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Positioning AS

This document is a business finance worksheet on product positioning for a 12th grade class. It contains 10 true/false statements about positioning concepts and 5 discussion questions. The statements cover topics like how positioning refers to a product's reaction in the market, differentiating business versus market positioning, occupying a unique place from competitors, and value propositions. The discussion questions ask students to define positioning concepts, differentiate business and market positioning, outline the steps of market positioning, explain differentiating a product, and list criteria for a product's attributes.

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Sheila Mae Malesido
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344 views2 pages

Positioning AS

This document is a business finance worksheet on product positioning for a 12th grade class. It contains 10 true/false statements about positioning concepts and 5 discussion questions. The statements cover topics like how positioning refers to a product's reaction in the market, differentiating business versus market positioning, occupying a unique place from competitors, and value propositions. The discussion questions ask students to define positioning concepts, differentiate business and market positioning, outline the steps of market positioning, explain differentiating a product, and list criteria for a product's attributes.

Uploaded by

Sheila Mae Malesido
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Subject Business Finance Grade Level 12

Quarter 1st Section


Learning Competencies - Describe the Marketing Code TLE_ICTAN11/12EM-
Mix (7Ps) in relation to Ia1
the business
opportunity vis-à- vis:
Positioning

I. Write True if the statement is correct. Otherwise write False and state your reason briefly.

_______1. The entrepreneurial concept of positioning simply refers to the behavior or reaction of the business or
product in the market.

_____________________________________________________________________________________

_______2. The term market positioning is synonymous with business positioning.

_____________________________________________________________________________________

_______3. The product must not occupy the same place or position being occupied by the competitor.

_____________________________________________________________________________________

_______4. A product with more value or benefits is sold at a lower price.

_____________________________________________________________________________________

_______5. In determining the position of the product in the market, the entrepreneurs may use the BGC matrix.

_____________________________________________________________________________________

_______6. It is highly advisable that a new product introduced in the market must have several value propositions.

_____________________________________________________________________________________

_______7. The value or benefit of the product touted by the business must be identifiable.

_____________________________________________________________________________________
_______8. A product has distinctive advantage when the value proposition cannot be easily copied by its competitors.

_____________________________________________________________________________________

_______9. A product with less attribute is usually sold at a lower price.

_____________________________________________________________________________________

_______10. All consumers prefer products with less benefits and are sold at lower prices.

_____________________________________________________________________________________

II. Answer the following tasks: ( Use separate sheet if needed)

1. Discuss the entrepreneurial concept of positioning.


2. Differentiate business positioning from market positioning
3. Name the three basic steps in market positioning
4. Explain the two basic dimensions in differentiating the product from its competitors.
5. Enumerate the criteria to be considered in deciding the attributes or benefits that must be attached to the
product.

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