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    SimilarWeb Top 25 Growing D2C Brands Full List May 12

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    Dan Nad
    The document summarizes the top 25 fastest-growing direct-to-consumer brands in Q1 2020 according to SimilarWeb data. New Age Beverages saw the most growth at over 460% due to increased demand for health drinks during the pandemic. Other top growing brands included telehealth provider HelloMD, smart car accessory brand Nonda which pivoted to selling PPE, and meal kit company Daily Harvest which grew over 120%. These brands represent a variety of categories including food/beverage, health, consumer electronics, and personal care.

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    SimilarWeb Top 25 Growing D2C Brands Full List May 12

    Uploaded by

    Dan Nad
    130 views16 pages
    The document summarizes the top 25 fastest-growing direct-to-consumer brands in Q1 2020 according to SimilarWeb data. New Age Beverages saw the most growth at over 460% due to increased demand for health drinks during the pandemic. Other top growing brands included telehealth provider HelloMD, smart car accessory brand Nonda which pivoted to selling PPE, and meal kit company Daily Harvest which grew over 120%. These brands represent a variety of categories including food/beverage, health, consumer electronics, and personal care.

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    SimilarWeb Top 25 Growing D2C Brands Full List May 12

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    The document summarizes the top 25 fastest-growing direct-to-consumer brands in Q1 2020 according to SimilarWeb data. New Age Beverages saw the most growth at over 460% due to increased demand for health drinks during the pandemic. Other top growing brands included telehealth provider HelloMD, smart car accessory brand Nonda which pivoted to selling PPE, and meal kit company Daily Harvest which grew over 120%. These brands represent a variety of categories including food/beverage, health, consumer electronics, and personal care.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    130 views16 pages

    SimilarWeb Top 25 Growing D2C Brands Full List May 12

    Uploaded by

    Dan Nad
    The document summarizes the top 25 fastest-growing direct-to-consumer brands in Q1 2020 according to SimilarWeb data. New Age Beverages saw the most growth at over 460% due to increased demand for health drinks during the pandemic. Other top growing brands included telehealth provider HelloMD, smart car accessory brand Nonda which pivoted to selling PPE, and meal kit company Daily Harvest which grew over 120%. These brands represent a variety of categories including food/beverage, health, consumer electronics, and personal care.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    SimilarWeb’s Top 25

    D2C Brands of Q1, 2020


    By: Jamie Drayton, May 2020

    Top 25 D2C Brands of Q1 2020 | 1


    The D2C brands in our list
    epitomize the shared
    mentality of fast-growing
    companies: The key to
    success is to be in the right Jamie Drayton
    place at the right time Lead Financial Services & eCommerce Consultant

    Top 25 D2C Brands of Q1 2020 | 2


    What this list means for retail
    Our interest in creating a report on the fastest-growing
    D2C brands is a response to the new trend we're seeing
    of brands partnering with retailers and marketplaces.

    What the top 25 D2C brands tell us


    These direct-to-consumer sites highlight a combination

    Introduction of unique strategies and a "right place, right time" reality.


    The brands represent eight categories, highlighting the
    diversity of opportunity.

    Taking seasonality into account


    A limitation to the quarter-over-quarter (QoQ) model that
    we’re using is that brands with strong holiday season
    sales are less likely to be featured. We plan to address
    that in future lists.

    Top 25 D2C Brands of Q1 2020 | 3


    Best of Q1 2020
    Our Favorites

    Top 25 D2C Brands of Q1 2020 | 4


    Methodology

    SimilarWeb’s Top 25 D2C Brands provides an additional


    layer to IAB 250 Direct Brands to Watch. This ensures
    that when looking at brands that grew the most, we've
    IAB 250 Direct Brands
    to Watch

    already limited it to a group of reputable companies who


    have the potential for success.

    We measured the QoQ performance of these 250 brands


    to see which had the highest growth across categories,
    and limited results to sites with at least 10K monthly
    10K Min. Monthly
    Visits

    visits to ensure they've already gained traction with


    consumers. The average QoQ growth of is 77%, an

    77%
    impressive metric considering we're comparing the
    QoQ Average
    beginning of 2020 to the 2019 holiday season.
    Growth

    Top 25 D2C Brands of Q1 2020 | 5


    Total brand traffic and growth by category

    Average Monthly Visits and QoQ Growth

    These fast-growing sites highlight a combination of unique strategies and "right place, right time" reality. The top 25 brands
    represent eight categories, each one highlighting the diversity of opportunity. In the following slides, we will walk through these
    competitors’ strengths per category.

    Top 25 D2C Brands of Q1 2020 | 6


    CUUP - A rising force in the intimate apparel department

    Top Organic Search Terms - Q1 2020


    The ability for four apparel brands to make it onto the top
    25 list is impressive, given market realities. Consumers
    have largely cut back spending on apparel and fashion
    and many companies are struggling due to this decline.
    An average growth rate of 36% across these four apparel
    brands shows us that despite market trends, there is
    always room for success.
    Channel Overview
    CUUP is doing an exceptional job in this space. The
    underwear garment retailer increased traffic in Q1 across
    direct (+78%), social (+63%), and organic search (+44%),
    which signaled a rise in brand recognition and interest.
    Plus, all top 10 organic searches include ‘cuup’.

    Top 25 D2C Brands of Q1 2020 | 7


    Nonda - Made a fast transition from smart car accessories to PPE

    Monthly Visits, Last 6 Months

    Nonda (124% QoQ growth) is a great example of the


    agility that small D2C brands are known for. Nonda was
    able to quickly pivot to producing and selling personal
    protection equipment in response to COVID-19. KN95
    masks are available for consumer purchase on nonda.co
    and within the last month they have nearly doubled their
    assortment, now selling a "Fingertip Pulse Oximeter
    Pack" and "Non-contact Thermometer Pack".

    Big brands do not have this same agility and are often
    slower to respond to shifting demand.

    4 Top 25 D2C Brands of Q1 2020 | 8


    Food deliveries have a healthy appetite for growth

    Average Monthly Visits and QoQ Growth

    The food delivery category is an obvious winner given


    stay-at-home orders around the US. These seven brands
    are helping meet the food delivery demand that grocery
    stores and apps are struggling to fill. While this category
    falls into the "right place, right time" group, many of these
    brands are supplementing this organic growth with paid
    strategies.
    Paid Search Traffic, QoQ
    1.1M
    874.1K
    139.3K

    70.7K

    daily-harvest.com thrivemarket.com

    Top 25 D2C Brands of Q1 2020 | 9


    Thrive Market and Daily Harvest - Satisfying customers’ rapidly-changing tastes

    Thrive Market

    Thrive Market and Daily Harvest have both seen an


    increase in paid search traffic largely due to bidding on
    keywords like "grocery delivery," "trader joe's delivery" and
    "smoothie delivery".

    These are brands where we'll look back and trace a big
    part of their successes to how they responded during the Daily Harvest
    pandemic’s lockdown. Daily Harvest and Thrive Market
    both highlight that every problem is also an opportunity.

    Top 25 D2C Brands of Q1 2020 | 10


    FringeSport - A heavy-lifting supplier of garage gym equipment

    Average Monthly Visits and QoQ Growth

    FringeSport, seller of garage-ready gym equipment, is a


    Hobbies/Lifestyle D2C brand that epitomizes "right place,
    right time".

    As people who are stuck at home seek new ways to


    workout, FringeSport is perfectly positioned to meet that
    need. Traffic to the site has increased by 32% QoQ.

    Top 25 D2C Brands of Q1 2020 | 11


    Utilizing 'bumper plates' traffic for organic growth

    Top Organic Search Terms


    Q1 2020

    While there has been growth in searches for the


    FringeSport brand name, we also see a huge spike in
    traffic to terms related to what FringeSport carries.
    "Bumper plates" traffic is up 11x MoM, "squat rack" 13x
    MoM, "home gym essentials" 3x MoM.

    As consumers look for ways to workout at home, the


    biggest question is whether or not FringeSport will be
    able to meet demand quickly enough (they currently have
    shipping delays due to increased demand) and capitalize
    on this opportunity to increase market share.

    Top 25 D2C Brands of Q1 2020 | 12


    Top 25 Fastest-Growing D2C Brands - Part 1

    RANK BRAND DOMAIN AVG. MONTHLY VISITS QoQ GROWTH CATEGORY

    1 New Age Beverages newagebev.com 86K 461.9% Food and Beverage

    2 HelloMD hellomd.com 131K 134.6% Health/Wellness

    3 nonda nonda.co 131K 124.0% Consumer Electronics

    4 Daily Harvest daily-harvest.com 1.3M 123.0% Food and Beverage

    5 Function of Beauty functionofbeauty.com 1.0M 120.9% Personal Care

    6 Pet Plate petplate.com 28K 83.0% Pet Care

    7 bioClarity bioclarity.com 114K 75.9% Personal Care

    8 care/of takecareof.com 454K 72.8% Health/Wellness

    9 Veestro veestro.com 153K 56.6% Food and Beverage

    10 Public Goods publicgoods.com 209K 54.2% Personal Care

    11 Youth To The People youthtothepeople.com 58K 54.2% Personal Care

    12 Misfits Market misfitsmarket.com 723K 53.5% Food and Beverage

    13 The Honest Company honest.com 880K 47.9% Personal Care

    Top 25 D2C Brands of Q1 2020 | 13


    Top 25 Fastest-Growing D2C Brands - Part 2

    RANK BRAND DOMAIN AVG. MONTHLY VISITS QoQ GROWTH CATEGORY

    14 Thrive Market thrivemarket.com 3.0M 47.6% Food and Beverage

    15 Liquid I.V. liquid-iv.com 189K 44.4% Health/Wellness

    16 Great Jones greatjonesgoods.com 49K 42.1% Home and Appliance

    17 Rowing Blazers rowingblazers.com 40K 39.3% Apparel/Fashion

    18 Home Chef homechef.com 2.1M 37.6% Food and Beverage

    19 Chairish chairish.com 1.8M 36.3% Home and Appliance

    20 Trendy Butler trendybutler.com 56K 35.6% Apparel/Fashion

    21 Stadium Goods stadiumgoods.com 2.1M 35.1% Apparel/Fashion

    22 CUUP shopcuup.com 102K 34.8% Apparel/Fashion

    23 Suja Juice sujajuice.com 32K 34.3% Food and Beverage

    24 FringeSport fringesport.com 111K 32.3% Hobbies/Lifestyle

    25 Rael getrael.com 77K 31.1% Personal Care

    Top 25 D2C Brands of Q1 2020 | 14


    The average QoQ growth of 77% suggests
    that top D2C brands are finding ways to
    stay relevant amid the Coronavirus

    Brands within the Food and Beverage and


    Personal Care categories are experiencing
    Conclusion the most increases
    Insights from the Top 25 Social media, SEO, and well-timed paid
    Fastest-Growing D2C Brands search serve as major traffic drivers for
    D2C brands

    Partnerships between marketplaces and


    rising brands are a win-win for both
    companies

    Top 25 D2C Brands of Q1 2020 | 15


    Want to learn more about SimilarWeb's
    market intelligence solutions?

    REQUEST A DEMO

    Top 25 D2C Brands of Q1 2020 | 16

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