Sta. Ana, Erica Mae SD.

TRM1102-SEC4
2018006871 Ms. Aurelle Marie Gonzales

Learning Activities No. 1

1. Compare and Contrast Travel Agency vs. Tour Operator

Travel Agency Comparison Tour Operator

Thomas Cook was the founder Both can give you an When Thomas Cook started
of the travel agency and tourism exciting tour at any supervising tours to Paris and later
by his name in November 1841 destination you like. around Europe, as the first tour
as he established inclusive operator went to England in 1758
independent travel. He is the for business purposes and was
world’s first travel agent across then by 1850s were railroad tours
the globe. began running in business.
According to Merriam-webster, Both sells tourism According to Cambridge
travel agency defined as an products and packages dictionary, tour operator is a
agency engaged in selling and for a trip. company that makes arrangements
arranging transportations, for travel and places to stay, often
accommodations, tours and trips selling these together as “package
for travelers. It is also called holidays.”
“travel bureau”.
Travel agency consists of travel Both contributes and Tour Operator is an individual or
agents (owner/ manager) who provides a great impact company that create and come up
have full knowledge of tourism not only to the tourism with tours that is according to
products such as destinations, industry but also to the holidays, itineraries, services like
modes of travel, climate, economy and the guides, tour leaders as they sell it
accommodation and other areas stakeholders itself. as a product to the consumers like
of the private sector. travel agencies.
An organization where all travel Both exhibits Based from tenontours.com, a tour
goods and services are accommodations, operator is in charge of operating
assembled and coordinated for services, goods, tours and supervising vacation through
the smooth conduct of travel and etc. for your leisure, contracting, booking and
agency business as it the one that business and other packaging all in all services like
plays a vital role in the process purposes when visiting hotel, transportation, meals,
of developing and promoting and travelling one guides, optional tours, and often
tourism in the country or at one specific destination or flights. They are considered as
specific destination. more. land operators and focus on the
packages once you visit your
destination.
According to Tourism Notes, Both engage in business According to Poyther (1993),
Travel Agency is known as that is responsible in “tour operator is one who has the
“image builder” of the country arrangements and responsibility of putting the tour
as it is composed of operations. ingredients together, marketing it,
arrangements of packages and making reservations and handling
travel tikcets and organizes actual operation.”
attractions, accesses, activities,
amenities and quality services of
the country.
There are two (2) types of Both offers wholesale in Holloway (1992) stated that tour
Travel Agency: travel guides in the operations undertake a distinct
Retail Travel Agency: Tourist destination or the function in the tourism industry,
products that are directly to the itineraries of their they purchase separate elements
public on the behalf of the enterprises. of tourism products/services and
product suppliers and in return combine them into a package tour
get commissions. which they sell directly or
Wholesale Travel Agency: indirectly to the tourists.
They specialized in organizing The Tour operators are like
package tours that are marketed wholesalers and travel agents are
to the tourists and their the retailers and has four types:
components are to purchase Inbound Tour Operators or
tourist products in the bulk and incoming tour operators who
designs tour packages. receive information
 Outbound Tour Operators or
the one who promote the foreign
attractions.
Domestic Tour Operators or
assembles and provide travel
services within the local’s
country.
Ground Tour Operators or
handling agencies that classify
tour arrangements for incoming
tourists on the behalf of overseas
operators. (par. 14)

2. A matrix of the different Travel Trade Organization

PATA Pacific Asia Short Description, Vision-Mission and Objectives

Travel
Association PATA was established in 1951 in Hawaii. It is avast travel
promotional organization in the whole world. It encourages
travel and tourism to and within the Pacific Region.
The Pacific Asia Travel Association attach to public and
private establishments for the sustainable enhancement of the
travel and tourism industry.

PATA’s Mission
The Pacific Asia Travel Association (PATA) is a membership
association acting as a catalyst for the responsible
development of the Asia Pacific travel and tourism industry.

In partnership with PATA’s private and public sector

members, we enhance the sustainable growth, value and
 quality of travel and tourism to, from and within the region.

The main objectives of PATA are:

 To promote and develop tourism in the Pacific region.
 To provide timely up-to-date and informed.
 To organize seminars/ conferences for the members.
 Build the business of members.
 To organize training and development programs for
members.
 To promote ethical practices.
 To focus on destination development.
 To take the lead position on travel and tourism
industry issues that need to be addressed.
 To stimulate and develop public-private sector
partnerships.
 To improve international understanding and
international corporation.
 To provide a common forum.
 To publish material relating the tourism industry.
 HR development.
 Marketing research and statics.
 To provide valuable insights, forecasts, and analysis
help members to make better business decisions.
TPB Tourism According to TPB.PHL, Tourism Promotions Board, is an
Promotions ISO 9001:2015 Certified Organization with Certificate No:
Board CIP/5168/15/12/951
It is an attached agency of the Department of Tourism, the
Tourism Promotions Board (TPB) exists to market and
promote the Philippines domestically and internationally as a
world-class tourism and MICE destination, in strategic
 partnership with private and public stakeholders to deliver a
unique high-value experience for visitors, significantly
contributing to increased arrivals, receipts and investments to
the country. (par. 1)

Mission
To market and promote the Philippines, in partnership with
our stakeholders, as a preferred destination for safe and fun
travel.

Vision
By 2025, the Philippines shall be the preferred destination for
safe, uniquely-diverse and fun travel.

Objectives:
The Marketing and Promotions Unit is responsible for
undertaking the key mandate of TPB which is to market and
promote the Philippines domestically and internationally as a
major global destination, highlighting the uniqueness and
assisting the development of its tourism products and
services, with the end view of increasing tourism arrivals and
tourism investments.
TIBFI Tourism Tourism Industry Board Foundation Inc. is used to name as
Industry the Hotel and Restaurant Industry Board (HRIB) that is
Board established in the year 1980 of June. It is a non-stock, non-
Foundation profit technical foundation and a tripartate body composed of
Inc. representatives from the government, private and labor
sectors which aims to provide manpower development within
the hotel and restaurant industry.
 Vision
Developing excellent tourism industry service providers is
our mandate.

Mission
To unify government, industry, and the academe in
facilitating tourism education and training.

Objectives:
 To ensure an adequate supply of trained workers
within the tourism industry at the right time and at the
right quantity
 To facilitate the skills training/job placement cycle;
and
 To match the skills of the labor force with the
manpower requirement of the tourism industry
PTAA Philippine An organization that is collaborated with national associations
Travel of outbound travel agencies and inbound tour operators in
Agencies 1979. According to ptaa.org, It was founded to foster unity in
Association the travel industry and to promote the welfare of its members
and the traveling public. PTAA is a strong force that plays a
vital role both in the national and international scenes. (par. 2)

The mission of the Philippine Travel Agencies Association is

to upgrade and professionalize the members of the travel and
tourism industry as well as act as the voice of the Philippine
travel industry in all local and global concerns through the
vision of being the leading and most respected travel and
tourism association of choice.

Objectives:
  To foster unity in the travel industry and to promote
the welfare of its members and the travelling public.
 To unite the members in a common purpose, working
in a close bond of cooperation, fellowship and
assistance in furthering and protecting the interest of
its member.
 To uphold the dignity and the ethics of the travel and
tour business and to strive towards its
professionalization.
 To strive towards the attainment of the highest
standards of services and facilities for travellers and
tourists.
 To work for the general welfare of the members by
acting as the true representatives of the travel and tour
agency sector of the industry.
 To cultivate friendly relations between the Philippines
and other countries and among their peoples.

PHILTOA Philippine According to philtoa.com, the Philippine Tour Operators

Tour Association (PHILTOA), Inc. is an organization of tour
Operators operators and allied members actively involved in the
Association advocacy of responsible tourism. Founded on 12 June 1986,
non-stock and non-profit organization. The membership
includes travel agencies, hotel, resorts, transportation
companies, handicraft stores, and other tourism-oriented
establishments and association. (par. 1)

Mission:
The Philippines leading inbound and domestic tourism
association with global networks, actively contributing to
national economic growth.

Vision:
 We forge national and global affiliations and alliances
with tourism-related associations and organizations
that enhance and promote domestic and inbound
Philippine tourism.
 Providing our members with dynamic and proactive
education and training, product development,
programs & fellowship, ways and means and
networking in tourism, we work closely and
cooperatively with our industry partners for the
common good of Philippine Tourism.
 We practice highest ethical standards and Corporate
Social Responsibility and are advocates of responsible
tourism.

Objectives:
 Encourage and foster nationwide extensions;
 To pursue an active role in product development
(emerging Destinations);
 To strive for international recognition and affiliations;
 Upgrade industry knowledge through education
/workshop;
 Conduct national information campaign on relevant
issues;
 Develop active members though participation and
Involvement in team-building activities;
 Develop and update database;
 To revise and amend the By-Laws to conform to the
 needs of the times.
 Encourage sales mission;
 To address needs and concerns of members in a timely
manner;
 Endeavour for financial sustainability.
NAITAS National The National Association of Independent Travel Agencies-
Association of Philippines, Inc. or NAITAS is the biggest and the largest
Independent travel association in the Philippines with more than 1,000
Travel members and 17 chapters scattered nationwide. It is a very
Agencies business oriented organization which started the “Travel
Market Exchange” from all general membership meetings
that provided real buying and selling opportunity between the
agents and the suppliers. Also, it is very active in national
issues that affect the tourism industry especially the issue on
open sky policy. It provides intelligent seminars and
educational programs to all its members. It created the very
first travel cooperative in the whole world, the Travel
Cooperative of the Philippines. It is also the organizer of the
only tourism trade fair in the Philippines which is the
“Philippine International Tourism Fair” and the very
successful tourism consumer fair, the “North Philippines
International Tourism Fair.”

NAITAS vision is to be the leading national association

representing the Travel & Tours sector, providing
professional support and training to its members and
collaborating with other industry players while working in
effective partnership with government agencies, people’s
organizations, and other institutions toward the continued
development of the Philippine tourism industry.
 Our mission is to be at the forefront of tourism development
and be an effective partner in nation-building through
efficient and responsible development and promotion of the
Philippines as a tourism destination.

Objectives:
 To develop better business opportunities in the
Philippine travel and tourism industry.

References:
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Cambridge Dictionary. (N/A). tour operator. Retrieved September 9, 2020, from

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http://www.patamanager.org/About-PATA

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