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Ricqb 3

The document discusses various topics related to secondary data, surveys, and survey methods in business research. It defines key terms like secondary data and surveys, lists advantages and disadvantages of different data collection methods, and discusses potential sources of error in surveys. Several questions cover internal and external sources of secondary data, types of surveys, reducing self-selection bias, increasing response rates, and the importance of pre-testing questionnaires. The document provides an overview of important concepts and considerations for collecting, analyzing, and ensuring validity of secondary data and survey responses.

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Yogesh Patil
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42 views1 page

Ricqb 3

The document discusses various topics related to secondary data, surveys, and survey methods in business research. It defines key terms like secondary data and surveys, lists advantages and disadvantages of different data collection methods, and discusses potential sources of error in surveys. Several questions cover internal and external sources of secondary data, types of surveys, reducing self-selection bias, increasing response rates, and the importance of pre-testing questionnaires. The document provides an overview of important concepts and considerations for collecting, analyzing, and ensuring validity of secondary data and survey responses.

Uploaded by

Yogesh Patil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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11. Scientific decision process related to exploratory research.

12. Comment on the following remark by a business consultant: “Qualitative exploration is a tool of
research and a stimulant to thinking. In and by itself, however, it does not constitute business
research.”
Chapter 8
1. Define secondary data. List its advantages and disadvantages.
2. Define types of secondary data analysis conducted by business research managers. OR
typical/common objects for secondary data research design.
3. List and explain internal and proprietary sources of secondary data.
4. List and explain external sources of secondary data.
5. Write a note on channels of distribution for secondary data.
6. Describe impact of single source data and globalization on secondary data.
7. What is push technology?
Unit 3
Chapter 9
1. Define surveys. List their advantages.
2. Name several non-business applications of survey research.
3. What is self-selection bias? How might we avoid this?
4. List and explain the types of surveys. OR classification of survey research methods. OR categories of
surveys. OR distinguish between different categories of surveys.
5. Name some common objectives of cross-sectional surveys.
6. What are the advantages and disadvantages of using consumer panels?
7. Identify sources of errors in surveys? [answer to this question is summary of question 8,9,10]
8. Write a note on administrative error.
9. Write a note on systematic error.
10. Write a note on respondent error. / Write a note on non-response error./ Write a note on respondent
error.
11. Discuss importance of survey research to total quality management programs.
Chapter 10
1. Write a note on personal interviews. List its advantages and disadvantages.
2. What is the concept of mall interception interviews?
3. What is concept of door- to- door interviews?
4. Write a note on telephonic interview. List advantages and disadvantages. Why is the mobile phone
likely to be an ineffective way of reaching potential respondents in America? [hint: “no-call”
legislation]
5. Explain use of technology in telephonic interviews. [computer assisted telephone interview,
computerized voice activated telephone interviews]
6. Write a note on types of self-administered questionnaire. Exhibit 10.4
7. Write note on mail questionnaires. List its advantages and disadvantages.
8. What are the techniques to increase the response rates for mail questionnaire? OR how will you
increase the response rates for mail questionnaire? OR What measures will you adapt for increasing
the response rates for mail questionnaire?
9. What type of research studies lend themselves to the use of e-mail for survey research? What are the
advantages and disadvantages of using e-mail? What do you think should be the maximum length of
a self-administered e-mail questionnaire?
10. Write a note on internet surveys. What are the advantages and disadvantages of using internet
surveys
11. Write a note on Kiosk interactive surveys.
12. Write a note on ethical issues in survey research.
13. Why is pretesting questionnaires important?

Aditi S Chikhalikar.

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