2020/8/29 Assessment Task 2: Business Analytics Case Study

Assessment Task 2: Business Analytics Case Study

Submit Assignment

Due 27 Sep by 23:59 Points 35 Submitting a file upload

Assessment 2 Task:
Weighting: 35%

Due Date: Refer to the date in the submission link.

Assignment Type: Report

Description: Can be done individually or in a group. Number of students in a group can not be more than five
students.

Video
This video explains the details of assignment 2:

0:00 19:15 1x 

Assessment declaration: 
When you submit work electronically, you agree to the Assessment declaration
(https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/assessment-declaration)
.

Learning Objective Assessed:

This assignment assesses Learning Objectives 1, 2, 3 and 4.

Forming a group and rules: 

You can do this assignment individually or in a group.

If you want to do this assignment in a group consider the following issues:

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2020/8/29 Assessment Task 2: Business Analytics Case Study

Feel free to make groups with students in the same tutorial class or other tutorial classes.
You need to form a group and give the names of students in your group to your tutor no later than end of
week 4.
Each member of group should contribute equally in the assignment.
At the first page of your report you need to include a statement showing the contribution of each member of
the group. If any of the group member is not contributing you can make an appointment with me or your tutor
to resolve the issue and it may results in reducing the mark of the students who are not active in doing this
group assignment. Keep minutes and agreements on dividing the tasks between the group members, If there
is a dispute in your group I use the minutes to decide to share the marks. Otherwise all students in a group
will the get same mark.

Length:
Number of words should be written in the first page of assignment. Table or Figure is counted as 50 words +
the number of words in its caption. The words in summary report are counted but the words in the table of
content are not counted. Violation of the word limits will be panelised.

If you do the assignment individuality word limit is 2000 words.

For a group of 2 student the would limit would be 2000-3000.
For a group of 3 students would limit would be 3000-3500 words. 
The limit for a group of 4 or 5 students would be 4000-4500 words. 

Submission Format:
Submit both Excel file (analysis) and your word file (report). We only mark your word file, therefore, make sure you
copy all required information such as tables and plots that you created from your Excel file to the word file.
However, if you don't submit your Excel file your assignment won't be marked.

Important Note:
1. You cannot submit more than once as it is a Turnitin submission. Only one group member must submit but all
group member should sign the coversheet.
2. Download the coversheet from here Cover-Sheet.doc

Suggestive Datasets:
To do this assignment you need to have access to some data sets. There are two scenarios: having access to
corporate data or using public data.

Scenario I (company data): You can get access to corporate data by conducting some online search.
Alternatively you if  have some connections in a company let us say you used to work in that company you
can ask the related office to provide you with some data.
Scenario II (public data): Some useful web-pages to access public data are provided below:
https://www.ers.usda.gov/data-products/food-environment-atlas/data-access-and-documentation-
downloads/ (https://www.ers.usda.gov/data-products/food-environment-atlas/data-access-and-
documentation-downloads/)  
https://finances.worldbank.org/Loans-and-Credits/IBRD-Statement-Of-Loans-Historical-Data/zucq-
nrc3 (https://finances.worldbank.org/Loans-and-Credits/IBRD-Statement-Of-Loans-Historical-Data/zucq-nrc3)
 
https://www.imf.org/en/Data (https://www.imf.org/en/Data)  
https://finances.worldbank.org (https://finances.worldbank.org)    
https://finances.worldbank.org/Loans-and-Credits/IBRD-Statement-Of-Loans-Historical-Data/zucq-
nrc3 (https://finances.worldbank.org/Loans-and-Credits/IBRD-Statement-Of-Loans-Historical-Data/zucq-nrc3)
.  (select export to download data in csv format) 
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2020/8/29 Assessment Task 2: Business Analytics Case Study

https://finances.worldbank.org/Other/Historical-IFC-Financial-Clients-Reach-Data/9wav-a9jm
(https://finances.worldbank.org/Other/Historical-IFC-Financial-Clients-Reach-Data/9wav-a9jm)   (select export to
download data in csv format) 
http://data.europa.eu/euodp/en/data/dataset/european-structural-investment-funds-esif-2014-2020-
achievements (http://data.europa.eu/euodp/en/data/dataset/european-structural-investment-funds-esif-2014-
2020-achievements)  
http://data.europa.eu/euodp/en/data/dataset/honey-bee-seasonal-mortality-2012-2014-epilobee-
analysis (http://data.europa.eu/euodp/en/data/dataset/honey-bee-seasonal-mortality-2012-2014-epilobee-
analysis)  
https://healthdata.gov/search/type/dataset?query=csv (https://healthdata.gov/search/type/dataset?
query=csv)  
data.gov 
http://www.abs.gov.au/ (http://www.abs.gov.au/)
http://data.gov.au/ (http://data.gov.au/)
https://www.data.vic.gov.au/ (https://www.data.vic.gov.au/)
http://www.aihw.gov.au/ (http://www.aihw.gov.au/)

Assignment 2 briefs: 
There are six different component in this assignment. Every component is considered as a criterion including: 1)
company information 2) problem identification 3) literature review 4) data collection 5) analyses and discussion
and 6) recommendations. Expectations regarding every criterion is presented in the following table. Every
criterion in the following table should be a title in your report including details  satisfying information provided in
the table.

Weight Criterion Details

For conducting this assignment you need to have access to some data set. You
either get your data from a corporate website or you get some open source (free)
data from different websites, for example government website. The aim of this
section is to familiarize the reader with the context of your report.

If you get your data from a corporate website present a detailed background
information of the company including size, business type, areas of operations,
Company
2 marks competitors etc. 
Information
If you have collected the data from the websites and you don't know the
company information, you can discuss about the potential company or entity.
For example, if you have access to some accident data Australian Department
of Health can be the company or if you have access to unemployment data
Australian people can be considered as an entity. So you can discuss how
Australian Department of Health or Australian people are related to your data
set and can benefit from your investigations.

5 marks Identify the You should investigate the data set and identify a problem in the data set. In this
problem section you should consider the following issues:

Start this section by presenting your problem statement. It is suggested to

present the problem statement with bold font (just to make it easier to be

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2020/8/29 Assessment Task 2: Business Analytics Case Study

found and distinguished from rest of the text). Problem statement should be
clear and comprehensive.
In the following paragraphs the problem statement should be supported by
appropriate level of detail which can include: how did you come up with this
problem, significance of the problem, and similar issues. 
It should be clear how your problem statement is originated from the data
set. 
The relevance of your problem statement with business analytics methods
should be addressed. 
You should clarify how did you come up with the problem statement. For
example, you can present an argument explaining the procedure of creating
different visualization methods which lead to recognizing the problem spot.

Here you have to investigate different sources such as scientific articles and
conference proceedings to see how other people used business analytic
methods to address similar problems. For example, if you are looking at
predicting the number of passengers for an airline, you can search in published
articles to see how others used analytical methods for doing prediction of
number of passengers, how they did the variable selection, whether they used
5 marks Literature review descriptive or predictive or a combination of of analytical methods.

The relationship between different studies in this literature review section

should be clear. 
It should be clear how literature of business analytics helped you to design
your report.
We do not want to re-create the wheel. It should be identified how your study
supplements previews investigations.

You are required to collect real data for the chosen topic. You should use different
resources for collecting data: internet, company reports, etc. You should explain
the process of your data collection. This could include but not limited to:

The websites that you used for collecting the data.

4 marks Data Collection
If you merged several small data sets to build a data set with appropriate size,
explain the details.
If you lunched an application to get access to the data, the details of your
application should be here.
How did you deal with missing values in the data set?

9 marks Analysis and Show all analysis based on the collected data. Here make sure you use the
Discussion techniques and principles that you learned in our course correctly. You may
discuss if your analysis is not used in decision making what would be the
consequence (therefore, here you need to show the impact of your analysis). You
can apply one or multiple techniques that we had in business analytics course.

It should be clear how your analysis solves the problem.

Appropriate decision-making pertaining selection of Business Analytic
methods is of significant importance. For example, if creating a histogram is
appropriate method  for dealing with part of the problem usage of other
methods such as bar chart will not be accepted.

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2020/8/29 Assessment Task 2: Business Analytics Case Study

You have to decide how you want to combine different business analytic
techniques to present your analysis and discussion. This means you can use
descriptive analytics, predictive analytics or a combination of them. However,
this usage should be justified.

Here you need to provide some recommendations based on your analyses and
explain how your analyses can improve the decision making and performance.

Recommendations should originate from your analysis and discussion. The

relationship between analyses, discussion and recommendations should be
4 marks Recommendations
crystal clear.
It should be clear how recommendations can solve the problem.
Recommendations should be feasible and applicable. There should be
enough details explaining how your recommendations are feasible and
applicable.

Clarity of presentation and the sequence of the topics, including:

•Correct referencing (not including in word count limitations)

• Executive summary and its clarity

• Quality of writing and explnation 

Overall
6 marks presentation of the • Table of contents (not including in word count limitations)
assignment
• List of figures/tables (not including in word count limitations)

• Page numbering 

• Cover sheet (not including in word count limitations)

• Appendix (if any)

35 Marks Total

Some rubric

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2020/8/29 Assessment Task 2: Business Analytics Case Study

Criteria Ratings Pts

Company 2.0 Pts 1.0 Pts 0.0 Pts

Information Full marks Good mark No marks
The information about the company relevant to the The information about the company The information
problem discussed in the report has been provided. It relevant to the problem are about the
is clear what is who is going to benefit from the discussed, but could be better company
analyses reported here. The decision making and motivated. It is almost clear what is provided are
performance (KPI) required at the company is who is going to benefit from the irrelevant to the 2.0 pts
presented. analyses reported here. problem
discussed in the
report.

Identify the 5.0 Pts 4.0 Pts 3.0 Pts 2.0 Pts 0.0 Pts
problem HD H C P F
This section begins This section does begins This section does not This section does not The
with a clear problem with a clear problem begins with a clear begin with a clear problem
statement including statement. However, the problem statement. problem statement. statement
significance and problem statement is not The problem There are few details does not
assumption. Problem formulated in an statement in some which support the make
statement is appropriate and cases is supported problem statement. sense or
supported by informative manner. by arguments Or the presented there is no
arguments including Problem statement is including enough details do not problem
enough level of supported by arguments level of details which comprehensively statement.
details which enable including enough level of enable the reader to contribute to
the reader to details which enable the comprehend the understanding of the
5.0 pts
comprehend the reader to comprehend the problem situation. problem statement.
problem situation. problem situation. The The relevance of The relation of
The relevance of relevance of business business analytics problem statement
business analytics analytics methods with methods with the with business
methods with the the problem statement is problem statement to analytics methods is
problem statement is clearly identified. some extent is not clear.
clearly identified. identified.

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2020/8/29 Assessment Task 2: Business Analytics Case Study

Criteria Ratings Pts

Literature review 5.0 Pts 4.0 Pts 3.0 Pts 2.0 Pts 0.0 Pts
Full marks D C P No marks
An appropriate and An appropriate and There are some There are few It is not
interesting argument is interesting argument is appropriate argument appropriate argument clear how
presented pertaining presented pertaining to pertaining to how pertaining to how business
to how similar how similar problems in similar problems in the similar problems in analytics
problems in the past the past are solved by past are solved by the past are solved methods in
are solved by business business analytics business analytics by business analytics the past
analytics methods. methods. The methods. The methods. It is not are used
The presented presented arguments presented arguments clear how your to solve
arguments justify justify decision-making justify decision- literature review similar
decision-making regarding your chosen making regarding your helps you to pick problem.
regarding your chosen business analytics chosen business your business Arguments
business analytics methods for solving the analytics methods for analytics methods for are not 5.0 pts
methods for solving problem. Some of the solving the problem. solving the problem connected
the problem. The information is gathered Some of the Some of the and it is
information is gathered from credible sources. information is information is difficult to
from credible sources. gathered from credible gathered from follow the
sources. credible sources. writers line
of thought.

Data Collection 4.0 Pts 2.0 Pts 0.0 Pts

HD C F
The source of data is identified. A brief description is presented regarding the The source of data is Source of
data; for example if two source of data are combined the reason and the presented. There is data is not
result is presented. If an application is launched to access the data the no explanation presented.
4.0 pts
process is briefly explained. If a specific method is used to deal with missing regarding how the
values it is explained. data is obtained.

Analysis and 9.0 Pts 7.0 Pts 5.0 Pts 3.0 Pts 0.0 Pts
Discussion Full marks D C P No marks
The problem is solved. It is not clear how the It is not clear how the It is not The
Appropriate business problem is solved. problem solved. In clear how problem is
analytics technique or Implemented business some cases the not solved.
techniques are used to analytics techniques are inappropriate business problem is They
solve the problem. relevant to the problem. analytics methods are solved. utilization
Implementation of business Implemented business used or in some cases There are and
analytics technique or analytics techniques are the presented few illustration
techniques are appropriate. illustrated in an appropriate methods does not appropriate of business
The flow of arguments is way. The flow of arguments help to solve the use of analytics
9.0 pts
appropriate. All the is appropriate. All the problem. The utilized business methods is
presented arguments and presented arguments and business analytics analytics not relevant
analytical techniques are analytical techniques are methods are not methods. and
relevant to the problem relevant to the problem presented in an appropriate.
statement. statement. appropriate way.

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2020/8/29 Assessment Task 2: Business Analytics Case Study

Criteria Ratings Pts

Recommendations 4.0 Pts 3.0 Pts 2.0 Pts 1.0 Pts 0.0 Pts
Full marks D C P No marks
Recommendations are In some cases the In some cases Few Recommendations
feasible and practical. recommendations are recommendations recommendations are impractical.
Recommendations not feasible and are practical and are practical and Recommendations
originate from analysis practical. feasible. In some feasible. Few are not connected
and discussion. It is Recommendations cases recommendations to the discussion.
explained how originate from analysis recommendations are linked to the Explanations are
recommendations can and discussion. It is are not linked to analysis and insufficient. 4.0 pts
contribute to the explained how the analysis and discussion.
problem-solving recommendations can discussion.
process. contribute to the
problem-solving
process.

Overall 6.0 Pts 5.0 Pts 4.0 Pts 3.0 Pts 2.0 Pts 1.0 Pts 0.0 Pts
presentation of the HD D D C P F No
assignment •Correct referencing (1 mark) • Executive One of Some Some Some Some marks

•Correct summary, its clarity and the right place for the of the of the of the of the
referencing (1 that (1 mark) • Quality of writing, explanation required required required required required
and the right sequence (1 mark) • Table of items items items items items
mark)
contents , list of figures/tables (1 mark) • and and and and and
Page numbering (1 mark) • Cover sheet (1 format format format format format
• Executive
mark) are are are are are
summary, its missing. missing. missing. missing. missing.
clarity and the
right place for that
(1 mark)

• Quality of writing,
explanation and
the right sequence
(1 mark)
6.0 pts
• Table of contents
, list of
figures/tables (1
mark)

• Page numbering
(1 mark)

• Cover sheet (1
mark)

Total points: 35.0

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