Increase in CM (40 Units X $200) 8,000 $ Increase in Advertising Expenses 10,000 Decrease in Net Operating Income (2,000) $
Increase in CM (40 Units X $200) 8,000 $ Increase in Advertising Expenses 10,000 Decrease in Net Operating Income (2,000) $
What is the profit impact if Racing Bicycle can increase unit sales from 500 to 540 by
increasing the monthly advertising budget by $10,000?
1
Changes in Variable Costs and Sales Volume
What is the profit impact if Racing Bicycle can use higher quality raw materials, thus
increasing variable costs per unit by $10, to generate an increase in unit sales from 500 to
580?
What is the profit impact if RBC: (1) cuts its selling price $20 per unit, (2) increases its
advertising budget by $15,000 per month, and (3) increases sales from 500 to 650 units per
month?
2
Fixed Expenses (new) = $80,000 + $15,000 additional for advertising expenses = $95,000
Sales increase by $62,000, fixed costs increase by $15,000, and net operating income
increases by $2,000.
What is the profit impact if RBC: (1) pays a $15 sales commission per bike sold instead of
paying salespersons flat salaries that currently total $6,000 per month, and (2) increases
unit sales from 500 to 575 bikes?
Sales increase by $37,500, fixed expenses decrease by $6,000, and net operating income
increases by $12,375.
Core Reading/Textbook
Garrison, Ray, H., Noreen, Eric, W., & Brewer, Peter, C. (2015). Managerial Accounting. [15th
Edition]. The McGraw-Hill, New York, USA.