Two key players idetified in F&B are
1) Zomato App
2) Dominos App
Zomato App
Company Backgroud:
Zomato is an online platform where users can find restaurant, can choose dishes based on their choices
and dishes prices, and can get their dishes delivered at home in shortest turn aroud time.Customers can
also rate dishes and restaurants in the app.
Challenges Faced:
Tight margins and efficient turn around time.
High competitions such as Swiggy also present in market to capture the market share.
Maitain reputation working with various delivery partners.
Key Features of App:
High performance in searching and ordering food.
Tracking feature for ordered food delivery.
Online payments and tie up with UPI merchant partners for payments.
Easy refund tracking in case of any issue with food and online tip facility to delivery partner.
Objectives:
To help people know restaurants and food to dine out along with ratings.
Building restaurants for amazing experience.
Expanding to various cities and reaching to more peoples through various channeling partners.
Dominos App
Company Backgroud: The Domino’s Pizza Company is an American chain of restaurants that provide
international franchise on pizza delivery. Presently, the company has about ten thousand stores
worldwide with a massive expansion strategy for growth
Challenges Faced: Various competitors such as McDonald’s, KFC and Pizza Hut also launched their app
for delivering pizzas along with other vairties of food.
Pricing is higher for few products.
Service level agreement needs to be maintained as it could increase cost in case od any deviation.
Key Features of App:
Customers can choose high varieties of product.
Various offers to reduce total bill of customers.
Tie up with various merchant payment partners to improve efficiency.
Objectives:
To reach more number of people across demograhics.
To strategically position their products in market.
Pricing analytics to get market equilibrium in demand and supply.
Criteria 1. App Technology and Maintenance
1. It should be on latest technology and should not have high download size.
2. It should have good user experience interface.
3. App performance and average response time should be optimized.
4. It should not hang and should have low error rates.
5. It should have high scalability and available at any time.
Criteria 2. Search and Menu Management
1. It should have wide range of search options in menu.
2. There should be filter criteria based on various attributes such as location, ratings, number of
products available.
3. It should have optimized sort criteria.
4. Prices and rating should be visible against each menu item.
5. Main ingredients should be displayed against each product of menu.
Criteria 3. App Discounts and Promos
1. There should be overall app discount criteria.
2. Vendor based discounts should be sorted based on ratings.
3. Weekends or special days deals can be included for selected menu products.
4. Discounts based on customer bills.
5. Discounts or cashbacks based on customer loyalty.
Criteria 4. Easy Payments and Integration
1. Payment partners easily configurable.
2. Wide range of payment options should be present.
3. Wallet amount maintenance should be promoted.
4. Response time should be less.
5. Transactions cost should be minimum with any payment partner.
Criteria 5CRM and Feedback
Key performance indicators (KPIs) can be used to measure the performance of each feature.
Conversion Ratio
Average Rating
Average Revenue
Margin Ratio
Churn Rate
Bounce Rate
Dwell Time
Data need to collect
Number of Customers
Average Spending
Customer Demand
Product cost
Average Time Customer Spend
