Creating Your Business Plan Financials
Creating Your Business Plan Financials
Creating Your Business Plan Financials
Your business plan financials are essential for lenders and investors who want to see hard figures
before putting money into your business. Solid financials could help you get loans and attract
investors, even if you aren't operating yet.
"Financials can be very intimidating for a lot of small business owners," says Raman Chadha,
executive director of the Coleman Entrepreneurship Center at DePaul University. "It's my experience
that most small business owners don't know how to manage the numbers."
Your business plan financial statement will cover three general items: an income statement, a balance
sheet and a cash-flow statement, each with numerous subsets. The following is a general outline for
creating business plan financials and is not meant to be a comprehensive account of the financial
details you will need.
An income statement shows how much profit or loss you expect to have for the year. For new
businesses, income statements should be broken down monthly or quarterly. Business in their second
to fifth years of operation should have quarterly or annual income statements, the Small Business
Administration advises.
• Revenue: "Revenue growth is always going to take longer than you expect," Chadha
cautions. "It's smart to be more conservative" in your estimates, he says.
• Expenses: Includes operating expenses such as costs for supplies, rents and salaries;
loan payments, including interest; and fees for advisers, including attorneys and
accountants.
• Cost of Goods Sold: The cost of merchandising, manufacturing and bringing your
product to the market. Service business often do not need this.
• Gross Profit: Your sales minus all costs directly related to those sales.
• Operating Profit: Your company's profit after deducting your operating costs from
gross profit.
• Net Profit: Calculated by subtracting your company's total expenses from total
revenue.
• Net Profit before Taxes: The amount of income earned before taxes are taken out.
• Net Profit after Taxes: Net income minus taxes paid.
A balance sheet provides an annual snapshot of your business financials. The figures are often
recorded for only one day. If you're not yet operating a business, American Express recommends you
create a balance sheet from your personal assets and liabilities.
• Current Assets: Includes cash, inventory, accounts receivables such as credit and
other payments owed to the company, and fixed assets. Fixed assets include machinery,
property and goodwill. They are items that cannot be quickly converted into cash.
• Liabilities: Short-term liabilities include upcoming payments such as salaries and
wages due, accounts payable, which are payments owed for services, and taxes owed.
Long-term liabilities include payments for debts and bonds due after at least a year.
• Equity: Investments and retained earnings. Retained earnings, also called net worth,
measure investments by subtracting liabilities from assets.
Projecting your company's cash flow can be an arduous task, but it’s crucial information for potential
lenders who want an idea of how much money you'll have to pay back loans. For many experts, cash
flow is where the rubber meets the road in terms of deciding whether a business is healthy.
• Cash Inflow: This indicates how much cash you believe will come into your business.
It is largely based on your sales forecasts and accounts receivables, if applicable.
• Cash Outflow: These are your expected cash expenses. Be sure to take into account
any expected increase in expenses, such as employee raises or rent increases.
Your cash flow projection will be your cash outflow subtracted from your cash inflow.
All of these formulas are quite complicated, so consider hiring an accountant to help with creating the
financials of your business plan.
Bookkeeping process
1. http://en.wikipedia.org/wiki/Double-entry_bookkeeping
2. http://en.wikipedia.org/wiki/Bookkeeping
Daybooks
Cash daybook, usually known as cash book, of cash received and paid out. It may comprise
two daybooks: receipts daybook of cash received, and payments daybook of cash paid out.
Journals
Journal is a formal and chronological record of financial transactions before their values are
accounted in general ledger as debits and credits. If daybooks are not kept, the journals are books
of original entry, where the transactions are first recorded, hence often considered synonymous
with daybooks. Special journals include: sales, purchases, cash receipts, cash disbursements,
and payroll. General journal is a record of the entries not included in other journals.
Ledgers
Ledger (or book of final entry) is a record of accounts, each recorded individually (on a separate
page) with its balance. (Ledger is also a book holding such records.) Unlike the journal listing
chronologically all financial transactions without balances, the ledger summarizes values of one
type of financial transactions per account, which constitute the basis for the balance sheet and
income statement. Ledgers include:
Customer ledger of financial transactions with a customer (sometimes called a Sales ledger).
Supplier ledger of financial transactions with a supplier (sometimes called a Purchase ledger).
Interchangeable Terms
Debtors Ledger/Customers Ledger/Sales Ledger/Accounts Receivable Ledger
(the general ledger or nominal ledger (see also bookkeeping) and also in the terms
purchase ledger and sales ledger.)
Bookkeeper
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Bookkeeping systems
Two common bookkeeping systems used by businesses and other organizations are the single-
entry bookkeeping system and the double-entry bookkeeping system. Single-entry bookkeeping
uses only income and expense accounts, recorded primarily in a revenue and expense journal.
Single-entry bookkeeping is adequate for many small businesses. Double-entry bookkeeping
requires posting (recording) each transaction twice, using debits and credits.[3]
Bookkeeping process
Sales and purchases usually have invoices or receipts.
(From the point of view of a seller, an invoice is a sales invoice. From the point of
view of a buyer, an invoice is a purchase invoice.)
Deposit slips are produced when lodgements (deposits) are made to a bank
account.
Bookkeeping involves recording the details of all of these source documents into
multi-column journals (also known as a books of first entry or daybooks).
For example, all credit sales are recorded in the Sales Journal, all Cash Payments
are recorded in the Cash Payments Journal. Columns in the journal normally
correspond to an account.
After a certain period, typically a month, the columns in each journal are each
totalled to give a summary for the period.
To quickly check that the posting process was done correctly, a working document called an
unadjusted trial balance is created. In its simplest form, this is a three column list. The first
column contains the names of those accounts in the ledger which have a non-zero balance. If an
account has a debit balance, the balance amount is copied into column two (the debit column). If
an account has a credit balance, the amount is copied into column three (the credit column). The
debit column is then totaled and then the credit column is totaled. The two totals must agree -
this agreement is not by chance - because under the double-entry rules, whenever there is a
posting, the debits of the posting equal the credits of the posting. If the two totals do not agree,
an error has been made in either the journals or made during the posting process. The error must
be located and rectified and the totals of debit column and credit column re-calculated to check
for agreement before any further processing can take place.
Using the rules of double entry, these journal summaries are then transferred to
their respective accounts in the ledger, or book of accounts. The process of
transferring summaries or individual transactions to the ledger is called Posting.
Once the posting process is complete, accounts kept using the "T" format undergo
balancing which is simply a process to arrive at the balance of the account.
Once there are no errors, the accountant produces a number of adjustments and changes the
balance amounts of some of the accounts. For example, the "Inventory" account and "Office
Supplies" asset accounts are changed to bring them into line with the actual numbers counted
during a stock take. At the same time, the expense accounts associated with usage of inventory
and with the usage of office supplies are adjusted. Other refinements necessary to ensure that
accounting principles are complied with are also done at this time. This results in a listing called,
not surprisingly, the adjusted trial balance. It is the accounts in this list and their corresponding
debit or credit balances that are used to prepare the financial statements.
Finally financial statements are drawn from the trial balance, which may include:
• the income statement, also known as a statement of financial results, profit and loss
statement, or simply P&L
• the balance sheet
• the cash flow statement
• the statement of retained earnings
Double entry? Isn't that more work?!
For every transaction in your bookkeeping, there must be a Debit and a Credit entry in order for your
books to balance. Each type of transaction follows a standard system for determining whether to post the
amount as a debit or credit. See the chart below.
So, now that you've got the basics of the double entry system, the next step is simply a matter of
beginning to enter the info. As you enter checks you've written, they will mostly be simple entries - debit
(increase) the correct account number, and credit (decrease) bank. If you are keeping your bills current,
make your entry after you pay your bill, and the entry will always be credit bank, debit expense. To keep
the process simple, when you receive a bill, go through it and total what part of the money due goes to
which account, write it on the bill and use that when you make the entry into the system.
- When you buy a large tool or piece of equipment that needs to go in the asset section: credit cash and
debit the proper asset account. As you make these entries, keep a separate list of the asset and it's
details. You will need to use the asset list to calculate your year end deprecations.
- When you pay an expense that has been listed as a liability, like a bank payment on a loan: credit cash,
but debit two accounts, debit the liability account you're paying on for the amount of principal, and debit
interest for the amount of interest expense. Doing this will decrease what you owe on the loan by the
principal amount you have paid, and it will increase the record of what you have paid in interest expense.
- Inventory is a cost you need to count as an expense only when you actually use it. Until it is used, or
sold, it's an asset. So when you purchase inventory, credit cash and debit inventory - that will increase the
value of your inventory. When you USE inventory, credit (reduce) inventory, and debit (increase) the
appropriate expense account - materials, supplies, etc., or an inventory change account.
Before you begin, you may be interested in reading " Starting A Business" for the basics on where to
begin setting up your business.
If you are looking for help with a particular subject, you can skip ahead to a subject with these links,
otherwise we suggest you read each section by following the NEXT PAGE links at the end of each
section.
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