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B&T 2016

This document is an exam for a Master of Business Administration course from GLS University for the summer 2016 semester. The exam covers the subject of Business and Technology with 100 total marks. It contains 5 questions - the first asks students to answer 10 multiple choice questions; the second asks students to explain hacking/computer fraud and the relationship between data and information; the third asks students to compare responsibilities of different C-level IT positions or describe different information systems; the fourth asks students to discuss challenges of different information systems or the role of knowledge management; and the fifth asks students to analyze how CRM, SCM and ERP systems could benefit a company and what reports could provide a competitive advantage.

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Parnika Jha
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66 views3 pages

B&T 2016

This document is an exam for a Master of Business Administration course from GLS University for the summer 2016 semester. The exam covers the subject of Business and Technology with 100 total marks. It contains 5 questions - the first asks students to answer 10 multiple choice questions; the second asks students to explain hacking/computer fraud and the relationship between data and information; the third asks students to compare responsibilities of different C-level IT positions or describe different information systems; the fourth asks students to discuss challenges of different information systems or the role of knowledge management; and the fifth asks students to analyze how CRM, SCM and ERP systems could benefit a company and what reports could provide a competitive advantage.

Uploaded by

Parnika Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GLS UNIVERSITY

SUMMER EXAM 2016


Course Name: Master of Business Administration Semester: II
Subject Name: Business & Technology Subject Code: 0601201
Date: April 27, 2016 Total Marks: 100
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.

Q-1 (A) Objective Questions – (MCQ) (10 MARKS)


1. The three principal levels of hierarchies within a business organization are:
a) management, knowledge workers, and service workers
b) senior management, middle management, and operational management
c) management, data workers, and operational management
d) senior management, middle management, and service workers

2. Assembling a product, identifying customers, and hiring employees are:


a) Transactions.
b) Business functions.
c) Part of a sales and marketing system.
d) Business processes.

3. Budgeting is typically a feature of an information system serving:


a) senior management
b) middle management
c) operational management
d) sales and marketing

4. The five basic entities that make up any business are suppliers, customers, employees,
products and services, and:
a) Its environment
b) Manufacturing and production
c) Sales and marketing
d) Invoices and payments

5. The person who ensures that systems are developed on time, within budget, and with
acceptable quality is a
a) systems designer
b) project manager
c) systems owner
d) external system user

1
6. Decision makers who are concerned with tactical (short-term) operational problems and
decision making are
a) middle managers
b) executive managers
c) supervisors
d) mobile managers

7. The general transformation cycle for information is:


a) Information to data to knowledge.
b) Knowledge to data to information.
c) Data to knowledge to information.
d) Data to information to knowledge.

8. To improve the performance of a business process, which of the following is most


relevant?
a) Input.
b) Processing.
c) Control and feedback
d) Output.

9. If a university sets up a web-based information system that faculty could access to record
student grades and to advise students, that would be an example of a/an
a) CRM
b) intranet
c) ERP
d) Extranet

10. Major transactions in E-Commerce is


a) Buying and Selling a product over internet.
b) A study of commerce in internet.
c) Electronic communication.
d) Giving Advice.

Q. 1 (B) Attempt the following questions. (2*5=10) (10 MARKS)


1. Explain hacking and computer fraud.
2. What activities convert raw data to make information in information systems? What is
their relationship to feedback?
Q. 2
(A) Define business process reengineering and explain how an organization can use
it to transform its business. (10 MARKS)
(B) Define TPS, DSS, and EIS and explain how an organization can use these
systems to make decisions and gain competitive advantages. (10 MARKS)
OR
(A) Compare the responsibilities of a chief information officer (CIO), chief
technology officer (CTO), chief security officer (CSO), chief privacy officer
(CPO), and chief knowledge officer (CKO) (10 MARKS)
(B) Describe and differentiate the CRM technologies used by marketing departments
and sales departments. (10 MARKS)

2
Q. 3 (A) List and describe the information systems serving each of the major
functional areas of a business. (10 MARKS)
(B) Compare LAN, WAN, and MAN. (10 MARKS)
OR
(A) Explain the difference between transactional information and analytical
information with suitable examples of each. (10 MARKS)
(B) Describe the capabilities of a digital firm. Why are digital firms so powerful?
(10 MARKS)
Q.4
(A) What are the challenges posed by the existence of various types of information
systems in the enterprise? How can these challenges be addressed?
(10 MARKS)
(B) What is the role of knowledge management systems in the enterprise? What
organizational processes are supported by knowledge management applications?
(10 MARKS)
OR
(A) Explain briefly the ethical issues surrounding information technology.
(10 MARKS)
(B) Explain the gap between IT and the business; along with the primary reason for
the existence of this gap. (10 MARKS)

Q-5 Analyze the situation and the case study and answers the questions. (20 MARKS)
You have been hired by “ABC advertising Limited”, whose business processes are all manual,
paper-based processes. How might a CRM, SCM and ERP system benefit them? What type
reports will help this company gain a competitive advantage?

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