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Ricqb 5

The document discusses various topics related to measurement scales, questionnaire design, sampling, and statistics. It includes questions about representing latent constructs using scales, measuring attitude using rating, ranking and sorting techniques, choosing a measurement scale, the difference between measured variables and latent constructs, designing accurate and relevant questionnaires, types of sampling methods and their advantages/disadvantages, population and sampling distributions, and key statistical concepts like mean, median, mode, and normal distribution. The document seeks explanations of these concepts and differences between various techniques.

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Yogesh Patil
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25 views1 page

Ricqb 5

The document discusses various topics related to measurement scales, questionnaire design, sampling, and statistics. It includes questions about representing latent constructs using scales, measuring attitude using rating, ranking and sorting techniques, choosing a measurement scale, the difference between measured variables and latent constructs, designing accurate and relevant questionnaires, types of sampling methods and their advantages/disadvantages, population and sampling distributions, and key statistical concepts like mean, median, mode, and normal distribution. The document seeks explanations of these concepts and differences between various techniques.

Uploaded by

Yogesh Patil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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5. How can we represent latent construct using summated scale?

6. Write note on likert scale.


7. How can we measure attitude using rating techniques/scales? [List all techniques with 1 example
each]
8. How can we measure attitude using ranking techniques?
9. How can we measure attitude using sorting techniques?
10. Identify the issues a researcher should consider when choosing a measurement scale. OR How should
we choose measurement scale? OR what practical decisions are to be made while choosing
measurement scale.
11. What is the difference between a measured variable and a latent construct?
Chapter 15
1. Write a note on questionnaire accuracy and relevance.
2. Explain the significance of decisions about questionnaire design and wording. / How might the
wording of a question about income influence respondents’ answers?
3. Define alternatives for wording open-ended and fixed-alternative questions.
4. List and explain types of fixed alternative questions.
5. Summarize guidelines for questions that avoid mistakes in questionnaire design./ Guidelines for
constructing questionnaire.
6. What is the difference between a leading question and a loaded question?
7. Describe how the proper sequence of questions may improve a questionnaire.
8. Discuss how to design a questionnaire layout.
9. Describe criteria for pretesting and revising a questionnaire and for adapting it to global markets
Chapter 16
1. Explain reasons for taking a sample rather than a complete census. / In what types of situations is
conducting a census more appropriate than sampling? When is sampling more appropriate than
taking a census?
2. Describe the process of identifying a target population and selecting a sampling frame
3. Write a note on practical sampling concerns.
4. What steps must be followed in sample selection? Exhibit 16.2
5. Compare random sampling and systematic (non-sampling) errors.
6. Describe the difference between a probability sample and a nonprobability sample.
7. Identify/List/what are the types of nonprobability sampling, including their advantages and
disadvantages. [exhibit 16.9 ]
8. Summarize the advantages and disadvantages of the various types of probability samples. [exhibit
16.10 ]
9. If researchers know that consumers in various geographic regions respond quite differently to a
product category, such as tomato sauce, is area sampling appropriate? Why or why not?
10. What are the benefits of stratified sampling?
11. What are the benefits of cluster sampling?
12. Discuss how to choose an appropriate sample design?
13. What are the challenges for Internet sampling?
Chapter 17
1. Distinguish among population, sample, and sampling distributions.
2. Explain the central-limit theorem.
3. Summarize the use of confidence interval estimates.
4. Discuss the major issues in specifying sample size.
5. What is the difference between descriptive and inferential statistics?
6. Why is the standard deviation rather than the average deviation typically used?
7. Explain: mean, median, mode, variance, standard deviation, range.
8. Normal distribution and standardised normal distribution.

Aditi S Chikhalikar.

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