PROPUESTA EN IDIOMA INGLÉS DE UN PRODUCTO O SERVICIO

PARTE 3

TRASVERSAL DE INGLÉS

TECNÓLOGO

GESTIÓN DE MERCADOS

FICHA
2104653

TUTOR:
GERMAN BAENA

APRENDIZ

LINA MARCELA SANDOVAL CASTRO

SERVICIO NACIONAL DE APRENDIZAJE SENA

2020

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 TABLA DE CONTENIDO

1. Introdcuction 3
2. Objetive 4
3. Market Segmentation 5
4. Vocabulary 6
5. Let’s Read 7
6. Countable and uncountable 9
7. Let’s Listen 10
8. Service proposal 13
9. New Turbo market segmentation 15

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 1. INTRODUCTION

As we known eading , it is vitally important to know and use a language as versatile as

English. We take advantage of this taller to raise awareness of our services not only in
Spanish but also in English to be more welcoming in the sector, opening more opportunities
and possibilities in the market.

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 2. OBJETIVE

Spread globally our service with a website and information brochures that allow us to be
known locally nationally and internationally, taking advantage of the advantage of using
the new technologies in an appropriate way.

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 3. MARKET SEGMENTATION

1. Enter the learning object “Market Segmentation”, found in eading activity3 “Specify
design parameters for the presentation of the eading or service according to market
segments”. Open a document using the office automation tool of your choice and enter the
activities to develop there.
2. Read the vocabulary located in the “Vocabulary” section. Develop the vocabulary
crossword on segmentation variables and match the concepts with the terms referring to
this topic. Take screenshots of the results obtained and paste them into the document.
3. Read the text “Food arounf World” found in the “Let’s read” section. Develop the
eading comprehension exercises. Take screenshots of the correct answers and paste them
into the document.
4. Read the information on accounting and non-accounting in the “Let’s read” section and
classify the nouns into accounting and non-accounting. Take a screenshot of the results
obtained and paste them into the document.
5. Listen to an audio on a piece of information provided by Albert Roberts, in the “Let’s
listen” section. Do the comprehension exercises on the audio and take screenshots of the
results obtained. Save the captures in the document.
6. Make a proposal on how to present a product or service in the market of the city that
Albert described. Use the vocabulary and idioms studied in this Learning Object. Record
the proposal in audio, in the format of your preference.

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 4. VOCABULARY

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 5. LET´S READ

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 6. COUNTABLE AND UNCOUNTABLE

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 7. LEST’S LISTEN

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 8. SERVICE PROPOSAL

New turbo is a commercialization company of beauty electrics in Colombia, it already has

its headquarters in Panama, Ecuador, Dominican Republic, we have a website, where you
can find our entire portfolio, with our innovative offers, combos. thus generating greater
employment and reactivation of the economy. since there are many people who decide to
work as freelancers and begin to be part of the beauty sector.

We have thought about how we are going to make our products visible so that society takes
it and welcomes it, there are different methods of attracting attention, we can say that the
mass media are important to publicize our products.
Seeking sponsorships with important events and activities in Colombia and abroad, such as
with culture, beauty and new entrepreneurs, holding barber battles where women can
participate, holding virtual fairs or with the fence car, it is the one that inside carries a
exhibition room.
Universities can also join together to campaign with low-income students.

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Health and beauty brigades can be implemented in hospitals and rehabilitation centers.
There are many foundations that buy wholesale products to carry out activities with people
with some social behavior situation.
We cannot leave out the media and social networks.
- Television Media: They are very important since television is one of the important means
of communication.

- Social Networks: of great impact on society and has generated a great help when it comes
to publicizing a product.

- Distribute Flyers offering additional services and promotions such as:

 Offering training to intermediate client staff

 Show of makeup and brushing allied with a cosmetic brand
 Offering fabulous electric combos such as: iron and dryer, or iron and brush. Cutting
machine with guides or with ribs. Among other.

For these times of pandemics we can offer virtual fairs with some type of gift and virtual
training. Raffles of different dynamics can be carried out such as:
 The person who has the most products of the brand
 With your shopping strips and the last digit of the invoice
 By purchase caps
 For acquiring certain references
Etc.

Don't miss out on our

virtual fair!
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 9. NEW TURBO MARKET SEGMENTATION

Market segmentation is a key part of the marketing strategy

Segmentation allows us to identify common aspects between the components of the target
market, since it is possible to identify desires, tastes, needs, among other aspects. Which
consists of dividing the market into a series of subgroups or segments, homogeneous with
respect to one or more variables, through different statistical procedures, in order to be able
to apply specific marketing programs to each of them that allow to satisfy more effectively
the needs of its members and meet the objectives of the company.
Among the objectives that we find in our company is that of being able to apply
differentiated commercial strategies for each market segment, thus achieving greater
consumer satisfaction and better profitability of marketing actions.

Executing the following actions:

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 Locate niches and identify markets that are not or poorly served.
 Helps to establish priorities.
 Facilitates the analysis of the competition.
 Facilitates the adjustment of product or service offers.
 Facilitates marketing.
Segmentation is one of the most important commercial strategies in a company since the
client's needs will come out of it, converted into real actions to be executed.
To execute a market segmentation in New Turbo it is important to take into account the
following parameters:

A priori segmentation: it is done by some attribute of the consumer taking into account age,
sex, etc. Or by buying behavior (quantity bought), needs or attitudes.

Optimal segmentation: segmentation criteria are not set, really existing segments in the
market are identified. Real segments.

Against segmentation: grouping versus division (in times of crisis), to lower costs / price

SEGMENTATION OF THE PSYCHOGRAPHIC, DEMOGRAPHIC, GEOGRAPHIC,

PSYCHOLOGICAL, SOCIO-ECONOMIC AND OTHER CHARACTERISTICS OF THE
PRODUCT OR SERVICE TO BE MARKETED.

Geographical segmentation: it is used to identify the needs of consumers according to their

location, be it their residence, work, etc. some variables that measure geographic segments
are country, region, number of inhabitants, density, climate, etc.

Socio-economic segmentation: these are objective criteria that represent all those
characteristics that allow analyzing the profile of consumers based on their behaviors and

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preferences against the development and growth of variables such as education,
employment, income, purchasing power, social class, among others.

Demographic segmentation: they refer to the analysis of the consumer's own characteristics
such as sex, age, height, weight, stature, marital status, religion, nationality, family and
other fundamentals to create or implement products or services according to the
identification, structure, evolution and general characteristics of consumers.

psychographic segmentation: this is part of the subjective criteria since they take into
account variables such as personality, lifestyle, activities, attitudes, opinions and values as a
clear explanation about people with the same sociodemographic profile who have a
behavior different purchase.

Behavioral segmentation: allows you to observe aspects such as the type of establishment,
the hours in which the customer buys, purchase frequency and brand loyalty. The
parameters are easily quantifiable and the market slices are often highly accessible tactics.

Geographical segmentation

 Country: Colombia
 Main city: Bogotá, Cali, Barranquilla, Coffee region
 Distribution Channel: Central South and North zone. San Andresito
 Export: Panama, Dominican Republic and Ecuador

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The city of Bogotá is our main square since it is there where the facilities of our company
are located

Socioeconomic segmentation

 Country: Does not apply

 Export: Panama, Dominican Republic and Ecuador

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In this segment there is no classification as such because it should not be generalized to
customers since our products can be purchased without exception of gender, social stratum
or hierarchies.

Demographic segmentation

 Age: Over 15 years old

 Gender: No exceptions
 Socio-economic level: All strata
 Income: No exceptions

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  Level of studies: All
 Occupation: Stylites, housewives, Barber students, beauty.

Our clients are located in all social strata, since to want to acquire our products there is no
need to have any special condition.

Psychographic segmentation

 Lifestyle: Applies to all

 Personality: High self-esteem and self-esteem

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  Social class: Applies to all

It is one of the most important segmentations for New Turbo because it seeks that the type
of client - consumer has self-esteem and loves to look and feel good.

Behavioral segmentation

 Frequency of use: Regular

 Brand loyalty: High
 Attitude towards the product: Positive
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  Profit search: High

Behavioral segmentation shows us a high frequency in the use of New Turbo brand beauty
electrics, leaving out the other brands. Taking possession of the first position and the most
acquired in the market. From housewives onwards the use is continuous.

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