Client Conversations: Insights Into Successful Project Outcomes
Client Conversations: Insights Into Successful Project Outcomes
1 Foreword
25 Acknowledgements
© RIBA 2013.
Published by RIBA, 66 Portland Place, London, W1B 1AD.
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Foreword
www.ribaplanofwork.com 1
About the publication
Introduction Figure 1
When reviewing the RIBA Plan of Work for its latest edition RIBA Plan of Work 2013 – Stages
0 Strategic Definition
in 2013, the RIBA was aware that most of the issues and
(a new stage in the RIBA Plan of Work 2013)
challenges that arise through construction have been 1 Preparation and Brief
experienced and been dealt with, for better or worse, by 2 Concept Design
clients in the past. It seemed logical, therefore, to conduct 3 Developed Design
interviews with a variety of these clients to learn from 4 Technical Design
their experiences and provide a streamlined process to 5 Construction
6 Handover and Close Out
follow for all members of a project team.
7 In Use
This publication gathers together the accumulated (a new stage in the RIBA Plan of Work 2013)
knowledge of a range of clients who are prepared to
share their experiences in order that other clients may
benefit from them. A number of clients provided material
for this document – some with significant experience of 7 0
commissioning buildings and others relatively new to the
process. Their experiences are drawn from a wide variety
of completed and evaluated schemes, both public
6
and private, to demonstrate best practice. The client
contributors are listed at the back of the document 1
in the acknowledgements.
Emerging from these conversations with clients are six
‘cross-cutting’ topics which run throughout all projects.
As well as exploring client experiences around these
5
themes, this document sets out the innovations in the RIBA 2
Plan of Work 2013 which address these important aspects
of successful project delivery. Despite their differences in
project type and client background, clients’ experiences of 4
3
delivering successful projects have provided insights that
are often very similar.
The publication also serves as an aid for architects to
assist them in liaising better with clients and to help with
the project preparation and briefing process. Additionally,
it provides a summary of the services the RIBA can
offer clients.
After each of the six issues is discussed and illustrated
by client case studies and quotations, short summaries
of the lessons learned from the collected knowledge of
the clients are provided. These lessons are likely to have
universal applications.
The RIBA seeks to reinforce the importance of client
decisions and leadership in the project process while
also demonstrating the relevance, clarity and flexibility
of the RIBA Plan of Work 2013.
2
About the publication
The RIBA Plan of Work 2013
www.ribaplanofwork.com 3
About the publication
The RIBA Plan of Work 2013
The RIBA Plan of Work 2013: The main focus of this document lies in supporting clients
with the RIBA Plan of Work Stage 0, understanding the key
• acts across the full range of sectors and project sizes;
roles in Stage 1, and setting out the benefits of Stage 7.
• provides straightforward mapping for all forms of
Some activities undertaken and decisions made during the
procurement;
early stages will be influenced by the activities of later
• integrates sustainable design processes;
stages on previous projects. This is especially so with
• maps Building Information Modelling (BIM) processes; and
Stage 7, when project evaluation is undertaken that
• provides flexibility around (town) planning procedures.
provides feedback gathered from users and stakeholders
The task bars contained in the RIBA Plan of Work 2013 in order to identify whether the Project Objectives
include important considerations for clients. For example, and Project Outcomes have been achieved and to
the approach to procurement can vary significantly from inform subsequent projects.
project to project and the choice of procurement method
The other task bars provide details of key support tasks,
will be influenced by a range of factors. In order to reflect
sustainability check points, project team information
these various approaches, the RIBA Plan of Work 2013
exchanges and UK Government information exchanges
addresses procurement activity through a separate task bar.
(or gateways) for public projects.
This can be adjusted to match the procurement approach –
for example, traditional or single stage or two-stage design A full glossary of terms used in the RIBA Plan of Work
and build – as well as the associated timing and level 2013 is included on page 21 of this document. Where
of detail upon which tenders will be based. Similarly, relevant sections of the RIBA Plan of Work 2013 are
programming and town planning activities are dealt with described, the defined terms begin with capital letters.
through flexible task bars. The RIBA Plan of Work 2013
For further information, and to see how the RIBA Plan
is therefore a customisable process map which can be
of Work 2013 deals with the vast differences in projects,
tailored to suit specific project needs.
a customisable version is available online at:
www.ribaplanofwork.com
Figure 3
8 stages RIBA Plan of Work
2013 Template
8 task bars
4
Key topics and client case studies
It is clear that during Stage 0 (at the inception of a project) defining the “Spending more time at the
Business Case is fundamental to understanding and development of the Project beginning does not need to
Outcomes. A Business Case should therefore take into account the needs of
users and stakeholders, along with owners and managers. It may also be both
make the project take longer
financially and performance related. And it should consider the whole life of overall – it may reduce the
a building. total time. You need to spend
The RIBA Plan of Work 2013 defines the Strategic Brief as the output of this time to be sure that the
Stage 0. The Strategic Brief may require a review of a number of sites or architect really understands
alternative options, such as extensions, refurbishment or new build. By asking your intentions and vice versa
the right questions, the consultants, in collaboration with the client, can so that you are able to test each
properly define the scope for a project, and the preparation and briefing process
can then begin. Getting the Strategic Brief right is essential to achieving the
other’s conception, because
successful delivery of Project Outcomes. otherwise you find out later
The process of reviewing feedback from past projects is useful to ensure
that you are not getting what
the project team shares the same vision when initiating a new project. you want and you waste time
Stage 0 is used to ensure that the client’s Business Case and the Strategic
and money doing redesign.”
Brief have been properly considered before the Initial Project Brief is developed. Ian Mehrtens, Royal Veterinary College
The case studies below demonstrate the value of changing the RIBA Plan
of Work in order to support clients engaged with a construction project
at a more strategic level.
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Key topics and client case studies
Defining project outcomes
ELEVEN BRINDLEYPLACE
James Heather, Argent Estates Limited
We insist both on learning from our own projects and from research into other
buildings, sometimes even ones of different types. From our research into hotels, we
realised that using the lobby level differently in an office building offered an enormous
opportunity. While many office buildings leave the lobby as a large-scale, sterile, empty
space, our new office building incorporated a hotel-like ‘business lounge’ and meeting
room area at ground floor level. ese areas give the building’s entrance a more human
feel; people are attracted to, and are happy to use, them. e business case was clear:
leveraging the ground floor level for business purposes creates an environment that
attracts users to the building, helping to realise the ultimate goal of letting the building.
6
Key topics and client case studies
Defining project outcomes
PLATFORM, LONDON
“Do your background
Jonathan Gibbs, Isledon Partnership information and research
Young people aged 13–19 years old were involved throughout the project as our thoroughly to meet the
‘clients’, for their performing arts centre. ey were engaged throughout the process expectations of users.”
of refurbishing the former laundry – in meetings, marketing and being involved with
Adrian Lear, Central Bedfordshire
real issues. e design team found the young people’s grounded advice and input very
Council
useful, and the result is that the building works: it is easy to navigate and functions
well. People enjoy the building hugely – it is endorsed by its users and it’s an easy place
to sell. e integrated feedback generated a positive perception both by the young
people as the project’s users and its future users. It raised the attraction and
marketability of the project, because the nature of the project as a genuinely
community-based enterprise was attractive to funders. It’s a building that is loved
and not abused. We found that involving people fully has offered a sustainable, cost-
effective more integrated approach and resulted in a building that gives a positive
client and user experience.
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Key topics and client case studies
Leading from the start
HERITAGE HOUSE
Private client
As a first-time client commissioning the refurbishment of a heritage building, I realised
that the important thing is to know what questions to ask the technical consultants. It
would have been really useful to have had more knowledge to be able to ask the right
questions at the right time. Although I relied on my professional design team for
advice, I would have preferred to be offered alternative options, rather than being faced
with a linear solution-orientated process. Next time I will know to question everything
from the beginning and, if I need it, to get two or even three opinions.
8
Key topics and client case studies
Leading from the start
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Key topics and client case studies
Assembling the project team
10
Key topics and client case studies
Assembling the project team
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Key topics and client case studies
Assembling the project team
12
Key topics and client case studies
Project briefing
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Key topics and client case studies
Project briefing
Project briefing
Stages 0,1 and 2
14
Key topics and client case studies
Mitigating risk
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Key topics and client case studies
Mitigating risk
16
Key topics and client case studies
Mitigating risk
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Key topics and client case studies
Mitigating risk
Mitigating risk
Stages 1, 2, 3, 4 and 5
18
Key topics and client case studies
Handover, use and feedback
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Key topics and client case studies
Handover, use and feedback
Figure 4
Building a
continuous cycle
of improvement
project outcomes
Intelligent brief
20
Glossary of RIBA Plan of Work 2013 terms
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Glossary of RIBA Plan of Work 2013 terms
22
Glossary of RIBA Plan of Work 2013 terms
Risk Assessment
The Risk Assessment considers
the various design and other risks
on a project and how each risk
will be managed and the party
responsible for managing
each risk.
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RIBA services for clients
24
Acknowledgements
The RIBA wishes to thank Elizabeth II Court Platform Written by Sarah Beck and
the following people and Project type Office refurbishment Project type community Alex Tait in the RIBA Practice
organisations for passing Client body Hampshire County refurbishment (grade II listed) Department and by Alexi Marmot
on their knowledge and Council Client body London Borough Associates
experience which this Client contact Steve Clow, of Islington Thanks to the RIBA Construction
document is based on. Hampshire County Council Client contact Jonathan Gibbs, Strategy Group and particularly
Property Services Isledon Partnership the following for their
Angel Building Architect Bennetts Associates Architect van Heyningen comments:
Project type Office refurbishment and Haward Architects
Paul Fletcher
Client body Derwent London Finchley Memorial Hospital
Through Architecture
Client contact Paul Williams, Project type Healthcare new build Royal Veterinary College
Derwent London Client body NHS Barnet Social Learning Space Tom Jacques
Architect Allford Hall Monaghan Client contact Nick Meurice, Project type Higher education Jacques Partnership
Morris Ltd gbpartnerships refurbishment Walter Menteth
Architect Murphy Philipps Client body Royal Veterinary Walter Menteth Architects
Brockholes Visitor Centre Architects College, University of London Hilary Satchwell
Project type Community Client contact Ian Mehrtens, Tibbalds Planning
new build Fleet Street Redevelopment Royal Veterinary College and Urban Design
Client body The Wildlife Trust Project type Office refurbishment Architect ArchitecturePLB
for Lancashire, Manchester (conservation) Richard Saxon CBE
and North Merseyside Client body C. Hoare and Co., St James Group Limited Consultancy for the
Client contact Ian Selby, private bankers Project type Housing new build Built Environment
Lancashire Wildlife Trust Client contact Bryan Cassidy, Client body St James Group Alan Shingler
Architect Adam Khan Architects C. Hoare and Co. Limited Sheppard Robson
Architect Frederick Gibberd Client contact Nick Davies, Dale Sinclair
Creasey Park Community Partnership St James Group Limited Dyer
Football Centre Architect Various
Project type Community Lancaster Institute for the
new build Contemporary Arts (LICA) Tower Works Leeds Designed by Duffy
Client body Central Bedfordshire Project type Higher education Project type Office refurbishment Published by the Royal Institute
Council new build (grade II and II* listed) of British Architects 2013
Client contact Adrian Lear, Client body Lancaster University Client body Yorkshire Forward/
Central Bedfordshire Council Client contact Suzanne Parkinson, Homes and Communities Agency
Architect And Architects Lancaster University Client contact Michael Birdsall,
Architect Sheppard Robson Yorkshire Forward
Crest Nicholson Architect Bauman Lyons
Project type Various Manchester Central Library Architects Ltd.
Client body Crest Nicholson Project type Library
Client contact Julia Plaskett, refurbishment (grade II* listed) Wapping High School
Crest Nicholson Client body Manchester Project type School –
Architect Various City Council conversion and refurbishment
Client contact John Lorimer, Client body Wapping and
Eleven Brindleyplace Manchester City Council Shadwell Secondary
Project type Office new build Architect Ryder Architecture Education Trust
Client body Argent Estates and Ian Simpson Architects Client contact Kerstyn Comley,
Limited The Wapping and Shadwell
Client contact James Heather, Manhattan Loft Corporation Secondary Education Trust
Argent Estates Limited Project type Hospitality, Architect ECE Architecture
Architect Glenn Howells residential, production studios Limited
Architects Client body Manhattan
Loft Corporation Woodland Trust Headquarters
Client contact Chris White, Project type Office new build
Manhattan Loft Corporation Client body The Woodland Trust
Architect Various Architect Feilden Clegg Bradley
Studios
Heritage House
Project type Private house
(grade II listed)
Client body Private client
Architect Robert Franklin
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