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Hamza Ata: Profile

Hamza Ata is a marketing professional with experience in performance marketing, campaign management, and social media. He has helped transition brands to more results-oriented strategies and executed successful campaigns. Some of his accomplishments include generating 25-50% monthly growth for Cheetay and increasing Qarshi's social media presence and monthly sales by 25%. He holds a BSc in Electronics Engineering from Queen Mary University of London.

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85 views2 pages

Hamza Ata: Profile

Hamza Ata is a marketing professional with experience in performance marketing, campaign management, and social media. He has helped transition brands to more results-oriented strategies and executed successful campaigns. Some of his accomplishments include generating 25-50% monthly growth for Cheetay and increasing Qarshi's social media presence and monthly sales by 25%. He holds a BSc in Electronics Engineering from Queen Mary University of London.

Uploaded by

Xspark Studio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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HAMZA ATA

ADDRESS: 391-A, STREET 16, PHASE 5 DHA LAHORE


EMAIL: [email protected]
PHONE#: 0300-4415500

PROFILE

Ambitious marketing enthusiast working in Response Marketing and Campaign Management. The ever-evolving
modes of communication have equipped me with a high degree of numeracy, organizational skills, articulation and
empathy. I see challenges as a mode of growth and learning. I strive towards bringing the best value adding, ROI
based campaigns to the table that win a customer’s heart.

Notable accomplishments:

1) Bringing performance marketing to Cheetay


• Transitioned the brand towards a results oriented marketing strategy that focuses on a concept of money in vs
money out ratios.
• Executed the media side of Cheetay’s first Award Winning DVC Campaign “A Game of Meals” across the digital
space to yield a phenomenal response from relevant audiences.
• Generated continuous growth of 25-50% month over month for New App Installs, New Customer Transactions
and Active Customer Base.
• Used in depth knowledge of media buying to formulate high performance plans which yield quick results,
generate revenue, minimize Cost per Order and risk involved.
• Used Digital videos and image building campaigns smartly to generate recall, lift brand equity and retain
customer loyalty while measuring all the impact with unique performance KPIs.

2) Revamping Qarshi’s Social Media Presence


• Transitioned the brand into a fully functional e-commerce store, by effectively delivering sales through a pull
based marketing strategy and achieved recurring growth in sales of 25% each month,
• Built the brands Social media platforms from scratch, while generating quantifiable and positive share of voice
on Social media channels.
• Increased the digital footprint of the brand using digital media techniques such as roadblocks during PSL and
Search Network based advertising.

3) Exploring new waters – Samba Bank Digital


• Contributed towards Samba’s brand team decision to launch 2 new products in 2018 – Personal Loans and Car
financing as part of a new consumer banking strategy.
• Executed effective Lead Generation Campaigns, ultimately securing the bank 1000 new customer leads for
Personal Loans over a period of two months.
• Convinced the bank to launch a mobile app for its customers, in order to further digitize Samba assets.

WORK EXPERIENCE

Cheetay Logistics Pvt Ltd - Marketing Campaign Analyst: January 2019-present

• Focusing on performance marketing practices to try and achieve targets in the most efficient way possible.
• Responsible for creating customised campaigns for brand categories of the Cheetay Logistics business.
• Coming up with execution related media strategies to make sure the campaigns reach the right audience.
• Measuring effectiveness, delivery and efficiency of each campaign and analysing the results.
• Further optimising each communication strategy based on past results.
• Accurately present results and projections on a daily, weekly and monthly basis in the form of campaign performance
and tracking reports.

Obrotu Ptv Ltd - Manager Strategic Planning & business development: August 2016-January 2019

• Responsible for brand planning and strategy, media buying and campaigns as well as overseeing e-commerce and
sales.
• Responsible for business development, I won three key accounts for the company myself i.e Qarshi industries,
Cambridge Garments, Fogg Pakistan.
• Promoted twice from Account Manager to Group Account Manager, and then given the additional role of Strategic
Planner for the organization.
• Well-equipped with Google AdWords, Facebook blueprint, PPC online advertising, SEO marketing, App
development and mobile platforms.
• I have serviced clients such as Subway Pakistan, Dabur Pakistan, Hush Puppies Pakistan, Beaconhouse Group,
Samba Bank Pakistan and Shahkam Industries.
EDUCATION

QUEEN MARY UNIVERSITY OF LONDON Sept 2013-July 2016


BSc Hons Electronics Engineering

• Learned valuable insight into the product process and life cycle, from idea till execution.
• Applied basic principles of entrepreneurship in order to try and learn the business aspect of product growth.
• Secured an academic scholarship for the duration of the degree.

Projects Handled during University:

1) Module: Product Development (Final Year Project)


• Built a piezo-electric (electronic) drum kit that can be used to teach beginners.
• Prepared the feasibility for the product on a large scale by working on decreasing production costs and maximizing
efficiency, while curtailing spending to a budget of less than 100 pounds per unit.
• Created a small media campaign for the product, including a small infomercial highlighting main features.

2) Maths tutor – Prime Tuition London


• Taught GCSE Maths and A level physics for a year in London as part time work.
• Helped in motivating others by putting my strengths to good use.

3) Descon Chemicals Pvt Ltd - Internship


• Interned at Descon Chemicals for 4 weeks.
• It helped me understand how supply for such a product is maintained, and the demand is provided for.

LAHORE GRAMMAR SCHOOL, LAHORE, PAKISTAN


• A levels: (LGS JT)- 5 subjects, straight A’s. Aug2010- July2012
• O levels: 2008-2010 (LGS JT)- 10 subjects, straight A’s. Aug2007- July2010

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SKILLS

• Great at planning and executing effective marketing strategies from product launch to campaigns for various brands.
• Exceptional in presenting pitch presentations to potential clients.
• Strong critical and analytical thinking skills and rationale to marketing, where results can be quantified.
• Team player with excellent interpersonal skills.
• Efficient at calculations and problem solving, something which has developed as a result of my engineering degree.
• Expert swimmer and tennis player; generally athletic and enthusiastic towards sports.
• Proficient reader, with a keen interest in history and factual knowledge.

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