HND Business January 2015 – Internet and E-business Assignment

CENTRE NUMBER 90665

MODULE NO: J/601/1109
MODULE TITLE: Internet and E-business
COURSE TITLE HND Business (Year 1, Semester B)
MODULE LEADER: Umair Farooq
ASSIGNMENT TITLE: E-business Solution for A2Z Cosmetics
ASSIGNMENT TYPE Individual Coursework
DATE SET: 12th January 2015
DUE DATE: 17th April 2015

UNIT OUTCOMES COVERED:

LO 1. Understand the scope of e-business

LO 2. Understand how the Internet works
LO 3. Be able to use different e-business models
LO 4. Be able to use good website design

GRADING OPPORTUNITIES AVAILABLE

Outcomes/ 1.1 1.2 1.3 1.4 2.1 2.2 2.3 2.4 3.1 3.2 3.3 4.1 4.2 4.3
Grade
Descriptors
V V V V V V V V V V V V V V

Outcomes/ Grade Descriptors M1 M2 M3 D1 D2 D3

V V V V V V

Assessor: Umair Farooq Signature: U. Farooq Date: 12/10/14

IV COMMENTS: Approved

IV: Zahidul Khan Signature: Zahid Khan Date: 18/01/15

U. Farooq
HND Business January 2015 – Internet and E-business Assignment

Scenario: A2Z Cosmetics is a newly established innovative fashion and cosmetics

business facing several challenges to capture their possible share from the market. In a
rapidly-changing industry, their future business is uncertain as a new entrant in the
fashion industry.

The management team is really keen to work on their marketing strategy to counter a
highly competitive environment due to experienced and existing businesses. In order to
structure a new e-business strategy, the shareholders of the company have decided to
appoint an e-business consultant (with sound e-marketing experience). The consultant
would work toward building the online presence of the business for better sales,
improved marketing and brand development.

The management team want to know how e-commerce and e-business technologies
could be used to improve the company’s operations alongside sales-growth. The chief
executive, J. Simon, needs a report with answers of the questions illustrated below from
you to convince Board of Directors for their new e-business project, presenting with an
e-commerce website template of the company.

Assignment Tasks

Task 1:

a) Discuss the environment in which e-business is conducted and describe various

e-business transaction types.

Guidance: In this question, you are expected to describe the environment in

which ‘A2Z Cosmetics’ should conduct its e-business and give examples of at
least two business transaction types that you are familiar with.

b) Explain the benefits and barriers to a business considering its online presence.

Guidance: You have been asked to explain the benefits and barriers faced by
‘A2Z Cosmetics’. Your answer will be more effective if you can outline and
discuss the possible benefits and challenges likely to be faced by the company.

c) Assess the security and legislative issues facing the online business of ‘A2Z
Cosmetics’.

Guidance: In this question, you are expected to write what can be expected
during online transactions and how legislations and various security measures
attempt to minimise risks.

d) State different modes of communication available to an e-business and their

applications.

Guidance: Your answer to this question should identify different ways that can
be used for communication when carrying out a business online. Your answer
may include examples such as the role of shopping carts, FAQs and email etc. in
e-commerce.

(Task 1 covers AC 1.1, 1.2,1.3 and 1.4 )

U. Farooq
HND Business January 2015 – Internet and E-business Assignment

Task 2:

a) Explain relevant internet technologies and their importance in making an e-

business successful.

Guidance: Your answer should identify some examples of internet technologies

and explain their importance in making an e-business successful. Your examples
may include the concept of packet switching and the need for using standard
internet protocols when communicating over the internet, including consideration
about how this affects e-business world-wide.

b) Explain the main features of HTML.

Guidance: In this question, you are expected to produce a basic Hypertext Mark
-up Language document coding structure and explain the main features and
purpose of various sections in the structure.

c) Analyse the functions of clients, servers and browsers. Also discuss the role of
search engines and its application for ‘A2Z Cosmetics’.

Guidance: Your answer to this question may be more effective if you can
illustrate with a suitable diagram of Client-Server architecture and explain its
associated benefits. Your answer should also describe major functions of
browsers, and search engines and their role in an e-business.

d) Evaluate the use of intranets and extranets within business communications.

Guidance: Your answer to this question should explain intranets and extranets
and their importance in facilitating business communication. Your answer may
also explain under what circumstances you would encourage a company such as
‘A2Z Cosmetics’ to adopt and use intranet and/or extranet.

(Task 2 covers AC2.1, AC2.2, AC2.3 and AC2.4)

Task 3:

a) Illustrate different e-business models that can be used to generate revenue for a
business.

Guidance: Your answer to this question can be more effective if you can describe
the main e-business models with examples.

b) Compare and contrast two models by assessing the benefits and challenges.
Analyse each model in terms of its capacity to generate revenue.

Guidance: Your answer should explain to what extent both e-business models can
help ‘A2Z Cosmetics’ to generate revenue.

c) Report on future developments in e-business models.

Guidance: In this question, you need to suggest any possible potential future
developments in e-business models. Give reasons to justify your suggestions.

(Task 3 covers AC3.1, AC3.2 and AC3.3 )

U. Farooq
HND Business January 2015 – Internet and E-business Assignment

Task 4:

a) Use key elements of good website design structure.

Guidance: Taking into consideration the new project goal proposed for ‘A2Z
Cosmetics’, use a suitable template to design a simple Prototype Home webpage
for the organization website. Give reasons or rationale of adopting the proposed
website structure from a customer’s perspective.

b) Evaluate the impact of a well-designed website on an e-business.

Guidance: Using Amazon’s website (www.amazon.co.uk) as an example, explain

why it would be important for the company to have a well-designed website.

c) Report on the issues concerning website usability.

Guidance: Using the example of Amazon website (www.amazon.co.uk), your

answer may focus on evaluating the issues concerning website usability.
Your discussion may include website’s potential to meet the needs of different
customers (e.g. parents, children, accessibility for the visually impaired etc).

(Task 4 covers AC4.1, AC4.2 and AC4.3 )

U. Farooq
HND Business January 2015 – Internet and E-business Assignment

ASSIGNMENT GUIDELINES
1. You must answer all questions.

2. You should write this assignment in report format style. Essential parts are:

a. Title/Cover page
b. Table of Contents
c. Introduction
d. Main body of the report clearly identifying the separate sections
e. Conclusion
f. References List
g. Appendices only if relevant and necessary

3. Use standard Arial font size 12. Report should be word processed and
grammatically correct. Pages should be numbered;
Name-Surname-Course Title -Unit-Assignment-Date Submitted should be included
on the header of each page.

4. Use wix.com to design website template required for this assignment.

5. Your assignment should be having no plagiarism. Please check for plagiarism

before submission, using Turn-it-in anti-plagiarism software

6. All sources of reference must be included according to Harvard referencing style.

SUBMISSION REGULATIONS
1. If you don’t submit the assignment by the first deadline, you will not have a chance
to re-submit later

2. “Assignment Front Cover Sheet” must accompany the assignment [now available
on MOODLE].

3. You must save your document in the following file name format, so that it can be
easily identified:

StudentName-CourseTitle-ModuleName-DateSubmitted

e.g.: John_.Darren-HND Business–IEB_17April15.doc

4. Assignments must be submitted on or before the due date, via Moodle, please
refer to your Moodle account for detailed assignment submission instructions.

U. Farooq
HND Business January 2015 – Internet and E-business Assignment

ASSESSMENT CRITERIA

Outcomes Assessment Criteria

LO1. Understand the AC1.1 Describe the environment in which e-business is

scope of e-business conducted and business transaction types

AC1.2 Explain the benefits and barriers to businesses

considering an online presence

AC1.3 Assess the security and legislative issues facing an

online business organization

AC1.4 State the modes of communication available to an e-

business and their applications.

LO2. Understand how the AC2.1 Explain the internet technologies and their importance
Internet works in making an e-business successful

AC2.2 Explain the main features of HTML

AC2.3 Analyse the functions of client servers and browsers,

and the role of the search engine

AC2.4 Evaluate the use of intranets and extranets within

business communication

LO3. Be able to use AC3.1 Illustrate the different e-business models that can be
different e-business used to generate revenue for a business
models
AC3.2 Analyze each model in terms of its capacity to generate
revenue

AC3.3 Report on future developments in e-Business models

LO4. Be able to use good AC4.1 Use key elements of good website design structure
website design
AC4.2 Evaluate the impact of a well-designed website on an e-
business

AC4.3 Report on the issues concerning website usability

U. Farooq
HND Business January 2015 – Internet and E-business Assignment

In order to achieve a MERIT the learner must:

M1 - Identify and apply M1 Effective judgments have been made. Security risks have
strategies to find appropriate been explored and appropriate mitigating circumstances
solutions presented. Environmental components of e-business clearly
illustrated and explained.

M2 - Identify and apply M2 Relevant theories and techniques have been carefully
strategies to find appropriate selected and clearly applied in the analysis of internet
solutions technologies, HTML and client server architecture.

M3 - Present and M3 The appropriate structure and approach has been used -
communicate appropriate Coherent, logical development of principles/concepts for
findings the intended audience -A range of methods of presentation
have been used and technical language has been
accurately used

In order to achieve a DISTINCTION the learner must:

D1- Use critical reflection to D1 Conclusions have been arrived at through synthesis of ideas,
evaluate own work and and have been justified.
justify valid conclusions Realistic improvements have been proposed against defined
characteristics for success.

D2- Take responsibility for D2 Independence has been demonstrated & the importance of
managing and organizing interdependence has been recognized and achieved.
activities Harvard referencing format has been correctly and
consistently applied in both citations and the reference list

D3- Demonstrate D3 Self-evaluation of the given answers/ recommendations has

convergent, lateral and taken place. Demonstration of innovation and creative
creative thinking. thought while answering the questions

U. Farooq