sample size of the number of customers that visit the
hotel, also looking at the professional qualification, previous work experiences as well
as how members of the staff deal with the management of the same sort of operational
activities within the organisation.
Thus looking at today’s scenario productivity is a crucial element for the management
of any huge organisation to maintain because low productivity leads to low
profitability which means fall in all the various other features which are directly
41
linked to it and maintaining the levels of productivity means generating an effective
workforce within the automobile industry.
Most of the organizations do follow these policies and practices. But the most
important fact is the motivation of the employees. Motivated employees are
committed to perform to their best of ability.
Kane and Palmer (1995) stated that strategic human resource management (HRM)
lays emphasis on the importance of HRM policies and practices being integrated by a
long-term HRM strategy, which is perceived as an integrated part of an organizational
strategy. Their study showed that only one-third of a sample of Australian HR
managers agreed that an HRM strategy had a great or moderately great impact on
HRM within their organization, and there was no evidence that the impact of an HRM
strategy resulted in a reduction of the direct impact of other factors. The more
important factors that were included in authors study were legislation/regulation,
industry characteristics, organizational strategy and objectives, top management
priorities, organizational size and structure, and the impact of technological change.
They believed that these factors impacted differentially on HRM practices and
policies in areas such as recruitment, training, pay/ benefits and industrial relations.
42
them in the effective evaluation of business plans, highlights needs (both business and
HRs) and makes the implementation of plans more effective and efficient.
Othman (1995) revealed that the main feature of human resource management
(HRM) is to lay emphasis on alignment of the organization's employee management
practice with its strategy. It is argued that the strategy pursued by an organization
needs to be supported by a compatible form of HRM practices and each strategy has
to be supported by a specific form of HRM practice. He found that attainment of a
strategy-HRM fit is essential in ensuring the optimum utilization of the organization's
human resources, which are supposed to lead to improved performance.
Budhwar and Sparrow (2002) examined the need of 'integration' of human resource
management (HRM) into the corporate strategy, 'devolvement' of firm to line
managers and the influence of national culture on HRM in a cross-national
comparative context. The findings show that even where there is an apparent
convergence of strategy -- e.g., the desire of both Indian and British personnel
managers to increase integration between FIRM and business strategy, and to increase
the level of devolvement to line managers, the two sets of specialists clearly follow a
different logic of action, which is subject to a different set of cross-cultural influences.
The implications of pursuing apparently similar HRM solutions in different cross-
national contexts are considered.
Karami, et. al. (1994) mentioned the notion, that people management can be a key
source of sustained competitive advantage, calls for the integration of Human
Resource Management (HRM) and business strategy. HR, is one of the key elements
to the success of the firm performance and that HR involvement in the development
and implementation of business strategy leads to organisational effectiveness in this
industry.
43
Devanna et. al. ( 1984 ) stated that the strategy and HRM relationship is basically an
extension of Chandler's "structure follows strategy" thesis. They argue that
management theorists and practitioners have began to realize the essence of human
resources as they face the problem of strategy implementation. Because the
integration of the core strategic HR practices with the organizational strategies and
objectives can only be effective through the implementation of core HR practices like
Training and Development, Recruitment and Selection and Performance Appraisal
System. Each step of implementation should reflect goal congruence.
Laurence Handy et. al. (1989) argued that as firms become increasingly aware that
people are among their most valuable strategic assets, they are reappraising the way in
which they manage their human capital. The emphasis is shifting from "personnel
management" to the wider, strategic concept of "human resource management"
(HRM) in which human resource policies and activities, including training and
development, are linked more closely to business strategy. Human resource specialists
who wish to develop a more strategic approach to people management must establish
credibility with top management as key figures in the achievement of successful
results.
Margaret Ryan (1995) explored the relation between specialist expertise and
organizational decision-making process. This relationship has been viewed as an
essential issue in the integration of HRM with corporate strategy, and as having
implications for HRM concerns with organizational and career structure, employee
development, flexibility and culture. The article suggests that the HRM function
needs to confront the challenges posed by expertise in the organization's social
process. The importance of identifying and developing the knowledge base across the
technical as well as the social system is advocated as having an impact on competitive
position. The discussion is illustrated with examples drawn from seven companies in
which the relationship of scientific knowledge to the decision-making process was
being studied.
44
relation to strategy. The article presents conceptions of strategic HRD based on earlier
theory, and deduces three distinct logics, labelled as need-driven, opportunity-driven,
and capability-driven approaches to HRD. These approaches are summarized in an
integrated framework which is suggested as an illustration of the full potential of
HRD's contribution to the business success. Accounts of organizations adopting the
approaches are presented.
45
Irish organizations. They reviewed that it is increasingly accepted that optimal
personnel policy choice is linked to the unique characteristics of the individual
organization. Hence, argued that organizations need to achieve a fit between
personnel policy choice and broader strategic considerations, particularly product
market conditions and business strategy. However, the Irish survey evidence they
considered for the study presented them with a mixed picture. While some
organizations appeared to be successfully aligning HR policies and business strategy
this development was not widespread. Two areas were seen as of particular
significance for aligning business strategy and personnel policy. Manpower planning
identified as an important indicator of the strategic significance of human resource
considerations was the first area. Organizations which place a strong emphasis on
personnel policy choice would be expected to adopt a sophisticated approach to
manpower planning, particularly in relation to identifying manpower needs and
profile and manpower flow practices concerning the entry and progression of
employees into, through and out of the organization. Second, employee relations were
identified as a key aspect of personnel policy. The nature of the relationship between
employers/management and employees influences broader human resource
considerations such as employee commitment and provides the backdrop against
which decisions on other aspects of personnel policy are taken (e.g. communications,
rewards, appraisal). This article emphasized the importance of the dimensions of
context and process of any organizational strategy. A third dimension requires further
consideration i.e. the content of strategy: includes all of the information that is used
during the formulation and implementation of any strategic activity.
46
direction. The evaluation of the initiative is shown to be a difficult area, often
involving inappropriate criteria and is perceived as having few links with the business
strategy. At this stage the lead tends to come from the chief executive and the links
with business strategy are clearly perceived. However once the strategic HR changes
progress to implementation the picture becomes more confused. It appears that the
attention of the chief executive moves away from the change once it is launched but
there is no obvious successor to lead the implementation of the change process.
Where an HR director is present they might have been expected to play a key part in
progressing an HR strategy but the data suggest that this isn't perceived to be so in
almost half of the cases. If the HR director is taking a significant role this is obviously
not immediately obvious to others. This finding raises important questions about
leadership of change and the ways in which the aims and purpose of strategic HR
change are communicated throughout the organization.
In the absence of active and involved leadership at the top, who takes an overview of
the process and monitors its progress, which visibly demonstrates organizational
commitment and communicates the "vision" of change? Is it the layers of
management below the board who appeared as a significant "other" group? To what
extent are the messages about the change altered as they percolate through the
organization to reflect other views and agendas, and to what extent is this deliberate?
All these questions relate to internal communications and its importance as an issue is
further supported by it having been identified as a major reason for the failure of the
change process. The overall picture which has emerged is of HR interventions
intended to further business objectives which initially are promoted at the highest
levels but which become less focused and clear as the change progresses and which,
at best, usually achieve only partial success.
47
CHAPTER -3 DATA ANALYSIS AND INTERPRETATION
Statement of problem
Hence the purpose of my study was to assess and3 analyze with reference to
Makemytrip the impact of HR practices in the organizational performance. To
analyze the prevailing HR practices i.e. Recruitment and selection, Training and
Development and Performance Appraisal at Makemytrip. These strategic HR
practices need to be integrated with the organizational goal for successful working of
the organization.
The integration of the strategic HR practices and the organizational goal is dependent
on a number of factors which if present may help the organization to be successful.
Through effective HR practices the Organizations motivates their employees, where
by employees build high morale, increase their commitment, develop competence and
ultimately that results in increased productivity. And increased productivity is just
another name for increased competitiveness in terms of superior performance.
48
4. To study the employee benefits regarding job satisfaction.
49
RESEARCH METHODOLOGY
SCOPE
METHODOLOGY
Primary Data
For obtaining the primary data for my project, I used two research instruments i.e.
Questionnaire
i) Sample Size 50
Technicians 25
Structured Interview
i) Sample Size 10
Secondary Data
50
a) In house studies done at Makemytrip Limited.
b) Books on HR Practices.
The information collected through above methods has been tabulated, analysed and
interpreted. Finally an overall assessment of the survey findings will be made towards
The sample size was small and hence the results can have a degree of
variation.
51
DATA ANALYSIS
Most of the respondents agreed to the fact that the information about the events and
affairs of the company is shared amongst them. This helps them in their respective
work plans.
Information on events
Cant Say
11%
Disagree
11%
Agree
78%
Feedback: The survey reveals that the supervision in the organisation constantly
52
Response on Participation Management in the organization
Cant Say
20% Agree
26%
Disagree
54%
Participation management: Employees are satisfied by the way they are involved in
the decision making process and they can frankly express their views with their senior
managers.
53
Response on Recognition and appreciation in the organization
When you have a suggestion to improve your job it is easy for you to get your ideas
Cant Say
16%
Disagree
15%
Agree
69%
Recognition and appreciation: The employees feel that their efforts are valued and
54
Response on Communication system in the organization
assignments.
Cant Say
20%
Disagree
11% Agree
69%
Communication system: The employees are satisfied with the flow of information in
the organization.
55
Response on Workplace Autonomy in the organization
Cant Say
13%
Disagree
6%
Agree
81%
Autonomy: With reference to the decision making the survey reveals that they enjoy
56
Response on Recognition and appreciation of the organization
Employees receive recognition and appreciation for their abilities, efficiency and
Cant Say
23%
Agree
61%
Disagree
16%
Recognition and appreciation: The employees feel that their efforts are valued and
57
Response on training programs and workshops of the organization
Cant Say
14%
Disagree
8%
Agree
78%
Training and bearing: The employees are satisfied with the way the company imports
58
Response on employee engagement through provision of opportunities of the
organization
Every employee is given a fair chance, by the head of the concerned department to
Agree
Cant Say 26%
26%
Disagree
48%
Training & Skill Variety Development: The employees agree that the organisation
59
Response on Task Identity & Development of the organization
Cant Say
20%
Disagree
9% Agree
71%
Task Identity & Development: The employees feel that the tasks performed by them
60
Response on Benefits and Welfare Provision of the organization
The company provides excellent benefits and welfare facilities for the employees and
their families.
Cant Say
11%
Disagree
12%
Agree
77%
Benefits and Welfare Provision: The employees feel that Makemytrip Limited
provides excellent benefits and welfare facilities for the employees and their families
61
Response on Financial Assistance of the organization
If all the required documents are furnished properly, applications for various loans are
processed promptly.
Cant Say
20%
Agree
48%
Disagree
32%
Financial Assistance: Only 48% employees feel that the organisation provides
62
Response on allowances and advances of the organization
Cant Say
29%
Agree
55%
Disagree
16%
Allowances and advances: Only 55% employees feel that the organisation provides
63
Response on Medical Assistance of the organization
Agree
Cant Say 26%
26%
Disagree
48%
Medical Assistance: Only 26% employees feel that the organisation provides medical
assistance on time. Though most of the employees were members of ESI and were
64
Response on Working groups within organization
Cant Say
13%
Disagree Agree
31% 56%
Working groups: The employees feel that they work as team as the company provides
conducive environment (primarily and informally) and the people are also friendly
and supportive.
65
Response on Supervision within organization
The management periodically provides feedback on the good and the bad aspects of
an employees work and where he/she must improve, by way of performance appraisal
Cant Say
18%
Disagree Agree
26% 56%
Supervision: The employees are satisfied with the guidance and freedom provided by
66
Response on Employee Relation within organization
Cant Say
14%
Disagree
8%
Agree
78%
Employee Relation: The employees feel that there exists a cordial and trust worthy
67
Response on Job Security at Makemytrip Limited
Cant Say
14%
Disagree
11%
Agree
75%
associated with the organization like Makemytrip Limited but express the willingness
68
Response on Work Environment at Makemytrip Limited
How satisfied are you with the physical working conditions mentioned below, in the
organization
Cant Say
21%
Agree
Disagree 55%
24%
Working Environment: The employees are satisfied with the working hours, lunch,
69
Response on Workplace Safety at Makemytrip Limited
Cant Say
22%
Disagree Agree
22% 56%
Workplace Safety: Only 56% employees believe that they are properly trained to
70
Response on Social Relation at Makemytrip Limited
Cant Say
15%
Agree
42%
Disagree
43%
Social Relation: The employees believe that healthy social relation beyond office
hours should exist that is the company should facilitate through several activities.
71
CHAPTER -4 CONCLUSIONS AND RECOMMENDATIONS
However, the company needs to focus primarily on two aspects in order to enhance
the existing morale to achieve high organizational commitment i.e., on monetary
benefits, grievance handling and social relations.
Decent pay is fine, but it isn’t enough. The company should understand that in order
to maintain long term and relationship in today’s competitive environment the
employees should be provided with considerable benefits over and above pay.
The survey revealed that the company’s grievance handling process does not satisfy
the employees. So the organization should effectively form a grievance cell or if in
place need to communicate them to the employees. The most important aspect is the
actual functioning which should be strictly time bound and such that the employees
feel at ease to make use of them.
The task of HR is to make people believe in themselves, the organization, the value
system and the philosophy of the organization, in the aggressive targets the
organization sets.
72
RECOMMENDATIONS
Based on the study, several recommendations have been made. These include:
73
SUGGESTIONS
T&D needs should be captured during Appraisal. The same needs to be collated
by HR & are validated during one-on-one meetings with the supervisors. There is
a need to develop more Internal and External Programmes for Executive Level
and Middle Level to reduce attrition
A good promotion policy provides satisfaction because with every promotion the
social status and recognition of persons improves. Therefore adequate
opportunities should be given to each and every employee for promotion and
promotion should also be given at certain duration. While giving promotion a
proper balance should be made between seniority and merit that means while
giving promotion seniority and merit both should be taken in to consideration.
Proper feedback should be given to the employees for their overall development
and better future prospects.
The activity and potential of the employees should be given more consideration
rather than other factors.
Team spirit should be encouraged among the employees for better coordination, to
achieve individual as well as organizational goals.
74
BIBLIOGRAPHY
Harter, James K., Frank L. Schmidt, and Corey L. M. Keyes (2003). "Well-Being
Hulme, Virginia A. (March 2006). "What Distinguishes the Best from the Rest".
(129).
Seijts, Gerard H. and Dan Crim (2006). "The Ten C's of Employee Engagement".
75
List of Websites
• www.google.in
• www.nestle.co.in
• www.nestle .com
76
ANNEXURE
SAMPLE QUESTIONNAIRE
ENTITY: LOCATION:
DEPARTMENT: DESIGNATION:
GENDER: CATEGORY:
1.) I get all information about the events and affairs of the company which have an
effect on my work.
2.) Employees are encouraged to suggest new ideas about their work
3.) When you have a suggestion to improve your job it is easy for you to get
4.) I am provided with clear instructions and sufficient facilities regarding new
assignments.
6.) Employees receive recognition and appreciation for their abilities, efficiency and
good work done.
7.) There are adequate training programs and workshops conducted as per my
requirement to perform my job well
77
8.) Every employee is given a fair chance, by the head of the concerned department
to attend the workshops and training programs.
9.) We have good opportunities to learn new skills and new jobs
10.) The company provides excellent benefits and welfare facilities for the
employees and their families.
11.) If all the required documents are furnished properly, applications for various
loans are processed promptly.
15.) I feel free to discuss my personal and professional problems with my peers
17.) The management takes good care of the problems of the employees and tries to
solve or redress them with proper counseling as soon as possible
18.) The appraisals are read out and known to the concerned employees on time
78
19.) The management periodically provides feedback on the good and the bad aspects
of an employees work and where he/she must improve, by way of performance
appraisal
22.) How satisfied are you with the physical working conditions mentioned
below, in the organization
Toilet facilities
Lighting
Work area(space)
Cleanliness of workplace
Sports club
Noise control
Telephone facilities
Canteen facilities
79