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Media and Information Literacy Lesson 2 Duration: 1 Week: Grade 12 Senior High School

This document provides an overview of the evolution of media from traditional to new media over four eras: 1) Prehistoric Age - Communication through cave paintings, clay tablets, and papyrus. 2) Industrial Age - Development of the printing press, newspapers, telephone, telegraph, and early motion pictures. 3) Electronic Age - Invention of the transistor led to transistor radios, computers, and more efficient long-distance communication. 4) New (Information) Age - Popularization of the internet, websites, social media, smartphones, and digital technologies transformed communication.

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66 views

Media and Information Literacy Lesson 2 Duration: 1 Week: Grade 12 Senior High School

This document provides an overview of the evolution of media from traditional to new media over four eras: 1) Prehistoric Age - Communication through cave paintings, clay tablets, and papyrus. 2) Industrial Age - Development of the printing press, newspapers, telephone, telegraph, and early motion pictures. 3) Electronic Age - Invention of the transistor led to transistor radios, computers, and more efficient long-distance communication. 4) New (Information) Age - Popularization of the internet, websites, social media, smartphones, and digital technologies transformed communication.

Uploaded by

Ver Dnad Jacobe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

MEDIA AND INFORMATION

LITERACY
LESSON 2
DURATION: 1 WEEK

Grade 12 Senior High School


Name: ____________________________________________________ Section: ________________________________

Teacher: __________________________________________________ Mobile No: ____________________________

Email: ____________________________________________________ Sem/S.Y.: ______________________________


Table of Contents
MOST ESSENTIAL LEARNING COMPETENCIES ……………………………………………………..3

LEARNING RESOURCE COURSE TITLES ……………………………………………………..3

I. TOPC/S
A. PREHISTORIC AGE ……………………………………………………..4
B. INDUSTRIAL AGE (1700S-1930S) ……………………………………………………..4
C. ELECTRONIC AGE (1930S-1980S) ……………………………………………………..5
D. NEW (INFORMATION) AGE (1900S-2000S) ……………………………………………………..6

II. PRACTICE ……………………………………………………..7

III. ENRICHMENT ……………………………………………………..8

IV. REFLECTION …………………………………………………….10

REFERENCES …………………………………………………….12

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Most Essential Learning Competencies
Grading LR
Most Essential Learning Competencies
Period developer
 Media and Information
Literacy: Senior High School
Teaching Guide by DepED
Explain how the evolution of media from
Q1/W3 traditional to new media shaped
the values and norms of people and society  The Evolution of Traditional
Media to New Media by Joyce
Shyna Mae Baculi

Learning Resource Course Titles


Lesson Exemplar/ Learning
Grading
Most Essential Learning Competencies resources available/ Topic
Period
covered
2. The Evolution of Traditional to
New Media
Explain how the evolution of media from
a. Prehistoric Age
Q1/W3 traditional to new media shaped
b. Industrial Age
the values and norms of people and society
c. Electronic Age
d. New (Information) Age

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THE EVOLUTION OF TRADITIONAL TO NEW MEDIA
LESSON OBJECTIVES:
In this lesson, the students will be able to:
1. Determine the evolution of technology and media.
2. Appreciate what means people used before to aid their communication.
3. Illustrate how media used for communication evolved.

I. TOPICS:
A. PREHISTORIC AGE
 Also known as the Pre-Industrial Age (Before 1700s)
 People discovered fire, developed paper from plants, and forged weapons and tools with
stone, bronze, copper, and iron.
Examples:
 Cave paintings (35,000 BC)
 Clay tablets in Mesopotamia (2400 BC)
 Papyrus in Egypt (2500 BC)
 Acta Diurna in Rome (130 BC)- were carved on stone or metal and presented in message
boards
 Dibao in China (2nd Century) - contained official announcements and news, and were
intended to be seen only by bureaucrats 
 Codex in the Mayan region (5th Century)- bark paper., were the primary written records of
Maya civilization
 Printing press using wood blocks (220 AD)- is a technique for printing text, images or
patterns used widely throughout East Asia and originating in China in antiquity as a method
of printing on textiles and later paper. As a method of printing on cloth

B. INDUSTRIAL AGE (1700s-1930s)


 People used the power of steam, developed machine tools, established iron production, and
the manufacturing of various products (including books through the printing press).
Examples:
• Printing press for mass production (19thcentury)

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• Newspaper- The London Gazette (1640)- oldest continuously published newspaper in the
UK, having been first published on 7 November 1665 as The Oxford Gazette
• Typewriter (1800)- Rasmus Malling-Hansen of Denmark invented the Hansen Writing Ball,
which went into commercial production in 1870 and was the first commercially sold
typewriter
• Telephone (1876): Notable inventors:
1. Charles Grafton- galvanic music
2. Innocenzo Manzetti- TELEPHONE
3. Charles Bourseul- vibrations of the voice
4. Johann Philipp Reis- REIS TELEPHONE
5. Antonio Meucci
6. Alexander Graham Bell- PRACTICAL TELEPHONE
• Telegraph- Developed in the 1830s and 1840s by Samuel Morse (1791-1872) and other
inventors, the telegraph revolutionized long-distance communication
• Punch cards- is a piece of stiff paper that can be used to contain digital data represented by
the presence or absence of holes in predefined positions. 
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)- first known public exhibition of projected sound films
took place in Paris in 1900

C. ELECTRONIC AGE (1930s-1980s)


 The invention of the transistor ushered in the electronic age. People harnessed the power of
transistors that led to the transistor radio, electronic circuits, and the early computers. In
this age, long distance communication became more efficient.
Examples:
• Transistor Radio- made possible by the invention of the transistor in 1947, they became the
most popular electronic communication device in history
• Large electronic computers- i.e. EDSAC- as an early British computer.[1] Inspired by John
von Neumann's seminal First Draft of a Report on the EDVAC, the machine was constructed
by Maurice Wilkes and his team at the University of Cambridge Mathematical Laboratory in
England. 

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• UNIVAC 1 (1951)- was the first general purpose electronic digital computer design for
business application produced in the United States.
• Mainframe computers - i.e. IBM 704(1960)
• Personal computers - i.e. Hewlett- large-scale, high-speed electronic calculator controlled by
an internally stored program of the single address type.
 Packard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors: 1853, Jules Duboscq in 1866, Henry Morton was marketed around
1880 as a "vertical lantern"

D. NEW (INFORMATION) AGE (1900s-2000s)


 The Internet paved the way for faster communication and the creation of the social
network. People advanced the use of microelectronics with the invention of personal
computers, mobile devices, and wearable technology. Moreover, voice, image, sound, and
data are digitalized. We are now living in the information age.
Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology

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