I.K.G.

Punjab Technical University

BBA Batch 2018

Study Scheme & Syllabus of

Bachelor of Business Administration
(BBA)
Batch 2018 onwards

Department of Academics
I.K. Gujral Punjab Technical University
 I.K.G. Punjab Technical University
BBA Batch 2018
Courses & Examination Scheme:

First Semester

Course Course Type Course Title Load Allocations Marks Distribution Total Credits
Code L* T* P Internal External Marks
BBA 101-18 Core Theory 1 Principles and Practices of 5 1 0 40 60 100 6
Management
BBA 102-18 Core Theory 2 Basic Accounting 5 1 0 40 60 100 6

BBAGE101-18 General Elective 1 Managerial Economics I 5 1 0 40 60 100 6

BTHU103/18 Ability English 1 0 0 40 60 100 1

Enhancement
Compulsory Course
(AECC)
BTHU104/18 Ability English 0 0 2 30 20 50 1
Enhancement Practical/Laboratory
Compulsory Course
(AECC)
HVPE101-18 Ability Human Values, De- 3 0 0 40 60 100 3
Enhancement addiction and Traffic Rules
Compulsory Course
(AECC)
HVPE102-18 Ability Human Values, De- 0 0 2 25 --** 25 1
Enhancement addiction and Traffic Rules
Compulsory Course (Lab/ Seminar)
(AECC)
BMPD102-18 Mentoring and Professional 0 0 2 25 --** 25 1
Development
TOTAL 19 3 6 280 320 600 25

**The Human Values, De-addiction and Traffic Rules (Lab/ Seminar) and Mentoring and
Professional Development course will have internal evaluation only.

Note: One each seminar will be organized on Drug De-addiction and Traffic Rules. Eminent scholar
and experts of the subject will be called for the seminar at least once during the semester. It will be
binding for all students to attend the seminar.
 I.K.G. Punjab Technical University
BBA Batch 2018

Second Semester

Course Course Type Course Title Load Allocations Marks Distribution Total Credits
Code L* T* P Internal External Marks
BBA201-18 Core Theory 3 Business Statistics 5 1 0 40 60 100 6

BBA 202-18 Core Theory 4 Business Environment 5 1 0 40 60 100 6

BBAGE201-18 General Elective 2 Managerial Economics II 5 1 0 40 60 100 6

EVS102-18 Ability Environmental Studies 2 0 0 40 60 100 2
Enhancement
Compulsory
Course (AECC) -
III
BMPD202-18 Mentoring and 0 0 2 25 --** 25 1
Professional Development
TOTAL 17 3 2 195 240 425 21

Third Semester

Course Course Type Course Title Load Allocations Marks Distribution Total Credits
Code Marks
L* T* P Internal External
BBA301-18 Core Theory 5 Organizational 5 1 0 40 60 100 6
Behaviour
BBA 302-18 Core Theory 6 Marketing Management 5 1 0 40 60 100 6
BBA 303-18 Core Theory 7 Cost & Management 5 1 0 40 60 100 6
Accounting
BBAGE 301-18 General Elective 3 Production and 5 1 0 40 60 100 6
Operation Management
BBASEC 301-18 Skill Enhancement IT tools for Business 2 0 0 40 60 100 2
Course-1
BMPD302-18 Mentoring and 0 0 2 25 --** 25 1
Professional
Development
TOTAL 22 4 2 225 300 525 27
 I.K.G. Punjab Technical University
BBA Batch 2018
Fourth Semester

Course Course Type Course Title Load Allocations Marks Distribution Total Credits
Code Marks
L* T* P Internal External

BBA401-18 Core Theory 8 Business Research 5 1 0 40 60 100 6

Methods
BBA 402-18 Core Theory 9 Human Resource 5 1 0 40 60 100 6
Management
BBA 403-18 Core Theory 10 5 1 0 40 60 100 6
Financial Management
BBAGE 401-18 General Elective 4 5 1 0 40 60 100 6
Entrepreneurship
Development
BBASEC 401-18 Skill Enhancement Business Ethics and 2 0 0 40 60 100 2
Course-2 Corporate Social
Responsibility
BMPD402-18 Mentoring and 0 0 2 25 --** 25 1
Professional
Development
TOTAL 22 4 2 425 300 525 27 2
7

Fifth Semester

Course Course Type Course Title Load Allocations Marks Distribution Total Credits
Code Marks
L* T* P Internal External

BBA501-18 Core Theory 11 Operation Research 5 1 0 40 60 100 6

BBA502-18 Core Theory 12 Mercantile Law 5 1 0 40 60 100 6

Discipline Specific Elective – I 5 1 0 40 60 100 6

Elective 1
Discipline Specific Elective – II 5 1 0 40 60 100 6
Elective 2

BMPD502-18 Mentoring and 0 0 2 25 --** 25 1

Professional Development

TOTAL 20 4 2 225 240 425 25

 I.K.G. Punjab Technical University
BBA Batch 2018
SPECIALISATIONS
Any of the following groups each having two papers in Semester V can be chosen as specialization
by the students.

1. Marketing
BBA 511-18 Consumer Behaviour

BBA 512-18 Advertising and Sales Management

2. Finance
BBA 521-18 Corporate Accounting

BBA 522-18 Financial Markets & Services

3. Human Resource Management

BBA 531-18 Industrial Relations & Labour Law

BBA 532-18 Organisation Change & Development

 I.K.G. Punjab Technical University
BBA Batch 2018
Sixth Semester

Course Course Type Course Title Load Allocations Marks Distribution Total Credits
Code Marks
L* T* P Internal External

BBA601-18 Core Theory 13 Strategy Management 5 1 0 40 60 100 6

BBA602-18 Core Theory 14 Company Law 5 1 0 40 60 100 6

Discipline Specific Elective – III 5 1 0 40 60 100 6

Elective 3
Discipline Specific Elective – IV 5 1 0 40 60 100 6
Elective 4
BMPD602-18 Mentoring and Professional 0 0 2 25 --** 25 1
Development
TOTAL 20 4 2 185 240 425 25

SPECIALISATIONS:
Any of the following groups each having two papers in Semester VI can be chosen as specialization
by the students.
1. Marketing
BBA 611-18 Services Marketing

BBA 612-18 Retailing and Logistics Management

2. Finance
BBA 621-18 Personal Financial Planning

BBA 622-18 Direct and Indirect Tax Laws

3. Human Resource Management

BBA-631 Training & Development

BBA-632 Cross Cultural Human Resource

Management
 I.K.G. Punjab Technical University
BBA Batch 2018

Program Educational Objectives (PEOs)

PEO1: Graduates will develop expertise in the area of accounts, marketing, interpersonal
skills, human resource management and entrepreneurship.

PEO2: Graduates will develop competencies in qualitative and quantitative techniques to

analyse the business data.

PEO3: Graduates will develop an understanding of economic, legal and social environment
of Indian business.

PEO4: Graduates will develop responsiveness to social issues and will be able to identify
business solutions to address the same. They will also be able to understand the issues of
business ethics.

Program Outcomes (POs)

At the end of the program the student will be able to:

PO1: Evaluate and describe contextual forces (macro and micro both) in business
environment and identify their impact on business operations.

PO2: Recognise and apply various qualitative, technical and analytical methods in solving
business problems.

PO3: Communicate effectively in various business settings both in written and oral formats.

PO4: Explain the responsibility of business towards development of society. Students will
also be able to distinguish between ethical and unethical behaviours.

PO5: Develop strategies for effective functioning of functional areas such as marketing,
strategy, finance and operations.

PO6: Apply the entrepreneurial and managerial skills for effective business management.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA 101 Principles and Practices of Management

Course objective: the course aims at providing fundamental knowledge and exposure to the
concepts, theories and practices in the field of management. And to facilitate the students in
appreciating need/significance and applications of various managerial functions.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Describe fundamental concepts, nature and principles of Management.

CO2: Explain the role and responsibilities of managers and adapt to the various styles of
management across organizations.

CO3: Develop analytical abilities to face the business situations.

CO4: Apply various tools that would facilitate the decision making process in the business.

CO5: Develop peer based learning and working in groups and teams.

Unit – I

Management: Meaning, definitions, nature and scope, functions of management. Managerial

roles and skills. Forms of different organizations: sole proprietorship, partnership and Joint
Stock Company.
Evolution of management thoughts: classical and new classical systems, contingency
approaches, Scientific management.

Unit – II

Planning: nature, purpose and functions, types of plan, Management by Objective (MBO),
steps in planning.
Decision Making: Meaning, Steps in Decision Making, Techniques of Decision Making.

Strategic planning – concepts, process, importance and limitations; Growth strategies-

Internal and external.

Unit – III

Organizing: Concept, formal and informal organizations, task force, bases of

departmentation, different forms of organizational structures, avoiding organizational
inflexibility. Teamwork – meaning, types and stages of team building.

Concept of staffing- Recruitment and Selection.

Motivation – concept, importance and theories.

 I.K.G. Punjab Technical University
BBA Batch 2018
Unit –IV

Authority: definition, types, responsibility and accountability, delegation, decentralization

v/s centralization, determinants of effective decentralization. Line and staff authority.
Control: function, process and types of control, nature, process, significance and span of
control. Direct control v/s preventive control.
Trends and challenges of management in global scenario, emerging issues in management:
Introduction to Total Quality Management (TQM), Just in Time (JIT).

Suggested Textbooks:

 Principles and practices of management: L. M. PRASAD ( S. Chand publishers)

 Essentials of Management: Koontz H. & Weihrich H. (Tata Mc Graw Hill Publishers)
Suggested Reference books
 Management: Stephen Robbins (Pearson publishers)
 VSP Rao & V H Krishna, Management, Excel books
 I.K.G. Punjab Technical University
BBA Batch 2018
BBA 102 BASIC ACCOUNTING

Course Objective: This course aims to acquaint students with foundation of financial
accountancy and its application in business. It also aims to familiarize students with
regulatory framework of accounting in India.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: To understand the basic underlying concepts, principles and conventions of accounting.

CO2: To identify the rules of debit and credit in accounting.

CO3: To get an overview of the regulatory framework of accounting in India.

CO4: To prepare trading, profit & loss and balance sheet of a firm.

CO5: To comprehend the concept of depreciation and different methods to treat

depreciation in accounting.

Unit I

Introduction to Accounting- Meaning, objectives and Scope of Financial Accounting,

Concept of Book Keeping, Basic Accounting terms, users of accounting information,
limitations of Financial Accounting. Accounting Concepts and Conventions.

Accounting Standards- Concept, objectives, benefits, brief review of Accounting

Standards in India.

Unit II

The Accounting Equation; Types and Nature of Accounts, Rules of Debit and Credit;
Accounting process :Recording Transactions in Journal; Preparation of Ledger Accounts,
Subsidiary Books; Preparation of Trial Balance.

Unit III

Bank Reconciliation Statement, Depreciation: Meaning, need & importance of depreciation,

methods of charging depreciation (WDV & SLM). Preparation of Final Accounts:
Preparation of Trading and Profit & Loss Account and Balance Sheet of sole proprietary
business
 I.K.G. Punjab Technical University
BBA Batch 2018
Unit IV

Introduction to Company Final Accounts: Important provisions of Companies Act, 1956

in respect of preparation of final accounts of a company. Understanding the Annual Report
of a Company.

Computerised Accounting: Computers and its application in accounting. Accounting

software packages

Suggested Readings:

1. Maheshwari, S.N. and Maheshwari, S.K, “Financial Accounting”, 2009, Vikas

Publishing House, New Delhi.
2. Mukherjee, A. and Hanif, M., “Financial Accounting”, 1st Edition, 2003, Tata
McGraw Hill.
3. Ramchandran, N. and Kakani, R.K., “Financial Accounting for Management”,
2nd Edition, 2007, Tata McGraw Hill.
4. Tulsian, P.C., Financial Accounting,
5. Horngren, Charles T., Sundem, Gart l, Elliot, John A. Philbrick, Donna R.,
6. “Introduction to Financial Accounting”, Prentice Hall¸ New Delhi.
7. Gupta, Ambrish, “Financial Accounting for Management: An Analytical
Perspective”, Pearson Education, New Delhi.
8. Khatri, Dhanesh, “Financial Accounting” Tata McGraw-Hill, New Delhi.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA-GE 101 Managerial Economics- I

Course Objective: The primary objective of this course is to equip students with the
necessary economic concepts, principles, theory and techniques and enhance their
managerial decision making to address business problems in a globalized economic
environment

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Understand the basic concepts of managerial economics and apply the economic way
of thinking to individual decisions and business decisions.

CO2: Measure price elasticity of demand, understand the determinants of elasticity and apply
the concepts of price, cross and income elasticity of demand.

CO3: Understand and estimate production function and Law of Diminishing Marginal
Utility.

CO4: Understand and explain four basic market models of perfect competition, monopoly,
monopolistic competition, and oligopoly, and how price and quantity are determined in each
model.

CO5: Understand the different costs of production and how they affect short and long run
decisions.

Unit-I

Introduction to Managerial Economics:Managerial Economics: Meaning, Nature, Scope

& Relationship with other disciplines, Role of managerial economics in decision Making,
Opportunity Cost Principle, Production Possibility Curve, Incremental Concept,Scarcity
Concept.

Demand and the Firm: Demand and its Determination: Demand function; Determinants of
demand; Demand elasticity – Price, Income and cross elasticity. Use of elasticity for
analyzing demand, Demand estimation, Demand forecasting, Demand forecasting of new
product. Indifference Curve Analysis: Meaning, Assumptions, Properties, Consumer
Equilibrium, Importance of Indifference Analysis, Limitations of Indifference Theory
 I.K.G. Punjab Technical University
BBA Batch 2018
Unit-II

Production Function : Production function Meaning, Concept of productivity and

technology, Short Run and long run production function Isoquants; Least cost combination
of inputs, Producer’s equilibrium; Return to scale; Estimation of production function.

Theory of Cost: Cost Concepts and Determinants of cost, short run and long run cost theory,
Modern Theory of Cost, Relationship between cost and production function

Unit-III

Revenue Curve: Concept of Revenue, Different Types of Revenues, concept and shapes of
Total Revenue, Average revenue and marginal revenue, Relationship between Total Revenue,
Average revenue and marginal revenue, Elasticity of Demand and Revenue relation

Market Structure: Market Structure: Meaning, Assumptions and Equilibrium of Perfect

Competition, Monopoly, Monopolistic Competition, Oligopoly: Price and output
determination under collusive oligopoly, Price and output determination under non-collusive
oligopoly, Price leadership model.

Unit-IV

Pricing: Pricing practices; Commodity Pricing: Economics of advertisement costs; Types of

pricing practices
Factor Pricing: Demand and supply of factor of production; Collective bargaining,
Concept of rent, profit, interest- Rate of return and interest rates; Real vs. Nominal interest
rates. Basic capital theory–Interest rate and return on capital. Measurement of profit.

Note: Relevant Case Studies will be discussed in class.

Suggested Readings/ Books:

 K.K .Dewett, Modern Economic Theory, S. Chand Publication
 D.M.Mithani, Managerial Economics Theory and Applications, Himalaya
Publication
 Peterson and Lewis, Managerial Economic, Prentice Hall of India
 Gupta, Managerial Economics, TataMcGraw Hills
 I.K.G. Punjab Technical University
BBA Batch 2018
 Geetika, Managerial Economics, Tata McGraw Hills
 D.N.Dwivedi, Managerial Economic, Vikas Publications
 Froeb, Managerial Economics, Cengage Learning
 Koutsoyiannis, A, Modern Micro Economics, Palgrave Macmillan Publishers, New
Delhi.
 Thomas Christopher R., and Maurice S. Charles, Managerial Economics – Concepts
and Applications, 8th Edition,
 Mehta, P. L, Managerial Economics – Analysis, Problems and Cases, Sultan Chand
& Sons, Delhi.
 Peterson and Lewis, Managerial Economics, 4th Edition, Prentice Hall of India Pvt.
Ltd., New Delhi.
 Shapiro, Macro Economics, Galgotia Publications.
 H. L Ahuja Advanced Economic Analysis, S. Chand & Co. Ltd, New Delhi. 7.
 G.S Gupta, Managerial Economics, Tata McGraw Hill.
 I.K.G. Punjab Technical University
BBA Batch 2018
AECC
BTHU103/18 English
Course Outcomes:
 The objective of this course is to introduce students to the theory, fundamentals and
tools of communication.
 To help the students become the independent users of English language.
 To develop in them vital communication skills which are integral to their personal,
social and professional interactions.
 The syllabus shall address the issues relating to the Language of communication.
 Students will become proficient in professional communication such as interviews,
group discussions, office environments, important reading skills as well as writing
skills such as report writing, note taking etc.
The recommended readings given at the end are only suggestive; the students and teachers
have the freedom to consult other materials on various units/topics given below. Similarly,
the questions in the examination will be aimed towards assessing the skills learnt by the
students rather than the textual content of the recommended books.

Detailed Contents:
Unit1- 1 (Introduction)
 Theory of Communication
 Types and modes of Communication
Unit- 2 (Language of Communication)
 Verbal and Non-verbal
 (Spoken and Written)
 Personal, Social and Business
 Barriers and Strategies
 Intra-personal, Inter-personal and Group communication
Unit-3 (Reading and Understanding)
 Close Reading
 Comprehension
 Summary Paraphrasing
 Analysis and Interpretation
 Translation(from Hindi/Punjabi to English and vice-versa)
OR
 Precis writing /Paraphrasing (for International Students)
 Literary/Knowledge Texts
Unit-4 (Writing Skills)
 Documenting
 Report Writing
 Making notes
 Letter writing
 I.K.G. Punjab Technical University
BBA Batch 2018
Recommended Readings:
1. Fluency in English - Part II, Oxford University Press, 2006.
2. Business English, Pearson, 2008.
3. Language, Literature and Creativity, Orient Blackswan, 2013.
4. Language through Literature (forthcoming) ed. Dr. Gauri Mishra, DrRanjanaKaul,
DrBrati Biswas

5. On Writing Well. William Zinsser. Harper Resource Book. 2001

6. Study Writing. Liz Hamp-Lyons and Ben Heasly. Cambridge University Press. 2006.
 I.K.G. Punjab Technical University
BBA Batch 2018
AECC
BTHU104/18 English Practical/Laboratory

Course Outcomes:
 The objective of this course is to introduce students to the theory, fundamentals and
tools of communication.
 To help the students become the independent users of English language.
 To develop in them vital communication skills which are integral to personal, social
and professional interactions.
 The syllabus shall address the issues relating to the Language of communication.
 Students will become proficient in professional communication such as interviews,
group discussions and business office environments, important reading skills as well
as writing skills such as report writing, note taking etc.
The recommended readings given at the end are only suggestive; the students and teachers
have the freedom to consult other materials on various units/topics given below. Similarly,
the questions in the examination will be aimed towards assessing the skills learnt by the
students rather than the textual content of the recommended books.
Interactive practice sessions in Language Lab on Oral Communication
 Listening Comprehension
 Self Introduction, Group Discussion and Role Play
 Common Everyday Situations: Conversations and Dialogues
 Communication at Workplace
 Interviews
 Formal Presentations
 Monologue
 Effective Communication/ Mis- Communication
 Public Speaking
Recommended Readings:
1. Fluency in English - Part II, Oxford University Press, 2006.
2. Business English, Pearson, 2008.
3. Practical English Usage. Michael Swan. OUP. 1995.
4. Communication Skills. Sanjay Kumar and PushpLata. Oxford University Press.
2011.
5.Exercises in Spoken English. Parts. I-III. CIEFL, Hyderabad. Oxford University
Press
 I.K.G. Punjab Technical University
BBA Batch 2018
AECC
HVPE 101-18 Human Values, De-addiction and Traffic Rules

Course Objective

This introductory course input is intended

a. To help the students appreciate the essential complementarily between ‘VALUES’

and ‘SKILLS’ to ensure sustained happiness and prosperity which are the core
aspirations of all human beings.
b. To facilitate the development of a Holistic perspective among students towards life,
profession and happiness, based on a correct understanding of the Human reality and
the rest of Existence. Such a holistic perspective forms the basis of Value based living
in a natural way.
c. To highlight plausible implications of such a Holistic understanding in terms of ethical
human conduct, trustful and mutually satisfying human behavior and mutually
enriching interaction with Nature.

Thus, this course is intended to provide a much needed orientational input in Value Education
to the young enquiring minds.

Course Methodology

 The methodology of this course is universally adaptable, involving a systematic and

rational study of the human being vis-à-vis the rest of existence.
 It is free from any dogma or value prescriptions.
 It is a process of self-investigation and self-exploration, and not of giving sermons.
Whatever is found as truth or reality is stated as proposal and the students are
facilitated to verify it in their own right based on their Natural Acceptance and
Experiential Validation.
 This process of self-exploration takes the form of a dialogue between the teacher and
the students to begin with, and within the student himself/herself finally.
 This self-exploration also enables them to evaluate their pre-conditionings and present
beliefs.

Content for Lectures:

Module 1: Course Introduction - Need, Basic Guidelines, Content and Process for Value
Education [6]

1. Understanding the need, basic guidelines, content and process for Value Education
2. Self Exploration–what is it? - its content and process; ‘Natural Acceptance’ and
Experiential Validation- as the mechanism for self exploration
3. Continuous Happiness and Prosperity- A look at basic Human Aspirations
4. Right understanding, Relationship and Physical Facilities- the basic requirements for
fulfillment of aspirations of every human being with their correct priority
5. Understanding Happiness and Prosperity correctly- A critical appraisal of the current
scenario
6. Method to fulfill the above human aspirations: understanding and living in harmony
at various levels
 I.K.G. Punjab Technical University
BBA Batch 2018

Module 2: Understanding Harmony in the Human Being - Harmony in Myself!

[6]

7. Understanding human being as a co-existence of the sentient ‘I’ and the material
‘Body’
8. Understanding the needs of Self (‘I’) and ‘Body’ - Sukh and Suvidha
9. Understanding the Body as an instrument of ‘I’ (I being the doer, seer and enjoyer)
10. Understanding the characteristics and activities of ‘I’ and harmony in ‘I’
11. Understanding the harmony of I with the Body: Sanyam and Swasthya; correct
appraisal of Physical needs, meaning of Prosperity in detail
12. Programs to ensure Sanyam and Swasthya
- Practice Exercises and Case Studies will be taken up in Practice Sessions.

Module 3: Understanding Harmony in the Family and Society- Harmony in Human-

Human Relationship
[6]

13. Understanding harmony in the Family- the basic unit of human interaction
14. Understanding values in human-human relationship; meaning of Nyaya and program
for its fulfillment to ensure Ubhay-tripti;
Trust (Vishwas) and Respect (Samman) as the foundational values of relationship

15. Understanding the meaning of Vishwas; Difference between intention and

competence
16. Understanding the meaning of Samman, Difference between respect and
differentiation; the other salient values in relationship
17. Understanding the harmony in the society (society being an extension of family):
Samadhan, Samridhi, Abhay, Sah-astitva as comprehensive Human Goals
18. Visualizing a universal harmonious order in society- Undivided Society (Akhand
Samaj), Universal Order (Sarvabhaum Vyawastha )- from family to world family!
- Practice Exercises and Case Studies will be taken up in Practice Sessions.

Module 4: Understanding Harmony in the Nature and Existence - Whole existence as

Co-existence [4]

19. Understanding the harmony in the Nature

20. Interconnectedness and mutual fulfillment among the four orders of nature-
recyclability and self-regulation in nature
21. Understanding Existence as Co-existence (Sah-astitva) of mutually interacting units
in all-pervasive space
22. Holistic perception of harmony at all levels of existence
- Practice Exercises and Case Studies will be taken up in Practice Sessions.

Module 5: Implications of the above Holistic Understanding of Harmony on

Professional Ethics
[6]
 I.K.G. Punjab Technical University
BBA Batch 2018
23. Natural acceptance of human values
24. Definitiveness of Ethical Human Conduct
25. Basis for Humanistic Education, Humanistic Constitution and Humanistic Universal
Order
26. Competence in professional ethics:
a) Ability to utilize the professional competence for augmenting universal
human order,

b) Ability to identify the scope and characteristics of people-friendly and eco-

friendly production systems,

c) Ability to identify and develop appropriate technologies and management

patterns for above production systems.

27. Case studies of typical holistic technologies, management models and production
systems
28. Strategy for transition from the present state to Universal Human Order:
a) At the level of individual: as socially and ecologically responsible
engineers, technologists and managers

b) At the level of society: as mutually enriching institutions and organizations

Text Book

R R Gaur, R Sangal, G P Bagaria, 2009, A Foundation Course in Value Education.

Reference Books

1. Ivan Illich, 1974, Energy & Equity, The Trinity Press, Worcester, and HarperCollins,
USA
2. E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people mattered,
Blond & Briggs, Britain.
3. A Nagraj, 1998, Jeevan Vidya ek Parichay, Divya Path Sansthan, Amarkantak.
4. Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986, 1991
5. PL Dhar, RR Gaur, 1990, Science and Humanism, Commonwealth Purblishers.
6. A.N. Tripathy, 2003, Human Values, New Age International Publishers.
7. Subhas Palekar, 2000, How to practice Natural Farming, Pracheen(Vaidik) Krishi Tantra
Shodh, Amravati.
8. Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III,
1972, Limits to Growth – Club of Rome’s report, Universe Books.
9. E G Seebauer & Robert L. Berry, 2000, Fundamentals of Ethics for Scientists &
Engineers , Oxford University Press
10. M Govindrajran, S Natrajan & V.S. Senthil Kumar, Engineering Ethics (including
Human Values), Eastern Economy Edition, Prentice Hall of India Ltd.
11. B P Banerjee, 2005, Foundations of Ethics and Management, Excel Books.
 I.K.G. Punjab Technical University
BBA Batch 2018
12. B L Bajpai, 2004, Indian Ethos and Modern Management, New Royal Book Co.,
Lucknow. Reprinted 2008.

Relevant CDs, Movies, Documentaries & Other Literature:

1. Value Education website, http://uhv.ac.in

2. Story of Stuff, http://www.storyofstuff.com

3. Al Gore, An Inconvenient Truth, Paramount Classics, USA

4. Charlie Chaplin, Modern Times, United Artists, USA

5. IIT Delhi, Modern Technology – the Untold Story

 I.K.G. Punjab Technical University
BBA Batch 2018

AECC
HVPE 102-18 Human Values, De-addiction and Traffic Rules (Lab/Seminar)

One each seminar will be orgnizied on Drug De-addiction and Traffic Rules. Eminent scholar
and experts of the subject will be called for the Seminar atleast once during the semester. It will
be binding for all the students to attend the seminar.
 I.K.G. Punjab Technical University
BBA Batch 2018

BMPD102-18 Mentoring and Professional Development

Guidelines regarding Mentoring and Professional Development

The objective of mentoring will be development of:

 Overall Personality
 Aptitude (Technical and General)
 General Awareness (Current Affairs and GK)
 Communication Skills
 Presentation Skills

The course shall be split in two sections i.e. outdoor activities and class activities.
For achieving the above, suggestive list of activities to be conducted are:

Part – A
(Class Activities)

1. Expert and video lectures

2. Aptitude Test
3. Group Discussion
4. Quiz (General/Technical)
5. Presentations by the students
6. Team building Exercises

Part – B
(Outdoor Activities)

1. Sports/NSS/NCC
2. Field project.
3. Society Activities of various students chapter i.e. ISTE, SCIE, SAE, CSI, Cultural
Club, etc.

Note: Evaluation shall be based on rubrics for Part – A & B.

Mentors/Faculty incharges shall maintain proper record student wise of each activity
conducted and the same shall be submitted to the department.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA 201-18 Business Statistics

Course Objective: Course Objective: The objective of the course on Business Statistics is to
familiarize students with the basic statistical tools used to summarize and analyze quantitative
information for decision making. Analysis of numbers is required for taking decisions related
to every aspect of business.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: To learn the basic concepts like statistics and calculation of arithmetic mean, median
and mode and partition values.

CO2: To understand the calculation of moments, skewness and kurtosis and determining
whether the given distribution is normal or not.

CO3: To be acquainted with prerequisite knowledge required to understand the Probability

and applications of probability theory.

CO4: To understand the concept of correlation regression analysis and their applications.

CO5: To apply the learnt techniques in statistical testing and their applications.

Unit I
Introduction to Statistics: Meaning, Definitions, Features of statistics, Importance,
Functions, Scope and Limitations of Statistics.
Data Collection: Sources of Primary and Secondary data. Presentation of Data. Frequency
distribution.

Sampling Concepts: Meaning of Population and Sample, Parameters and Statistics,

Descriptive and Inferential Statistics, Probability and Non Probability Sampling Methods
including Simple Random Sample, Stratified Sampling, Systemetic Sampling, Judgement
Sampling and Convenience Sampling.

Unit II

Measures of Central Tendency: Mathematical averages including arithmetic mean,

geometric mean and harmonic mean, properties and applications. Positional Averages: Mode
and median (and other partition values including quartiles, deciles and percentile. Graphic
presentation of measures of central tendency.

Measures of Variation: Absolute and relative measures. Range, quartile deviation, mean
deviation, standard deviation and their coefficients. Properties of Standard Deviation and
Variance.
 I.K.G. Punjab Technical University
BBA Batch 2018
Sampling Distribution: Concept of Sampling Distribution,Formulation of Sampling
Distribution of Mean and Sampling distribution of statndard deviation/Variance.

Unit III

Simple Correlation Analysis: Meaning of Correlation, Simple, multiple and partial, linear
and non linear correlation, correlation and causation, scatter diagram, pearson’s correlation
coefficient and Rank Correlation.

Simple Regression Analysis:Meaning of Regression,Principle of least square and regression

analysis,Calculation of regression coefficient,properties of regression
coefficient,Relationship between correlation and regression coefficient.

Unit IV

Theory of Probability: Meaning of Probility, Approaches to the calculation of probabability,

calculation of event probabbilities, Addition and Multiplication, Laws of Probabbility (Proof
not required), Conditional Probability and Bayes’ Theorem (Proof not required).

Probabability Distribution: Binomial Distribution:Prbabability Distribution

function,Constants,Shape ,Fitting of Binomial Distribution, Poission
Distribution:Probbability Function (including Poission approximation to binomial
distribution) Constatnts,Fitting of Poission Distribution, Normal Distribution:Probabability
Distribution Function,Properties of Normal Curve,Calculation of Probababilities.

Suggested Readings:

1. Levin, Richard and David S. Rubin. “Statistics for Management”. Prentice Hall of India,
New Delhi.

2. Chandan, J.S., “Statistics for Business and Economics”, Vikas Publishing House Pvt. Ltd.

3. Render, B. and Stair, R. M. Jr., “Quantitative Analysis for Management”, Prentice–Hall of

India, New Delhi.

4. Gupta C B, Gupta V, “An Introduction to Statistical Methods”, Vikas Publications.

5. Siegel, Andrew F, Practical Business Statistics. International Edition, McGraw Hill

6. Berenson, L.M., Krehbiel, T.C., Vishwanathan, P.K. and Levine, D.M., Business
Statistics: A First Course, Pearson Education.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA202-18 Business Environment

Course Objective: The objective of this paper is to acquaint students with the issues of
business environment in which corporate sector has to operate. It will also familiarize them
with the techniques available for scanning and monitoring the environment. It also aims at
providing some basic knowledge about international environment pertaining to business.
Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: To Identify and evaluate the complexities of business environment and their impact on
the business.

CO2: To analyze about the relationships between Government and business and understand
the political, economic, legal and social policies of the country .

CO3: To understand the current economic conditions in developing emerging markets, and
evaluate present and future opportunities.

CO4: To be acquainted with prerequisite knowledge required to understand the Probability

and applications of probability theory.

CO5: To understand the concept of the Industrial functioning and strategies to overcome
challenges in competitive markets.

Unit I
Introduction to Business Environment: Nature and Significance Business Environment.
Components of Business Environment, Techniques of Environment Scanning. Economic
Environment of Business: Economic Systems. Economic Planning in India, Brief idea of
Industrial Policy, Fiscal policy, Monetary policy and EXIM policy.
Unit II
Political and Legal Environment of Business: Three political institutions: Legislature,
Executive and Judiciary. Foreign Exchange Management Act (FEMA), Consumer Protection
Act. Introduction to Liberalization, Privatization and Globalization: Factors facilitating and
impeding globalization in India.
Unit III
Socio- Cultural Environment: Critical elements of socio-cultural Environment. Social
responsibility of business. Business Ethics and Corporate Social Responsibility. Public
Sector-Changing Role of Public Sector - Relevance of public sector – Public Sector reforms.
Regulatory framework with reference to Banking and Security Market. Technological
Environment.
 I.K.G. Punjab Technical University
BBA Batch 2018
Unit IV
International Business Environment: Multinational Corporations-Benefits and Problems.
Mergers and acquisitions - reasons - trends - Advantages and Disadvantages.WTO
,Consequences of WTO for India. IMF. Regional Groupings.

SUGGESTED READINGS:
 Aswathappa, K : Essentials of Business Environment-Text, Cases and Exercises -
Himalya Publishing House(13th Revised Edition-2016)
 Cherunilam, Fransis– Business Environment- Text and Cases ,Himalya Publishing
House Pvt. Ltd.(20th Edition-2011)
 Paul, Justin-Business Environment- Text and Cases-McGraw Hill Education (India)
Private Limited.(4th Revised Edition-2018)
 Ramachandara, Archana and Ravi-Business Environment. Himalya Publishing House
Pvt. Ltd.(New Edition-2017)
 Sheikh, Saleem and Sahu Jayadev, Business Environment, Pearson.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBAGE 201-18 Managerial Economics-II

Course Objective: This course aims to acquaint students with economy as a whole
including measurement of national income, inflation and unemployment, which an objective
to inculcate understanding of macroeconomic environment of an economy for better
decision making.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Explain the concept of national income and its measurement using different
approaches.

CO2: Describe the underlying theories of demand and supply of money in an economy.

CO3: Make use of employment and national income statistics students will be able to
describe and analyze the economy in quantitative terms.

CO4: Interpret macroeconomic issues like money, inflation and unemployment.

CO5: Identify the phases of the business cycle and the problems caused by cyclical
fluctuations in the market economy.

Unit I
National Income: Measuring National Income. Problems in the measurement of National
Income. Theories of Money: Nature and functions of money – Types of money: Near money,
inside money and outside money. Theories of demand for money – defining demand for
money – Classical theories of demand for money – Friedman’s re-statement of Quantity
Theory of Money; Liquidity preference theory and Keynesian Liquidity Trap. Theories of
Supply of money; Defining supply of money; Measuring supply of money.

Unit II
Theories of Inflation and Unemployment: Meaning, Types and Theories of Inflation. - Cost
of inflation and sacrifice ratio. - Measurement of Inflation in India - Policies to control
inflation Meaning and types of unemployment. - Cost of unemployment and Oakun’s Law
Measurement of unemployment in India. - Concept of Stagflation - Concept of Philips Curve.

Unit III
Business cycle: Meaning, types and phases. Monetary, Fiscal and Income policy – Meaning
and instruments. Multiplier: Concept, Features and Leakages. Foreign trade multiplier.
 I.K.G. Punjab Technical University
BBA Batch 2018
Unit IV
Macro-economic Framework in Indian Economy–Public Finance–Tax system in India–
Financial Administration: Finance Commission.

SUGGESTED READINGS:

1. Ahuja,H.L.(2015) Macroeconomics-Theory and Policy. New Delhi: Sultan Chand.

2. Jhingan, M.L. (2016) Macro Economic Theory. Delhi: Vrinda Publications Pvt. Ltd

3. Dwivedi, D.N.(2017)Macroeconomics: Theory and Practice: Theory & Practice.

NewDelhi: McGraw Hill.

4. Jain, T.R., Khanna, O.P.(2014) Managerial Economics: V.K. Publications

5. Dewett, K.K., Navalur, M.H., (2006) Modern Economic Theory: New Delhi: Sultan
Chand.
 I.K.G. Punjab Technical University
BBA Batch 2018
AECC
EVS102-18 Environment Studies

Course Outcomes:

1. Students will enable to understand environmental problems at local and

national level through literature and general awareness.

2. The students will gain practical knowledge by visiting wildlife areas,

environmental institutes and various personalities who have done practical work on
various environmental Issues.

3. The students will apply interdisciplinary approach to understand key

environmental issues and critically analyze them to explore the possibilities to
mitigate these problems.

4. Reflect critically about their roles and identities as citizens, consumers

and environmental actors in a complex, interconnected world

UNIT-1: Introduction to Environmental Studies

Multidisciplinary nature of Environmental Studies: Scope & Importance
Need for Public Awareness

UNIT-2: Ecosystems
Concept of an Ecosystem: Structure & functions of an ecosystem (Producers, Consumers &
Decomposers)
Energy Flow in an ecosystem: Food Chain, Food web and Ecological Pyramids
Characteristic features, structure & functions of following Ecosystems:
 Forest Ecosystem
 Aquatic Ecosystem (Ponds, Lakes, River & Ocean)

UNIT-3: Natural Resources

Renewable & Non-renewable resources

Forest Resources: Their uses, functions & values (Biodiversity conservation, role in climate
change, medicines) & threats (Overexploitation, Deforestation, Timber extraction,
Agriculture Pressure), Forest Conservation Act
Water Resources: Their uses (Agriculture, Domestic & Industrial), functions & values,
Overexploitation and Pollution of Ground & Surface water resources (Case study of Punjab),
Water Conservation, Rainwater Harvesting,

Land Resources: Land as a resource; Land degradation, soil erosion and desertification

Energy Resources: Renewable & non-renewable energy resources, use of alternate energy
resources (Solar, Wind, Biomass, Thermal), Urban problems related to Energy

UNIT-4: Biodiversity & its conservation

Types of Biodiversity: Species, Genetic & Ecosystem
India as a mega biodiversity nation, Biodiversity hot spots and biogeographic regions of India
Examples of Endangered & Endemic species of India, Red data book
 I.K.G. Punjab Technical University
BBA Batch 2018

UNIT-5: Environmental Pollution & Social Issues

Types, Causes, Effects & Control of Air, Water, Soil & Noise Pollution
Nuclear hazards and accidents & Health risks
Global Climate Change: Global warming, Ozone depletion, Acid rain, Melting of Glaciers &
Ice caps, Rising sea levels
Environmental disasters: Earthquakes, Floods, Cyclones, Landslides

UNIT-6: Field Work

Visit to a National Park, Biosphere Reserve, Wildlife Sanctuary

Documentation & preparation of a Biodiversity (flora & fauna) register of campus/river/forest
Visit to a local polluted site : Urban/Rural/Industrial/Agricultural
Identification & Photography of resident or migratory birds, insects (butterflies)
Public hearing on environmental issues in a village
Suggested Readings:
1. Bharucha, E. Text Book for Environmental Studies. University Grants
Commission, New Delhi.
2. Agarwal, K.C. 2001 Environmental Biology, Nidi Publ. Ltd. Bikaner.

3. Bharucha Erach, The Biodiversity of India, Mapin Publishing Pvt. Ltd.,

Ahmedabad – 380 013, India, Email:[email protected] (R)

4. Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hill Inc. 480p

5. Clark R.S., Marine Pollution, Clanderson Press Oxford (TB)

6. Cunningham, W.P. Cooper, T.H. Gorhani, E & Hepworth, M.T. 2001,

Environmental Encyclopedia, Jaico Publ. House, Mumabai, 1196p
7. De A.K., Environmental Chemistry, Wiley Eastern Ltd.

8. Down to Earth, Centre for Science and Environment (R)

9. Gleick, H.P. 1993. Water in crisis, Pacific Institute for Studies in Dev.,
Environment & Security. Stockholm Env. Institute Oxford Univ. Press. 473p
10. Hawkins R.E., Encyclopedia of Indian Natural History, Bombay Natural History
Society, Bombay (R)

11. Heywood, V.H & Waston, R.T. 1995. Global Biodiversity Assessment.
Cambridge Univ. Press 1140p.

12. Jadhav, H & Bhosale, V.M. 1995. Environmental Protection and Laws.
Himalaya Pub. House, Delhi 284 p.

13. Mckinney, M.L. & School, R.M. 1996. Environmental Science systems &
Solutions, Web enhanced edition. 639p.
14. Mhaskar A.K., Matter Hazardous, Techno-Science Publication (TB)

15. Miller T.G. Jr. Environmental Science, Wadsworth Publishing Co. (TB)
 I.K.G. Punjab Technical University
BBA Batch 2018
16. Odum, E.P. 1971. Fundamentals of Ecology. W.B. Saunders Co. USA, 574p

17. Rao M N. & Datta, A.K. 1987. Waste Water treatment. Oxford & IBH Publ. Co.
Pvt. Ltd. 345p.

18. Sharma B.K., 2001. Environmental Chemistry. Geol Publ. House, Meerut

19. Survey of the Environment, The Hindu (M)

20. Townsend C., Harper J, and Michael Begon, Essentials of Ecology, Blackwell
Science (TB)

21. Trivedi R. K. and P.K. Goel, Introduction to air pollution, Techno-Science

Publication (TB)

22. Wanger K.D., 1998 Environmental Management. W.B. Saunders Co.

Philadelphia, USA 499p
 I.K.G. Punjab Technical University
BBA Batch 2018
BMPD202-18 Mentoring and Professional Development

Guidelines regarding Mentoring and Professional Development

The objective of mentoring will be development of:

 Overall Personality
 Aptitude (Technical and General)
 General Awareness (Current Affairs and GK)
 Communication Skills
 Presentation Skills
The course shall be split in two sections i.e. outdoor activities and class activities.
For achieving the above, suggestive list of activities to be conducted are:
Part – A
(Class Activities)

1. Expert and video lectures

2. Aptitude Test
3. Group Discussion
4. Quiz (General/Technical)
5. Presentations by the students
6. Team building Exercises

Part – B
(Outdoor Activities)

4. Sports/NSS/NCC
5. Field Project
6. Society Activities of various students chapter i.e. ISTE, SCIE, SAE, CSI, Cultural
Club, etc.
Note: Evaluation shall be based on rubrics for Part – A & B.
Mentors/Faculty incharges shall maintain proper record student wise of each activity
conducted and the same shall be submitted to the department.
 I.K.G. Punjab Technical University
BBA Batch 2018
BBA 301- Organizational Behaviour

Course Objective: This course emphasizes the importance of human capital in the
organizations of today. It gives an insight to the students regarding individual and group
behaviour in any organization.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1- To explain the basics of Orgnaizational behaviour and various challenges for OB.
CO2- To illustrate the foundations of Individual Behaviour and various factors influencing
individual behaviour viz. learning, personality, perception, attitude and motivation.
CO3: To examine the dynamics of group development and group properties.
CO4: To understand various dimensions of organisational culture.
CO5: To analyse the process of conflict management and approaches to stress management.

Unit I
Introduction: Meaning of organizational behaviour and its relevance in today’s business
environment, contributing disciplines to Organization Behaviour, challenges and
opportunities for OB.
Individual behaviour in organization: Foundations of individual behaviour, Factors
influencing Individual Behaviour.
Learning: Meaning, characteristics and theories: Classical conditioning theory, operant
conditioning theory, social learning theory, behaviour modification.

Unit II

Perception: Nature, importance, perceptual process, factors influencing perception,

perceptual errors.
Attitude: Meaning, importance, components and types of work related attitude.
Personality: Meaning, determinants of personality, personality traits.
Motivation: Meaning, types of motivation, theories of work motivation given by Maslow,
Herzberg, McGregor, Vroom and Porter – Lawler.

Unit III
Group behaviour in organization: Group dynamics, Types of groups, Group development,
theories of group development, Group norms and roles, Group cohesiveness,
Work Teams: Meaning, characteristics, types of team, Creating effective team.
Leadership: nature, leadership styles, Leadership theories: trait theory and behavioural
theories.

Unit IV
Conflict Management: Meaning, types and sources of conflict, Process of conflict
management, approaches to conflict management.
Stress management: sources of stress, approaches for stress management.

Organizational culture: meaning, concept, types of culture, dimensions of organizational

culture.
 I.K.G. Punjab Technical University
BBA Batch 2018
Suggested Readings/ Books:

 Robbins, Organization Behaviour, Pearson Education Asia

 Luthans, Organization Behaviour, Tata McGraw Hill
 Newstrom, Organizational Behaviour: Human Behaviour at Work, Tata McGraw Hill
 L.M. Prasad, Organisation Behaviour, Sultan Chand
 Parikh, Gupta, Organisational Behaviour, Tata McGraw Hill
 Aswathappa, Organization Behaviour, Himalaya
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA 302- Marketing Management

Course Objective: Marketing is one of the foremost functions of Management in present day
corporate world, its understanding results in developing best products in terms of goods and
services that brings consumer satisfaction. This course will imbibe the basic understanding
among the students to become successful marketers.

Course Outcomes (COs): After completion of the course, the students shall be able to:
CO1: Explain the basics of marketing, selling, marketing mix and its core concepts.
CO2: Describe the intricacies of the marketing environment and marketing information
systems for effective marketing planning and strategies.
CO3: Develop necessary skills for effective market segmentation, targeting and positioning.
CO4 – Illustrate various components of product mix, product life cycle and comprehend the
new product development process.
CO5– Develop an understanding of promotion mix and strategies for successful promotion
Unit I
Marketing: Nature and Scope of Marketing, customer needs, wants and demand. Various
Marketing Concepts: production, product, selling, marketing and societal marketing,
Analyzing marketing environment: micro, macro environment

Unit II
Market segmentation: Need, concept, nature, basis and strategies, mass marketing vs.
Segmentation.
Marketing mix: 4Ps of products and 7Ps of services, components and factors affecting mix.

Unit III
Product decisions: Product definition, new product development process, and product life
cycle, positioning, branding, packaging and labeling decisions.
Pricing decisions: importance, objectives, designing strategies, Pricing Techniques

Unit IV
Distribution: Types of channel, factors affecting decision, Designing and Managing
Marketing Channel, Managing Retailing, physical distribution system and its components.
Product Promotion: promotion mix-introduction, importance, advantages and
disadvantages of various components and factors affecting. Designing and managing
Integrated Marketing Communications.

Suggested Readings:
1.Kotler,P., Keller, K.L. Koshy, A. and Jha, M., Marketing Management: A South Asian
Perspective, Pearson Education.
2. Etzel, M., Walker, B., Stanton, W. and Pandit, A Marketing Management, Tata McGraw
Hill.
3. Ramaswamy, V.S and Namakumari, S. Marketing Management: Global Perspective Indian
Context, Macmillan Publishers India Ltd.
4. Saxena, Rajan, Marketing Management, Fourth Edition, Tata McGraw Hill Education Pvt.
Ltd.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA 303-18 COST AND MANAGEMENT ACCOUNTING

Course Objective: To impart the students, knowledge about the use of financial, cost and
other data for the purpose of managerial planning, control and decision making.
Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Understand and differentiate between Cost accounting and management accounting.
CO2: Make managerial decisions regarding make or buy, acceptance or rejection of export
offers and continuation or shut down of plant.
CO3: Estimate the breakeven point of the firm.
CO4: Understand and apply the concepts of budgetary control for better decision-making.
CO5: Understand and estimate material, labour, overheads and sales variances for
comparing planned with actual results.

Unit – I
Introduction: Meaning, Objectives, Nature and Scope of management accounting,
Difference between cost accounting and management accounting, Cost control and Cost
reduction, Cost management.
Ratio Analysis: Meaning–Nature, different types of ratios, their uses and limitations,
computation of various types of ratios – liquidity ratios, solvency ratios, profitability ratios,
turnover ratios

Unit – II
Analysis and Interpretation of financial Statements: Meaning- Types and Methods of
Financial Analysis – Comparative statements – Trend Analysis – Common size statements.
Standard Costing: Standard Costing and Variance Analysis: Meaning of standard cost and
standard costing, advantages, limitations and applications. Variance Analysis – material,
labour, overheads and sales variances.

Unit – III
Budgetary Control: Budgeting and Budgetary Control: Concept of budget, budgeting and
budgetary control, objectives, merits, and limitations. Budget administration. Functional
budgets. Fixed and flexible budgets. Zero base budgeting.

Unit – IV
Marginal Costing: Absorption versus Variable Costing: Distinctive features and income
determination. Cost-Volume-Profit Analysis, Profit / Volume ratio. Break-even analysis-
algebraic and graphic methods, Margin of safety, Key factor, determination of cost
indifference point.
 I.K.G. Punjab Technical University
BBA Batch 2018
Suggested Readings:

 Horngren, C. T., Sundem, G. L., Stratton, W. O., Burgstahler, D., & Schatzberg, J.
(2011). Introduction to management accounting. Pearson Education International.
 Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young.
(2006). Management Accounting. Dorling Kindersley(India) Pvt. Ltd.
 Singh, Surender. (2016). Management Accounting. Scholar Tech Press, New Delhi.
 Garrison H., Ray and Eric W. Noreen. (2016). Managerial Accounting. McGraw Hill.
 Goel, Rajiv. (2013). Management Accounting. International Book House,
 Arora, M.N. (2012). A Textbook of Cost and Management Accounting. Vikas
Publishing House, New Delhi.
 Maheshwari, S.N. and S.N. Mittal. (2017). Management Accounting. Shree Mahavir
Book Depot, New Delhi.
 I.K.G. Punjab Technical University
BBA Batch 2018
BBA- 304 Production and Operations Management

Course objective: The course aims at developing knowledge about various steps of product,
design, development, plant location, storage, production planning and control.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Understand ever growing importance of Production and Operations management in

uncertain business environment.
CO2: Gain an in-depth understanding of resource utilization of an organization.
CO3: Appreciate the unique challenges faced by firms in services and manufacturing.
CO4: Understand the subject as a crucial part of functional management.
CO5: Develop skills to operate competitively in the current business scenario.

UNIT I

Operations management: Concept, Functions. Product Design and development – Product

design and its characteristics: Product development process (Technical): Product
development techniques .Process selection- Project, job, Batch, Mass and Process types of
Production Systems.

UNIT - II

Facility Location – importance, Factors in Location Analysis: Location Analysis

Techniques.
Facility Layout – Objectives: Advantages: Basic types of layouts. Capacity Planning –
Concepts: Factors Affecting Capacity Planning, Capacity Planning Decisions. Production
Planning & Control (PPC) –Concepts, Objectives, Functions.

UNIT – III

Introduction to modern productivity techniques – just in time, Kanban system. Total Quality
Management & six sigma.
Functions of Purchasing Management – Objectives, Functions: Methods: Procedure. Value
analysis – Concepts. Stock control systems. Virtual factory concept.

UNIT – IV

Inventory Management – Concepts, Classification: Objectives: Factors Affecting Inventory

Control Policy: Inventory costs: Basic EOQ Model: Re-order Level: ABC Analysis. Quality
Management - Quality Concepts, Difference between Inspections, Quality Control, Quality
Assurances, Total Quality Management: Control Charts: acceptance sampling.
Suggested Readings:
1. Nair, Production & Operations management, 1st Edition, Tata McGraw Hill
2. Adam and Eben, Production & Operations management, 5th Edition, Prentice Hall, India.
3. Krajewski &Ritzman, Operations Management, 5th Edition, Pearson Education.
4. Buffa & Sarin, Modern Production/Operations Management, 8th Edition, John Wiley
5. Chary, Production & Operations Management, 2nd Edition, Tata McGraw
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA- SEC 301 IT Tools for Business

Course Objective: The purpose of this course is to provide a through exposure to the
operating and office management tools available in different packages. A student can be
exposed to the working knowledge of Windows based operating systems and software
packages such as Windows-95, 98, 2000-Professional, windows -XP and MS -Office.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Develop understanding of computer fundamentals, functions and their classifications

CO2: Develop a clear understanding and knowledge about the functioning of a Computer
software and window operating system
CO3: Demonstrate proficiency in Microsoft word & Excel.
CO4: Apply formatting and editing features to enhance worksheets.
CO5: Use styles, themes, and conditional formats to customize worksheets.

Unit –I

Computer Fundamentals: Data, Instruction and Information, Characteristics of Computers,

Various fields of application of Computers, Input-output Devices (Hardware, Software,
Human ware and Firmware) Advantages and Limitations of Computer, Block Diagram of
Computer, Function of Different Units of Computer, Classification of Computers. Data
Representation: Different Number System (Decimal, Binary, Octal and hexadecimal) and
their Inter Conversion.

Unit –II

Computer Software: Types of Software, Application software and system software,

Compiler and Interpreter, Generations of languages, Low- and High-Level Languages.
Computer Memory: Primary Memory & Secondary memory. Storage Media. Introduction
to Windows Operating System: All Directory Manipulation: Creating Directory, Sub
Directory, Renaming, Coping and Deleting the Directory File Manipulation: Creating a File,
Deleting, Coping, renaming a File Using accessories such as calculator, paint brush, CD
player, etc

Unit –III

MS-Word: History, Creating, Saving, Opening, Importing, Exporting and Inserting

document, Formatting pages, Alignment, Paragraphs and Sections. Indents and Outdents,
creating lists and numberings Formatting Commands: Headings, Styles, Fonts and Size
 I.K.G. Punjab Technical University
BBA Batch 2018
editing, Viewing Text, Finding and Replacing text, Headers and Footers, Inserting page
breaks, Page numbers, Special Symbols and Dates Mail merge, Preview and Printings
command.

MS-PowerPoint: History, Creating, Saving, Opening, existing presentation, Creating and

Saving a Presentation using Auto Content Wizard, Design Template, Blank Presentation the
Slide Sorter View, Slide Show, Inserting pictures and graphics and Printing Slides.

Unit –IV

MS-Excel: Introduction, Components of Excel History, Creating, Saving, Opening,

Spreadsheet, Formatting numbers and Text, Graph and Chart Formatting Commands, Menu
Bar, Toolbars, Producing Charges, Protecting Cell Macro and Printing Operation, Spell
Checking, Cell Editing, Calculation of various Financial and Statistical Functions using
Formulas.

Note: Relevant Case Studies should be discussed in class.

Suggested Readings:

 Ram, B.(2018).Computer Fundamentals Architecture and Organization. New Delhi:

Age Publications
 Sinha, P.K. and Sinha, P. (2017).Foundation of computing. New Delhi: BPB
Publications.
 Arora, A.(2015) Computer fundamentals and applications. Vikas Publishing.
 Rajaraman, V.(2014).Fundamentals of Computers. Delhi: Prentice-Hall.
 Roger,J. (2010).MicrosoftAccess2010.Delhi:PearsonEducation.
 Forouzan,(2009).Basics of Computer Science. India: Cengage Learning
 Levi, D.S., Kaminsky, P. (2007) Designing and Managing the Supply Chain. McGraw
Hill
 Turban, E., Aronson JE., Liang, TP. (2005). Decision Support Systems and Intelligent
Systems (7th Edition). Pearson Publishers.
 I.K.G. Punjab Technical University
BBA Batch 2018

BMPD302-18 Mentoring and Professional Development

Guidelines regarding Mentoring and Professional Development

The objective of mentoring will be development of:

 Overall Personality
 Aptitude (Technical and General)
 General Awareness (Current Affairs and GK)
 Communication Skills
 Presentation Skills

The course shall be split in two sections i.e. outdoor activities and class activities.
For achieving the above, suggestive list of activities to be conducted are:

Part – A
(Class Activities)

1. Expert and video lectures

2. Aptitude Test
3. Group Discussion
4. Quiz (General/Technical)
5. Presentations by the students
6. Team building Exercises

Part – B
(Outdoor Activities)

7. Sports/NSS/NCC
8. Field project.
9. Society Activities of various students chapter i.e. ISTE, SCIE, SAE, CSI, Cultural
Club, etc.

Note: Evaluation shall be based on rubrics for Part – A & B.

Mentors/Faculty incharges shall maintain proper record student wise of each activity
conducted and the same shall be submitted to the department.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA 401 Business Research Methods

Course Objective: The course aims at equipping students with an understanding of the
research process, tools and techniques in order to facilitate managerial decision making.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Explain the objectives and process of conducting research and its application in
business.
CO2: Analyse the different types of research design and experimental errors.
CO3: Understand various techniques of sampling and methods of data collection.
CO4: Examine different types of scales and appraise about data preparation and analysis.
CO5: Identify and prepare various types of reports.

UNIT I
Research Methodology: definition, objectives, scope in management research, process of
Research and limitations.
Research Design: Formulating the Research Problem, Choice of Research Design, Types of
Research Design, Sources of Experimental Errors
UNIT II
Sampling: Advantages and Limitation of Sampling, Sampling process, Types of Sampling:
Non-
probability sampling techniques, Probability sampling techniques, Sampling and non
sampling
errors. Data collection: primary, secondary data collection, observation methods and survey
method:

UNIT III
Measurement Concept, Levels of measurement—Nominal, Ordinal, Interval and Ratio
Attitude Measurement: Comparative scaling techniques, Non-comparative scaling
techniques,
Questionnaire Designing: Types, Guidelines for developing a good questionnaire

UNIT IV
Data Preparation And Analysis: Editing, Coding, Cross Tabulation and Practices through
Excel (Basic Concepts)
Report Writing: Types of Research Reports, Guidelines for Writing a Report, Report
Format,
Guidelines for evaluating a report.

Suggested Readings:

1. K.V. Rao : Research Methodology, Sterling Publishers,

2. Srivastava and Rego : Business Research Methodology Tata McGraw Hill
3. Rajinder Nargundhkar : Marketing Research, Tata McGraw Hill
4. Cooper and Schindler, Business Research Methods, Tata McGraw Hill
5. C.R. Kothari : Research Methodology, New Age International Publishers
 I.K.G. Punjab Technical University
BBA Batch 2018
BBA 402 Human Resource Management

Course Objective: To provide an in-depth overview of the field of HRM, what are the roles
and responsibilities of HR professionals how the primary functions affect the broader
business strategy.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1- To explain the basics of Human Resource Management and analyse the evolution of
HRM.
CO2: To appraise various functions of HRM that facilitate employee hiring viz. human
resource planning, job analysis recruitment and selection.
CO3: To understand the role of training, development, career planning and performance
appraisal functions in human resource development.
CO4: To analyse the functions of compensation management namely, wages and salary
administration, incentives and fringe benefits.
CO5: To comprehend the meaning and concept of Industrial relations.
Unit I
Nature, scope, role and importance of HRM. New trends in HRM due to globalization
deregulation and technological advancements, HRM practices in India, issues and challenges.
Human Resource Planning: Meaning, factors affecting HRP, Human Resource Planning
process.

Unit II
Job analysis: steps in analysing job and introduction to methods of collecting job analysis
information, Job description, job specification. Job design: job simplification, job rotation,
job enrichment and job enlargement.
Recruitment: sources of recruitment, policies and procedure of recruitment. Selection
process,
testing and interviews, Placement and induction.

Unit III
Training and Development: Identification of training needs, process of training and methods
of training and development.
Career planning and development: career life cycle, process of career planning and
development.

Unit IV
Performance appraisal: Meaning, process of performance appraisal, methods and problems
of performance appraisal.
Compensation Management- Wage & Salary Administration: Meaning & Concept of Wage
& Salary Administration, Elements & Methods of Wage & Salary, Incentive Plans & Fringe
Benefits.
Industrial Relations: Meaning & Concept of Industrial Relations.

Suggested Readings:
1. Monnappa and Saiyadan, Personnel Management, Tata Mcgraw Hill.
2. Dessler, Garg, Human Resource Management, Pearson education.
3. C.B. Memoria Personal Management Himalaya
4. K. Aswathappa Human Resource Management Tata McGrawHill
5. Rao V.S.P. Human Resource Management, Excel books
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA 403 Financial Management

Course Objective: To develop a conceptual clarity and basic understanding of the
fundamentals of corporate finance among the students. Further help them comprehend its
practical applicability in the corporate world.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Apply financial data for use in decision making by applying financial theory to
problems faced by business enterprises.

CO2: Apply foundational finance theories and to analyse a forecast using relevant data and
to conduct preliminary measurement of leverage analysis.

CO3: Apply time value of money techniques to various pricing and budgeting problems.
CO4: Apply modern techniques in capital budgeting analysis.

CO5: Assess dividend policy’s impacts on share prices and to understand the implications of
Dividend decisions in financial decision making.

Unit I
Financial management -Introduction: Meaning, nature and Scope, Goals of Financial
Management-Profit Maximization vs. Wealth Maximization; Finance functions-investment,
Financing, Liquidity and dividend decisions. Sources of finance-Long term and short term.
Concept of Time Value of Money-present value, future value, annuity, Present Value of a
series of payments.

Unit II
Cost of Capital: Meaning and significance of cost of capital; cost of equity shares; cost of
preference shares; cost of debt, weighted average cost of capital. Form of Capital:
Introduction to Capital Structure; theories- NI approach; NOI approach; MM approach;
Traditional approach, determinants of capital structure. Operating and Financial Leverage:
Measurement of leverages; Financial and operating leverage, combined leverage
 I.K.G. Punjab Technical University
BBA Batch 2018
Unit II
Investment Decision Making: Meaning, importance, nature of investment decisions.
Investment evaluation criteria, Capital budgeting Techniques-Non-discounted cash flow-
Pay back methods; Post Payback period; Accounting rate of return method, Discounted cash
flow techniques-Net Present value method; Internal rate of return method; Profitability index
method.

Unit IV
Working Capital: Meaning, significance, types, approaches, Factors affecting working
capital management capital. Dividend Policies: Issues in dividend decisions. Forms of
dividend- Theories of relevance and irrelevance of dividends.

Suggested Readings:

I. Khan, M. Y. and Jain P. K.(2011),”Financial Management, Text, Problems & Cases”,

Tata McGraw Hill Company, New Delhi.
II. Pandey, I.M.(2015), “Essentials of Financial Management”, 4th Edition, Vikas
Publishing House Pvt. Ltd., New Delhi.
III. Maheshwari, S.N.(2019), “Financial Management – Principles & Practice”, 15th
Edition, Sultan Chand & Sons, New Delhi.
IV. Rustagi,Dr.R.P.(2017), “Basic Financial Management”, 8th Edition, Sultan Chand &
Sons, New Delhi.
V. Patel, Bhavesh(2014),” Fundamentals of Financial Management”, Vikas Publishing
House Pvt. Ltd., New Delhi.
 I.K.G. Punjab Technical University
BBA Batch 2018

BBA GE- 401 Entrepreneurship Development

Course Objective: The objective of the course is to make the student understand the
concept and importance of entrepreneurship and facilitate generation of young entrepreneurs.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Describe the concept and theories of entrepreneurship and its role in economic
development of nation.
CO2: Develop business plan and identify the reasons of failure of business plans.
CO3: Illustrate the steps in starting MSME.
CO4: Comprehend government policies and regulatory framework available in India to
facilitate the process of entrepreneurial development.
CO5: Identify different sources of finance for new enterprises and assess the role of financial
institutions and various government schemes in entrepreneurial development.

Unit I
Definition and Concept of Entrepreneurship, Theories of Entrepreneurship, Myths about
Entrepreneurship, Entrepreneurial Traits and Motivation, Role of Entrepreneurship in
economic development. Types of Entrepreneurs. Barriers in the way of Entrepreneurship.
Entrepreneurship Development (ED) Cycle.

Unit II
Creativity and Business Ideas, Blocks to creativity. Business Plans and reasons of failure of
business plans. Micro-Small-Medium (MSME) Enterprise – Definition –
Characteristics- Objectives- Advantages- Disadvantages-Role in developing countries-
Problems- steps for starting- – Government Policies.

Unit III
EDP in India – Phases of Entrepreneurial programs –
Government Policies- Administrative Frame work – Policy instruments – Statutory Boards
– Industrial Estates –Industrial clusters – Incentives and subsidies – Advantages - Needs &
Problems – Promotional agencies. Business Incubators& Start-ups.

Unit IV
Financing Options - Bridge capital, Seed capital assistance, Margin money scheme, Industrial
Sickness, Causes-Remedies- An overview on the roles of institutions/schemes in
entrepreneurial development- SIDBI, Commercial Banks. Other financing options- venture
capital, lease funding, Angel Investors. Revival, Exit and End to a venture.

Suggested Readings:

 Kumar,Arya(2018), “Entrepreneurship”, Pearson, New Delhi.

 Gopal,V.P.Nanda (2015), “Entrepreneurial Development”, Vikas Publishing, New
Delhi.
 Desai, Vasant, “Dynamics of Entrepreneurial Development & Management”, Himalaya
Publishing House.
 Khanka,S S, Entrepreneurial Development, S.Chand & Co.,New Delhi.
 I.K.G. Punjab Technical University
BBA Batch 2018
BBA SEC- 401 Business Ethics & Corporate Social Responsibility

Course Objective: This paper aims at providing the students the understanding of ethical
issues related to business and good governance necessary for long term survival of business.

Course Outcomes (COs): After completion of the course, the students shall be able to:

CO1: Explore the relationship between ethics and business across different cultural traditions
CO2: Understand the relationship between ethics, morals and values in the workplace
CO3: Discuss the moral and social responsibility dimensions of corporate governance.
CO4: Describe models of CSR in India.
CO5: Assess international framework for CSR.

Unit I
Business Ethics: Nature, scope and purpose of ethics, Importance of Ethics & Moral
standards; Ethics & Moral Decision Making, Ethical Principles in Business, Markets,
Environment, Trade, Consumer Production and Marketing, Finance, HR, Personal Growth
and Lessons from Ancient Indian Educational System; Science and Human Values.

Unit-II
Indian Ethos: Need, purpose & relevance of Indian Ethos; Salient feature (Brain Stilling,
Total Quality Mind, Intuition, Intellectual rational brain V/s Holistic-Spiritual Brain. Holistic
Approach for Managers in Decision Making, Professional ethos and code of professional
ethics Human Values, Different meaning of human values: foundational human values –
freedom, creativity, love and wisdom, Nature of Human freedom.

UNIT III
Meaning & Definition of CSR, History & evolution of CSR. Concept of Charity, Corporate
philanthropy, Corporate Citizenship, CSR-an overlapping concept. Concept of sustainability
& Stakeholder Management. CSR through triple bottom line and Sustainable Business;
relation between CSR and Corporate governance; environmental aspect of CSR;
Chronological evolution of CSR in India; models of CSR in India, Carroll's model; drivers of
CSR; major codes on CSR; Initiatives in India.

UNIT IV
International framework for corporate social Responsibility, Millennium Development goals,
Sustainable development goals, Relationship between CSR and MDGs. United Nations (UN)
Global Compact 2011. UN guiding principles on business and human rights. OECD CSR
policy tool, ILO tri-partite declaration of principles on multinational enterprises and social
policy.
Suggested Readings:
1. S.S. Iyer - Managing for Value (New Age International Publishers, 2002)
2. S.K. Bhatia - Business Ethics and Managerial Values (Deep & Deep Publications
Pvt.Ltd, 2000).
3. Velasquez – Business Ethics – Concepts and Cases (Prentice Hall, 6th Ed.)
4. Reed Darryl – Corporate Governance, Economic Reforms & Development (Oxford).
5. Mathur UC – Corporate Governance & Business Ethics (Mc Millan).
6. Human Values By : Prof. A.N. Tripathi New Age International
7. Corporate Social Responsibility in India - Sanjay K Agarwal
8. Handbook on Corporate Social Responsibility in India, CII.
 I.K.G. Punjab Technical University
BBA Batch 2018
BMPD402-18 Mentoring and Professional Development

Guidelines regarding Mentoring and Professional Development

The objective of mentoring will be development of:

 Overall Personality
 Aptitude (Technical and General)
 General Awareness (Current Affairs and GK)
 Communication Skills
 Presentation Skills

The course shall be split in two sections i.e. outdoor activities and class activities.
For achieving the above, suggestive list of activities to be conducted are:

Part – A
(Class Activities)

1. Expert and video lectures

2. Aptitude Test
3. Group Discussion
4. Quiz (General/Technical)
5. Presentations by the students
6. Team building Exercises

Part – B
(Outdoor Activities)

10. Sports/NSS/NCC
11. Field project.
12. Society Activities of various students chapter i.e. ISTE, SCIE, SAE, CSI, Cultural
Club, etc.

Note: Evaluation shall be based on rubrics for Part – A & B.

Mentors/Faculty incharges shall maintain proper record student wise of each activity
conducted and the same shall be submitted to the department.