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Notre Dame University Bangladesh: Assignment Course Title: Organizational Development Course Code: MGT 2303

The document is a student assignment submission for an Organizational Development course at Notre Dame University Bangladesh. It addresses two problems. For the first problem, it identifies three sectors (Coca-Cola, banking, and educational institutions) and describes how each could apply Kurt Lewin's three-stage model of change (unfreezing, changing, freezing) in response to the COVID-19 pandemic. For the second problem, it provides three suggestions for how Notre Dame University Bangladesh could adapt to changing environments: implementing online admission processes and exams, improving online payment processes by partnering with banks that have strong digital capabilities, and upgrading the university website.

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0% found this document useful (0 votes)
146 views5 pages

Notre Dame University Bangladesh: Assignment Course Title: Organizational Development Course Code: MGT 2303

The document is a student assignment submission for an Organizational Development course at Notre Dame University Bangladesh. It addresses two problems. For the first problem, it identifies three sectors (Coca-Cola, banking, and educational institutions) and describes how each could apply Kurt Lewin's three-stage model of change (unfreezing, changing, freezing) in response to the COVID-19 pandemic. For the second problem, it provides three suggestions for how Notre Dame University Bangladesh could adapt to changing environments: implementing online admission processes and exams, improving online payment processes by partnering with banks that have strong digital capabilities, and upgrading the university website.

Uploaded by

Cm Punk
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Notre Dame University Bangladesh

Assignment
Course Title: Organizational Development
Course Code: MGT 2303

Submitted to:
Ms. Nazma Akhter

Lecturer

Notre Dame University Bangladesh

Submitted by:
Paul Mridul Gomes

ID: 171010011

Batch: HRM 8 Minor

SUBMISSION DATE: 06/06/2020


Notre Dame University
Bangladesh
Spring 2020 Trimester
Final Assessment Script

Student ID: …171010011……………… Dept.: ……BBA………… Section: …8…….

Course Code: … MGT 2303………… Course Title: ……Organizational Development…………

Batch: …HRM (Minor)……… Trimester & Date of submission: Spring 2020; 06/06/2020

..write below … write below …write below … write below … write below … write below … write below … write below … write below … write below ..

Problem:01

The corona virus COVID-19 pandemic is bringing most key business activities to a near complete halt.
Organizations should become more resilient not only in the literal sense but more so in their ability to
transform and innovate in response to external events. They must become more predictive and
anticipatory.
Identifying three sectors and some steps and guidelines on how these organizations can bring change
using the Kurt Lewin Model of change in Organizational development. They are,
Change management is needed for organizational survival. So the company should adopt to change
management techniques in order to maintain its worth in the industry.

First sector: Coca-Cola Company (Beverage company)


Due to COVID-19 pandemic, World Health Organization (WHO) suggest some steps to keep us clean
and hygienic. This steps help us to keep away from COVID-19. Organization like Coca-Cola need
employees and workers to keep their business running. So they can use Kurt Lewin Model of Change
for running their business while keep everyone safe and sound from COVID-19. There are three steps in
Kurt Lewin Model of Change. They are:

1. Unfreezing
2. Changing
3. Freezing

1|NDUB
First step:
Managers at Coca Cola Company can motivate workforce in the “unfreezing” stage by informing them
about the vitality of change being planned in context of organization benefits for COVID-19. Training
to the staff members can make them more adept at accepting the transformational stage for COVID 19.

Second step:
In the “changing phase” the company can initiate practical steps with regard to the strategic plan for
change which WHO suggest everyone. It can be achieved by developing safe and hygiene relationships
and offering support for family.

Third step:
Refreezing” phase allows Coca Cola Corporation to make recently safe and hygiene change as a part of
their strategy so that workforce does not get back to the previously used operational methods of the
organization which could cause increase the number of COVID-19 cases.

Second sector: Banking


Due to COVID-19 pandemic, World Health Organization (WHO) suggest some steps to keep us clean
and hygienic. This steps help us to keep away from COVID-19. Organization like Banks need
employees and general people who are clients to keep their business running and help everyone with
financial procedure. So they can use Kurt Lewin Model of Change for running their business while keep
everyone safe and sound from COVID-19. There are three steps in Kurt Lewin Model of Change. They
are:

1. Unfreezing
2. Changing
3. Freezing

First step:
Banks can motivate workforce and people in the “unfreezing” stage by informing them about the
vitality of change being planned in context of organization benefits for COVID-19 and change like
everything will be online basis. Training to the staff members can make them more adept at accepting
the transformational stage for COVID 19. And training session for general people who are clients in
YouTube or other social media.

Second step:
In the “changing phase” the company can initiate practical steps with regard to the strategic plan for
change which WHO suggest everyone like staying home, stay clean, healthy and communicate with
social media and adopt online transactions. It can be achieved by developing safe and hygiene
relationships and offering support for family whom don’t have jobs and facing problems.

Third step:
Refreezing” phase allows Banks to make recently safe and hygiene change as a part of their strategy by
motivating everyone for online transactions. So that workforce does not get back to the previously used
operational methods of the organization, which can cause increase the number of COVID-19 cases.

2|NDUB
Third sector: Educational Institutions
Due to COVID-19 pandemic, Students are facing difficult situation with their studying. If our education
system was online basis, then we are not going to face this problem now. So educational institution need
to improve and adapt online basis education. Staying at home is the best way to face these diseases like
COVID-19. For the sake of students whom are future of every country, every country need to adapt
online education for now and future. Educational substitution can use Kurt Lewin Model of Change.
There are three steps in Kurt Lewin Model of Change. They are:

1. Unfreezing
2. Changing
3. Freezing

First step:
Educational Institutions can motivate workforce and Students in the “unfreezing” stage by informing
them about the vitality of change being planned in context of organization benefits for COVID-19 and
change like every studying and exam sessions will be online basis. Training to the staff members can
make them more adept at accepting the transformational stage for COVID 19. And training session and
educational seminar for students who need more motivation and adoption of newly improve education
system in YouTube or other social media.

Second step:
In the “changing phase” Educational institutions can initiate practical steps with regard to the strategic
plan for change which help staffs and students to easily adopt changes in institutions. It can be achieved
by developing safe and hygiene relationships with online educations system and offering support for
student’s family whom have financial or others problems.

Third step:
Refreezing” phase allows Educational Institutions to make recently safe and hygiene change as a part of
their strategy by motivating everyone for online communication and education systems. So that
workforce and students does not get back to the previously used operational methods of the
organization, which can cause increase the number of COVID-19 cases.

Problem:02

Several factors have caused, and continue to cause institutions of higher education to adapt to the ever-
changing external environment. In the case of Notre Dame University Bangladesh, there are some
suggestions that should bring to cope up with the changing environment:

1. Admission process and admission exam


For admission process and admission exam, everything need to be online basis. If our country’s
education system took this step long time ago, then every educational institution like NDUB will never
face this problem. NDUB need to improve their admission process and admission exams with online
platforms. Then everyone will not have worried to go outside of home for these process. Because they
will know that NDUB have online admission process and admission exam facilities.

3|NDUB
2. Payments process and Banks branch
It is essential to complete payments. NDUB need to find which bank have more access in our country
and which bank have more online safe facilities. Because in this diseases, no one wants go outside
except there is a crucial work left. NDUB need to improve their payments process with banking online
transaction. Right now NDUB is link with Mercantile bank Ltd. Which does not have many braches in
our country. So students facing problems, NDUB need to think about it and I think it is the crucial point
of this assessment.

3. NDUB website
Since studying in NDUB, no one finds any major changes in our university website. Everyone is
disappointed in this website. In 2007/2008 my elder brother studied his BBA from ULAB university,
Then I see their own personal account with personal password for log in. Then they will have all
updates about any events, payments, class performances, previous results, holidays many more. But we
are now 2020, but our university website is not near what I seen near 13 years ago. NDUB need to
improved long time ago. If we have theses facility right now, many tensions will be cleared now.

4|NDUB

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