Pratik Yadav: Email Id: / Contact No: Profile Overview

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CV- PRATIK YADAV

Email Id: [email protected]/ Contact no: +91-7208611454

Profile Overview

Core Expertise lie in Digital Marketing, Paid Marketing, Google Ad, Bing Ads, Social Media Paid
Marketing. Worked in Insurance, Education, Beauty, Health and aesthetics, Food and Beverages,
Ecommerce and Retail (Advertising), Sports and Fitness, Textile, Plastics, Healthcare, Sports, Food, Web
development and Graphics, Industrial, and Hospitality Domain. Worked for B2B and B2C verticals.

Certifications

Achieved the following certification: -


● Digital Marketing Certificate
● Google Ads Certified
● Google Analytics Certified

Skills

Google Ads, Campaigns Strategy & Execution Facebook Advertising


Google Analytics Campaign Optimization
Client Servicing Team Management
Social Media SEO (On Page & Off Page)

Work Experience

Rise IT & Digital Marketing Jan 2018 - Present


Designation: Assistant Manager PPC
Working for U.S client.
KRA are as Follows:-
• Search Engine Marketing (Paid)
• Online Advertising & Marketing Campaigns.
• Google Ads, Bing Ads.
• Search Campaign, Google Display Network, Remarketing, Video Marketing.
• Google Ads Editor, Bing Editor, Keyword Planner.
• Bing campaign and Bing Optimisation.
• Campaign optimisation, Campaign Management.
• Affiliate Marketing.
• Managing the Team, Leading the team and Leading the Assigned Project.

Power Image 3.0 Consultant Jan 2017- Nov 2017


Designation: Digital Marketing Specialist
● Improved performance of campaigns more than 20% to 30% within 60 days for various clients
● Reduced CPL by 30%
● Awarded Performance Incentives for improving the performance of Campaigns within a short span of
time.
Work Profile: Responsible for Ads Campaign (Search/Display), YouTube Advertising, Facebook
Advertising, Part of SEO Team, & also responsible for Report making and Analysis.
Key Responsibilities:
Search Engine Marketing
● Create and continuously optimize client SEM campaigns.
● Manage multiple projects simultaneously
● Improve performance results for clients by tracking keyword and developing attainable goals and viable
strategies for increasing traffic through marketing and keyword updates.
● Employ tactics for reducing unwanted clicks and track results.
● Analysed click through and conversion rates for established advertising.
● Reviewed advertising budgets against results and recommended changes to maximize ROI
● Stayed up-to-date on industry best practices and adjusted guidelines accordingly.
Search Engine Optimization
● Optimize Websites for search engines
● Responsible for complete SEO process (on & off page optimization) and web analytics
● Improving websites to enhance natural search rankings

Tracking and Reporting


● Continually monitor organic search rankings to maximize traffic and sales
● Provide ongoing SEO reports on campaign deliverables: ranking, traffic, conversions and other metrics
(Google analytics, Webmaster tools or similar).
● Quickly responded to requests for information from clients and colleagues.

Keyword Research
● Keyword research using Google Ads Keyword Tool.
● Create, categorize, and refine keyword lists to drive qualified visitors client.
● New Business Pitching Assistance
● Team Training

Ps Bedi Group Sept 2015- Sept 2016


Designation: Marketing & Application Engineer
● Handling the Application of Total Station, Servicing of Total Station
● Marketing And getting New consumer.

Academics Details

Course Institute Board/University Year Percentage


B.E Thakur College of Engineering & Tec University of Mumbai 2015 57
HSC Patkar College Maharashtra Board 2010 65
SSC Guru Nanak English High School Maharashtra Board 2008 77

Personal Details

Name: Pratik S Yadav Gender: Male D.O.B: 25th May, 1993


Email : [email protected] Contact No: +91-7208611454

Marital Status: Single Passport No: M3756063


Address: 22/171, Sarvoday Nagar, M.H.B Colony Jogeshwari East, Mumbai-60.

Linkedin Profile link - https://www.linkedin.com/in/pratik-yadav-b35369112

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