Research Methodology:

Research methodology is considered as the nerve of the project.

Without a proper well-organized research plan, it is impossible to
complete the project and reach to any conclusion. The project was
based on the survey plan. The main objective of survey was to collect
appropriate data, which work as a base for drawing conclusion and
getting result.

Therefore, research methodology is the way to systematically solve the

research problem. Research methodology not only talks of the methods but
also logic behind the methods used in the context of a research study and it
explains why a particular method has been used in the preference of the
other methods

Research design:

Research design is important primarily because of the increased

complexity in the market as well as marketing approaches available to the
researchers. In fact, it is the key to the evolution of successful marketing
strategies and programmers. It is an important tool to study buyer’s
behavior, consumption pattern, brand loyalty, and focus market changes. A
research design specifies the methods and procedures for conducting a
particular study. According to Kerlinger, “Research Design is a plan,
conceptual structure, and strategy of investigation conceived as to obtain
answers to research questions and to control variance.
Types of research is:

 Descriptive Research

The type of research adopted for study is descriptive. Descriptive studies

are undertaken in many circumstances when the researches is interested
to know the characteristic of certain group such as age, sex, education
level, occupation or income. A descriptive study may be necessary in cases
when a researcher is interested in knowing the proportion of people in a
given population who have in particular manner, making projections of a
certain thing, or determining the relationship between two or more
variables. The objective of such study is to answer the “who, what, when,
where and how” of the subject under investigation. There is a general
feeling that descriptive studies are factual and very simple. This is not
necessarily true. Descriptive study can be complex, demanding a high
degree of scientific skill on part of the researcher.

Descriptive studies are well structured. An exploratory study needs to be

flexible in its approach, but a descriptive study in contrast tends to be rigid
and its approach cannot be changed every now and then. It is therefore
necessary, the researcher give sufficient thought to framing research.
Questions and deciding the types of data to be collected and the
procedure to be used in this purpose. Descriptive studies can be divided
into two broad categories: Cross Sectional and Longitudinal Sectional. A
cross sectional study is concerned with a sample of elements from a given
population. Thus, it may deal with household, dealers, retail stores, or other
entities. Data on a number of characteristics from sample elements are
collected and analyzed. Cross sectional studies are of two types: Field
study and Survey. Although the distinction between them is not clear- cut ,
there are some practical differences, which need different techniques and
skills. Field studies are ex-post-factor scientific inquiries that aim at finding
the relations and interrelations among variables in a real setting. Such
studies are done in live situations like communities, schools, factories, and
organizations.

Another type of cross sectional study is survey result, which has been
taken by me. A major strength of survey research is its wide scope. Detail
information can be obtained from a sample of large population .Besides; it
is economical as more information can be collected per unit of cost. In
addition, it is obvious that a sample survey needs less time than a census
inquiry. Descriptive research includes survey and fact finding enquiries of
different kinds of the major purpose. Descriptive research is description of
the state of affairs, as it exists at present. The main characteristic of this
method is that the researcher has no control over the variables; he can only
report what has happened or what is happening. The methods of research
utilized in descriptive research are survey methods of all kinds including
comparative and co relational methods. The reason for using such needs to
be flexile in its approach, but a descriptive study in contrast tends to be
rigid and its approach cannot be changed ever now and then.

OBJECTIVE OF THE STUDY

The objective was to find out the market share of LG products,

advantages, and disadvantages of LG products from dealers and to find
out what problems they are facing with the LG products so that problems
can be resolved to increase the sale.
 PICTURE SHOWING THE PRODUCT OF LG IN ONE OF THE SHOP

Data collection methods:

After the research problem, we have to identify and select which type of
data is to research. At this stage; we have to organize a field survey to
collect the data. One of the important tools for conducting market research
is the availability of necessary and useful data.

Primary data: For primary data collection, we have to plan the following
four important aspects.

 Sampling
 Research Instrument
 Secondary Data - The Company’s profile, journals and various
literature studies are important sources of secondary data.
 Data analysis and interpretation
1. Questionnaires
2. Pie chart and Bar chart

Questionnaires:

This is the most popular tool for the data collection. A questionnaire
contains question that the researcher wishes to ask his respondents which
is always guided by the objective of the survey.

Pie chart:
This is very useful diagram to represent data , which are divided into a
number of categories. This diagram consists of a circle of divided into a
number of sectors, which are proportional to the values they represent. The
total value is represented by the full create. The diagram bar chart can
make comparison among the various components or between a part and a
whole of data.

Bar chart:

This is another way of representing data graphically. As the name implies,

it consist of a number of whispered bar, which originate from a common
base line and are equal widths. The lengths of the bards are proportional to
the value they represent.

Preparation of report:

The report was based on the analysis and presented with the findings and
suggestions. The sample of the questionnaires is attached with the report
itself.

Sampling Methodology:

Details of the sampling methodology, I have made questionnaire. The one

is made for the Customer.

No. of questions in questionnaires for customer: 07

No. of question related to LG product: 03

No. of people met during the research: 200

No. of respondents during the research: 50

Sample unit

Professionals, Business man,

Employees, House wife,

Working women, Students

Analysis:

Q1. Have you purchased any consumer durable during Exhibitions?

 Yes
 No

Inferences

1. 65 % of Customer have not purchased any consumer durable from

exhibitions.

2. Only 35 % people have purchased.

 3. It shows that consumers are coming in the exhibition for knowledge of
product and also they want to know that weather there is actual price
difference in exhibition and shop or not.

4. Consumer also want to compare to the different brand which are

available in the exhibition.

5. So exhibitions are more useful to increases brand awareness.

6. People are less interested to purchase product from the exhibition.

Q.2While purchasing consumer durable which parameter influences you?

 Price
 Product feature
 Brand
 Service
 Durability

Inference

1. 30% of customer gives importance to price. So it shows that Indian

consumers are very price sensitive. They give more importance to
price over the brand.
 2. 26% give importance to brand. So price and Brand matter a lots for
the costumers. And they are also want best brand in best price.

3. 19% to product feature Service 16% and durability 9% Service is also

a big factor for the customer they are less interested in the durability.

Q3. From where you prefer buying consumer durables

 Exhibitions
 Co.shoppee
 Showroom

Inference:

1. A majority of customers prefer to buy from showrooms. Very less

proposition of customers buys from Exhibitions.

2. 47% customers are prefer to by from the showrooms because the

showrooms are more convenient to customers they also think that
these shops give more discounts.
 3. People are less interested to buy from the exhibition they only visit
the exhibition for price quotation of the product and the comparison of
the product.

Q.4.You prefer to buy from the same as you have mentioned in Q.3
because of following reasons

 Attractive Price
 Service
 Demonstrations
 Offers

Inference
 1. Customers buy from showrooms because of the service and
convenience. These are two main factors.

2. Customers are preferred to buy from the showroom because of they

think that these convenient store may provide good after sell service.

3. Customer also thinks that there is more chance to bargain and they
can get more discounts in these showrooms.

4. Price also a factor that attract the customer in these showrooms.

Q.5.Which consumer durable you have and of which brand?

 CTV

 LCD

 PLASMA

 REF

 WM

 MW
  AC

Inference

In CTV section maximum customers have Onida, in LCD Sony is the

leader, In plasma BPL is the leader, In Ref LG is the leader, MW LG is the
leader. In WM there are companies and in AC also.

Q.6. How frequently you change your consumer durables?

 1-3 years

 3-5 years

 5-10 years
  More than 10 years

INFERENCE

1. Customers prefer to change consumer durables within 5-10 years. In

India people do not change consumer durable frequently.

2. 23% customers do not change their consumer durable within 10 year.

3. It represent that Indian consumer do not prefer to change their

consumer durable frequently.

Q.7.Do you prefer any financing scheme to purchase consumer durables?

 Yes

 No