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    Careem Segmentation

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    Syed Bilal Ali
    Careem segments its customers based on region, demographics, behaviors, user status, and psychographics. It offers 5 products - Go, Go+, Go Mini, Business, and Rickshaw - to serve the Middle East, Africa, and South Asia. The products are differentiated based on age group, occupation, cost, convenience level, and social class to appeal to students, employees, professionals, and all socioeconomic levels. Therefore, Careem is able to target a large global market through a diverse portfolio of mobility options.

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    Careem Segmentation

    Uploaded by

    Syed Bilal Ali
    1K views1 page
    Careem segments its customers based on region, demographics, behaviors, user status, and psychographics. It offers 5 products - Go, Go+, Go Mini, Business, and Rickshaw - to serve the Middle East, Africa, and South Asia. The products are differentiated based on age group, occupation, cost, convenience level, and social class to appeal to students, employees, professionals, and all socioeconomic levels. Therefore, Careem is able to target a large global market through a diverse portfolio of mobility options.

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    CAREEM SEGMENTATION

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    Careem segments its customers based on region, demographics, behaviors, user status, and psychographics. It offers 5 products - Go, Go+, Go Mini, Business, and Rickshaw - to serve the Middle East, Africa, and South Asia. The products are differentiated based on age group, occupation, cost, convenience level, and social class to appeal to students, employees, professionals, and all socioeconomic levels. Therefore, Careem is able to target a large global market through a diverse portfolio of mobility options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views1 page

    Careem Segmentation

    Uploaded by

    Syed Bilal Ali
    Careem segments its customers based on region, demographics, behaviors, user status, and psychographics. It offers 5 products - Go, Go+, Go Mini, Business, and Rickshaw - to serve the Middle East, Africa, and South Asia. The products are differentiated based on age group, occupation, cost, convenience level, and social class to appeal to students, employees, professionals, and all socioeconomic levels. Therefore, Careem is able to target a large global market through a diverse portfolio of mobility options.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    CAREEM SEGMENTATION

    Type of Segmentation
    segmentation criteria
    Go Go+ Go mini Business Rickshaw
    Middle East, Middle East, Middle East, Middle East, South Asia
    Geographic Region Africa, South Africa, South Africa, South Africa, South
    Asia Asia Asia Asia

    Age 18+ 25+ 18+ 30+ 18+


    Demographic
    Students, employees, Students, professionals Students,
    Occupation employees, professionals employees, employees
    professionals professional
    s
    Cost efficient Cost efficient Cost efficient Convenient Cost
    Behavioral Benefits + convenient + convenient + convenient + luxurious efficient

    Regular First time Regular First time Regular


    User status First time Non user First time Non user First time
    Non user Non user Non user

    Lower class, working Lower class, Upper Lower


    Psychographi Social Class working class, working middle class, class,
    c class, middle class, class, Upper class working
    middle class Upper middle class class,
    Middle class middle
    class

    On the basis of above segmentation and targeting by Careem, it offers a wide range of products
    for all segments of the markets. It caters mass markets as a whole. Therefore it can be said that
    Careem globally is able to capture a huge market because of its diversification in its product
    portfolio.
    Geographically Careem operates in three regions i.e. Middle East, Africa and South Asia,
    therefore it offers a similar range of products to all these three regions with an addition of
    Auto/Rickshaw for the South Asia region.
    Demographically it caters people of all age groups ranging from 18-65 years whether they are
    students, employees or business professionals commuting from one place to another.
    Since Careem offers a wide range of products therefore all of them have a their different
    benefits which can be cost efficient and convenient for some products whereas pleasant and
    luxurious for couple of products.
    Careem provides quality ride experience for all social classes whether be it lower class, middle
    class, upper middle class or upper class.

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