Company Profile of Cadbury

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COMPANY PROFILE

FATHIMA MINA

NIRANJAN DAS

LEMYA FATHIMA
SUHAIL P MUKTHAR

AHAMMED NOUFFIN




DIARY MILK – 1905
BOURNVILLE -1906
MILK TRAY – 1915
FLAKE - 1920



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CADBURY
(Product mix)

CHOCOLATE
CHOCOLATE
BAGS AND BEVERAGES BISCUTS
BARS
BOXEX

5 STAR DIARY MILK CHOCLAIRS BOURNVITA OREO

DIARY MILK
BOURNVILLE PERK
SHOTS

TEMPTATIONS CELEBRATIONS

GEMS

HOME TREATS
CHOCOLATE SHARES

4%2%2%
4% DIARY MILK
6% 5 STAR
GEMS
8%
PERK
BOURNVILLE
56%
DIARY MILK SILK
TEMPTATIONS
18%
CELEBRATIONS











PRICING STRATEGIES :









D
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