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Assignment 1. Multimodal Text

The document discusses an advertisement for Bench perfume that features LGBTQ actors and implies the perfume can help people express themselves and come out to others, though it only presents a limited view of the challenges faced by the LGBTQ community in gaining acceptance from families and society. While the ad suggests the perfume can help address issues faced by the LGBTQ community, it omits the reality that coming out is difficult for many due to conservative cultures and the need for open communication to overcome potential lack of acceptance.

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Edmar Oducayen
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107 views2 pages

Assignment 1. Multimodal Text

The document discusses an advertisement for Bench perfume that features LGBTQ actors and implies the perfume can help people express themselves and come out to others, though it only presents a limited view of the challenges faced by the LGBTQ community in gaining acceptance from families and society. While the ad suggests the perfume can help address issues faced by the LGBTQ community, it omits the reality that coming out is difficult for many due to conservative cultures and the need for open communication to overcome potential lack of acceptance.

Uploaded by

Edmar Oducayen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Actors: Limer Veloso, Marco Gumabao, Rico Delgado

Product: BENCH So In Love Deo Body Spray


SRP: Php 75.00 (50 mL); Php 120.00 (100 mL)
Date and Time: 04/28/2020 1317H

1. What values and lifestyle are presented in the ad?

Technology has always been part of our lives. As it continuously develops,


innovations with regards to self-presentation and self-expression have been
rampant. The advertisement was created to promote Bench perfumes as means to
express one’s feelings and have better presentation of ourselves to others
(especially to people we admire/love, as what has been presented in the ad). It has
been used to present the current situation of LGBTQ community whom cannot come
out to their families because of the stigma created in our society.

2. What point of view is presented?

Through the use of Bench perfumes, we receive admirations and compliments from
other people, and we are able to express what we feel to them. It keeps us look and
smell good and fresh all the time. It serves as a way to come out to our families,
friends and to other people about who we really are and what we really want. It
presents love regardless of sexual orientation, gender expression and identity.

3. What does the message imply about its creator?

The creator wants to link the issues faced by the LGBTQ community to its product.
Which means, the creator’s market primarily focuses on them. By the use of the
product, it may help address the concerns of people who are part of this community.

4. Do the embedded values, lifestyle, and point of view reinforce present day societal
assumptions?

It has always been the struggle of the LGBTQ Community – the acceptance they call
for, specially their loved ones. Some cannot come out easily to their families for the
reason that they will not be accepted and just curse them as if they have been
suspected of a crime. This is the reality that we face right now. But the one that has
been presented on the advertisement is just a part of a whole. It does not depict the
entirety of our status quo.

5. What values, lifestyle, and point of view are omitted from the message?

Our loved ones have always been there for us, may it be for a short or long time.
They can sense based on our actions who we really are and what we really want. But
it is not always applicable to others. Some people are struggling on how they will
come out to their families. It is not just that applicable to all. We need to accept the
reality that it is not just that easy. Maybe for some, but there are more out there that
are boxed for not expressing fully their selves. Acceptance especially to those who
are raised in a conservative culture may not be as open to things like these. To
properly address these concerns, proper communication will do, for us to explain it
to them clearly and avoid misunderstandings.

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