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University of Pune: Revised With Effect From June 2013

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0% found this document useful (0 votes)

180 views162 pages

University of Pune: Revised With Effect From June 2013

Uploaded by

Deepak Paul

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as PDF, TXT or read online on Scribd

You are on page 1/ 162

UNIVERSITY OF PUNE

Master of Commerce (M.Com.) Semester Pattern with Credit System

Revised with effect from June 2013

Preamble for Choice Based Credit System

Since liberalization the socio-political-economic scenario is changing very fast.

There is a significant transformation in term educational expectation and aspiration of the
learner. The educational system also is witnessing many changes and challenges due to
technological growth and changes in the Government policies. Education is no longer a concern
of students but it has become a matter of social and economic importance. The changes at the
global level has influence the educational system, structure and expectation of the users.

University education needs to take contingence of all these changes and

restructure itself to stand in a competitive dynamic environment. Professional stream of learning
like Commerce have to be properly upgraded to accommodate challenges of change, expectation
of employers’ and to offer global opportunities to the learners. From this point of view the
course structure of post-graduate programme in Commerce needs to be structured. It has to be
according to expectations of the learners, employers and the society. The learning inputs have to
be more update, skilled based and with appropriate applications. The course programme should
consider desire aptitude, attitude and acumen of the learner.

From this point of view University of Pune has introduced Choice Base Credit
System of course structure. This system shall offer a flexible user friendly, opportunity to the
learner, will broader the horizon of Commerce education and will give a fair chance to every
single learner to exhibit his talent, acquired skills and enhance his personality. It will further
enhance his opportunity of global mobility, to acquire different knowledge inputs from different
global institutes.

Page 1 of 43
2. Duration :
The M.Com. Course will be of Two Years duration consisting of Two part. i.e. Part I and
Part II. Each part is having Two Semesters. Thus the M.Com. Course is of Four
Semesters. For each Semester there will be Four Papers of 100 marks each. The M.Com.
Degree will be of 1600 marks in aggregate.

3. Duration and Structure of Programme:

The M.Com (Semester pattern with Credit System) degree Programme shall be of 2
years’ duration divided into two parts, Part I and Part II, and 4 semesters.

4. Eligibility :
The student who has passed any Bachelors degree of this University or any other
recognized University shall be held eligible to be admitted to M.Com. Course.

5. Course Structure:
The M.Com. degree course will be of two year duration consisting of four semesters and
of minimum 64 credits as below:

Sr. No. Semester Total Credits

1 Semester I 16
2 Semester II 16
3 Semester III 16
4 Semester IV 16
Grand Total 64

Four credits for project work at 4th Semester (This will include credits for fieldwork, data
presentation and report writing)

In each Semester, there will be four papers of 100 marks each out of which 50 marks will
be for Internal Assessment (attendance, home assignments, class tests, long term papers,
classroom presentation and 50 marks for University Examination. Thus M.Com. degree
examination, four Semesters shall be of 1600 marks and of minimum 64 credits
altogether. The following shall be the course structure.

Page 2 of 43
6. The Scheme of Papers: The following will be the Scheme of papers:
The List of Courses Semester I
Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Types Code Week Hours
Core 101 Management 04 04 03 50 50 100
Compulsory Accounting
102 Strategic 04 04 03 50 50 100
Management
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
Core 103 Advanced 04 04 03 50 50 100
Elective/ Accounting
Optional 104 Income Tax 04 04 03 50 50 100
Subjects/ Group B (Commercial Laws & Practices)
Special 105 Information system 04 04 03 50 50 100
Subjects and E-Commerce
Practices
106 Intellectual Property 04 04 03 50 50 100
Laws
Group C (Advanced Cost Accounting & Cost system)
107 Advanced Cost 04 04 03 50 50 100
Accounting
108 Costing Technique 04 04 03 50 50 100
and Responsibility
Semester
Accounting
I
Group D (Co-operation & Rural Development)
109 Co-operative 04 04 03 50 50 100
Movement in India
110 Organization of Co- 04 04 03 50 50 100
operative Business
Group E (Business Practices & Environment)
111 Organized Trades 04 04 03 50 50 100
and Markets
112 Business 04 04 03 50 50 100
Environment and
Policy
Group F (Business Administration)
113 Production and 04 04 03 50 50 100
Operation
Management
114 Financial 04 04 03 50 50 100
Management
Group G (Advanced Banking & Finance)
115 Legal Framework of 04 04 03 50 50 100
Banking
116 Central Banking 04 04 03 50 50 100
Group H (Advanced Marketing)
117 Marketing 04 04 03 50 50 100
Techniques
118 Consumer 04 04 03 50 50 100
Behaviour

Page 3 of 43
Semester II

Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Types Code Week Hours
Core 201 Financial Analysis and 04 04 03 50 50 100
Compulsory Control/ Principals of
Semester Financial Accounting
II 202 Industrial Economics/ 04 04 03 50 50 100
Economic
Environment/Business
Statistics/ Quantitative
application
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
Core 203 Specialized Areas in 04 04 03 50 50 100
Elective/ Accounting
Optional 204 Business Tax Assessment 04 04 03 50 50 100
Subjects/ & Planning
Special Group B (Commercial Laws & Practices)
Subjects 205 E- Security & Cyber 04 04 03 50 50 100
Laws
206 Laws Regulating to 04 04 03 50 50 100
Copyrights & Design
Group C (Advanced Cost Accounting & Cost system)
207 Application Cost 04 04 03 50 50 100
Accounting
208 Cost Control & Cost 04 04 03 50 50 100
System
Group D (Co-operation & Rural Development)
209 International Co- 04 04 03 50 50 100
operative Movement
210 Management of Co- 04 04 03 50 50 100
operative Business
Group E (Business Practices & Environment)
211 Modern Business 04 04 03 50 50 100
Practices
212 Business Environment 04 04 03 50 50 100
Analysis
Group F (Business Administration)
213 Business Ethics and 04 04 03 50 50 100
Professional Values
214 Elements of Knowledge 04 04 03 50 50 100
Management
Group G (Advanced Banking & Finance)
215 Banking Law & Practices 04 04 03 50 50 100
216 Monetary Policy 04 04 03 50 50 100
Group H (Advanced Marketing)
217 Customer Relationship 04 04 03 50 50 100
Management & Retailing
218 Services Marketing 04 04 03 50 50 100

Page 4 of 43
Semester III

Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Types Code Week Hours
301 Business Finance 04 04 03 50 50 100
Core 302 Research 04 04 03 50 50 100
Compulsory Methodology for
Business
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
303 Advanced Auditing 04 04 03 50 50 100
304 Specialized Areas in 04 04 03 50 50 100
Auditing
Group B (Commercial Laws & Practices)
305 Laws Relating to 04 04 03 50 50 100
International Business
306 World Trade 04 04 03 50 50 100
Core Organization –
Elective/ Norms & Practices
Optional Group C (Advanced Cost Accounting & Cost system)
Subjects/ 307 Cost Audit 04 04 03 50 50 100
Special 308 Management Audit 04 04 03 50 50 100
Subjects
Semester Group D (Co-operation & Rural Development)
III 309 Co-operative Credit 04 04 03 50 50 100
System
310 Co-operative and 04 04 03 50 50 100
Rural Banking
System
Group E (Business Practices & Environment)
311 Entrepreneurial 04 04 03 50 50 100
Behaviour
312 Entrepreneurship 04 04 03 50 50 100
Development Pattern
Group F (Business Administration)
313 Human Resource 04 04 03 50 50 100
Management
314 Organizational 04 04 03 50 50 100
Behaviour
Group G (Advanced Banking & Finance)
315 Foreign Exchange 04 04 03 50 50 100
316 International Finance 04 04 03 50 50 100
Group H (Advanced Marketing)
317 International 04 04 03 50 50 100
Marketing
318 Marketing Research 04 04 03 50 50 100

Page 5 of 43
Semester IV
Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Type Code Week Hours
401 Capital Market and 04 04 03 50 50 100
Core Financial Services
Compulsory 402 A. Industrial Economic 04 04 03 50 50 100
Environment
Or
B. Operations Research
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
403 Recent Advances in 04 04 03 50 50 100
Accounting, Taxation
and Auditing
404 Project Work/ Case 04 04 03 50 50 100
Semester Studies
IV Group B (Commercial Laws & Practices)
405 Recent Advances in 04 04 03 50 50 100
Core Commercial Laws and
Elective/ Practices
Optional 406 Project Work/Case 04 04 03 50 50 100
Subjects/ Studies
Special Group C (Advanced Cost Accounting & Cost system)
Subjects 407 Recent Advances in 04 04 03 50 50 100
Cost Auditing and Cost
System
408 Project Work/Case 04 04 03 50 50 100
Studies
Group D (Co-operation & Rural Development)
409 Recent Trade in Co- 04 04 03 50 50 100
operative and Rural
Development
410 Project Work / Case 04 04 03 50 50 100
Studies
Group E (Business Practices & Environment)
411 Recent Advances in 04 04 03 50 50 100
Business Practices and
Environment
412 Project Work/Case 04 04 03 50 50 100
Studies
Group F (Business Administration)
413 Recent Advances in 04 04 03 50 50 100
Business
Administration
414 Project Work/Case 04 04 03 50 50 100
Studies
Group G (Advanced Banking & Finance)
415 Recent Advances in 04 04 03 50 50 100
Banking and Finance
416 Project Work/Case 04 04 03 50 50 100
Studies
Group H (Advanced Marketing)
417 Recent Advances in 04 04 03 50 50 100
Marketing
418 Project Work/Case 04 04 03 50 50 100
Studies

Page 6 of 43
7. Scheme of Examination:

The examination of regular students of M.Com. degree course of the University of Pune
admitted in the academic session 2013-14 and after shall be based on:

(a) Semester Examination

(b) Continuous Assessment
(c) Choice Based Credit System, and
(d) Semester Grade Point Average and Cumulative Grade Point Average System

For each paper of 100 marks, there will be an Internal Assessment (1A) of 50 marks and
the University Examination (UE) of 50 marks/ 3 hours duration at the end of each
semester. A candidate who will secure at least 40% marks allotted to each paper will be
given 4 credits. A candidate who does not pass the examination is any subject or subjects
in one semester will be permitted to appear in such failed subject or subjects along with
the papers of following semesters.

The Internal Assessment for each paper will be 50 marks which will be carried out by the
department during the term. The Internal Assessment may be in the forms of written test,
seminars, term papers, presentations, assignments, orals or any such others. The
distribution of internal assessment marks shall be as follows:

Midterm Test 20
Presentation/Role Play 10
Case studies/ Group Discussion 10
Quiz / Home Assignment 10
Total 50

There shall be four semester examinations: first semester examination at the middle of
the first academic year and the second semester examination at the end of the first
academic year. Similarly, the third and fourth semester examinations shall be held at the
middle and the end of the second academic year, respectively.

A student cannot register for the third semester, if she/he fails to complete 50% credits of
the total credits expected to be ordinarily completed within two semesters.

8. Research project work:

There will be a Research Project to be prepared by a student during the fourth semester.
The objective of the project work is to introduce students to research methodology in the
subject and prepare them for pursuing research in theoretical or experimental or
computational areas of the subject. The project work is to be undertaken under guidance
of a teacher allotted to a student by the department.

Page 7 of 43
Division of marks Marks
A. Synopsis with working bibliography (Internal 40 marks
Assessment) 50 marks
Viva Voce (Internal Assessment) 10 marks
B. A full project Report (Minimum 50-80 pages) 40 marks
(Internal & External Assessment) 50 marks
Viva Voce (Internal & External Assessment) 10 marks

As the Research Project is based on the self study done by the candidate and evaluated
for 100 marks altogether, 04 credits will be awarded to a successful candidate in this
subject. The project may be evaluated by two examiners one internal and one external,
selected from the panel of PG examiners of the University. The Viva voce must be
conducted by the teachers selected out of the panel of PG examiners maintained by the
University.

The candidates have to submit the project 15 days before the commencement of the
fourth semester university examination. The project report shall be type-written and
submitted in duplicate. A candidate who fails to submit the project may resubmit the
same in the subsequent semester examination for evaluation. The project work activities
must be duly supported by documentary evidence to be endorsed by the Head or Guide.

9. Standard of passing:

A candidate shall be declared to have passed in the paper provided he/she has secured
minimum GP of 4.5 in the UNIVERSITY EXAMINATION and GRADE POINT
AVERAGE of 4.0 in aggregate of UNIVERSITY GRADE and INTERNAL
ASSESSMENT taken together.

10. Classification of successful candidates:

Candidates who secured not less than 60% of aggregate marks (INTERNAL
ASSESSMENT +UNIVERSITY EXAMINATION ) in the whole examination shall be
declared to have passed the examination in the first class. All other successful candidates
shall be declared to have passed in second class. Candidates who obtain 70% of the
marks in the aggregate (INTERNAL ASSESSMENT +UNIVERSITY EXAMINATION
) shall be deemed to have passed the examination in first class with distinction.

A student who passess in all the courses will be declared to have passed the M.Com.
degree with the following honours.

CGPA in (4.00, 4.99) - Pass Class

CGPA in (5.00, 5.49) - Second Class
CGPA in (5.50, 5.99) - Higher Second Class
CGPA in (6.00, 7.99) - First Class
CGPA in (8.00, 10,00) - First Class with Distinction

Page 8 of 43
11. Scheme of Credits:

Sixty (60) hours of teaching will lead to three credits (which mean four hours per week
teaching in one semester) and long term paper as well as presentation will carry one
credit. Each semester shall have 16 credits.

12. Structure of Transcript:

At the end of each semester, student will be given a transcript showing the performance
and result in each course. The transcript shows, for each course the title of the course,
credit values, grade in UNIVERSITY EXAMINATION , grade in INTERNAL
ASSESSMENT , grade point index, result as pass or fail. Also, the semester grade point
average (SGPA) and cumulative grade point average (CPGA) will be shown. Further the
equivalent percentage of marks corresponding to SGPG or CGPA to equivalent
percentage is given by:

10 х CGPA if CGPA /SGPA is in [4.00, 6.00]

Equivalent percentage marks = 05 х CGPA + 30 if CGPA /SGPA is in [6.00, 9.00]

25 х CGPA - 150 if CGPA /SGPA is in [9.00, 10.00]

Marks Grade Grade Point

100 to 75 O : Outstanding 06
74 to 65 A : Very Good 05
64 to 55 B : Good 04
54 to 50 C : Average 03
49 to 45 D : Satisfactory 02
44 to 40 E : Pass 01
39 to 0 F : Fail 00

(C) GPA Grade

05.00 – 6.00 O
04.50 – 04.99 A
03.50 – 04.49 B
02.50 – 03.49 C
01.50 – 02.49 D
00.50 – 01.49 E
00.00 – 00.49 F

Page 9 of 43
13. Distribution of Periods:
There shall be 60 periods for each subject to cover the entire teaching of 4 credits. This
will be distributed as follows:
Particulars Periods
Teaching session per programme 48
Assignment/ Test 04
Role play/ Group Discussion 04
Case studies and presentation 04
Total 60

14. Standard of Passing.

A. Regular students: - A candidate is required to obtain 40% marks in each of course
in both Mid Semesters and Semester end. It means passing separately at Mid-
Semester and semester Examinations is compulsory.

15. Award of Class.

a. The class in respect of M.Com. Examination will be awarded on the basis of
aggregate marks obtained by the candidates in all the sixteen papers at the
Semester I, II, III, and IV together.
The Award of class shall be as under:-

b. Improvement: - A candidate having passed M.Com. Examination will be allowed

to improve the performance. The same is termed as ‘Class Improvement Scheme’
under which improvement of performance shall be allowed only at the Semester
end Examination.
c. A candidate after passing M.Com. Examination will be allowed to appear in the
additional Special Subject after keeping necessary terms in the concerned special
subject only, for which a passing certificate will be issued.

16. Medium of Instruction :

The use of Marathi is allowed for writing answers in the examination except for
following courses:
a. Management Accounting
b. Financial Analysis & Control
c. Business Statistics,
d. Advanced Accounting and Taxation
e. Advanced Cost Accounting and Cost Systems.

17. A student (Regular / External) will be admitted to Revised M. Com. Course with effect
from June 2013. For the students who have completed the terms for the First Year as per
Old Course will be admitted to the Second Year as per Old Course M. Com. The
examination as per Old Course will be held simultaneously for three years from April /
May 2014.

Page 10 of 43
18. Qualification of the Teachers :
The Teachers recognized to teach the subjects as per Old Course shall be deemed to be
recognized in the corresponding equivalent subjects under Revised Course.
In case of: A) Business Statistics, B) Industrial Economics, C) Co-operation and Rural
Development, D) Advanced Banking and Finance and E) Research Methodology and
Project Work- Paper-IV of each Special Subject, the following qualifications be made
applicable.

A. Business Statistics : M.Com, M.Phil with Statistics or Research Methodology as

one of the Papers at M.Com /B.Com /M. Phil examination with 5 years degree
teaching experience or M.A./M.Sc. With Statistics having 5 years degree
teaching experience.
B. Industrial Economics: M.Com., M. Phil with Business Economics/Economics
of Industries or Economics as one of the papers at B. Com/ M.Com Examination
with 5 years degree teaching experience or M.A. Economics with 5 years degree
teaching experience.
C. Co-operation and Rural Development: M. Com, M. Phil. With 5 years degree
teaching experience or M.A. Economics (with Co-operation Rural Economics)
D. Advanced Banking and Finance: M. Com., M. Phil., with Banking as one of the
papers at B.Com/M.Com examination 5 years degree teaching experience.
E. Research Methodology and Project Work: M.Com. M.A (Eco.) M.Phil./Ph.D.
with 5 years degree teaching experience.
F. Similarly all the changes in qualification as per U.G.C norms and guidelines shall
also be applicable as and when the changes come into force (If applicable)

------------o-----------

Page 11 of 43
M.Com. Part II Semester III
Compulsory Paper
Subject Name -: Business Finance.
Course Code -: 301.
(w.e.f. Academic Year: 2014-15)
Objective: To enable students to acquire sound knowledge of concepts, nature and structure of business
finance.

Unit No. Topic Periods

1 A. Business Finance: 10
Meaning, objective, scope and importance
B. Time value of Money
Need, Importance, Future value, Present value through
discounted cash flow technique
2 Strategic financial planning: 12
Meaning - objective, assumptions, steps in financial planning -
estimating financial requirements - limitations of financial planning
- capitalization – over capitalization - under capitalization,
estimating financial needs and sources of finance.
3 Corporate securities and sources of long term finance: 14
A. Ownership securities - equity shares: characteristics,
advantage and disadvantages, preference shares:
characteristics, advantage and disadvantages, Companies
Act (Amendment) 2013
B. Creditor’s securities- debentures: characteristics-
classification-
procedure of issuing debentures and Bonds.
C. The dividend decision: Background of dividend policy,
measures of dividend policy, dividend yield and dividend
payout.
4 Short term finance and working capital 12
Characteristics of short term finance – short term needs sources of
short term financing – trade creditors, bank credit, bank financing of
account receivables, working capital - advantages and disadvantages
of short term financing.
Total 48

Recommended Books
1. P.V.Kulkarni: Business finance, Himalaya Publishing House
2. S.C.Kuchal: Corporate Finance, Chaitanya Publishing House, Allahabad
3. Prasana Chandra: Financial Management: Theory and Practice
4. William L. Maggiuson, Scott B. Smart, Lawrence J. Gitman : Principles of corporate
finance, Cengage Learning Private Limited, Dehli
5. Aswath Damodaram: Corporate Finance: Theory and Practice, Wiley International

Page 12 of 43
M.Com. Part II Semester III
Compulsory Paper
Subject Name -: Research Methodology for Business.
Course Code -: 302.
(w.e.f. Academic Year: 2014-15)
(Board of Studies in Business Practice)
Objectives:
1. To acquaint the students with the areas of Business Research Activities.
2. To enhance capabilities of students to conduct the research in the field of business and social
sciences.
3. To enable students, in developing the most appropriate methodology for their research studies.
4. To make them familiar with the art of using different research methods and techniques.
Unit Topics Periods
No.

1 Introduction to Business Research: 12

Introduction. Definition, Objectives, Significance & Types of Research, Criteria of
research, Features of a Good Research , Steps in Research Process, Research Methods
versus Methodology
2 Formulation of the Research Problem, Development of the Research 12
Hypotheses, Research Design& Sampling:
Research Problem: Defining the Research Problem, Techniques involved in
Defining Research Problem.
Hypotheses: Meaning, Definition & Types of Hypothesis, Formulation of the
Hypotheses, Methods of testing Hypothesis
Research Design: Meaning, Nature & Classification of Research Design, Need
for Research Design, Phases/Steps in Research Design
Sampling: Meaning & definition of Sampling, Key terms in Sampling, Types of
Sampling, Probability & Non-probability
3 Data Collection, Measurement & Scaling, Processing of Data: Sources of Data 12
Collection:
Primary Data: Methods of Data Collection, Merits & Demerits
Secondary Data: Internal & External Sources of Data Collection
Measurement& Scaling: Meaning & Types of Measurement Scale,
Classification of Scales
Processing of Data: Editing, Coding, Classification & Tabulation.
Analysis & Interpretation of Data: Types of Analysis-Univariate, Bivariate and
Multivariate Analysis of Data
4 Research Report and Mode of Citation & Bibliography: 12
Research Report: Importance of Report Writing, Types of Research Reports,
Structure or Layout of Research Report
Mode of Citation & Bibliography: Author, Date, System, Footnote or Endnote
System, Use of Notes. Position of Notes, Citing for the first time, Subsequent Citings,
List of Abbreviation used in Citation, Mode of preparing a Bibliography, Classification
of Entries, Bibliography Entries compared with Footnotes, Examples of Bibliography
Entries
Total 48

Page 13 of 43
Books Recommended:

1. Alan Bryman & Emma Bell (2008), Business Research Methods, Oxford University Press, New
York.
2. Anil Kumar Gupta (2011), Research Methodology-Methods & Techniques, Vayu Education of
India, New Delhi.
3. Anwarul Yaqin (2011), Legal Research and Writing Methods, LexisNexis Butterworths
Wadhwa, Nagpur.
4. C. R. Kothari (2008), Research Methodology-Methods & Techniques, New Age International
Publishers, New Delhi.
5. Deepak Chawla & Neena Sondhi (2011), Research Methodology-Concepts and Cases, Vikas
Publishing House Pvt. Ltd., New Delhi.
6. Dipak Kumar Bhattacharyya (2013), Research Methodology, Excel Books, New Delhi.
7. Donald R. Cooper & Pamela S. Schindler (1999), Business Research Methods, Tata McGraw-
Hill Edition, New Delhi.
8. P. L. Bhandarkar, T. S. Wilkison & D. K. Laldas (1993), Methodology & Techniques of Social
Research, Himalaya Publishing House, Mumbai.
9. Pradeep Aaglave (2000). Sanshodhan Padhatishastra Va Tantre, Vidhya Prakashan, Nagpur.
10. Ram Ahuja (2003), Research Methods, Rawat Publications, Jaipur.
11. Russell K.. Schutt (2006), Investigating the Social World-The Process and Practice of Research,
Sage Publication, New Delhi.

Page 14 of 43
M.Com. Part II Semester III
Advanced Accounting and Taxation Special Paper V.
Subject Title -: Advanced Auditing.
Course Code -: 303
(w.e.f. Academic Year: 2014-15)

Level of Knowledge - Expert Knowledge

Objective: To impart knowledge and develop understanding of methods of auditing and their
application.

No. of Lectures
UNIT TOPIC in hours
I Introduction: 08
Auditing concepts. Basic principles governing an audit - Relationship of
auditing with other disciplines - Audit Programme - Vouching - Verification
and Valuation.

II Standards on Auditing: 08
Overview of Standard setting process - Role of Auditing and Assurance
Standard and Auditing and Assurance Standard Board in India. Brief study of
Standards on Auditing issued by the ICAI.

III Internal Control: 08

Significance of Internal control. Evaluation of internal control procedures -
Techniques including questionnaire- flowchart - Review of internal control.

IV Audit of Limited Companies: 08

Preliminaries to the audit of limited company - Audit of share capital
transactions - Debentures and other transactions - Audit report with special
reference to CARO 2003 - Profit and divisible profit - Dividends -
Investigation.

V Audit Committee and Corporate Governance: 08

Corporate Governance: Introduction-Verification of Compliance of
Corporate Governance.
Audit Committee: Constitution - Powers of Audit Committee - CEO/CFO
Certification to Board - Report on Corporate Governance.

VI Audit under Computerized Information System (CIS) Environment: 08

Special aspects of CIS Audit Environment - Need for review of internal
control - Use of Computers for Audit purposes - Audit tools - Test packs -
Computerized audit programme.

TOTAL - 48

Page 15 of 43
List of Books Recommended for Study:-

1. Spicer and Peglar : Practical Auditing.

2. Kamal Gupta : Contemporary Auditing.
3. R.C. Saxena : Auditing.
4. Basu : Auditing.
5. Jagadish Prasad : Auditing : Principles.

List of Learning Activities and allocation of periods:-

Sr. No. Activities Learning Hours

1 Quizzes/ Seminars/Presentations 04
2 Assignments/ Tutorials 04
3 Class Room Tests 04
Total 12

================================================================

Page 16 of 43
M.Com. Part II Semester III
Advanced Accounting and Taxation Special Paper VI.
Subject Title -: Specialized Areas in Auditing.
Course Code -: 304
(w.e.f. Academic Year: 2014-15)
Level of Knowledge - Expert Knowledge
Objective: To impart knowledge and develop understanding of methods of audit in Specialized areas.

No. of Lectures
UNIT TOPIC in hours
I Audit Under Tax Laws: 04
Tax Audit U/s 44 AB of Income Tax Act, 1961-Form 3 CA, 3 CB and 3 CD -
Audit under VAT Law - Steps to be taken by Auditor - Audit under Excise
Law - Excise Audit 2000 - Audit Procedure.

II Internal Audit: 06
Nature, Scope and Purpose of Internal Audit - Review of Internal Control -
Areas of Internal Audit - Purchase, sale, cash, bank transactions - Internal
Audit Report.

III Audit of Banks: 08

Salient features of enactments affecting Banks - Bank Audit, its approach-
Steps in Bank Audit - Checking of Assets and Liabilities - Scrutiny of Profit &
Loss items - Audit Report of Banks - Long Form Audit Report

IV Audit of Cooperative Societies: 08

Provisions of Maharashtra State Co-operative Societies Act 2013 and
Multistate Co-operative Societies Act 2002. Special features of Audit of Co-
operative Societies. Audit of ) Co-operative Consumers Stores, 2) Salary
earners Co-operative Society 3) Co-operative Housing Societies, 4) Urban Co-
operative Credit Society. Audit Report of Co-operative Societies

V Audit of Specialized Units: 10

Special features of audit of Educational Institutions, Hotel, Club, Hospital,
Charitable Trusts.

VI Government System of Audit: 12

Funds maintained by Government for meeting expenditure and receipts-
Structure of financial administration in India-Objects of Government audit-
Role of Comptroller and Auditor General of India-Audit of receipt,
expenditure, sanctions, Public Accounts Committee-Audit of Public Sector
Undertaking-Audit of Local bodies.

TOTAL - 48

Page 17 of 43
List of Books Recommended for Study:-

1. Kamal Gupta : Contemporary Auditing.

2. R.C. Saxena : Auditing.
3. Basu : Auditing.
4. B.N. Tondon : A Handbook of Practical Auditing.
5. Anil Roy Chaudhari : Modern Internal Auditing.
6. V.S. Agarwal : Internal Auditing.
7. George Koshi : Tax Audit Manual.
8. The Institute of Chartered Accountants of India : Guidance note on Tax Audit U/s 44 AB of the
Income Tax Act.

List of Learning Activities and allocation of periods:-

Sr. No Activities Learning Hours

1 Quizzes/ Seminars/Presentations 04
2 Assignments/ Tutorials 04
3 Class Room Tests 04
Total 12

==================================================================

Page 18 of 43
M.Com. Part II Semester III
Commercial Laws and Practices Special Paper V.
Subject Title -: Laws Relating to International Business
Course Code -: 305
(w.e.f. Academic Year: 2014-15)
Objectives:
1. To acquaint the students with basic principles of International Trade, Theories of International Trade
and Dispute resolution mechanism.
2. To study the impact of international business environment on foreign market operations and India’s
response to these developments.

Unit No. Topic Periods

1) International Law: 12
Meaning, Scope, Objectives, Nature and Development of International Law,
Sources and Evidences of International Law,
Codification of International Law,
India and International Law,
Distinction between Public International Law and Private International Law
International Business: Meaning, Objectives and Nature,
- Trans-National Corporations: Their rights, duties and Responsibilities
under International Law
- Charter on Economic Rights and Duties of States (ERDS)
2) International Trade: 14
Origin and nature of International Trade,
International Trade Theories: Adam Smiths’ Theory of Absolute Difference
in Cost,
David Ricardo’s Comparative Cost Theory,
Heckscher Ohlin’s Theory of International Trade,
Advantages and Disadvantages or Problems of International Trade,
Free Trade (Laissez – faire policy), Protectionism, Tariff barriers, Impact of
tariff, Non-Tariff barriers (NTB), Balance of Payments in International Trade
(Provisions of the GATT, 1994), Role of National and International Law in
International Trade, Role of the United Nations in International Trade Law
through the United Nations Commission for International Trade Law
(UNCITRACL):
(i) International Sale of Goods and related transactions
(ii) International Transport of Goods
(iii) Construction Contracts
(iv) International Payments
(v) Brussels convention, 1968
3) International Business Law:Environmental issues and India’s Foreign 12
Trade -
(i) Environment Protection- Norms of International Environment Law –
United Nations Conference – Stockholm, Nairobi Conference 1980 -
Kyoto Protocol - Carbon Credit - Clean Development Mechanism -
India’s Response:Environment Impact Assessment Under Indian
Environment Protection Act.
(ii) India’s Foreign Trade Policy:Objectives,Strategies and its Legal

Page 19 of 43
Dimensions, Provisions regarding Imports-Exports

4) International Commercial Dispute Resolution Mechanism: 10

• International Commercial Arbitration & Conciliation under
UNCITRAL- Model Law
• International Court of Justice and its Jurisdiction
• Enforcement of Foreign Awards in India.
Total 48

Recommended Books:
1) Arunkumar Jain, “International Business - Competing in the Global Market”, Place-Charles Hill,
Tata McGraw Hill, New Delhi.
2) M.L.Jhingan, “International Economics”, Vrinda Publications, Delhi.
3) Malcolm N. Shaw, “International Law”, Cambridge University Press, New Delhi, (2007).
4) V. K. Bhalla, S. Shiva Ramu, “International Business, Environment and Management”,Anmol
Publication Pvt. Ltd., New Delhi. (2010).
5) Dr. Ram Singh, “International trade operations”, Excel Books, New Delhi, (2009).
6) Francis Cherunilam, “International Trade and Export Management”, Himalaya Publishing
House, Mumbai, (2000).
7) Dr. S. P. Gupta, “International Law and Human Rights”, Allahabad Law Agency, Haryana,
(2009).
8) Dr. S. R. Myneni, “International Trade Law”, Allahabad Law Agency, Haryana (2008).
9) Indira Carr, “International Trade Law”, Routledge, Abingdon, Oxon, (2014).
10) Macmillan, “International Banking Legal & Regulatory Aspects”, Macmillan India Ltd.,
Daryaganj, New Delhi, (2007).
11) Judith Evans, “Law of International Trade”, Old Baile Press, London, (2001).
12) Rajendra P. Maheshwari, “International Business”, International Book House Pvt. Ltd., New
Delhi, (2011).
13) Dr. S. K. Kapoor, “International Law and Human Rights”, Central Law Agency, Allhabad,
(2004).
14) K. C. Johsi, “International Law & Human Rights”, Eastern Book Company, Lucknow, (2006).

Page 20 of 43
M.Com. Part II Semester III
Commercial Laws and Practices Special Paper VI.
Subject Title -: World Trade Organisation Norms and Practices
Course Code -: 306
(w.e.f. Academic Year: 2014-15)

Objective:
To understand purpose and scope of GATT &WTO and to study their legal framework and disputes
settlement mechanism.

Unit No. Topic Periods

1) Introduction to WTO:Historical Background 12
International Economic Relations before and after Second World War, Havana
charter for International Trade Organizations (ITO),
GATT to WTO – A Historical Overview: Protectionism, Formation of GATT,
Objectives and Relevance of GATT at present, GATT Tariff Negotiations (from
Geneva to Doha and beyond)
2) World Trade Organization(WTO): 12
Basic Principles of the WTO Trading System, the Objectives, Functions and
structure of WTO – Decision making- The WTO Agreement – Membership,
Accession and withdrawals, current status of individual accession, WTO and
Global Economic Policy making, Achievements of WTO.
3) Legal Framework of General Agreement on Tariffs and Trade (GATT) 12
1994:
Preamble – General -Most favored Nation Treatment – (Art. – I)
Schedules of concessions (Art. – II)
National Treatment on International Taxationand Regulations (Art. – III),
Special provisions relating to cinematograph films (Art.-IV), Freedom of Transit
(Art.-V)
Anti-dumping Agreement (Art. – VI)
WTO Agreement on Agriculture –WTO Agreement on Textile and Clothing –
WTO General Agreement on Trade in Service (GATS) –
WTO– International Trade and Human Rights – Trade and Environmental issues
in the WTO – Developing Countries and WTO - India’s Responses to WTO
4) The WTO Disputes Settlement Mechanism: 12
Elements of disputes settlement - Dispute Settlement Body - Procedure of
disputes settlement - Appeals - Good offices, conciliation and mediation - The
establishment of panels -Terms of reference of Panels, composition, functions
and responsibility of panels – Adoption of Panel Reports – Implementation of
Rulings.
Total 48

Page 21 of 43
Recommended Books:

1. R. K. Rangachari, WTO, Its Benefits, Misunderstandings, Agreements, Policies for thedeveloping

countries, Palak Publication, Mumbai.
2. Francis Cherunilam, International Trade and export Management, Himalaya PublishingHouse.
3. AutarKrishenKaul, “Guide to the WTO & GATT”, Satyam Law International, New Delhi, 4th edition
(2013).
4. HemaGarg, “WTO and Regionalism in World Trade”, New Century Publications, New Delhi, (2004)
5. ArunGoyal, Noor Mohd, “WTO in the New Millennium”, Academy of Business Studies, New Delhi.
6. K. D. Raja, “WTO Agreement on Anti-Dumping A GATT / WTO and Indian Jurisprudence”,
Kluwer Law International, New Delhi. (2008).
7. JayantaBagchi, “World Trade Organisation – An Indian Perspective” Eastern Law House, New Delhi
(2008).
8. VibhaMathur, “WTO and India” New Century Publications, New Delhi, (2005).
9. Amrita Shahabadi, “World Trade Organisation”, APH Publishing Corporation, New Delhi, (2007)
10. Anne O. Krueger, “The WTO – as an International Organisation, Oxford University Press, New
Delhi (1998).
11. T. K. Bhaumik, “The WTO – A Discordant Orchestra” Sage Publications, New Delhi, (2006)
12. Bernard Hoekman, AadityaMattoo& Philip English, “Development, Trade, and the WTO” The
World Bank, Washington, D.C., Atlantic Publishers & Distributors, New Delhi (2005)
13. Dr. S. R. Myneni, “World Trade Organisation”, Asia Law House, Hyderabad (2012).
14. Palle Krishna Rao, “WTO Text & Cases”, Excel Books, New Delhi (2005).

Page 22 of 43
M.Com. Part II Semester III
Advanced Cost Accounting and Cost System Special Paper V.
Subject Title -: Cost Audit
Course Code -: 307
(w.e.f. Academic Year: 2014-15)
Objective -: To provide adequate knowledge on Cost Audit Practices.
Level of Knowledge – Advanced.
2014-15
Unit No. TOPIC Periods
Topic Introduction 08
I Meaning, Definitions, Objectives & Scope of Cost Audit, Advantages of Cost
Audit the concepts of Efficiency Audit, Proprietary Audit, Social Audit, System
Audit.

2. Cost Auditor 08
Qualifications, Disqualifications, Appointment, Remuneration & Removal of Cost
Auditor, Status, Relationship with financial Auditor – Rights, Duties,
Responsibilities & Liabilities of Cost Auditor under Company Act 2013.Cost &
Works Accountants Act. 1959, & other Statues as amended from time to time.

3. Cost Audit – Planning & Execution 10

Familiarization with the Industry, The production process, system & procedure,
List of Records Preparation of the Cost Audit Programme, Verification of Cost
Records, Evaluation of Internal Control System, Audit Notes & Working Papers,
Cost Audit in Electronic Data Processing Environment.
4. Cost Audit Report 12
Detail contents of the Report, Distinction between ‘Notes’ & Qualification to the
Report, Cost Auditor’s observation & conclusions. Study of Cost Records and cost
Audit Rules u/s 148 of the Company Act 2013.
5. Numerical Problems on Cost Audit 10
Calculation of prices to be quoted, Valuation of Closing Stock of Raw material,
W.I.P., Finished Goods, Scrap, Power Cost, Calculation of different ratios,
suggestions for improvements, Element wise Contribution to the Variation of
profits, Costing & financial profit & Loss Accounting, Reconciliation between cost
profit and financial profit.
Total 48

Note – 1. All the amendments made to the respective Laws before one year Of the examination should
be considered.
2. 80% marks for Theory and 20% marks f or Practical Problems.

Area of the Practical Problems – Numerical Problems on Cost Audit.

Page 23 of 43
References
1. Cost Audit and Management Audit-By D.Datta Chowdhary publication central Publication
Kolkatta.
2. 2. I.C.W.A. of India’s publications
(A) Industry wise Cost Accounting Record Rules and Cost Audit Report Rules.
(B) Guidelines on Cost Audit.
(C) Cost Audit Reports Rules.
(D) Cost Audit Social Objectives.
3. Cost Audit and Management Audit – By V.K. Saxena and C.D. Vashist, Sultan Chand and Sons
Delhi.
4. Cost Audit & Management Audit – By N.P. Agarwal.
5. The Management Audit- By P. William, Leonar.
6. Efficiency Audit- Mohanlal Jain, Printwel Jaipur.
7. Efficiency Audit- By Laxmi Narayan – Lon gman.
8. Institute of Cost and Works Accountants of India- Cost Audit Social Objectives.
9. Laws on Cost Audit- By N. Banerjee, International Law Book Centre, Kolkatta .
10. Cost and Management Audit-By Rajnath, published by Tata MC Graw Hill.

Journal – “Management Accountant”- ICWAI, Publication.

Web Site - www.myicwai.org/

Page 24 of 43
M.Com. Part II Semester III
Advanced Cost Accounting and Cost System Special Paper VI.
Subject Title -: Management Audit.
Course Code -: 308
(w.e.f. Academic Year: 2014-15)

Objective -: To equip the students with the knowledge of the techniques and methods of
planning and executing the Management Audit. Level of Knowledge: Advanced
2014-15

Unit Topic Periods

no
1. Management Audit 08
Introduction – Definition - Concept of Management Audit. Difference between
Financial Audit & Management Audit. Objectives, Importance & Scope of
Management Audit. Relationship among different audits

2. Procedure of Management Audit 08

Preliminaries of Management Audit. Conduct & Essentials of Management Audit.
Program of Management Audit.

3. Evaluation of Corporate Image. 10

Meaning & Concept of Corporate Image, Corporate Image Program. Management
Audit & Corporate Image. Evaluation of corporate image, Critical Path Method
(CPM), Program Evaluation and Review Techniques (PERT.)
4. Different Areas of Management Audit 12
Corporate Service Audit, Corporate Development Audit and Social Cost-Benefit
analysis Evaluation of-
1. Consumer Services.
2. Research and Development.
3. Corporate culture.
4. Personnel development.
5. Operational Audit 10
Meaning & Concept of Operational Audit. Objectives, plan for Operational Audit.
Approach, method, evaluation, recommendations and reporting under Operational
Audit. Program for Operational Audit.
Total 48

Note :-
1. All the amendments made of the respective Laws before one year of the examination should be
considered.

Page 25 of 43
List of books/material recommended for study:

1. Cost Audit and Management Audit-D.Dattachoudhary-Central Publication, Kolkata

2. Cost Audit and Management Audit-V.K.Saxena and C.D.Vashist-S.Chand and Company
3. Management Audit-P.William Leaner
4. Cost Audit and Management Audit-Rajnathan-Tata Mcgraw Hill Publication
5. Journal : Management Accountant-ICWAI Publication

Website -
www.myicwai.org , www.aicmas.com

Page 26 of 43
M.Com. Part II Semester III
Co-operation and Rural Development Special Paper V.
Subject Title -: Co-operative Credit System
Course Code -: 309
(w.e.f. Academic Year: 2014-15)

Objective :-
1. To acquaint students with the concept of Co-operative credit system
2. To study the organizational set-up of co-operatives system
3. Creating awareness about the problems of rural credit

Course Content :
Unit No. Topics Periods
1 Introduction 10
1.1 Definition of Credit
1.2 Importance of Agricultural Credit
1.3 Features of Credit
1.4 Types of Credit
1.4.1 Short Term Credit
1.4.2 Medium Term Credit
1.4.3 Long Term Credit
1.5 Need of Institutional Credit for Agricultural Limitations of
Credit System

2 Structure of Credit Co-operatives 04

2.1 Federal Credit Co-operatives
2.2 Need for the Integration of Short Term, Medium Term and
Long Term Credit

3 Agricultural Credit Co-operatives 04

3.1 Agricultural Credit Co-operatives- PACS
3.2 District Central Co-operative Bank-DCC Banks
3.3 State Co-operative Banks

4 Non Agricultural Credit Co-operatives 10

4.1 Urban Co-operative Societies
4.2 Salary Earners Co-operative Credit Societies
4.3 Other Non Agricultural Credit Societies

5 Regional Rural Banks 12

5.1 Need and Objectives
5.2 Formations.
5.3 Functions
5.4 Sources of finance
5.5 Performance
5.6 Problems and prospects

Total Periods 48

Page 27 of 43
Recommended Books
Books :
1. G.S. Kamat. - New Dimensions of Co-operative Management
2. K.K. Taimani. - Co-operative Organization and Management.
3. G.S. Kamat. - Cases in Co-operative management.
4. S.L.Goyal Principle, Problems and Prospects of co-operative administration, Strerling
publishing pvt. Ltd, Jalandhar.
5. Samiuddin & Rahman – Co-operative sector in India, S.Chand & Co.
6. Kamat G.S. – New Dimension of Co-operative management, Himalaya Publishing.
7. Krihanaswami O.R. – Co-operative Audit, National council for Co-operative training, New
Delhi.
8. Khandelwal M.C. - Co-operative Audit, Patiyala Pustak Bhandar, Jaipur.
9. Samiuddin – Scope & Problems of Co-operative in India, Aligarh.
10. Samiuddin – C o-operative farming & its impact on Rural Industrialization, Aligarh
11. Dutt and Somsundaram- Indian Economy

Journals :
1. Journal of Rural Development, Hyderabad (Rajendranagar)
2. Journal of co-operative perspective, Pune
3. The Indian Journal of commerce, New Delhi
4. Journal of Sahakari Maharashtra, Pune
5. Journal of Southern Economics

Page 28 of 43
M.Com. Part II Semester III
Co-operation and Rural Development Special Paper VI.
Subject Title -: Co-operative and Rural Banking System
Course Code -: 310
(w.e.f. Academic Year: 2014-15)
Objectives:
1. To understand the operational process of disbursement of loans and advances.
2. To understand the supervisory role of Maharashtra State Co-operative Bank.
3. To make students familiar with the role of NABARD and RBI.
4. To make them aware of the cooperative movement and inculcate co-operational attitude among
them.

Unit No. Name of the Topic Periods

1 Lending Operations: 12
1.1 Eligibility for advances
1.2 Procedures, Types and Disbursement of Crop Loan System, Kisan Credit Card
1.3 Advances to priority sector schemes
1.4 Over Dues-follow up ,NPA Concept and Norms
1.5
2 Maharashtra State Co-operative Bank (Apex Bank): 12
2.1 Objectives
2.2 Functions and Working
2.3 Role of MSC Bank in the development of State Co-operative movement
2.4 Progress, Problems and Prospects of MSC Banks

3 National Bank for Agricultural and Rural Development (NABARD) 12

3.1 Historical background, Organization and Functions
3.2 Role of NABARD in Agricultural Finance and Rural Development of India
3.3 Procedure and norms of finance and refinance
3.4 Performance and evaluation

4 Institutional Support to Co-operative Credit 12

4.1 Role of RBI in Co-operative Credit
4.2 Funding of RBI
4.3 National Federation of State Co-operation Banks
4.4 National Federation of Agricultural and Rural Development Bank.

TOTAL 48

Page 29 of 43
List of Books Recommended for Study
1. G.S. Kamat: New Dimensions of Co-operative Management
2. K.K.Taimani: Co-operative Organisation and Management
3. G.S. Kamat: Cases in Co-operative Management
4. Dr.G.H.Barhate, L.P.Wakale and B.G.Sahane , Sahakar Vikas, Seth Publication, Mumbai.
5. S.L.Goyal Principle, Problems and Prospects of Co-operative administration, strerling
publishing pvt. Ltd. Jalandhar.
6. Samiuddin & Rahman- Co-operative sector in India , S.Chand & co.
7. Kamat G.S. –New Dimension of Co-operative management, Himalaya Publishing
8. Krishanaswami O.R.-Co-operative Audit, National council for Co-operative training , New
Delhi.
9. Khandelwal M.C. - Co-operative Audit, Patiyala Pustak Bhandar, Jaipur.
10. Samiuddin-Scope & Problems of Co-operative sector in India , Aligarh.
11. Samiuddin- Co-operative farming & its impact of Rural Industrialization, Aligarh.

Journals:
1. Journal of Rural Development, Hyderabad (Rajendranagar).
2. Journal of Co-operative perspective, Pune.
3. The Indian Journal of Commerce, New Delhi.
4. Journal of Sahakari Maharashtra, Pune.

Page 30 of 43
M.Com. Part II Semester III
Business Practices and Environment Special Paper V.
Subject Title -: Entrepreneurial Behavior
Course Code -: 311
(w.e.f. Academic Year: 2014-15)

Objective :-
1. To develop understanding of entrepreneurial environment amongst the students.
2. To motivate students to inculcate in the modern values of entrepreneurship.

Unit No. Topic Periods

1 Entrepreneurship & Entrepreneurship training 12
Meaning & features – Personal qualities – Studies of personal & social traits –
Assessing potential entrepreneurship – tools & techniques used Behavioral
tests.
Entrepreneurship training
Objectives & importance – Training models – Training Components –
Information
input & training methodologies

2 Development of achievement motivation 12

Sources of development of achievement - Skills required for effective
Entrepreneurship Development - entrepreneurship problems - beliefs & attitude
- limitations

3 Promoting Entrepreneurship role - task & challenges - Need & importance of 12

trainer - Motivator skills & qualifications required - Training the trainer -
development input for trainer motivator - post training support.

4 Business opportunity identification - guidance - Importance & relevance of 12

business opportunity - process of identifying & assessing business opportunity -
Selection of business opportunity - new trends in the service sector - scope for
entrepreneurship in the service sector - market survey tools & techniques

Recommended Books :

1. S.S. Nadkarni-Developing new Entrepreneurs, EDII Ahmadabad.

2. N.P. Singh - Entrepreneurs v/s Entrepreneurship Asian society for ED.
3. Desai Vasant –Dynamics of Entrepreneurial development & management, HPH
4. Khairka S.S. Entrepreneurial Development, S.Chand & Co, New Delhi.
5. Moharana Drant Desai- Entrepreneurship Development, RBSA Publishers, Jaipur.
6. Paul Jose,Kumar N.Paul T.M. Entrepreneurship Development, HPH, New Delhi.
7. Saini J.S. Rathore B.S. Entrepreneurship Theory & Practice

Page 31 of 43
M.Com. Part II Semester III
Business Practices and Environment Special Paper VI.
Subject Title -: Entrepreneurship Development Pattern.
Course Code -: 312
(w.e.f. Academic Year: 2014-15)
Objective :-
1. To expose the students to the various aspects of entrepreneurship.
2. To enable the students to do SWOT analysis of entrepreneurship as career options.

Unit No. Topic Periods

1 Problems in Entrepreneurship Development - Dot com entrepreneurship - role 12
of Govt. in entrepreneurship development – R & D Technology for
commercialization - Science technology & entrepreneurship development.

2 Specialized institutions involved in entrepreneurship development - Business 12

incubation & venture capitalists – DIC - Entrepreneurship within organization -
corporate strategy entrepreneurship.

3 Business idea search - Project identification - project design - Network analysis 12

- Business model PERT - Critical path method - Creativity & innovation -
Meaning & importance - role in developing a new business - Creativity &
problem solving - preparation of business plan.

4 Entrepreneurship in education - emerging trends - role in DST in promoting 12

entrepreneurship - Preparation of Business plan - issues in project management
- project direction - co-ordination & control - project cost evaluations & cost
control - Interface with industrial sickness - project monitoring & MIS.

Recommended Books

6. S.S. Nadkarni-Developing new Entrepreneurs, EDII Ahmadabad.

7. N.P. Singh- Entrepreneurs v/s Entrepreneurship Asian society for ED.
8. Desai Vasant – Dynamics of Entrepreneurial development & management, HPH.
9. Khairka S.S. Entrepreneurial Development, S.Chand & Co, New Delhi.
10. Moharana Drant Desai- Entrepreneurship Development, RBSA Publishers, Jaipur.
11. Paul Jose, Kumar N.Paul T.M. Entrepreneurship Development, HPH, New Delhi.
12. Saini J.S. Rathore B.S. Entrepreneurship Theory & Practice

Page 32 of 43
M.Com. Part II Semester III
Business Administration Special Paper V.
Subject Title -: Human Resource Management
Course Code -: 313
(w.e.f. Academic Year: 2014-15)
Objectives:
1. To acquaint the students with in-depth knowledge of HRM.
2. To inculcate among students various practices followed by HR managers.
3. To create understanding about recent trends in HRM

UNIT NO CHAPTER PERIODS

UNIT-I HUMAN RESOURCE MANAGEMENT 12

Introduction – Meaning & Definition .Concept, Approaches, Functions,
Challenges of HRM in Indian Context & in changing business scenario. H R
Environment – Technology and Structure, Network Organisations, Virtual
Organizations, Workforce Diversity, Demographic Changes, Entry of female
employees in the workforce, Dual Career Employees, Employee leasing,
Contract Labour, Global Competition, Global sourcing of Labour, WTO and
Labour Standards.

UNIT-II MANPOWER PLANNING & DEVELOPMENT 12

Objectives, Estimating Manpower Requirement, Recruitment & Selection
Sources of Recruitment and Process of Selection & Assessment Devices
Retention of Manpower, Succession Planning.
Training Process and Methodology, Need and Objectives, Training Procedure,
Methods of Training and Aids, Evaluation of Training Programmes.
UNIT-III Performance Appraisal and Merit Rating. 12
Definition, Methods of Performance Appraisal, Result Based Performance
Appraisal, Errors, Ethics in Performance Appraisal, 360 Degree Feedback.
Merit Rating – Promotions, Transfers, Job Description, Job Evaluation, Job
Enlargement, Job Enrichment, Job Rotation.
UNIT-IV Retirement/Separation/Retrenchment Strategies& New Concepts in 12
HRM
Kinds of Retirement, VRS and Separation Schemes, Early Retirement Plans,
Resignation, Discharge, Dismissal, Suspension, Lay off.
New Concepts of Customer Service Level and Agreement, SQDCS, HR
Audit, Benchmarking, Downsizing, HR Outsourcing, Assessment Centres.
Building Human capital & Employee Satisfaction Survey

TOTAL 48

Page 33 of 43
Recommended Books :

1. Human Resource Management -Garry Dessler

2. Human Resource Management -R S Dwiwedi
3. Human Resource Management -V P Michael
4. Human Resource Management -Mirza and Saiyadin
5. Managing Human Resource -Arun Monappa
6. Strategic Human Resource Management – Charles R Green
7. Strategic Human Resource Management - Kandula
8. Strategic Human Resource Management -Jeffery B Mello
9. Personnel & Human Resource Management -Robert Mat & Jhon Jackson
10. Dynamics of Personnel Administration –Dr.Rudrabasavraj
11. Personnel & Human Resource Management –A.M Saxena
12. Manushyabal Vyavasthapan Va Audyogik Sambandha -Dr Madhavi Mitra
13. Employee First & Customer Second :Vinit Nayer

Page 34 of 43
M.Com. Part II Semester III
Business Administration Special Paper VI.
Subject Title -: Organizational Behaviour
Course Code -: 314
(w.e.f. Academic Year: 2014-15)
Objectives:
1. To make the students understand various concepts of organisation behaviour
2. To provide in depth knowledge about process of formation of group behaviour in an organization
set up

UNIT NO CHAPTER PERIOD

UNIT-I INTRODUCTION TO ORGANISATIONAL BEHAVIOUR 12

Definition and Goals of Organisational Behaviour,Theoretical and
Conceptual Frameworks for the Study of Organisational Behaviour. Role of
Information Technology in Organisation .Impact of Globalisation on OB
.Models of Organisational Behaviour – Autocratic, Custodial, Supportive,
Collegial and SOBC
UNIT-II ORGINSATIONAL DESIGNS , CULTURE ,PERSONALITY & 12
ATTITUDES
Horizontal Network and Virtual Designs. Definition and Characteristics of
Organisational Culture .Creating and Maintaining Culture .Process of
Impression Management: Personal branding, Meaning of Personality,
Attributes of Personality Dimensions of Attitude, Attitude Change Jon
Satisfaction, Outcomes of Job Satisfaction
UNIT-III MOTIVATIONALPROCESSES & EMOTIONAL INTELLIGENCE 12
Types of Motives – Primary, General, Secondary Vroom’s Expectancy
Theory Meaning of Emotional Intelligence Emotional Intelligence in the
Workplace
UNIT-IV STRESS AND CONFLICT, GROUPS & TEAMS 12
Meaning & Causes of Stress: Extra Organizational, Organizational, Group
and Individual Types of Conflict: Intra individual, Interactive The Effects of
Stress and Conflict Managing Stress and Conflict Concept of Work-life
Balance. Types of Groups, Groups Cohesiveness. Dysfunctions of Group
Types of Teams and Team Building

TOTAL 48

RECOMMENDED BOOKS :

1. Organizational Behaviour -Freud Luthans

2. Human Behaviour at Work -J W Newstorm
3. Organisation Behaviour : Text and Cases -Games K, Aswathappa
4. Organisational Behaviour -Stephen Robbins
5. Organisational Behaviour -Dr Mrs Oka & Mrs Kulkarni

Page 35 of 43
M.Com. Part II Semester III
Advanced Banking & Finance Special Paper V.
Subject Title -: Foreign Exchange.
Course Code -: 315
(w.e.f. Academic Year: 2014-15)
Objective -:
1. To provide an understanding of various aspects of foreign exchange market.
2. To acquaint the students with financing of foreign trade.
3. To provide an understanding of exchange rate mechanism and factors affecting exchange rates.
4. To make students aware of development in foreign exchange market.

Unit Topic Periods

No.
1 Foreign Exchange Market: 12
• Meaning of foreign exchange
• Features of foreign exchange market.
• Participants of foreign exchange market.
• Spot market: features
• Forward market: features
• Forward market Hedging
• Swap rates
• Currency futures
• Currency Options
• Risk in Foreign Exchange Market
2 Foreign Exchange Market in India: 16
• Structure and Growth of Indian foreign Exchange Market
• Foreign Exchange Management Act, 2000: Origin & Scope
• Authorized money changers and Authorized Dealers in Foreign
Exchange.
• Dealing Rooms – Concept & Importance
• Types of Accounts: of Non-Resident Indians
• Meaning of Non-Resident
• Non-Resident (External) Account (NRE)
• Non-Resident (Ordinary) Account (NRO)
• Foreign currency (Non-Resident) Account (FC NR)
• Resident Foreign Currency Account (RFC)
• Non-Resident Non-Repatriable Account (NRNR)
• Role of Reserve Bank of India in Foreign Exchange Market.
• Factors Influencing foreign exchange rate

3 Financing of Foreign Trade: 10

Objectives of Foreign Trade Documentation.
Documents:
• Letter to Credit (L/C)
• Parties to L/C; operation of L/C
• Types of L/C: Revocable & Irrevocable
• Transferable, Back to back credits

Page 36 of 43
• Revolving L/C
• Anticipatory L/C
• Draft, Types of draft.
• Mate’s Receipt. Bill of lading, Invoice. Insurance policy,
• Certificate of origin, consular’s invoice, bill of exchange
4 Methods of Financing Foreign Trade: 10
Bank Credit –
• Pre-shipment credit
• Post-shipment credit
• Medium-term credit
• Credit under duty draw back scheme
Export-Import Bank of India (EXIM Bank): Objectives, Functions,
Performance and Role, Export Credit Guarantee Corporation (ECGC)
Total 48

Recommended Books:

1. International Financial Management - V. Sharan

2. Financial Institution and Markets-a Global Perspective-Hazel J. Johnson
3. Foreign Exchange; International Finance-Risk Management-A.V. Rajwade
4. Financial Markets and Institutions- L.M. Bhole
5. International Financial Management-Eun/Resnick
6. International Financial Management, Markets, Institutions-James C. Baker-
7. Reserve Bank of India Bulletin-
8. Annual Reports of IMF, World Bank, Asian Development Bank.
9. Reports on Trends & progress of banking in India –RBI

Page 37 of 43
M.Com. Part II Semester III
Advanced Banking & Finance Special Paper VI.
Subject Title -: International Finance.
Course Code -: 316
(w.e.f. Academic Year: 2014-15)
Objective -:
1. To Provide understanding of International Financial market.
2. To acquaint the students with International monetary system
3. To Provide understanding of operations of international Financial Institutions

Unit No. Topic Periods

1a International Banking: 10
Reasons For International Banking Types of International
Banking offices:
Correspondent Bank Foreign Offices Subsidiary and Affiliate
Banks
Offshore banking Centers.
b International Money Market:
Euromarkets- Development of Eurodollar Market. Instruments -
Euro Notes, Euro commercial Paper, Medium-term Euro Notes.
2 International Debt and Equity Markets: 12
International Debt Market Instruments:
Procedure for Issue of –
Foreign Bonds
Euro Bonds
Global Bonds
Convertible Bonds
Floating rate Notes
International Equity Market Instruments:
Procedure for Issue of –
American Depositary Receipts (ADR)
Global Depositor y Receipts (GDR)
3 New Exchange Rate Regime: 14
Floating Rate System: Independent Float and Managed Float.
Currency Pegging: Pegging to single Currency ; Pegging to
basket of
Currencies ‘Pegging to SDRS (Special Drawing Rights);
Crawling Peg.
Convertible and Non-Convertible Currency.
4 International Financial Institutions 12
Origin, Objectives, Structure and Operations of:
A. Bank for International Settlements (BIS)
B. International Monetary Fund (IMF)
C. World Bank Group: International Bank for Reconstruction
and Development (IBRD); International Finance
Corporation (IFC);
BRICS.
Total 48

Page 38 of 43
Recommended Books:

1. International Financial Management - V. Sharan

2. Financial Institution and Markets - a Global Perspective - Hazel J. Johnson
3. Foreign Exchange; International Finance-Risk Management-A.V. Rajwade
4. Financial Markets and Institutions- L.M. Bhole
5. International Financial Management-Eun/Resnick
6. International Financial Management, Markets, Institutions-James C. Baker-
7. Reserve Bank of India Bulletin-
8. Annual Reports of IMF, World Bank, ADB.

Page 39 of 43
M.Com. Part II Semester III
Advanced Marketing Special Paper V.
Subject Title -: International Marketing.
Course Code -: 317
(w.e.f. Academic Year: 2014-15)
Objectives
• The Course participants will become more familiar with the nature and practices of international
marketing. They should feel equally confident to be able to distinguish international marketing
mechanics from the domestic marketing models and approaches.
• They would be far more equipped to design and participate in designing an international
marketing strategy.
• The spin-off benefits to the participants should be to develop in them a right attitude, inject
enthusiasm and hone their interactive ability as they address the issues and challenges of
operating in the international markets.

S.N. New Topic Periods

1 Introduction
• Concept of International Marketing and its scope, Objectives of International
Marketing. 12
• Reason of entry in International Marketing.
• Challenges and Opportunities in International Marketing.
2 International Marketing Environment 10
• Macro factors (Economic, Political, Legal, Socio-Cultural & technological
factors affecting international market.
• Recent import and export policies & procedures.
3 International Marketing Mix
12
• International Research and Segmentation
• Developing Global Products and Pricing
• International Promotion and Advertising
• International Distribution Systems
• GATT, WTO, Facilities & incentives related to export Business
4 Procedural Aspect Export Documentation and arranging Finance for Exports.
• Processing/Manufacturing goods for Export and their inspection by
Government Authorities Compulsory Quality Control and pre-shipment
Inspections, Excise Clearance, Insuring goods against marine risk, Marine
Insurance, Submitting documents to Bank for purchase/Collection/ Negotiation 14
under L/C. Export Credit Limit.
• Financial and fiscal incentives provided by the Government and
Foreign exchange facilities by the R.B.I. and EXIM Bank. Institutional
support from Government.
Total 48

Page 40 of 43
Recommended Books:

1. Winning The World Marketing – Bhattacharya

2. International Trade and Export Management – B.M. Wahi and A.B. Kalkundribar.

3. International Marketing Management – Varshney and Bhattacharya

4. International Marketing Export Marketing – S.Shiva R amu

5. International Marketing – S.S. Rathor, J.S. Rathor

6. Global Marketing Strategy – Douglas & Craig

7. Export Marketing – Michael Vaz

8. Export Marketing – Francis Cherunilam

9. Export Marketing – B. Bhattacharya

10. Export - What, Where & How – Parasram

11. Essentials of Export Marketing – S.A. Chunnawala

Page 41 of 43
M.Com. Part II Semester III
Advanced Marketing Special Paper VI.
Subject Title -:‘Marketing Research’.
Course Code -: 318

(w.e.f. Academic Year: 2014-15)

Sr. No New Syllabus Lectures

1 INTRODUCTION & MARKETING RESEARCH
PROCESS :
A) Marketing Research- Meaning, Factors involved in
Marketing Research, Types of Marketing Surveys,
Role of Marketing Research in Marketing,
Implications of marketing research on marketing
mix(7 P’s), Ethics in Marketing Research, Career in
Marketing Research.
16
B) Research Process- Formulating the Problem, finding
basic research issues, Developing Hypotheses,
Characteristics of a good Hypothesis, Research
Methods, Research Design, Sampling, Data
Collection Techniques, Data Analysis &
Interpretation, Writing a Research Report.

2 MARKETING RESEARCH IN PRACTICE:

A) Marketing Research Department’s Goals- Progmatic,
Selective, and Evaluative, Marketing Decision
Support System (MDSS) - Scope & Significance,
Role of MDSS in Decision Making, Characteristics of
a good MDSS, Components of MDSS.

B) Applications of Marketing Research : Cluster analysis

for identifying market segments, Conjoint analysis 16
for Product research, Multi-dimensional scaling,
Discriminate analysis and perceptual mapping for
Brand positioning research, Advertising research –
copy testing, media selection, media scheduling,
Market and Sales Analysis, Sales forecasting –
objective and subjective methods, Test marketing,
Industrial versus consumer marketing research.

3 MARKET INFORMTION:
Meaning and Importance, Sources of Collecting Marketing
Information, Using Secondary Data Sources, Standardized
08
Sources of Collecting Data- Home Audit, Mail Diary, Shop
and retail audits, Readership surveys and viewer ship surveys.

Page 42 of 43
4 THE INTERNET AND MARKETING RESEARCH
TODAY:
Meaning, Importance, Advantages & Disadvantages of Web
Based Marketing Research, Primary & Secondary Data
08
Collection through Internet, Reach analysis, Marketing
Research in Social Media, Online Brand Perception Research,
Online Targeted Advertising.

Total 48

References:

1. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn
2. Marketing Research –Aakar, Kumar, Day
3. Marketing Research – Thomas C. Kinnear
4. Marketing Research – Nargundkar
5. Marketing Research – Measurement & Methods – Donald S. Tull, Del I. Hawkins
6. Marketing Research – Beri
7. Business Research Methods – Cooper.
8. Basic Marketing Research: Volume 1-Scott M. Smith Gerald S. Albaum.
9. Essentials of Marketing Research: Paurav Shukla.

Page 43 of 43
UNIVERSITY OF PUNE
Master of Commerce (M.Com.) Semester Pattern with Credit System
Revised with effect from June 2013

Preamble for Choice Based Credit System

Since liberalization the socio-political-economic scenario is changing very fast.

University education needs to take contingence of all these changes and

3. Duration and Structure of Programme:

The M.Com (Semester pattern with Credit System) degree Programme shall be of 2
years’ duration divided into two parts, Part I and Part II, and 4 semesters.

4. Eligibility :
The student who has passed any Bachelors degree of this University or any other
recognized University shall be held eligible to be admitted to M.Com. Course.

5. Course Structure:
The M.Com. degree course will be of two year duration consisting of four semesters and
of minimum 64 credits as below:

Sr. No. Semester Total Credits

1 Semester I 16
2 Semester II 16
3 Semester III 16
4 Semester IV 16
Grand Total 64

Four credits for project work at 4th Semester (This will include credits for fieldwork, data
presentation and report writing)

Page 3 of 43
Semester II

Page 4 of 43
Semester III

Page 6 of 43
7. Scheme of Examination:

The examination of regular students of M.Com. degree course of the University of Pune
admitted in the academic session 2013-14 and after shall be based on:

(a) Semester Examination

(b) Continuous Assessment
(c) Choice Based Credit System, and
(d) Semester Grade Point Average and Cumulative Grade Point Average System

Midterm Test 20
Presentation/Role Play 10
Case studies/ Group Discussion 10
Quiz / Home Assignment 10
Total 50

A student cannot register for the third semester, if she/he fails to complete 50% credits of
the total credits expected to be ordinarily completed within two semesters.

8. Research project work:

9. Standard of passing:

10. Classification of successful candidates:

A student who passess in all the courses will be declared to have passed the M.Com.
degree with the following honours.

CGPA in (4.00, 4.99) - Pass Class

CGPA in (5.00, 5.49) - Second Class
CGPA in (5.50, 5.99) - Higher Second Class
CGPA in (6.00, 7.99) - First Class
CGPA in (8.00, 10,00) - First Class with Distinction

Page 8 of 43
11. Scheme of Credits:

12. Structure of Transcript:

10 х CGPA if CGPA /SGPA is in [4.00, 6.00]

Equivalent percentage marks = 05 х CGPA + 30 if CGPA /SGPA is in [6.00, 9.00]

25 х CGPA - 150 if CGPA /SGPA is in [9.00, 10.00]

Marks Grade Grade Point

100 to 75 O : Outstanding 06
74 to 65 A : Very Good 05
64 to 55 B : Good 04
54 to 50 C : Average 03
49 to 45 D : Satisfactory 02
44 to 40 E : Pass 01
39 to 0 F : Fail 00

(C) GPA Grade

05.00 – 6.00 O
04.50 – 04.99 A
03.50 – 04.49 B
02.50 – 03.49 C
01.50 – 02.49 D
00.50 – 01.49 E
00.00 – 00.49 F

14. Standard of Passing.

15. Award of Class.

b. Improvement: - A candidate having passed M.Com. Examination will be allowed

16. Medium of Instruction :

A. Business Statistics : M.Com, M.Phil with Statistics or Research Methodology as

------------o-----------

Page 11 of 43
M.Com. Part II Semester IV
Compulsory Paper
Subject Name -: Capital Market and Financial Services.
Course Code -: 401.
(w.e.f. Academic Year: 2014-15)

Objective:
To enable students to acquire sound knowledge, concept and structure of capital market
and financial services.
Unit No. Topic Periods
1 Capital market: 10
Meaning, Functions, Structure, Characteristics, Participants of capital market -
Capital market instruments, Equity share, Preferences shares, Debenture, Bonds
- Innovative debt instruments - Forward contracts, Futures contract - Options
contract, trends in capital market.
2 Stock Market 10
Stock exchange: organization-membership-governing body - Bombay stock
exchange, National Stock Exchange and Over the Counter Exchange of India
(OTECEI)
1. Primary market - Functions of primary market - issue mechanism,
participants
2. Secondary market : Objectives, functions of secondary markets, stock
broking, e-broking, depository system-functions and benefits stock market
trading-derivatives trading
3 Financial Services 16
Merchant banking-meaning-functions and services rendered Mutual funds:
Meaning, functions-Types-Open and closed ended funds-income funds balanced
fund, growth fund-index fund Portfolio management-meaning and services
Credit rating-meaning and need, various credit rating agencies. Foreign Direct
Investment
4 Securities and Exchange Board of India (SEBI) 12
Background, Establishment, functions, powers, achievements and Regulatory
aspects, recent changes & emerging trends.
Total 48

Recommended Books :

1. M.Y. Khan: Indian financial system-Tata Macgraw Hill Publishing Co. Ltd.
2. Frank J.Fabozzi & Franco Modigliani : Capital markets institutions and instruments - Prentice
Hall of India, New Delhi
3. Fredric Mishkin and Stanley Eakins, Financial Markets and Institutions, Pearson Prentice Hall,
Boston san Francisco, New York.

Page 12 of 43
M.Com. Part II Semester IV
Compulsory Paper
Subject Name -: Industrial Economic Environment.
Course Code -: 402-A
(w.e.f. Academic Year: 2014-15)

Objectives:
1. To study the basic concepts of Industrial Finance.
2. To study the effects of New Economic Policy.
3. To study the impact of Labor reforms on Industries.

Chapter Particulars Total

No. Lectures (48)
1. Industrial Finance
1.1 Meaning, Concept and Functions of Industrial Finance.
1.2 Internal Sources of Industrial Finance. 8
1.3 External Sources of Industrial Finance –
Foreign Direct Investment (FDI), Foreign Institutional
Investment (FII), Non Residential Indians (NRI) as a Source of
Industrial Finance

2. Industrial Growth and Policy in India

2.1 Industrial Growth in India Since 1991.
2.2 New Industrial Policy 1991. 8
2.3 Export and Import Policy Since 1990-91.
2.4 Multi National Corporations – Performance and Problems
2.5 Special Economic Zones (SEZ) – Progress and
Problems

3. Effects of New Economic Policy (1991).

3.1 Liberalization – Concept & its Effects on Indian Industry.
3.2 Privatization - Concept & its Effects on Indian Industry. 8
3.3 Globalization - Concept & its Effects on Indian Industry.

Industrialization and Environmental Issues.

4. 4.1 Industrial Development & Environmental Problems.
4.2 Major Environmental Issues in the Process of 8
Industrialization- Social Cost & Benefits (pollution,
Health issues, work management etc)
4.3 Environmental Policy and Regulations.

5. Information Technology (IT) Industries.

5.1 Meaning and dimensions.
5.2 Major issues in Information Technology. 8
5.3 Growth & Present position of IT Industries in India.
5.4 Future Prospects of IT Industry.

Page 13 of 43
6. Industrial Relations and Labour Reforms.
6.1 Meaning and Causes of industrial Disputes.
6.2 Machinery for Settlement of Industrial Disputes. 8
6.3 Labour Policy Reforms and Its Impact on Industries.

Recommended Books

1. S. C. Kuchal – Industrial Economy of India.

2. D. R. Gadgil – Industrial Evolution in India, Oxford.1948
3. K. V. Sivayya and V.B.M. Das – Indian Industrial Economy, Chand and Co. Ltd. New Delhi
1999
4. S. C. Kuchal – Major Industries in India, Chaitanya Publishing House, Allahabad.
5. Francis Cherunilam – Industrial Economics – Indian Perspective, Himalaya Publishing House,
Mumbai.1999
6. Wadilal Dagli – A profile of Indian Industry, Vora and Co. Mumbai.
7. Dutt and Sunderam – Indian Economy, S. Chand and Co. 2008

Suggested format of Continuous assessment along with allocation of Periods

Sr. No. Assessment Chart Periods Alloted

1. Tests 3
2. Quizzes 3
3. Presentation Seminars 3
4. Assignments 3

Page 14 of 43
M.Com. Part II Semester IV
Compulsory Paper
Subject Name -: Operation Research.
Course Code -: 402-B
(w.e.f. Academic Year: 2014-15)

Objectives :
1) To understand and master the concepts of Operations Research.
2) To inculcate an attitude of enquiry , logical thinking about Quantitative techniques.
3) To develop skills of facing real life problems using operational research techniques .
4) To prepare students to understand the art of applying Operational research techniques.
5) To gain knowledge of Operations research.

Unit no. Topic Periods

1. Game Theory 8
2.1 Introduction
2.2 Characteristics of game theory
2.2 Two person zero sum game, Pay off and pay off matrix, saddle
point, pure strategy, mixed strategy, value of game
2.3 Dominance Principle.
2.4 Algebraic system of solving 2X2 Game
2.5 Numerical problems
2. Linear Programming Problem (L. P. P.) 14
3.1 Introduction, Advantages and Applications of L.P.P.
3.2 Basic Definitions and Terminology, Formulation, Canonical and
Standard forms, Slack, Surplus and Artificial variables
3.3 Solution by graphical method ( for problems with two variables
only),
3.3 Solution by simplex method (canonical form and two iterations
only)
3.4 degenerate, alternate , unbounded and Infeasible solutions
3.5 Formation of dual of a L. P. P.
3.6 Numerical problems
3. Transportation Problem (T. P.) and Assignment Problem 14
3.1 Definition, T.P. as L.P.P., balanced and unbalanced T. P.
2.2 Methods of finding Initial Basic Feasible Solution (I. B. F. S.)
a. North – West corner method
b. Matrix Minima Method

Page 15 of 43
c. Vogel’s approximation method
3.3 Optimal solution by U-V method
3.4 Maximization and degeneracy in T. P.
3.5 Definition, balanced and unbalanced A.P.
3.6 Hungarian method
3.7 Variations of A.P (maximization and restrictions)
3.5 Numerical Problems
4. Project Management and Sequencing 12
4.1 Activity, Event, Loop, Network (definition and drawing)
4.2Critical Path Method(CPM): critical activity, critical path, float
(free, independent, total) , forward pass and backward pass
calculations
4.3 Programme Evolution and Review Technique PERT) : optimistic,
pessimistic, most likely time estimates, expected time estimate
and its variance
4.4 Numerical Problems
4.5 Assumptions in sequencing model, Basic terminology, n-jobs
through two machine problems.

Recommended Books:

1. Operations Research : Hamdy Taha

2. Operations Research: V.K. Kapoor
3. Operations Research : Kanti Swarup, Gupta Manmohan
4. Operations Research : Varade , Joshi: Diamond publications

Page 16 of 43
M.Com. Part II Semester IV
Advanced Accounting and Taxation Special Paper VII.
Subject Title -: Recent Advances in Accounting, Taxation & Auditing.
Course Code -: 403
(w.e.f. Academic Year: 2014-15)

Level of Knowledge - Basic Knowledge

Objectives:
1. To up-date the students with latest developments in the Subject
2. To inculcate the habit of referring to various periodicals and publications in the given subject,
apart from text books and reference books
3. To develop the ability to read, understand, interpret and Summarize various articles from
newspapers, journals etc.

List of Learning Activities and allocation of periods:-

Sr. No Activities Learning Hours

1 Quizzes/ Seminars/Presentations 04
2 Assignments/ Tutorials 04
3 Class Room Tests 04
Total 12

===================================================================

Page 18 of 43
M.Com. Part II Semester IV
Advanced Accounting and Taxation Special Paper VIII.
Subject Title -: Project Work / Case Studies.
Course Code -: 404
(w.e.f. Academic Year: 2014-15 Credit System)

Project Work in Accountancy:-

A student can select any topic relating to principles practices and procedures of accounting auditing
taxation and management accounting. Any topic from the syllabus of the papers studied at M Com.
Part One or Part Two under special paper Accountancy & Taxation can be of a use. Pick up any unit
studied and try to connect it to commercial word around e.g. in taxation a student has studied taxation
of a company, then he can select a topic Tax Planning of a particular company or a study of taxation
of an educational institute. On this line following areas have been listed out for project work in
Accountancy.

Area of Project Work in Accounting:-

Following is the list of topics for project work in Accounting.

1. Financial statement Analysis of –

a. A Limited Company for 5 years
b. Five Companies of five different industries
c. Five companies of one industry e.g. Automobile ,Engineering, Textile
d. Five banks from Private sector/Co-op. sector
2. Study of Working Capital Management of a large Company.

3. Study of Budgetary Control System of four Companies

4. Study of Management Information System of four Companies.

5. Procedure of preparation of Consolidated Balance Sheet by Holding Company having two / three
subsidiaries companies.

6. Valuation of Shares of 10 unlisted Companies.

7. A study of Amalgamation/Merger of procedure of two Companies(Accounting procedure)

8. A comparative study of Accounting System of Hotel industry – Five Star, Three star, large Hotel
and small Hotel.

9. Comparative study of Accounting of Hospitals from Private sector, Trust and Small Hospital.

10. Study of Accounting for Grants to school, college, institute.

11. Application of Inflation Accounting to a large Company’s Balance Sheet.

12. Human Resource Accounting for Software, Marketing, Consulting Company

Page 19 of 43
13. Preparation of Value Added Statements of a Company and its comparison with Conventional
Accounting Statement.

14. Preparation of Economic Value Added Statement of a Company and its comparison with
Conventional Accounting Statement.

15. A study of Application of Accounting Standards of five Companies.

16. Audit planning of five firms of Auditors.

17. A study internal Audit system of four companies.

18. Tax Planning of 10 assesses

19. Tax Planning regarding purchase of House Property.

20. Tax planning of Partnership Firm/ Limited Company.

21. Taxation of Public Trust

22. A study of Perquisites and its impact on Taxable Income Employees from 10 different Companies.

23. A study of ten Export Oriented Units from Taxation point of view.

24. Financial viability of five Co-operative Sugar Factories.

25. Comparative Study of Taxable Income of Individuals and HUFF

26. Problem of units paying Service Tax

27. Accounting for Tour and Travel business.

28. Comparative Study of Housing Loan Schemes of Banks and Financial Institutions.

29. Comparative Study of Fees Structure of Non-grant and Grant In Aid Educational Institutions.

30. A survey of 20 shareholders regarding utility of Published Annual Accounts of Company.

31. Study of Investment Pattern of 20 Individuals from Taxation point of view.

32. Preparation of Project Report for Small Scale Industry, Hotel, Xeroxing business, Computer
Institute, Hospital, Transport Business, Petrol Pump.

33. Ascertainment of Cost of Capital from Annual Accounts of five Companies.

34. A financial viability study of Sick Industrial Companies.

35. A study of Tax Audit Report of Non-Corporate and Corporate Assesses.

36. A study of Secretarial Audit Report of five companies.

37. A study of Cost Audit Report of two companies.

38. A study of Government system Audit of Commercial Undertaking / Local bodies.

39. Commentary on Public Accounts Committee of Central Government.

Page 20 of 43
40. A comparative study of different Accounts Software e.g. Tally, SAP, ERP, Local Software etc.

41. Consolidation procedure of different units of an Educational Society.

42. A study of Significant Accounting Policies of different Companies from different Industries.

43. A study of Qualified Audit Reports of different Companies.

44. Comparative study of Advances of Credit Co-op. Societies and Urban Co-op Banks.

45. Preparation of Project Report of Agro based industries, Poultry Farming, Dairy business, Nursery,
Horticulture farm.

46. A study of Vehicle Loan schemes of different Banks.

47. Excise Accounting at manufacturing unit.

48. A comparative study of NPA of Urban Co-op Banks

49. A study of Corporate Responsibility Statements of Annual Accounts of 10 Companies

50. A study of Cash Flow Statement from Annual Accounts of 10 Companies.

51. Accounting of Leasing and Finance Companies.

52. A study of Accounting of Electricity Company, (Tata Power, Ahmedabad Electricity Power Co.
Ltd.)

53. An exemption under Income Tax Act, availed by 10 different assesses.

54. A comparative financial analysis of running of Luxury buses by private operators and State
Transport Corporation.

55. Financial Analysis of Produce Exchanges at Taluka Level.

56. Comparative study of Annual Report of 3 Co-op Banks for the year ending 2008 - 09.

57. Comparative study of Annual Report of 3 Limited companies for the year 2008-09

58. Various Accounting Policies followed by Financial Institutions.

59. Impact of IRAC Norms of financial position of any co-operative bank over last 3 years.

60. Audit classification of a Credit Co-op. Society for last 2 years.

61. Determination of Taxable Income of a Charitable Hospital as per Section 11,12,12A & 35 of I..T.
ACT.. Act. 1961.

62. Accounting Standards, their application by the limited company to its annual accounts.

63. Comparative study of effect of Depreciation Allowance on Book Profit & taxable profits of a
limited company for 3 years including carried forward and set-off.

64. Analysis of any three recent cases decided by High Court.

Page 21 of 43
65. Study of fraud cases detected by application of S.A.P.

66. Comparative study of Financial Statements of Educational Institutions for 2 years.

67. A study on E filing of Tax Returns- Income Tax, VAT, Service Tax etc.

68. A study of Computerized Accounting system in any business unit

=========================================================================

Page 22 of 43
M.Com. Part II Semester IV
Commercial Laws and Practices Special Paper VII.
Subject Title -: Recent Advances in Commercial Laws & Practices
Course Code -: 405
(w.e.f. Academic Year: 2014-15)
Objective:
To acquaint the students with the Knowledge about recent changes / developments in commercial laws.

Unit No. Topic Periods

1) Competition Act, 2002: 12
Definitions, Prohibition of certain agreements, Prohibition of abuse of
dominant position, Regulation of combinations (Ss. 3 to 6),
Competition Commission of India. (Ss. 7 to 13)
Establishment, Composition, Selection Committee for Chairperson and
Members of Committee, Term of Office, Resignation, Removal,
Suspension, Restrictions on employment of Chair Person and other
members, Appointment, Duties of Director General etc. (Ss. 16 to 17, 41)
Duties, Powers, Functions, Meetings and Orders of Commission (Ss. 18
to 20, 22, 31),
Acts taking place out of India (Ss. 32)
Penalties (Ss. 42 to 48)
Competition Appellate Tribunal (Ss. 53A to 53U)
2) Limited Liability Partnership Act, 2008: 12
Definitions, Nature of Limited Liability Partnership (Ss. 2 to 10).
Incorporation of Limited Liability Partnership. (Ss. 11 to 21).
Partners and their relations (Ss. 22 to 25)
Extent and Limitations of Liability of Limited Liability Partnership and
Partners(Ss. 26 to 31)
Contributions and Financial Disclosures (Ss. 32 to 35)
Compromise, Arrangement and Reconstruction of Limited Liability
Partnerships. (Ss. 60 to 62)
Conversion into Limited Liability Partnership (Ss. 55 to 58)
Foreign Limited Liability Partnership (Ss. 59)
Winding-up and Dissolution (Ss. 63 to 65)
3) Securitization and Reconstruction of Financial Assets and 12
Enforcement of Security Interest Act, 2002:
Definition & Importance of Act, Regulation of Securitization and
Reconstruction of Financial Assets of Banks & Financial Institutions
(Ss. 7 to 12),
Enforcement of Security Interest (Ss. 13 to 19)
Central Registry (Ss. 20 to 26)
Offences and Penalties (Ss. 27 to 30)
4) The Recovery of Debts Due to Banks and Financial Institutions 12
Act,1993:
Need & Object, Establishment of Tribunal and Appellate Tribunal –
Jurisdiction, Powers and Authority of Tribunals-Procedure of Tribunals,
Powers of Tribunals, Recovery of Debt Determined by Tribunal
Total 48

Page 23 of 43
Reference Books:

1. Taxman’s Corporate Law, Taxman Allied Services Pvt. Ltd., New Delhi. (Recent Edition).
2. Seth’s Commentaries on Banking Regulatory Act and Allied Banking Laws, Law Publishers
(India) Pvt. Ltd., Allahabad.
3. Taxman’s “Banking Law and Practice in India”, India Law House, New Delhi.
4. P. N. Varshney, “Banking Law and Practices”, Sultan Chand & Sons, New Delhi. (2012).
5. All bare Acts of respective legislations referred in the syllabus.

Page 24 of 43
M.Com. Part II Semester IV
Commercial Laws and Practices Special Paper VIII.
Subject Title -: Project Work
Course Code -: 406
(w.e.f. Academic Year: 2014-15)
Objectives:
1. To develop research attitude in the minds of students.
2. To enrich the ability of research work among students.

Introduction and Objective:

As a partial fulfillments of University of Pune requirement for M.Com programme students have
to undergo in-plant training of 6 weeks in an organization of repute assigned by the institute or accessible
to student. The objective of this activity is to test student’s ability to apply theoretical knowledge to
practical business situation.
In the light of exposure to different functional areas and research methodology at M.Com Part-I
curriculum the students have to collect the data relevant to their topic or problem, analyze the same
methodologically, make intelligent observations and offer some practical suggestions. In order to
complete the task following Report Contents and Chapter Scheme is suggested which can be adopted with
or without modification.

Report Contents :
A. Cover page
B. Company Certificate
C. Acknowledgement
D. Declaration
E. Executive Summary

Tentative Chapter Scheme:

Chapter 1. Introduction to Study
Chapter 2. Company Profile
Chapter 3. Objective of Study
Chapter 4. Review of literature
Chapter 5. Research Methodology
Chapter 6. Data analysis Interpretations
Chapter 7. Observations and Findings
Chapter 8. Conclusions and suggestions

Page 25 of 43
M.Com. Part II Semester IV
Advanced Cost Accounting and Cost System Special Paper VII.
Subject Title -: Recent Advances in Cost Auditing and Cost System
Course Code -: 407
(w.e.f. Academic Year: 2014-15)
Objectives:
To provide knowledge on recent advances in cost accounting and cost systems.

SR. NO TOPIC LECTURES

1. Cost Accounting Standards (CAS):- 08
CAS 1 to 5 and 7 (Final) and CAS -8 TO 19.
(Drafts And Amendments’ Subjects to Finalization from time to time)
www.myicwai.org & www.acmas.com can be referred.
2 Basic Excise Audit, VAT Audit And Productive Audit. 12
Generally Accepted Cost Accounting Principles.
Scope, Of Excise Audit ,VAT Audit
Procedure and Reports.
Productive Audit –Meaning, Problems of Productive Audit and Means
to overcome the Problems.
3 Enterprise Resource Planning (ERP) 06
Introduction, Features and Benefits of ERP
Reason for Implementation and E–Costing.
4 Six Sigma 06

Definitions, Importance, Scope, Benefits.

5. Study Of Journal –Management Accountant: 16
By Reading of Journal of ICWAI-“Management Accountant” Issues From
July to September (of the Respective Academic Year) and getting
acquainted with recent changes and developments.
Total 48

Books Recommended :-
1. Indirect Taxes -: V.S. Datey
2. Indirect Taxes -: Ahuja.

Journals :-
Management Accountant - ICWAI, Publication
Cost Accounting Standards-Issued by ICWAI, Kolkatta

Page 26 of 43
M.Com. Part II Semester IV
Advanced Cost Accounting and Cost System Special Paper VIII.
Subject Title -: Project Work / Case Studies
Course Code -: 408
(w.e.f. Academic Year: 2014-15)

Project Work Will Carry 100 Marks. For Regular Students, Project Work Is Compulsory. The Option Of
Case Studies Is Only For The Students Registered As An External Student. ‘Students Are Expected To
Prepare The Project Report Based On The Field Work And Survey And Studying The Current Trends
Under The Guidance Of Their Guide Teacher’. They Will Have To Submit The Report On 31st March
Every Year. Project Viva Voce Will Be Conducted At The End Of IVth Semester But Before Theory
Examination.

Guidelines Areas of Project Work Marks: 100

Students are required to Visit a Unit in Concerned Industry and submit their report on any of the
following project topics.
1. Marginal Costing: Techniques Based on Annual Reports of Listed Companies .To Study the
Application of Marginal Costing in Taking Managerial Decision.

2. Budgetary Control: Study of Procedure of Audit. A Study of Budgetary Control System

Established therein and used for cost Control Purpose.

3. VAT Audit: Visit to any Trading Concern offices Chartered Accountant and Cost Accountant,
Understanding the Actual Procedure of VAT audit, its Implication & Benefits.

4. Excise Audit: Study of Procedure of Audit (Eligible for Excise Audit) or Office Cost
Accountant, to understand the Actual Procedure of Excise audit, its Importance and Benefits.

5. Cost Audit: Audit Programme Understanding the Procedure of Cost Audit, Cost Accounting
Record Rules of the Respective Industry and Preparation of Cost Audit Report.

6. Process Costing: Visit to Sugar Industry & Understanding the Use of Process Costing Method
in the factory, Cost Analysis at Each Stage in Particular and Cost Analysis in General done in
the Sugar Factory.

7. Pricing Decisions: Visit to any Industry Understanding the different Methods and Techniques
used by the Concern in pricing different Products.

8. Cost Control and Cost Reduction: Visit to any Manufacturing Concern and Understanding the
different Methods used fruitfully by the Priority in Cost Control and Cost Reduction. ISO-
Procedure.

9. Contract Costing: Visit to Any Construction / Contracting firm and Understanding

Ascertainment of Contract Cost, Allocation and Apportionment of different Expenses and
Apportionment of profit on Incomplete Contract.

Page 27 of 43
10. Costing in Service Industry: Visit to any Hotel, Airlines, Hospitals or any other Service
Industry and Understanding the Costing Methods used in the Concerned Service Industry and
its Utility to Ascertain the Cost of Service Rendered as well as for controlling the Cost.

11. Recent Developments in Cost Accounting.

12. Application of Activity Based Costing.

13. Study of Job Evaluation and Merit Rating in Industrial Unit:

14. Application to Agro Based Industries i.e. fishery, dairy, poultry etc.

15. Cost Reduction Program and its Implementation:

16. Study of Costing Techniques and its use in Decision Making:

17. Application of Onion – Cash Crop, Sugarcane, Cotton, Horticulture etc.

18. Study of Various Measurement Policies (Risk Management)

19. Study of minimum wages.

20. Study of fixation or fees of Professional Courses,

21. Study of Cost Associate with Finance of Any Company

22. Study of Cost Structure of Different Companies from same Industry.

Page 28 of 43
M.Com. Part II Semester IV
Co-operation and Rural Development Special Paper VII.
Subject Title -: Recent Tread in Co-operative and Rural Development
Course Code -: 409
(w.e.f. Academic Year: 2014-15)

Objectives:
1. To create awareness regarding globalization and its effects on a rural development.
2. To study and projects in the field of Co-operation and recent advances rural development.
Unit No. Name of the Topic Periods
1 Social & Economical Aspect: 12
1.1 Theory and practice of Co-operative principles.
1.2 Issue of economic viability of Co-operative institutions.
1.3 Issue of non-viability and sick co-operative units.
1.4 Social responsibility of Co-operative institutions.
1.5 Co-operative leadership in global era.
2 Globalization and Co-operatives : 12
2.1 Impact of globalization on co-operative institutions.
2.2 Challenges of global competition.
2.3 Meeting the global challenges.
2.4 New management technologies.
2.5 Quality enhancement through six Sigma.
3 Role of Self Help Groups in Rural Development 12
3.1 Formation & Organisation
3.2 SHGs an innovation for rural development.
3.3 Micro finance and SHGs.
3.4 Development of banking habits among rural people.
3.5 Rural artisans and SHGs.
3.6 Woman empowerment through SHGs.
3.7 Marketing of SHG products
3.8 Performance.
4 Rural distress and Government Measures. 12
4.1 Reports of various committees regarding farmers Suicides.
4.2 Causes of Farmer’s suicides.
4.3 Short and long term Governmental measures for redressing rural
distress.
4.4 Self-sustaining rural development.

TOTAL 48

Page 29 of 43
List of Books Recommended for Study

Recommended Books, Journals & Reports

Books :
1. Krushnaswami O.R- Co-operative Audit.
2. Krushnaswami O.R- Co-operative Accounts
3. Bedi R.D. – Theory History and Practices of Co-operations.
4. Dubhashi P.R – Principles and philosophy of cooperation.
5. Dubhashi P.R-Rural development administration in India.
6. B.K.Sinha- Indian co-operation.
7. S.k.Day- power to the people.
8. Rajeshwar – community development, Panchayat raj, sahakari samaj.
9. S.K.Goyal – co-operative farming in India.

Journals:
1. Journal of Rural Development, Hyderabad (Rajendranagar)
2. Journal of co-operative perspective, Pune
3. The Indian Journal of commerce, New Delhi
4. Journal of Sahakari Maharashtra, Pune
5. Journal of Southern Economics

Page 30 of 43
M.Com. Part II Semester IV
Co-operation and Rural Development Special Paper VIII.
Subject Title -: Project Work
Course Code -: 410
(w.e.f. Academic Year: 2014-15)
Objectives :
1. To develop research attitude of the students.
2. To enrich the ability of research work among the students.

Introduction & Objective :

As a partial fulfillments of University of Pune requirement for M.Com Programme students have
to undergo in-plant training of 6 weeks in an organization of repute assigned by the institute or accessible
to student. The objective of this activity is to test students ability to apply theoretical knowledge to
practical business situation.

In the light of exposure to different functional areas and research methodology at M.Com. Part-
II curriculum the students have to collect the data relevant to their topic or problem, analyze the same
methodologically, make intelligent observations and offer some practical suggestions. In order to
complete the task following Report Contents and Chapter Scheme is suggested which can be adopted
with or without modification.

REPORT CONTENTS :

A. Cover Page
B. Company Certificate
C. Guide Certificate
D. Acknowledgement
E. Declaration
F. Executive Summary

TENTATIVE CHAPTER SCHEME :

CHAPTER 1. INTRODUCTION TO STUDY

CHAPTER 2. COMPANY PROFILE
CHAPTER 3. OBJECTIVES OF STUDY
CHAPTER 4. REVIEW OF LITERATURE
CHAPTER 5. RESEARCH METHODOLOGY
CHAPTER 6. DATA ANALYSIS AND INTERPRETATIONS
CHAPTER 7. OBSERVATIONS AND FINDINGS
CHAPTER 8. CONCLUSIONS AND SUGGESTIONS

Page 31 of 43
M.Com. Part II Semester IV
Business Practices and Environment Special Paper VII.
Subject Title -: Recent Advances in Business Practices and Environment.
Course Code -: 411
(w.e.f. Academic Year: 2014-15)

Objective :-
To provide knowledge and understanding of recent advances in Business Practices.

Unit No. Topic Periods

1 Industrial, investment & infrastructure policy of Maharashtra 2006 12
A) Thrust Areas.
1) Agro – Tourism
2) Agro processing Policy
3) Textile Policy.
4) Retail Policy.
5) Infrastructure development Policy.
6) Cluster Approach for Development.

2 A) Recent Scheme of Development of micro small & medium enterprises 12

(MSME).
B) Rajeev Gandhi Udyami Mitra Scheme (RGUMI).
3 B) Marketing Assistance. 12
1) Gram Udyog Vasahats.
2) Urban Haat.
C) H.R. initiatives - Labour Market Information cell (LMIC) Service training
institute (STI).
4 Environment Audit & Corporate Governance 12
Nature - Scope & importance – Types – Limitation - Role & implication -
Transparency & corporate discloser – Nominee Direct role.

Page 32 of 43
M.Com. Part II Semester IV
Business Practices and Environment Special Paper VIII.
Subject Title -: Project Report.
Course Code -: 412
(w.e.f. Academic Year: 2014-15)

There will be a project work carrying 100 marks for internal students only. The students will have to
select a subject from any area of the syllabi for Business- Entrepreneurship. The students will have to
work under the guidance of concerned subject teacher.

The project will carry total 100 marks out of which Forty marks will be allotted for Project Report and 60
marks will be allotted for Project Viva Voce to be conducted by internal teacher and external teacher
(examiner) appointed by the University.

Note: The list of suggested areas for project work will be notified in due course.

Case Studies:
There will be a paper of case studies for external students. The paper will be set for 80 marks- to be
converted in to 100 marks. Total 20 cases will be selected from standard book for study. In the question
paper 3 cases out of 20 (twenty) cases will be covered, each carrying twenty (20) marks. One unseen case
also will be covered & it will carry twenty (20) marks.

Note: The paper of case studies will be offered only by external students only.

Page 33 of 43
M.Com. Part II Semester IV
Business Administration Special Paper VII.
Subject Title -: Recent Advances in Business Administration
Course Code -: 413
(w.e.f. Academic Year: 2014-15)
Objectives:
1. To familarise the students with the recent advancements in business administration
2. To develop an understanding about tools and their application in the business.

UNIT NO CHAPTER PERIODS

UNIT- I CONTEMPORARY ISSUES IN BUSINESS ADMINISTRATION 12
Change management – Concept, Significance. Managing change-Important
feature Dimensions Approaches towards managing change Futuristic and
strategic approach toward changing business environment
UNIT-II APPROACHES TO QUALITY MANAGEMENT & ENTERPRISE 12
RESOURCE PLANNING
K Total Quality management Six sigma Technique feature & utility Five’s
system of Quality management. Concept & features of E. R. P Tools of E.
R. Applying E. R. P. In business. Computers & E. R.P
UNIT-III CROSS- CULTURAL MANAGEMENT SYSTEM 12
Global management system- Concept, &Significance. Issues in cross
cultural management. Acquisition & mergers- Role & importance Current
Trends in acquisitions & mergers national & international scenario
UNIT-IV TURN AROUND & INNOVATION MANAGEMENT 12
Concept & Significance of turnaround management, Techniques of
turnaround management, Turn around management; prerequisite for
success. Take over & turn around management Restructuring &
Reengineering of business
Concept of innovation Advantages and Significances of Innovation Key
Steps in Innovation Management Role of Government and Private
Institutions in promoting innovation

TOTAL 48

Page 34 of 43
M.Com. Part II Semester IV
Business Administration Special Paper VIII.
Subject Title -: Project Work / Case Studies.
Course Code -: 414
(w.e.f. Academic Year: 2014-15)

Project Work for internal students(414)

There will be a project work carrying 100 marks for internal students only. The students will have to select a
subject from any area of the syllabi for Business- Administration. The students will have to work under the
guidance of concerned subject teacher. The project will carry total 100 marks out of which sixty marks will
be allotted for Project Report and 40 marks will be allotted for Project Viva Voce to be conducted by
internal teacher and external teacher (examiner) appointed by the University.
Note: The list of suggested areas for project work will be notified in due course.
Case Studies:
There will be a paper of case studies for external students. The paper will be set for 80 marks- to be
converted to 100 marks. Total 20 cases will be selected from standard book
for study. In the question paper 3 cases out of 20 (twenty) cases will be covered, each carrying twenty (20)
marks. One unseen case also will be covered & it will carry twenty (20) marks.
Note: The paper of case studies will be offered only by external students only.

BUSINESS ADMINISTRATION – SUGGESTED TOPICS FOR PROJECT REPORT

REPORT CONTENTS:
1.CoverPage
2.CompanyCertificate
3.Guide Certificate
4.Acknowledgement
5.Declaration
6.Executive Summary
TENTATIVE CHAPTER SCHEM E
CHAPTER 1. INTRODUCTION TO STUDY
CHAPTER 2. COMPANY PROFILE
CHAPTER 3. OBJECTIVES OF STUDY
CHAPTER 4. REVIEW OF LITERATURE
CHAPTER 5. RESEARCH METHODOLOGY
CHAPTER 6. DATA ANALYSIS AND INTERPRETATIONS OBSERVATIONS
CHAPTER 7. FINDINGS CONCLUSIONS AND SUGGESTIONS

Page 35 of 43
TOPICS
1. A empirical study on 360 degree Performance Appraisal in a Private sector organisation.
2. To study the Job Satisfaction of lower/middle/top level management in Banks/Private/Public
sector.
3. To study stress management related to work of the employees from IT Sector.
4. A Study on cross cultural management issues in an multinational company.
5. To study the ERP System of a Private/Public sector organisation.
6. A comparative study of the impact of team work in two departments of an organisation.
7. To study the overcoming of negative emotions and boosting motivation of Managers in
Private/Public sector organisation.
8. To study the Emotional Intelligence amongst female employees at workplace in Private/Public
sector employees.
9. To study the work-life balance of employees in an organisation.
10. To study the work culture and work ethics in an organisation.
11. To study the impact of Training of employees in an Bank/Private/Public sector organisation.
12. To study the impact and Role of Job Rotation for the Positive outcome.
13. To study the Pros and Cons of VRS to employer and employes in an organisation- A case study.
14. A study on the problems involved with the resignation of an employee to both employer and
employee.
15. A study on the prospects of Manpower Planning in organisation.
16. To study the awareness and utility of of HRD and HRM in an organisation.
17. A study on the problems related to job transfers of employees specially with reference to female
employees.
18. An overview of ethics in Performance Appraisal in an organisation.
19. To study the HR environment of two companies.
20. To study the HR challenges in employing Generation Y.
21. To study the HR Challenges in Indian Context.
22. To study the employee retention strategies of two companies.
23. To study the impact of change management of an organisation.
24. To study the techniques of turnaround management in an organisation.
25. To study the role and impact of information technology in indigenous and multinational
companies.
26. To study the financial position of a Company
27. To study the capital structure and Cost of capital of a company
28. To study the working Capital Management
29. To study the customer retention techniques adopted by Banks
30. To study the CSR practices adopted by Companies.

Page 36 of 43
M.Com. Part II Semester IV
Advanced Banking & Finance Special Paper VII.
Subject Title -: Recent Advances in Banking and Finance in India.
Course Code -: 415
(w.e.f. Academic Year: 2014-15)

Objectives:
1. To enable students understand new developments in banking industry.
2. To keep the students abreast with the innovative practices introduced in day to day banking.

Unit No. Topic Periods

1 Recent Developments in Banking: 12
Financial inclusion : Concept, Benefits, RBI guidelines, Economic
Growth and financial inclusion, constraint.
Regulation with respect to management of NPAs and Maintenance
of Capital adequacy.
Micro finance & role of Banks.
Customer service, customer education & Customer Relationship
Management.
The Banking Ombudsman Scheme, 2006
Concept of CAMELS rating in banks.

2 Technological Developments in Banks: Delivery channels 12

Core Banking
Tele banking, Mobile banking,
ATMs
Internet Banking.
Electronic Funds Transfer (BCS credit-debit, SWIFT, RTGS, and
NEFT)

3 Recent Developments in Money Market: 12

Call/ Notice / Term policy
Treasury Bills
Commercial paper and certificate of deposits.
Collateralized borrowing and lending obligations. (CBLD)
Money market mutual fund. (Repos)
Repurchase obligations (Market Repo & Repo with RBI)
Money market derivative.

Page 37 of 43
4 Recent Developments in Capital Market: 12
Recent reforms in the capital market with reference to primary
market : Book building, reverse book building mechanism (75%-
100%), Green shoe option, Online IPOs., Grading & IPO’s
Secondary market : organization, Regulation and functions of
stock exchanges, listing and trading of securities, the BSE, the
NSE, OTCEI, and the interconnected stock exchanges of India.
The working of these stock exchanges.
Changing trends in foreign institutional investments.
Introduction of depositories and custodian,
Options and futures trading in equity derivatives market.

Total 48

Recommended Books :
1. Financial Institution and Markets - a Global Perspective - Hazel J. Johnson
2. Foreign Exchange; International Finance-Risk Management-A.V. Rajwade
3. Financial Markets and Institutions- L.M. Bhole
4. International Financial Management-Eun/Resnick
5. International Financial Management, Markets, Institutions-James C. Baker-
6. Reserve Bank of India Bulletin-
7. Annual Reports of IMF, World Bank, ADB.

Page 38 of 43
M.Com. Part II Semester IV
Advanced Banking & Finance Special Paper VIII.
Subject Title -: Project Work in Banking & Finance.
Course Code -: 416
(w.e.f. Academic Year: 2014-15)

The following are the topics suggested for Project Work:-

1. A study of trends in mutual funds
2. Financial Inclusion & unskilled worker.
3. Rural Development & role of NABARD
4. A study of Bank portfolio
5. Banking Development Problems & Perspectives
6. Role of IT in Banking industry: constraints & challenges
7. A study of New Banking products
8. A study of Marketing of Banking products
9. A study of Companies (Amendment) Act 2013 with reference to Banking
10. Capital Adequacy Norms: constraints & challenges
11. Project Evaluation Tools & Techniques
12. Assessment of Financial Health through Ratio Analysis
13. Study of Bank Balance Sheet.
14. Study of Urban Co-Operative Bank.
15. Study of Non-Performing Assets.
16. Study of Capital adequacy of Public sector, Private sector and Co-Operative Banks.
17. Study of Foreign bank branch working in India.
18. Study of National securities depositary and Demat Account.
19. Study of Social banking (Prime Minister Rozgar Yojana, Suwarna Jayanti Sahara Rozgar
Yojana, The Urban Self employment programe.)
20. Study of Self help group in Maharashtra.
21. Study of Recent Mergers and acquisition in banks.
22. Study of Foreign institutional investments.
23. Study of Recent reforms in capital market.
24. Study of R.B.I. recent policy.
25. Study of Stock Exchange.
26. Study of Non-Banking Finance Companies.
27. Study of Role of N.G.O’s.
28. Study of International Financial Institutions.
29. Study of International Investors.
30. Skill Development for unemployment Youth.
31. Study of Self Help Groups

Note:
Clarity with respect to any topic mentioned above be given by the concerned subject teacher
/guide.
Student is required to choose one institution / scheme at a time.
The topics mentioned are for guidelines and the concerned subject teachers have the privilege to
choose and suggest any other topic other than the above

Page 39 of 43
M.Com. Part II Semester IV
Advanced Marketing Special Paper VII.
Subject Title -: Recent Advances in Marketing.
Course Code -: 417
(w.e.f. Academic Year: 2014-15)

Sr. No. New Syllabus Lectures

Marketing Strategy:
Meaning- Definition - types of Marketing Strategies. Elements of Marketing
Strategy
1 Process of Creating a Marketing Strategy. Global 12
v/ s Local Marketing Strategy
Factors to be taken into account while adopting a particular Marketing Strategy.
Advertising and Media Planning
Sustainable Marketing
Concept and Importance
2 08
Sustainable Marketing and Sustainable Development, Sustainable Marketing and
related ethical issues, Current examples of Corporate Sustainability endeavors.
Digital Marketing
Concept and Relevance of study in modern times. Search Engine Optimisation,
Search Engine Marketing.
Social Media: Types of Social Media, social Media Mix, Social Media
Marketing, Social Media Management , Social Media Audit
3 14
E Commerce: Credit card transactions, electronic payment system, cyber cash and
smart cards.
A study of some e marketing websites: www.alibab.com, www.flipkart.com and
www.ebay.in
Retailing – Concept, Definition and Importance .
Single Brand Retail , Concept and Definition.
Multi Brand Retail – Concept and Definition.
History of FDI in Single Brand retail in India.
History of FDI in Multi Brand Retail in India.
4 The pros and cons of allowing FDI in Single Brand retail in India 14
The pros and cons of allowing FDI in Multi Brand Retail in India
Government of India Policy on FDI in Single Brand Retail and FDI in Multi
brand retail. State of Maharashtra Policy on allowing FDI in Single Brand Retail
and Multi Brand Retail

Total 48

Page 40 of 43
Recommended Books:

1. Integrated Marketing Communications – Kenneth Clown & Donald Bach PHI, 2002
2. Strategic Marketing Management - David Aaker
3. Marketing Strategy, 3rd Ed. - Boyd Walker, Mulli Larrech
4. Relationship Marketing -S.Shajahan
5. Customer relationship Management - Shet Parvatiyar, Shainesh
6. Retail Management – Gibson Vedamani
7. Retailing Management – Swapna Pradhan
8. Service Marketing - Rampal & Gupta
9. Essence of Services Marketing - Ardian Payne
10. Services Marketing - S.M.Jha

Page 41 of 43
M.Com. Part II Semester IV
Advanced Marketing Special Paper VIII.
Subject Title -: Project Work / Case Studies.
Course Code -: 418
(w.e.f. Academic Year: 2014-15)

Objectives :
1. To develop research attitude of the students.
2. To enrich the ability of research work among the students.

Introduction & Objective :

In the light of exposure to different functional areas and research methodology at M.Com. Part-I
curriculum the students have to collect the data relevant to their topic or problem, analyze the same
methodologically, make intelligent observations and offer some practical suggestions. In order to
complete the task following Report Contents and Chapter Scheme is suggested which can be adopted
with or without modification.

REPORT CONTENTS :
a. Cover Page
b. Company Certificate
c. Guide Certificate
d. Acknowledgement
e. Declaration
f. Executive Summary

TENTATIVE CHAPTER SCHEME

CHAPTER 1. INTRODUCTION TO STUDY

Note:
1) This project is strictly being undertaken under the guidance and concerned teacher:

2) Topics for Project are in general and student may modify or select the related subject in
consultation with the teacher.

Page 42 of 43
The Topics Suggested for Project Work :

1) A study of local market

2) Study advertising in local newspapers or outdoor advertising
3) Study of consumer satisfaction
4) Comparative study of buyer behaviour
5) Study of marketing strategies
6) Study of marketing of banking services
7) A comparative study of rural marketing versus urban marketing
8) Study of Customer Relationship Marketing (CRM)
9) An Analytical study of Marketing Mix
10) Study Customer Satisfaction of Product and Services
11) Study of Recent Trends in Marketing of any product or service
12) Study of Online Marketing

Page 43 of 43
UNIVERSITY OF PUNE
Master of Commerce (M.Com.) Semester Pattern with Credit System
Revised with effect from June 2013

Preamble for Choice Based Credit System

Since liberalization the socio-political-economic scenario is changing very fast.

University education needs to take contingence of all these changes and

Page 1 of 38
2. Duration :
The M.Com. Course will be of Two Years duration consisting of Two part. i.e. Part I and
Part II. Each part is having Two Semesters. Thus the M.Com. Course is of Four
Semesters. For each Semester there will be Four Papers of 100 marks each. The M.Com.
Degree will be of 1600 marks in aggregate.

3. Duration and Structure of Programme:

The M.Com (Semester pattern with Credit System) degree Programme shall be of 2
years’ duration divided into two parts, Part I and Part II, and 4 semesters.

4. Eligibility :
The student who has passed any Bachelors degree of this University or any other
recognized University shall be held eligible to be admitted to M.Com. Course.

5. Course Structure:
The M.Com. degree course will be of two year duration consisting of four semesters and
of minimum 64 credits as below:

Sr. No. Semester Total Credits

1 Semester I 16
2 Semester II 16
3 Semester III 16
4 Semester IV 16
Grand Total 64

Four credits for project work at 4th Semester (This will include credits for fieldwork, data
presentation and report writing)

Page 2 of 38
6. The Scheme of Papers: The following will be the Scheme of papers:
The List of Courses Semester I
Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Types Code Week Hours
Core 101 Management 04 04 03 50 50 100
Compulsory Accounting
102 Strategic 04 04 03 50 50 100
Management
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
Core 103 Advanced 04 04 03 50 50 100
Elective/ Accounting
Optional 104 Income Tax 04 04 03 50 50 100
Subjects/ Group B (Commercial Laws & Practices)
Special 105 Information system 04 04 03 50 50 100
Subjects and E-Commerce
Practices
106 Intellectual Property 04 04 03 50 50 100
Laws
Group C (Advanced Cost Accounting & Cost system)
107 Advanced Cost 04 04 03 50 50 100
Accounting
108 Costing Technique 04 04 03 50 50 100
and Responsibility
Semester
Accounting
I
Group D (Co-operation & Rural Development)
109 Co-operative 04 04 03 50 50 100
Movement in India
110 Organization of Co- 04 04 03 50 50 100
operative Business
Group E (Business Practices & Environment)
111 Organized Trades 04 04 03 50 50 100
and Markets
112 Business 04 04 03 50 50 100
Environment and
Policy
Group F (Business Administration)
113 Production and 04 04 03 50 50 100
Operation
Management
114 Financial 04 04 03 50 50 100
Management
Group G (Advanced Banking & Finance)
115 Legal Framework of 04 04 03 50 50 100
Banking
116 Central Banking 04 04 03 50 50 100
Group H (Advanced Marketing)
117 Marketing 04 04 03 50 50 100
Techniques
118 Consumer 04 04 03 50 50 100
Behaviour

Page 3 of 38
Semester II

Page 4 of 38
Semester III

Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Types Code Week Hours
301 Business Finance/ 04 04 03 50 50 100
Core Financial System
Compulsory 302 Research 04 04 03 50 50 100
Methodology for
Business
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
303 Advanced Auditing 04 04 03 50 50 100
304 Specialized Auditing 04 04 03 50 50 100
Group B (Commercial Laws & Practices)
305 Laws Relating to 04 04 03 50 50 100
International Business
306 WTO – Norms & 04 04 03 50 50 100
Practices
Core Group C (Advanced Cost Accounting & Cost system)
Elective/ 307 Cost Audit 04 04 03 50 50 100
Optional 50 50
308 Management Audit 04 04 03 100
Subjects/
Special Group D (Co-operation & Rural Development)
Semester 309 Co-operative Credit 04 04 03 50 50 100
Subjects
III System
310 Co-operative Banking 04 04 03 50 50 100
System
Group E (Business Practices & Environment)
311 Entrepreneurial 04 04 03 50 50 100
Behaviour
312 Entrepreneurship 04 04 03 50 50 100
Group F (Business Administration)
313 Human Resource 04 04 03 50 50 100
Management
314 Organizational 04 04 03 50 50 100
Behaviour
Group G (Advanced Banking & Finance)
315 Foreign Exchange 04 04 03 50 50 100
316 International Finance 04 04 03 50 50 100
Group H (Advanced Marketing)
317 International 04 04 03 50 50 100
Marketing
318 Marketing Research 04 04 03 50 50 100

Page 5 of 38
Semester IV
Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Type Code Week Hours
401 Capital Market and 04 04 03 50 50 100
Core Financial Services/
Compulsory Portfolio
Management
402 Industrial Economic 04 04 03 50 50 100
Environment/
Operations Research
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
403 Recent Advances in 04 04 03 50 50 100
Accounting,
Taxation, Taxation
Semester and Auditing
IV 404 Project Work/ Case 04 04 03 50 50 100
Studies
Group B (Commercial Laws & Practices)
Core 405 Recent Advances in 04 04 03 50 50 100
Elective/ Commercial Laws
Optional and Practices
Subjects/ 406 Project Work/Case 04 04 03 50 50 100
Special Studies
Subjects Group C (Advanced Cost Accounting & Cost system)
407 Recent Advances in 04 04 03 50 50 100
Cost Auditing and
Cost System
408 Project Work/Case 04 04 03 50 50 100
Studies
Group D (Co-operation & Rural Development)
409 Recent Advances in 04 04 03 50 50 100
Co-operative and
Rural Development
410 Project Work/Case 04 04 03 50 50 100
Studies
Group E (Business Practices & Environment)
411 Recent Advances in 04 04 03 50 50 100
Business Practices
and Environment
412 Project Work/Case 04 04 03 50 50 100
Studies
Group F (Business Administration)
413 Recent Advances in 04 04 03 50 50 100
Business
Administration
414 Project Work/Case 04 04 03 50 50 100
Studies
Group G (Advanced Banking & Finance)
415 Recent Advances in 04 04 03 50 50 100
Banking and Finance
416 Project Work/Case 04 04 03 50 50 100
Studies
Group H (Advanced Marketing)
417 Recent Advances in 04 04 03 50 50 100
Marketing
418 Project Work/Case 04 04 03 50 50 100
Studies

Page 6 of 38
7. Scheme of Examination:

The examination of regular students of M.Com. degree course of the University of Pune
admitted in the academic session 2013-14 and after shall be based on:

(a) Semester Examination

(b) Continuous Assessment
(c) Choice Based Credit System, and
(d) Semester Grade Point Average and Cumulative Grade Point Average System

Midterm Test 20
Presentation/Role Play 10
Case studies/ Group Discussion 10
Quiz / Home Assignment 10
Total 50

A student cannot register for the third semester, if she/he fails to complete 50% credits of
the total credits expected to be ordinarily completed within two semesters.

8. Research project work:

Page 7 of 38
Division of marks Marks
A. Synopsis with working bibliography (Internal 40 marks
Assessment) 50 marks
Viva Voce (Internal Assessment) 10 marks
B. A full project Report (Minimum 50-80 pages) 40 marks
(Internal & External Assessment) 50 marks
Viva Voce (Internal & External Assessment) 10 marks

9. Standard of passing:

10. Classification of successful candidates:

A student who passess in all the courses will be declared to have passed the M.Com.
degree with the following honours.

CGPA in (4.00, 4.99) - Pass Class

CGPA in (5.00, 5.49) - Second Class
CGPA in (5.50, 5.99) - Higher Second Class
CGPA in (6.00, 7.99) - First Class
CGPA in (8.00, 10,00) - First Class with Distinction

Page 8 of 38
11. Scheme of Credits:

12. Structure of Transcript:

10 х CGPA if CGPA /SGPA is in [4.00, 6.00]

Equivalent percentage marks = 05 х CGPA + 30 if CGPA /SGPA is in [6.00, 9.00]

25 х CGPA - 150 if CGPA /SGPA is in [9.00, 10.00]

Marks Grade Grade Point

100 to 75 O : Outstanding 06
74 to 65 A : Very Good 05
64 to 55 B : Good 04
54 to 50 C : Average 03
49 to 45 D : Satisfactory 02
44 to 40 E : Pass 01
39 to 0 F : Fail 00

(C) GPA Grade

05.00 – 6.00 O
04.50 – 04.99 A
03.50 – 04.49 B
02.50 – 03.49 C
01.50 – 02.49 D
00.50 – 01.49 E
00.00 – 00.49 F

Page 9 of 38
13. Distribution of Periods:
There shall be 60 periods for each subject to cover the entire teaching of 4 credits. This
will be distributed as follows:
Particulars Periods
Teaching session per programme 48
Assignment/ Test 04
Role play/ Group Discussion 04
Case studies and presentation 04
Total 60

14. Standard of Passing.

15. Award of Class.

b. Improvement: - A candidate having passed M.Com. Examination will be allowed

16. Medium of Instruction :

Page 10 of 38
18. Qualification of the Teachers :
The Teachers recognized to teach the subjects as per Old Course shall be deemed to be
recognized in the corresponding equivalent subjects under Revised Course.
In case of: A) Business Statistics, B) Industrial Economics, C) Co-operation and Rural
Development, D) Advanced Banking and Finance and E) Research Methodology and
Project Work- Paper-IV of each Special Subject, the following qualifications be made
applicable.

A. Business Statistics : M.Com, M.Phil with Statistics or Research Methodology as

------------o-----------

Page 11 of 38
M.Com. Part I Semester I
Compulsory Paper
Subject Name -: Management Accounting
Course Code -: 101.

Objective -: The objective of the course is to enable students to acquire sound Knowledge of concepts,
methods and techniques of management accounting and to make the students develop competence with
their usage in managerial decision making and control.
Unit
Topic Lectures
No.
1. BASIC CONCEPTS: 06
Management Accounting- Meaning and Definition, Characteristics,
Objectives, scope and functions of Management Accounting Financial
Accounting, Cost Accounting and Management Accounting Tools and Techniques
of Management Accounting - Advantages and Limitations of Management
Accounting - Installation of Management Accounting System-Management Accountant
: functions and duties - Essential qualities.
2. FINANCIAL STATEMENT ANALYSYS: 04
Introduction - objectives of analysis of financial statement-tools of financial statement
analysis - Multi - step income statement, Horizontal analysis, Commonsized analysis,
Trend analysis, Analytical Balance Sheet.
3. RATIO ANALYSIS: 08
Ratio Analysis-Meaning and rationale, advantages and limitations. Types of Ratios -:
Liquidity Ratios, Solvency Ratios, Profitability Ratios, Efficiency Ratios, Integrated
Ratios.
4. FUND FLOW AND CASH FLOW STATEMENT: 12
A. Meaning of Fund flow statement -Uses of fund flow statement, Funds Flow
Statement and Income Statement. Preparation of Funds Flow Statement.
B. Meaning of Cash flow statement - Preparation of Cash Flow Statement.
Difference between Cash Flow Analysis and Funds Flow Analysis. Utility of Cash flow
Analysis. Limitations of Cash Flow Analysis.
5. WORKING CAPITAL MANAGEMENT: 12
Concept and definition of working capital - Determination of Working capital -
Assessment of Working Capital needs - Stud y of components of working capital,
such as cash management, accounts receivable management and inventory
management.
6. RESPONSIBILITY ACCOUNTING: 06
Meaning, objectives and structure of Responsibility Accounting as a divisional
performance measurement. Types of Responsibility Centers: Cost/Expense Centers,
Profit Centers, Investment Centers.
Total

Page 12 of 38
Recommended Books

1. R. N. Anthony , G. A. Walsh: Management Accounting

2. M. Y. Khan. K. P. Jain: Management Accounting
3. I. M. Pandey: Management Accounting (Vikas)
4. J. Betty: Management Accounting
5. Sr. K. Paul: Management Accounting
6. Dr. Jawaharlal: Management Accounting
7. Dr. Kishor Jagtap: Management Accounting (Success Publication)
8. S. N. Maheshwari: Principles of Management Accounting
9. Ravi M. Kishore: Financial Management (Taxman, New Delhi)
10. Richard M. Lynch and Robert Williamson: Accounting for Management Planning & Control.
11. Ravi Kishor: Advanced Management Accounting (Taxman)

Page 13 of 38
M.Com. Part I Semester I
Compulsory Paper
Subject Name -: Strategic Management
Course Code -: 102.

Unit
Topic Peroids
No.
1. Nature and Scope of Strategic Management: 06
Characteristics, Dimensions – Approaches to Strategic Decision Making, Strategic
Management Process – Components of Strategic Management Model, - Policy &
Strategic Management, Strategic role of Board of Directors and Top Management,
Strategic Implications of Social and Ethical Issues.
2. Strategy Formulation and Strategic Analysis: 06
Company’s Goals, Mission and Social Responsibility, Vision – Objectives Analysis
of Board Environment – External Environment Factors Economic, Social, Political,
Ecological, International, Industrial – Competitive Forces and Strategy, Industry
Analysis (Michael Porter’s Model) Analysis of Strategic advantage, - Resource
Audit, Value Chain Analysis, Core Competencies, SWOT Analysis, Analysis of
Stakeholders Expectations.
3. Strategic Planning: 10
Conceptual Understanding of Strategic Plan, - Meaning, Stages (Steps), Alternatives,
Advantages and Disadvantages of Strategic Planning, How to make it effective?.
4. Strategic Choices/Options: 06
Generating Strategic Alternatives, Strategic Options at Corporate (Company) Level –
Stability, Growth and Defensive Strategies, External Growth Strategies – Mergers,
Acquisition, Joint Ventures and Strategic Alliance, Evaluation of Strategic
Alternatives, - Product Port Folio Models, Selection of Suitable Corporate Strategy.
5. Strategy Implementation: 06
Implementation Issues, Planning and Allocating Resources, – Financing Planning,
Manpower Planning, Organizational Structures, - Factors affecting choice of
structure, Degree of Flexibility and Autonomy.
6. Functional Strategy: 08
i. Marketing Strategy – Nature, Significance, Formulating Marketing Strategy
ii. Production Strategy – Need, Formulation of Production of Strategy for an
organization.
iii. Research and Development (R&D) Strategy –Need, Formulating R and D
Strategy
iv. Human Resource (HR) Strategy – Acquisition of Human Resources,
motivation and maintenance of HR
v. Financial Strategy – Need, Financial Objectives, Making Strategic Financial
Decisions
vi. Logistics Strategy
7. Strategic Review: 08
Evaluating the Strategic Performance – Criteria and Problems –Concepts of
Corporate Restructuring, Business Process Reengineering, Benchmarking, TQM, Six
Sigma
Total

Page 14 of 38
Recommended Books
1. From Strategic Planning to Management -By Ansoff M.Igor, R. P. Declorch, R. I. Hayes (Willey
1976)
2. Cases in Strategic Management – By Buddhiraja S. B. and M. B. Athreeya (TMH Publishing
Company, New Delhi, 1996)
3. Business Policy:Strategic Planning and Management, By Ghosh P. K.8th Edition Sultan Chand and
Sons, New Delhi
4. Strategic Management -Formulation, Implementation and Control By John A PearceII, Richard B.
Robinson Jr. 9th Edition (The Mc-Graw Hill Companies)
5. Management Policy and Strategic Management (Concepts, Skills and Practices) By R. M.
Srivastava, Himalya Publishing House
6. Contemporary Strategy Analysis By Grant Robert M. 2nd Edition Blackwell Publisher (USA)
7. Strategic Management of Organizations and Stakeholders –Concepts and Cases By Harrison and St.
John, South western College Publishing, Ohio, USA-1998
8. Strategic Management By Hunger, J. David and Thomas Wheelar, 6th Edition, Addision Wesley
Longman Inc., USA
9. Strategic Management Concepts and Cases By J. Thomson, Athur and M. J. Strickland – III,
McGraw Hill 2001
10. Strategic Management -By Miller A , McGraw Hill 1998
11. Strategic Management -By Hitt MA et.al, South Western, 2001
12. Essence of Strategic Management –By Bowman, Cliff, Prentice Hall N. J.

Page 15 of 38
M.Com. Part I Semester I
Advanced Accounting and Taxation Special Paper I.
Subject Title -: Advanced Accounting.
Course Code -: 103

Objective -:
i. To lay a theoretical foundation of Accounting and Accounting Standards.
ii. To gain ability to solve problems relating to Company Accounts, Valuations and special types of
situations.

No. of Lecturers
UNIT TOPIC
in hours
I BASIC CONCEPTS: 08
Conceptual framework of Accounting - Accounting environment - Concept of
accounting theory - Role of accounting theory - Classification of
accounting theory - Approaches to accounting theory - Accounting Standards -
Generally Accepted Accounting Principles - Selection of Accounting
Principles - Professional Development of Accounting in India. Introduction to
IFRS & IND-AS.
II COSOL IDAT ED FINANCIAL STATEMENTS: 10
Consolidated Accounts of Holding and subsidiary Companies
Consolidation - Inter Company transactions - Issue of Bonus Shares -
Revaluation of Fixed Assets - Debentures and Preference Shares of
subsidiary Company- Dividend - (Holding company with two subsidiaries
only to be studied). AS.21.
III LIQUIDATION OF COMPANY: 04
Preparation of Statement of affairs including deficiency /surplus account.
IV VALUATION OF SHARES AND GOODWILL: 10
A. Valuation of Shares - Need for valuation - Methods of valuation of
shares- Net Asserts method, Dividend yield method, Earning yield
method, Return on Capital method, Price/Earning method and Fair value
method & DCF Method (Discounted Cash Flow Method).
B. Valuation of Goodwill - Need for valuation - Methods of valuing
Goodwill - Number of Years purchase of average profits method,
Capitalization method - Annuity method - Super profits method.
V LEASE ACCOUNTING: 08
Concept of Leasing: Important Steps in Leasing. Advantages and
disadvantages of Leasing. Types of Leasing - Finance Lease - Operating
Lease. Accounting treatment of Finance Lease and of Operating Lease. Sale and
Leaseback.
VI BRANCH ACCOUNTS: 08
Branch Accounts: Independent Branches- Accounting at Head Office-
Accounting at Branch- Some Special Transactions. Foreign Branches- Rules of
converting Trial Balance of the foreign Branch in Head Office Currency

TOTAL- 48

Page 16 of 38
Notes :

1. Theory questions will carry 20% marks.

2. Practical problems will carry 80% marks.
3. Accounting standards relevant to the topics to be studied.

List of Books Recommended for Study

1. Shukla and Grewal: Advanced Accounts. (S. Chand & Co Ltd. New Delhi)
2. Jain and Narang: Advanced Accounts.(Kalyani Publishers, Ludhiana)
3. Sr. K. Paul: Accountancy, Volume-I and II.(New Central Book Agency, Kolkata)
4. R. K. Lele and Jawaharlal: Accounting Theory (Himalaya Publishers)
5. Dr. L. S. Porwal: Accounting Theory (Tata McGraw Hill).
6. Robert Anthony, D.F.Hawkins & K.A. Merchant: Accounting Text & Cases (Tata McGraw
Hill).
7. Dr.S.N. Maheshwari: Corporate Accounting (Viakas Publishing House Pvt. Ltd. New Delhi)
8. Dr.Ashok Sehgal & Dr.Deepak Sehgal: Advanced Accounting (Taxmann, New Delhi).

List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Quizzes 4
2 Assignments 4
3 Class room tests 4
Total 12 hours

***************************************************************************************

Page 17 of 38
M.Com. Part I Semester I
Advanced Accounting and Taxation Special Paper II.
Subject Title -: Income Tax.
Course Code -: 104

Objective -:
i. To gain knowledge of the provisions of Income - tax including Rules pertaining there to, relating to
the following topics.
ii. To develop ability to calculate taxable Income of ‘Individual’, ‘Hindu Undivided Family’ and
‘Firm’ assesses.
INCOME TAX ACT, 1961
UNIT No. of Lecturers
TOPIC
in hours
06
I CONCEPTS AND DEFINITION
History of Income Tax in India - Introduction to DTC - Fundamental
Concepts and definitions under Income Tax Act, 1961 - Rates of taxes - Basis
of charge - Residential status and scope of total income -Income Exempt
from tax - Capital & Revenue
II HEADS OF INCOME: SALARIES & HOUSE PROPERTY: 08
A. Salaries: Chargeability -Allowances and Taxability - Perquisites -
Valuation of perquisites - Provident Funds - Deduction from
salaries (Theory & Advanced problems).
B. Income from House Property: Annual Value-Self occupied property
and let out property -deemed to be let out property - Permissible
deductions. (Theory & Advanced problems).
III HEADS OF INCOME : BUSINESS & PROFESSION: 10
Profits & Gains of Business or Profession: Meaning of Business Profession
and Vocation-deductions expressly allowanced Depreciation -Specific
disallowances - Method of accounting - Maintenance of Books of Account -
Audit of Accounts [Theory & Advanced Problems]
IV HEADS OF INCOME : CAPITAL GAINS & OTHER SOURCES: 08
A. Capital Gains: Meaning, Types and Exemptions
B. Income from Other Sources: Chargeability - Deductions - Amounts
not deductible.(Theory & Advanced Problems)
V COMPUTATION OF TAXABLE INCOME: 10
Clubbing of income - Set off and carry forward of losses - Deductions from
Gross Total Income - Computation of Taxable Income of an Individuals and
Hindu Undivided Families. (Theory & Advanced Problems)
VI ASSE SSMENT OF FIRMS AND THEIR PARTNERS : 06
(Theory & Advanced Problems)
TOTAL- 48

Page 18 of 38
Notes:
1. Amendments made prior to commencement of Academic Year in the relevant act should be
considered & studied.
2. The breakup of questions in the Examination will be as under:
a. Theory questions will carry 30% marks.
b. Problems will carry 70% marks.

List of Books Recommended for Study

1. Dr. Vinod Singhania: Direct Taxes, Law and Practice, Taxman Publication, New Delhi
2. Dr. Bhagawati Prasad: Direct Taxes
3. Girish Ahuja and Ravi Gupta: Direct Taxes, Bharat Law House, New Delhi.
4. T. N. Manoharan: Hand Book of Income Tax Laws
5. B.B.Lal & N.Vashisht: Direct Taxes (Pearson)

List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Quizzes 4
2 Assignments 4
3 Class room tests 4
Total 12 hours

***********************************************************************************

Page 19 of 38
M.Com. Part I Semester I
Commercial Laws and Practices Special Paper I.
Subject Title -: Information Systems and E-Commerce Practices
Course Code -: 105

Objective -:
1. To get acquainted with the concepts and application of Information Systems used in Modern
Businesses.
2. To impart knowledge about E-Commerce and familiarize students with E-commerce Modern
Applications.

Unit
Name of the Unit / Topic Periods
No.
Introduction to Information Systems
System Concepts, Definition of a system, Basic Components of a system,
Elements and types of a systems, General Model of a system, The model of a
1.
Business system. 10
Information systems supporting major business functions.
Four major types of systems – Transaction Processing Systems, Management
Information systems, Decision Support Systems and Executive Support systems
Introduction to E-Commerce
Meaning and Definition of E-commerce, Benefits of E-Commerce to Businesses,
2.
Consumers and Society, Limitations of E-Commerce, Drivers of E-Commerce. 10
Categories of e-Commerce- B2B, B2C, C2C,B2G and G2B.
B2B applications, B2C applications and C2C applications.
Inter organizational Information Systems and Internet, Intranet and Extranet
Introduction, Role, benefits and structure of Inter organizational systems.
Introduction to Electronic Data Interchange (EDI), Definition, benefits of EDI. EDI
transactions and EDI Applications.
3. Electronic Fund transfer. 18
Introduction to Internet, Definition of Internet, Components of Internet, Services
offered by Internet.
Introduction to Intranet, Definition, advantages and disadvantages of intranet.
Introduction to extranet and definition and applications of Extranet.
E-Commerce Supporting functions
Purchase and sale Procedures, Supply Chain management, Value Chains in E-
Commerce.
4. 10
Electronic Payment Systems, Authentication of payment, Mode of Payments
E-Commerce Security. Security Requirements. Security Mechanisms-Encryption,
Digital Signature, E-Certificate, Secure electronic transaction protocol.
Total 48

[Note: Recent amendments in the Acts and relevant Landmark cases decided by courts are
expected to be studied]

Page 20 of 38
Books Recommended
1. E-commerce – Devid Whiteley- McGraw Hill
2. E-commerce – P.Joseph- PHI
3. E-commerce – The cutting edge of business – K.Bajaj and Nog TMH
4.System Analysis, Design and Introduction to Software Engineering – S.Parthasarathy, B.W.Khalkar
5.Text book on Intellectual property rights – N.K. Acharya, Asia Law House
6.Guide to Cyber Laws – B y Rohnay D. Ryder[Wadhwa, Nagpur]
7. Cyber Laws – Justice Yatindra Singh, Universal Law Publishing Co.

Page 21 of 38
M.Com. Part I Semester I
Commercial Laws and Practices Special Paper II.
Subject Title -: Intellectual Property Laws: Patents, Trade Marks & Biodiversity
Course Code -: 106

Objective -:
1. To make the students familiar with the concept of patents, trademarks, biodiversity;
2. To get the students acquainted with the regulatory regime concerning patents, trademarks,
biodiversity ;
3. To make the students realize the commercial significance of patents, trademarks, biodiversity as
Intellectual Property and understand the scheme of its protection.

Unit No. of
Title & Contents of the Topic
No. Periods
Intellectual Property – Origin, concept, Commercial/cultural dimensions, types/forms
(Intellectual Property Rights, IPR) International regulatory regime for IPR (references
1 6
to International legal Instruments viz. WTO,WIPO, GATT, TRIPS Paris Convention,
PCT, Budapest Treaty…)
Patents—Definition, concept , types of patents, patentable & non- patentable
inventions, Applications for patents, complete procedure for obtaining patents.
8
(Chapters 1 to 8 of Patents Act,1970 as amended), Patents of Additions, surrender &
revocation of patents.
Working of Patents , Compulsory licenses and revocation, use of patents for
2 government purposes and acquisition of patents, Infringement of patents, ( acts of
8
Infringement & defenses) reliefs for Infringement ( suits), appeals, Offenses &
penalties [Chapters 16 to 20 of Patents Act,1970 as amended]
Patents Offices, establishment, Controller of Patents ( functions and powers) Patent
Agents, , International arrangement [Chapters 14 & 21, 22 of the Act ], Issues and 4
concerns in patent regime
Trade Marks-- Definition, concept , types of Trade Marks, Registration of Trade
Marks [ Procedure, duration , effect ] Appellate Board [ Establishment, composition, 8
qualifications , procedure and powers, disposal of appeals]
3
Assignments and Transmission of Trade Marks, Provisions relating to collective &
certification Trade Marks, textile goods, Infringement of Trade Marks and remedies, 6
Offenses ( acts of violations, defenses) & Penalties
Biodiversity Act, 2002—Important relevant definitions of the terms like Biodiversity,
Biological Resources, Benefit Claims, Commercial Utilization, Fair & Equitable
4 Benefit Sharing, Sustainable Use—Regulation of Access to Biodiversity [ Ss 3 to 7], 8
Functions & Powers of National Biodiversity Authority & State Biodiversity Board [
Ss 18 to 25]

[Note: Recent amendments in the Acts and relevant Landmark cases decided by courts are
expected to be studied]

Page 22 of 38
Books Recommended
1. Intellectual Property Law – P. Narayan, Eastern Law House.
2. Text book on Intellectual Property Rights. – N.K. Acharya , Asia Law House, Hyderabad.
3. Law Relating to Intellectual Property – Dr. B.L. Waderha, Universal Law Publishing Co.
4. Intellectual Property Rights, (2011), - Dr. Sreenivasulu N. S., Regal Publications, New Delhi – 7.
5. Intellectual Property Law in India (2006) – Justice P. S. Narayana, Goigia Law Agency,
Hyderabad.
6. Universal’s “Intellectual Property Laws” (Bare Acts) Universal Law Publishing Co. Pvt. Ltd.
7. Law of Intellectual Property - Dr. S. R. Mynei – Asia Law House, Hyderabad (2011).
8. Intellectual Property Rights – Heritage, Science & Society Under International Treaties, A.
Subbian Deep & Deep Publications Pvt. Ltd., New Delhi (2007)
9. Intellectual Property Laws—Bextly & Sherman, Asia Law House

Page 23 of 38
M.Com. Part I Semester I
Advanced Cost Accounting and Cost System Special Paper I.
Subject Title -: Advanced Cost Accounting.
Course Code -: 107

Objectives:
1. To acquaint the students with the significance of Cost Accounting in Global Competitive
environment.
2. To enable students to learn application of different methods of costing in Manufacturing and
Service Industry.

Unit No Name of the Topic Periods

1 Nature and Scope of Cost Accounting: 12
a. Introduction, Meaning, Definition and Objectives of Cost Accounting, Cost
Centre and Cost unit.
b. Elements of Cost: Material, Labour and Overheads.
Material: Concept, Procurement of Material, concept of Landed cost of
material and major currencies (Dollar, Euro, and Pound).
c. Storage and Inventory Control Techniques Perpetual Inventory system, ABC
Analysis, Inventory Turnover ratios, Just In Time, Economic Ordering
Quantity.
2 Labour: 12
a. Meaning, Definition and significance of Labour.
b. Classification of Labour, Principles and Methods of Remuneration,
Performance linked Incentives.
c. Accounting of Labour cost, Job Evaluation and Merit Rating.
3 Overheads: 12
a. Meaning, Classification, Allocation, Apportionment and Absorption of
Overheads.
b. Accounting of Overheads:
4 Methods of Costing: 12
a. Job costing, Batch Costing and Contract Costing.
b. Process costing
c. Operating costing (Hospitals, Educational Institutes, Hotels and logistics and
Warehouse.)

Note:
The breakup of marks in the Examination will be as follows:
a. 50 % of marks for Theory & 50 % of marks for Practical.
b. Area of practical problems:
• Inventory turnover ratio, EOQ.
• Methods of Remuneration, Time rate, Piece rate, group bonus scheme,
Performance linked incentives.
• Primary and Secondary Distribution of Overheads (Repeated distribution method
only).
• Contract Costing, Process costing and Operating Costing.
c. Study of Cost Accounting standards: CAS 3 (Revised), CAS 6 and CAS 7.

Page 24 of 38
References:
1. Ravi Kishor: Advanced cost Accounting and cost systems, Taxman Allied services Pvt Ltd, New
Delhi.
2. N.K. Prasad: Principles and Practice of Cost Accounting, Syndicate Pvt Ltd, Calcutta.
3. Prof. Subhas: Practice in Advanced costing and Management, Nirali Prakashan, Pune.
4. Ravi Kishor: Students guide to Cost Accounting, Taxman’s allied services, New Delhi.
5. M. N Arora: Cost Accounting Principles and Practices, Vikas Publishing House, New Delhi.
6. S. N Maheshwari, Cost Accounting Theory and Problems, Mittal shree Mahvir Book Dept, New
Delhi.
7. Website: www.myicwai.com.
8. Advanced Cost Accounting and Cost Systems -: Ravi Kishor, P.V. Ratlam, M.L.Basu

List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Industrial Visits 4
2 Assignments 4
3 Class room tests 4
Total 12 hours

Page 25 of 38
M.Com. Part I Semester I
Advanced Cost Accounting and Cost System Special Paper II.
Subject Title -: Costing Techniques and Responsibility Accounting.
Course Code -: 108
Objectives:
1) To equip the students for designing and implementing cost control, cost reduction programme
and different cost system.
2) Relevant Cost Accounting Standard are to be studied
3) Level of knowledge –Advanced Techniques of Costing
UNIT NO. NAME OF THE TOPIC PERIODS
1 Budgeting & Budgetary Control 12
Types of Budget, All Functional Budget & Master Budget,
Key and limiting factor, fixed and flexible, cash budget, Zero base Budget [ZBB]
2 Standard Costing – 12
Concept of Standard costs, Setting up of Standards: Variance analysis-Material
Labour, Overhead, Sales and profit.
3 Uniform Costing & Inter Firm Comparison 12
Reasons for differences in Cost and Costing Practices. The application of Uniform
Costing, Advantages and limitations of Uniform Costing.
Inter firm comparison Meaning, Advantages and Disadvantages
4 Responsibility Accounting and Reporting 12
Definition, Meaning, Principles, controllable and Non-controllable costs. Centers of
control, cost Centers, Revenue Center, Responsibility Center, Profit Center and
Performance Measurement of Business Center. Reporting to different levels of
Management.
Total 48
Note: - 50% Marks for Theory and 50% Marks for Practical Problems.
Areas of Practical Problems (Advanced)
1) Budgetary Control 3) Performance Measurement of Business Center
2) Standard Costing 4) Simple Problem of Responsibility Accounting
References:
1. Ravi Kishor: Advanced cost Accounting and cost systems, Taxman Allied services Pvt Ltd, New
Delhi.
2. N.K. Prasad: Principles and Practice of Cost Accounting, Syndicate Pvt Ltd, Calcutta.
3. Prof. Subhas: Practice in Advanced costing and Management, Nirali Prakashan, Pune.
4. Ravi Kishor: Students guide to Cost Accounting, Taxman’s allied services, New Delhi.
5. M. N Arora: Cost Accounting Principles and Practices, Vikas Publishing House, New Delhi.
6. S. N Maheshwari, Cost Accounting Theory and Problems, Mittal shree Mahvir Book Dept, New
Delhi.
7. Website: www.myicwai.com.
8. Advanced Cost Accounting and Cost Systems -: Ravi Kishor, P.V. Ratlam, M.L.Basu
List of Learning Activities and Allocation of Periods
Sr. No. Activities Learning Hours
1 Industrial Visits 04
2 Assignments 04
3 Class room tests 04
Total 12 hours

Page 26 of 38
M.Com. Part I Semester I
Co-operation and Rural Development Special Paper I.
Subject Title -: Co-operative Movement In India
Course Code -: 109

Objectives:
1. To acquaint the students with the Co-operative Movement.
2. To develop the capability of students for knowing different types of Co-operatives.
3. To aware the role of State and Central Govt. in development of co-operative sector.
4. To give basic knowledge about formation of Co-operative society and its administration.

Unit No. Name of the Topic Periods

1 Co-operative Movement in India: 12
Evolution of Co-operative Movement in India- Pre and Post Independence
Period – Role of Co-operatives in Globalised Economy.
2 Co-operative Legislation in India: 12
Study of Maharashtra State Co-operative Societies Act 1960
and rules 1961 with updated amendments regarding :-
a. Registration
b. Members and their Rights.
c. Properties and Funds
d. Management.
e. Audit Enquiry Inspection & Supervision.
f. Settlement of Disputes.
g. Liquidation
h. Appeal Revision & Reviews.
3 Organizational setup of Co-operatives Departments 12
(a) State Level
(b) Divisional Level
(c) District Level
(d) Rights, Duties and Responsibilities of Registrar of Co-operative
Societies
4 Reports of Various Committees and Institutional Support to Co- 12
operatives:
(a) All India Rural Credit Survey Committee (AIRCS), Rural Credit Review ,
Report Committee on Inauguration of Co-operative Credit CRAFICAD ,
Report of Vaidyanthan Committee,
Report of Narsimham Committee
(b)NABARD & NCDC support to Co-operatives.
TOTAL 48

List of Books Recommended for Study

1. G.S. Kamat: New Dimensions of Co-operative Management
2. G.S. Kamat: Cases in Co-operative Management
3. K.K.Taimani: Co-operative Organisation and Management
4. I L O: Co-operative Management and Administration
5. B.C. Mehta: Consumer Co-operation in India
Prof L.P. Wakale and Dr. G.H.Barhate: Sahakari Vikas- Sheth Publishing Mumbai

Page 27 of 38
M.Com. Part I Semester I
Co-operation and Rural Development Special Paper II.
Subject Title -: Organization of Co-operative Business
Course Code -: 110

Objectives:
1. To acquaint the students with the Co-operative movement.
2. To develop the capability of students for knowing different types of Co-operatives.
3. To aware the role of state and central Govt. in development of co-operative sector.

Unit Name of the Topic Periods

No.
1 Introduction: 12
Principles of Co-operation and Management and their Integration in
Cooperatives, Professionalization of Cooperative Management.
2 Organization of Co-operatives: 12
Organization Structure of Co-operatives-Organization Chart for Large Scale Co-
operative business, Banking Units – Communication and Leadership in Cooperative
Organization – Federal Structure
of Co-operative Organization – Control over Co-operative Audit and Taxation.
3 Co-operatives Education and Training : 12
Importance, Need, Role of Institutions in the Co-operative Training
Vaikuntbhai Mehata National Co-operative Institute , Importance of Job Oriented Co-
operative Training – National Co-operative Union of India, National Education
Centre for Co-operative – National Council for Co-operative Training – State Co-
operative Union – District Co-operative Union
4 Special Study of Co-operatives in Maharashtra: 12
a) Co-operative Sugar Factory- Growth role of Co-op. Sugar Factory in Rural
Development-
b) Dairy Co-operatives progress and problems.
c) Housing Co-operatives.
d) Agricultural and Non-agricultural Credit Co-op. Societies.

TOTAL 48

List of Books Recommended for Study

1. G.S. Kamat: New Dimensions of Co-operative Management
2. G.S. Kamat: Cases in Co-operative Management
3. K.K.Taimani: Co-operative Organisation and Management
4. I L O: Co-operative Management and Administration
5. B.C. Mehta: Consumer Co-operation in India
6. Prof L.P. Wakale and Dr. G.H.Barhate: Sahakari Vikas- Sheth Publishing Mumbai

Page 28 of 38
M.Com. Part I Semester I
Business Practices and Environment Special Paper I.
Subject Title -: Organized Trades and Markets
Course Code -: 111

Unit No. Name of the Topic Periods

1 Organized Trade & Markets - Introduction , Meaning and importance - 12
Features of Organized Commodity Markets and Regulated Markets
Concept & Objectives of Business - Nature and scope of Business in the
modem context – Study of various policies with illustrations - Product
buying, selling price and Credit policies.
2 Service Sector: - Meaning, Characteristics, types of services, Role, 12
importance and development of Service Sector in India - Business
Practices with reference to E-Commerce.
3 State in Trade:- 12
FDI – Meaning, importance & objectives, role of FDI in retail trade with
illustrations. Arguments for and against FDI. Concept of State Trading -
Arguments for and against State Trading - Role of State
Trading Corporation (STC) - State and privatization of trading Activities.
Mall administration & organization – Super Markets.
4 Co-operative Marketing - objectives — Need - features - structure - 12
Functions – Advantages and Role of co-operative marketing , with
illustrations in rural areas - Direct Marketing for farmers, Self Help
Group, rural development policy, Central Mall, Reliance Mart, Innovative
Marketing practices.

Recommended Books:-
1. Principles of Business, Acharya, Govekar, A.R.Sheth & Co. Organization
2. Principles and Practice of Mamoria Joshi Kitab Mahal Marketing
3. Regulated Markets W.R.Natu
4. Marketing CO-operative, G.S.Kamat, Way Maharashtra State Co-op Union
5. Future Trading and Control Ram Desai
6. Bombay Money Market, H. parekh
7. Commodity Marketing and, P.L.Gadgil, Shubhada Saraswat Distributed Trade
8. Business Environment Text & Cases by Francis Cherybilam
9. Financial Derivatives & Risk Management by O. P. Agarwal.

Page 29 of 38
M.Com. Part I Semester I
Business Practices and Environment Special Paper I.
Subject Title -: Business Environment and Policy.
Course Code -: 112

Unit No. Name of the Topic Periods

1 Business Environment - Meaning, Nature , Importance and scope of 12
Environment – Types of Environment, various aspects of Environment -
Business Environment with reference to India.
2 Problems of growth of Business Economy – Unemployment, Poverty, 12
regional imbalance. Social injustice, Inflation, Parallel economy, Lack of
technical knowledge and information.
Opportunities in Environment.
3 Pollution – Meaning, Problems of pollution - Types of pollution- 12
Water, Air and Noise- Regulatory mechanism & laws, sources and effects,
various policies of Government, Go Green Movement
4 Globalization & its impact, 12
Meaning, objectives, importance & scope of Globalization
Effect & challenges of Globalization
Review of two decades of Globalization

Recommended Books
Global Economy and Business Environment Francis Cheranilan Himalaya publishing house Text &
Cases ( Edn 2001)
Business Environment Chllaaghan, Elliaon Edward Arnold
Economic Environment of Business SYBA k Misha, Puri Himalaya publishing house
Indian Business through ages F1CCI Oxford University Press
Business Environment Text & Cases by Francis CherubilamEnvironmental Pollution & Health by V. K.
Ahluwalia.

Page 30 of 38
M.Com. Part I Semester I
Business Administration Special Paper I.
Subject Title -: Production and Operations Management
Course Code -: 113

No. of Credit
Lectures 04
1. Introduction to Production & Operations Management 12 01
Meaning & Functions, Types of Production Systems Mass
Production/Flow line, Continuous, Intermittent, Batch production, Job
Lots etc, Service Systems, - Recent trends in production and service
system Plant layout – Objectives, basic principles, types, Safety
considerations and environmental aspects.
2. Product Design and Development 12 01
Product Design – Meaning – Responsibility, factors, determining the
design characteristics of good design, Production Department Stages of
Product Design, Factor responsible for product development, tools of
product development, product planning, standardization, simplification
and diversification. Techniques of Product Development.
3. Production Planning & Control
Production Planning and Control – Meaning, objectives, important 12 01
procedures, Production Planning, Routing, Scheduling, ERP integrated
system Dispatch, follow up, production control -meaning, objectives –
factors – factors affecting production control, problems and cases
4. Quality Management and Productivity
Meaning, measurement, techniques, factors affecting productivity 12 01
measures to boost productivity – ISO 9000 to ISO -4000 – role of NPC
Effects of liberalization & globalization on operations management
Problems of rationalization, automation, and computerization.
Preventive Maintenance, Inspection and Quality Control, Kizen five s’-
GMP (Good Manufacturing Practices) Quality Circles, TQM

48 04
List of Books Recommended: -
1. Production and operation Management – By B. S. Goel (Pragati
Prakashan)
2. Production and Operations Management – By S. N. Chary (Tata
Mcgraw Hill)
3. Modern Production and Operation Management –By Elword Buffa
4. Production Planning and Inventory Control –By Magee Budman
(Tata Mc Graw Hill)
5. ISO 9000 – A manual for TQM – By Suresh D. Saurabh (S. Chand
Publication)
6. Essentials of Business Administration By K. A. Shantappa
7. A Key of Production Management – By Kalyani Publication,
Lundhiyana

Page 31 of 38
M.Com. Part I Semester I
Business Administration Special Paper II.
Subject Title -: Financial management
Course Code -: 114

No of Lectures Credit 04
1. Introduction 12 01
Meaning & definition of Financial Management, Role of Finance
Manager, Goals of Financial Management, Financial systems (in
India) – Financial Assets, Financial Markets, Financial
Intermediaries, Regulatory infrastructure (RBI,SEBI), Trends in
Indian Financial System
2. Investment Decisions 12 01
Capital Expenditure Decisions, Capital budgeting-purpose,
process, types of capital investment decisions, capital budgeting
techniques, capital rationing, Investment Decision Methods –
Average Rate of Return (ARR), Pay Back, Internal Rate of
Return(IRR), Present Value Approach
12 01
3. Financial Statements and Financial Analysis
Financial Statements – Concept, their anatomy, Balance Sheet and
its utility, Income Statement and its utility, limitation of financial
statements. Financial Analysis –Types of analysis, utility,
Techniques of Financial Analysis _ Ratio Analysis & Fund Flow
Analysis 12 01
4. Management of Working Capital
Nature of working capital, understanding working capital
management- its significance –circular flow concept, Factors
affecting working capital requirements Financing of working
capital.Inventory management & Receivable management.

48 04

List of Books recommended for Studies: -

1. Dr. Prassanna Chandra – Financial Management Theory &Practice
published by McGrew Hill 6th Edition
2. Financial Management and Policy – By Dr. R. M.Shrivastava,
Himalaya Publishing House
3. Indian Financial System – Bharati PathakDorling Kindersley
(India) Pvt. Ltd.
4. Business Finance – S. C. Kuchal
5. Financial Management – I. M Pandey
6. Financial Management – Study material by Alpha groupICFAI
Hydrabad
7. Financial Management – Dr. P. V. Kulkarni
8. Fundamentals of Financial Management By Horne, Wachowicz Jr.
Bhaduri Published by Pearson Education12th Edition

Page 32 of 38
M.Com. Part I Semester I
Advanced Banking & Finance Special Paper I.
Subject Title -: Legal Framework of Banking.
Course Code -: 115
Objectives:
1. To acquaint the students with legal framework in which the Indian banking is working today.
2. To make the students aware about the latest developments in the field of banking law.
3. To enable the students to understand modem banking practices.
4. To enable the students to establish a link between the legal provisions and the practical aspects
of banking.

1. Banking Regulation Act, 1949 12

Provisions relating to: Definition (Sec -5) Business of banking companies (Sec-6) Restrictions on
business of banking companies (Sec -8, 19 and 20) Powers of the RBI (Sec -21, 35 and 36 to 36 AD)
Winding up of a banking company (Part III and III-A of the Act) Applicability of the Act to Co-
operative banks (Sec- 56), Amendments of BRA 1949 up to Dec. 2012
2. The Negotiable Instrument Act, 1881 12
Provisions relating to: Definition of negotiable Instrument (Sec- 13), Promissory note (Sec -4), Bill of
exchange (Sec -5), and Cheque (Sec -6), Comparative Study of Negotiable Instruments Parties to
negotiable instrument (Section -7), Holder (Sec -8), Holder in due course (Sec -9), Payment in due
course (Sec -10), Negotiation (Sec -14), Endorsement (Sec -15), Dishonor of Negotiable Instruments
(Sec -91-92), Noting and Protest (Sec -99-104-A), Penalties in case of dishonor of certain cheques for
insufficiency of funds in the account (sections 138 to 147), As Amendments of Negotiable Instrument
Act up to 2002
3. A. The Reserve Bank of India Act, 1934 12
Provisions relating to: Incorporation, Capital management and Business (Sec 3 to 19) Central
Banking functions ((Sec -20 to 45): Regulatory and Supervisory Collection and furnishing of credit
information (45 A to 45 G) Penalties (Sec 58 B to 58 -G), Changing role of the RBI.
B. The Foreign exchange Management Act, 1999
Provisions relating to: Preliminary (Sec 1-2), Regulation and management of foreign exchange
(Sec 3 to 9) Authorized person (Section 10 to 12) Contravention and penalties (Section 13 to 15)
Adjudication and appeal (Sections 16 to 21 and sections 34-35) Directorate of enforcement (section
36 to 38).
4. Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act,
2002 12
Provisions relating to: Preliminary (Section 1 and 2) Regulation of securitisation and reconstruction of
financial assets and financial institutions (Section 3 to 12 A) Enforcement of security interest (Section
13 to 19) Central registry (Section 20 to 26) Offences and penalties (Section 27 to 30) Miscellaneous
(Section 31 to 41) Relevant amendments between 2004 and 2008
TOTAL 48

List of Books Recommended for Study

1. Tannan’s: Banking – Law & Practice.
2. Banking: Law & Practice – P.N. Varshaney.
3. Management of Banking & Financial Services – Justine Paul and Pamalata Suresh.
4. Legal and Regulatory Aspects of Banking– Published by Indian Institute of Banking &
Finance.
5. All relevant & recent Bare Acts.

Page 33 of 38
M.Com. Part I Semester I
Advanced Banking & Finance Special Paper II.
Subject Title -: Central Banking
Course Code -: 116

Objectives:
1. To study the functions of central bank
2. To understand monetary policy and its instruments

1. Evolution of central banking 08

Origin and evolution of central banking.
Need and Rationale of central bank.
Evolution of Reserve Bank of India (R.B.I.)

2. Functions of Reserve Bank of India 12

A. The Reserve Bank as currency authority:
Issue of currency notes, Asset banking for note- issue, Distribution of currency,
Currency chests, Recent developments in currency management.
B. The Reserve Bank as banker to Government:
Maintenance of Government accounts, Banker to the Central Government and the
State Governments, Management of public debt
C. RBI as a Banker Bank: Controller of Credit, Lender of Last Resort
D. RBI as a Custodian/Manager of Foreign Reserves
E. Promotional Functions of RBI

3. Regulation and supervision of Reserve Bank over Commercial banks. 10

Regulation and supervision over commercial banks:
Licensing of banks, Opening of new banks, Branch Licensing, Foreign banks, Cash reserves
and liquid assets, Prudential norms, capital and reserves, Control over methods of operation

4. Para banking activities 10

Control over management, Annual accounts and audit, Subsidiaries of commercial banks,
Credit Information Bureau of India Ltd. (CIBIL) Bank Assurance, Inspection of banks: Board for
Financial Supervision (BFS) and system of inspection.

5. Non-banking financial companies (NBFCs) 08

Regulator y framework for NBFCs:
Measures for supervision over NBFCs.

List of Books Recommended for Study

1) Monetary & Financial Sector Reforms in India – Y. Venugopal Reddy.
2) Govt. of India- Economic Survey
3) R.B.I.: Functions and Working – R.B.I. Publication.
4) R.B.I. Bulletins.
5) R.B.I. Annual Reports.
6) Tends & Progress of Banking in India- R.B.I. Annual

Page 34 of 38
M.Com. Part I Semester I
Advanced Marketing Special Paper I.
Subject Title -: Marketing Techniques
Course Code -: 117

Objectives :
To study and critically analyze the basic concepts & techniques of Marketing.

Unit No. Name of the Topic Periods

1 Marketing an Introduction: 08
Meaning definition Elements.
Objectives Importance Advantages and limitations
Evolution and Scope
Approaches to the study of Marketing/ Marketing Concepts- Production,
Product, Selling, Marketing and Holistic Marketing Concept
2 Marketing Organisation and Environment 08
Meaning Definition need and importance of a Marketing Organisation, Different
types of Marketing Organisations
Marketing Environment: Meaning and Definition, Internal and external
environmental factors impacting the marketing environment
3 - Product Mix— 08
Meaning and Definition of Marketing Mix
Concept of Product, Product Lines, Product line length, depth, width. Product
Mix Width. Product Simplification diversification and elimination
Product Management: New product development and Product Life Cycle
Brand Managent: concept definition and history of brand/branding
Brand Creation, Rebranding, Brand Positioning, Brand Equity Brand Contract,
Brand Factory
Labelling
4. Price and Place Mix 08
Price—definition and elements of price mix. Need, importance and objectives of
pricing. Factors influencing pricing. Pricing Strategies.
Place – Types of Distribution Channels and factors affecting selection of
channel.
5 Promotion Mix/ Marketing Communication 08
Elements of Promotion Mix—Advertising- Advertising – Setting the advertising
objectives – Role of advertising, advertising media – advertising bud get –
evaluating advertising effectiveness – profile of advertising agencies in India.
Recent trends in modern advertising – Evaluating marketing communication
programs
Personal Selling – concept and importance, process of personal selling.
Understanding and dealing with different types of customers.
Sales Promotion: Meaning, Objectives and importance . Tools or techniques of
sales promotion.
Public Relations—Concept, history and tools of public relations. P.R agencies in
Inda. Public Relations Society of India
E- Marketing Promotion – E mails, different types of Web advertising, blogspots
Online Sponsorships.

Page 35 of 38
6 People Process and Physical Evidence -- 08
People as a part of Marketing Mix, customer interaction, customer service
Process as part of the Marketing Mix,
Physical evidence/ Packaging
Total 48

Books Recommended
1. Philips Kotlers – Marketing Management
2. Marketing Management Cravens – Hills – Woodruff
3. Marketing – A Managerial Introduction – Gandhi
4. Marketing Info rmation System – Davis – Olsan
5. Consumer Behavior – Schiffman – Kanuk
6. Principles and Practice of Marketing – John Frain

Page 36 of 38
M.Com. Part I Semester I
Advanced Marketing Special Paper II.
Subject Title -: Consumer Behavior.
Course Code -: 118

Objective :
To impart knowledge regarding marketing management techniques and process; to develop
understanding of the marketing functions techniques and strategies

Unit No. Name of the Topic Periods

1 Introduction to Consumer Behaviour and Market Segmentation: 08
Meaning and Definition. Nature Scope and Application of Consumer
Behaviour . Difference between consumer and customer.
Market Segmentation: Meaning and definition, Market Criteria for effective
Segmentation, Process/ Stages of Market Segmentation , Bases of
Segmentation,
2 Consumer Perception: Definition of Perception, Elements of 08
Perception,
Perception Process, Importance of Perception Perception & Brand.
Consumer Perception of Risks.
3 Consumer Learning and Memory 08
Meaning Definition and elements of Learning
Types of Learned Behaviour
Behavioural Theory of Leaning
General Characteristics of Learning
Memory Defined
Advertising/Marketing Application

4 Personality and Self Concept 08

Personality Defined
Theories of Personality
Measurement of Personality
Self- Concept Defined
How Self Concept Develop
Brand Personality and Marketing Application
5 Motivation and Involvement 08
Concept of Motivation and Motives
Theory of Motivation
Classifications of Motives
Role of Motives
Motives Arousal
Definition of Involvement
Dimensions of Involvement
Types of Involvement and Marketing Implications
6 Attitude Formation and Change 08
Definition of Attitude
Attitude Function
Characteristics of Attitude

Page 37 of 38
Sources of Attitude Development
Structure Models of Attitudes
Strategies for Changing Attitudes and Intentions
TOTAL 48

Books Recommended
1. Consumer Behavior – Hawkins, Best, Coney – TMH, 9/e, 2004
2. Consumer Behaviour – Concepts Applications & Cases – M S Raju & Dominique Xardel
3. Consumer Behavior – Leon Schiffman, Leslie Lazar Kanuk – Pearson / PHI, 8/e
4. Consumer Behavior In Indian Perspective – Suja Nair – Himalaya Publishers
5. Customer Behavior – A Managerial Perspective – Sheth, Mittal – Thomson,
6. Cross cultural marketing – Robert Rugimbana and Sonny Nwankwo
7. Customer Relationship Management – Peeru Ahamed & Sagadevan – Vikas Publishing
8. Consumer Behaviour- Walker
9. Consumer behaviour- Louden, Delebeta
10. Consumer Behavior - J.Paul Peter
11. Consumer Behaviour – Concepts Applications & Cases – M S Raju & Dominique Xardel.

Page 38 of 38
UNIVERSITY OF PUNE
Master of Commerce (M.Com.) Semester Pattern with Credit System
Revised with effect from June 2013

Preamble for Choice Based Credit System

Since liberalization the socio-political-economic scenario is changing very fast.

University education needs to take contingence of all these changes and

1. Objectives :
a. To equip and train Post Graduate students to accept the challenges of Business
World by providing opportunities for study and analysis of advanced Commercial
and business methods and processes.
b. To develop independent logical thinking and facilitate personality development.
c. To equip the students for seeking suitable careers in management and
entrepreneurship.
d. To study by students methods of Data collection and their interpretations.
e. To develop among students Communication, Study and Analytical skills.
University of Pune, M.Com. [Semester II]
Page 1 of 38
2. Duration :
The M.Com. Course will be of Two Years duration consisting of Two part. i.e. Part I and
Part II. Each part is having Two Semesters. Thus the M.Com. Course is of Four
Semesters. For each Semester there will be Four Papers of 100 marks each. The M.Com.
Degree will be of 1600 marks in aggregate.

3. Duration and Structure of Programme:

The M.Com (Semester pattern with Credit System) degree Programme shall be of 2
years’ duration divided into two parts, Part I and Part II, and 4 semesters.

4. Eligibility :
The student who has passed any Bachelors degree of this University or any other
recognized University shall be held eligible to be admitted to M.Com. Course.

5. Course Structure:
The M.Com. degree course will be of two year duration consisting of four semesters and
of minimum 64 credits as below:

Sr. No. Semester Total Credits

1 Semester I 16
2 Semester II 16
3 Semester III 16
4 Semester IV 16
Grand Total 64

Four credits for project work at 4th Semester (This will include credits for fieldwork, data
presentation and report writing)

University of Pune, M.Com. [Semester II]

Page 2 of 38
6. The Scheme of Papers: The following will be the Scheme of papers:
The List of Courses Semester I
Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Types Code Week Hours
Core 101 Management 04 04 03 50 50 100
Compulsory Accounting
102 Strategic 04 04 03 50 50 100
Management
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
Core 103 Advanced 04 04 03 50 50 100
Elective/ Accounting
Optional 104 Income Tax 04 04 03 50 50 100
Subjects/
Group B (Commercial Laws & Practices)
Special
105 Information system 04 04 03 50 50 100
Subjects
and E-Commerce
Practices
106 Intellectual Property 04 04 03 50 50 100
Laws
Group C (Advanced Cost Accounting & Cost system)
107 Advanced Cost 04 04 03 50 50 100
Semester Accounting
I 108 Costing Technique 04 04 03 50 50 100
and Responsibility
Accounting
Group D (Co-operation & Rural Development)
109 Co-operative 04 04 03 50 50 100
Movement in India
110 Organization of Co- 04 04 03 50 50 100
operative Business
Group E (Business Practices & Environment)
111 Organized Trades 04 04 03 50 50 100
and Markets
112 Business 04 04 03 50 50 100
Environment and
Policy
Group F (Business Administration)
113 Production and 04 04 03 50 50 100
Operation
Management
114 Financial 04 04 03 50 50 100
Management
Group G (Advanced Banking & Finance)
115 Legal Framework of 04 04 03 50 50 100
Banking
116 Central Banking 04 04 03 50 50 100
Group H (Advanced Marketing)
117 Marketing 04 04 03 50 50 100
Techniques
118 Consumer 04 04 03 50 50 100
Behaviour

University of Pune, M.Com. [Semester II]

Page 3 of 38
Semester II

Semester Subject Course Title of the Paper Hrs/ Credit Exam. Maximum Marks
Types Code Week Hours
Core 201 Financial Analysis and 04 04 03 50 50 100
Compulsory Control/ Principals of
Semester Financial Accounting
II
202 Industrial Economics/ 04 04 03 50 50 100
Economic
Environment/Business
Statistics/ Quantitative
application
To choose any one Group of the following
Group A (Advanced Accounting & Taxation)
Core 203 Specialized Areas in 04 04 03 50 50 100
Elective/ Accounting
Optional 204 Business Tax Assessment 04 04 03 50 50 100
Subjects/ & Planning
Special
Group B (Commercial Laws & Practices)
Subjects
205 E- Security & Cyber 04 04 03 50 50 100
Laws
206 Laws Regulating to 04 04 03 50 50 100
Copyrights & Design
Group C (Advanced Cost Accounting & Cost system)
207 Application Cost 04 04 03 50 50 100
Accounting
208 Cost Control & Cost 04 04 03 50 50 100
System
Group D (Co-operation & Rural Development)
209 International Co- 04 04 03 50 50 100
operative Movement
210 Management of Co- 04 04 03 50 50 100
operative Business
Group E (Business Practices & Environment)
211 Modern Business 04 04 03 50 50 100
Practices
212 Business Environment 04 04 03 50 50 100
Analysis
Group F (Business Administration)
213 Business Ethics and 04 04 03 50 50 100
Professional Values
214 Elements of Knowledge 04 04 03 50 50 100
Management
Group G (Advanced Banking & Finance)
215 Banking Law & Practices 04 04 03 50 50 100
216 Monetary Policy 04 04 03 50 50 100
Group H (Advanced Marketing)
217 Customer Relationship 04 04 03 50 50 100
Management & Retailing
218 Services Marketing 04 04 03 50 50 100

University of Pune, M.Com. [Semester II]

Page 4 of 38
Semester III

University of Pune, M.Com. [Semester II]

Page 6 of 38
7. Scheme of Examination:

The examination of regular students of M.Com. degree course of the University of Pune
admitted in the academic session 2013-14 and after shall be based on:

(a) Semester Examination

(b) Continuous Assessment
(c) Choice Based Credit System, and
(d) Semester Grade Point Average and Cumulative Grade Point Average System

Midterm Test 20
Presentation/Role Play 10
Case studies/ Group Discussion 10
Quiz / Home Assignment 10
Total 50
There shall be four semester examinations: first semester examination at the middle of
the first academic year and the second semester examination at the end of the first
academic year. Similarly, the third and fourth semester examinations shall be held at the
middle and the end of the second academic year, respectively.

A student cannot register for the third semester, if she/he fails to complete 50% credits of
the total credits expected to be ordinarily completed within two semesters.

8. Research project work:

University of Pune, M.Com. [Semester II]

9. Standard of passing:

10. Classification of successful candidates:

A student who passess in all the courses will be declared to have passed the M.Com.
degree with the following honours.

CGPA in (4.00, 4.99) - Pass Class

CGPA in (5.00, 5.49) - Second Class
CGPA in (5.50, 5.99) - Higher Second Class
CGPA in (6.00, 7.99) - First Class
CGPA in (8.00, 10,00) - First Class with Distinction

University of Pune, M.Com. [Semester II]

Page 8 of 38
11. Scheme of Credits:

12. Structure of Transcript:

10 х CGPA if CGPA /SGPA is in [4.00, 6.00]

Equivalent percentage marks = 05 х CGPA + 30 if CGPA /SGPA is in [6.00, 9.00]

25 х CGPA - 150 if CGPA /SGPA is in [9.00, 10.00]

Marks Grade Grade Point

100 to 75 O : Outstanding 06
74 to 65 A : Very Good 05
64 to 55 B : Good 04
54 to 50 C : Average 03
49 to 45 D : Satisfactory 02
44 to 40 E : Pass 01
39 to 0 F : Fail 00

(C) GPA Grade

05.00 – 6.00 O
04.50 – 04.99 A
03.50 – 04.49 B
02.50 – 03.49 C
01.50 – 02.49 D
00.50 – 01.49 E
00.00 – 00.49 F

University of Pune, M.Com. [Semester II]

14. Standard of Passing.

15. Award of Class.

b. Improvement: - A candidate having passed M.Com. Examination will be allowed

16. Medium of Instruction :

University of Pune, M.Com. [Semester II]

A. Business Statistics : M.Com, M.Phil with Statistics or Research Methodology as

------------o-----------

University of Pune, M.Com. [Semester II]

Page 11 of 38
M.Com. Part I Semester II
Compulsory Paper
Subject Name -: Financial Analysis & Control.
Course Code -: 201.

Objective -: The objective of the course is to enable students to acquire sound knowledge of
concepts, methods and techniques of management accounting and to make the students develop
competence with their usage in managerial decision making and control.

No. of Lectures
UNIT TOPIC
in hours
I LONG TERM INVESTMENT DECISIONS: 10
Capital budgeting - Meaning- Importance - Evaluation technique and methods
- Pay back, rate of Return, Discounted Pay Back Period- Discounted
Cash flow - Net present value - Internal Rate of Return, Modified Internal
Rate of Return- Profitability Index. Relationship between risk and returns.

II COST OF CAPITAL: 10
Meaning - Definition and assumptions - Explicit and implicit cost -
Measurement of specific cost - Cost of debt - Preference Shares - Equity
shares - Retained earnings - Weighted average cost of capital

III MARGINAL COSTING: 08

Meaning of Marginal Cost and Marginal Costing, advantages, limitations.
Fixed and Variable cost, Contribution, Break-even analysis, Profit volume ratio,
Limiting factor.

IV SHORT RUN MANAGERIAL DECISION ANALYSIS: 08

Introduction-Analytical Framework. Decision Situations:- Sales Volume
related Decisions-Sale or further process-Make or buy - Product
Line/divisions/departments - Short run use of scare resources - Operate or shut
down.

V BUDGET AND BUDTETORY CONT ROL: 06

Meaning, Definition and scope of budget and budgetary control- Types of
budgets - Financial budget - Master budget, Flexible budget - Capital
budget.

VI STANDARD COSTING: 06
Concept, Advantages; Types of Standards-Variance analysis: Materials,
Labour, Overhead - Managerial uses of Variances

TOTAL - 48

University of Pune, M.Com. [Semester II]

Page 12 of 38
List of Books Recommended for Study:-
1. R. N. Anthony , G. A. Walsh: Management Accounting
2. M. Y. Khan. K. P. Jain: Management Accounting
3. I. M. Pandey: Management Accounting (Vikas)
4. J. Betty: Management Accounting
5. Dr. Kishor N. Jagtap: Management Accounting (Success)
6. Sr. K. Paul: Management Accounting
7. Dr. Jawaharlal: Management Accounting

List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Quizzes 4
2 Assignments 4
3 Class room tests 4
Total 12 hours

***********************************************************************************

University of Pune, M.Com. [Semester II]

Page 13 of 38
M.Com. Part I Semester II
Optional Paper
Subject Name -: Industrial Economics
Course Code -: 202 - A.
Objectives:
1) To study the basic concepts of Industrial Economics.
2) To study the significance and problems of Industrialization.
3) To study the impact of Industrialization on Indian Economy.
Chapter Total
Particulars
No. Lectures (48)
1. Introduction 8
1.1 Meaning, Definition, Nature, Scope and Limitations of Industrial
Economics.
1.2 Need and Significance of Industrial Economics.
1.3 Relationship between Industrial Development and Economic
Development.
2. Industrial Location. 8
2.1 Meaning of Industrial Location.
2.2 Factors Influencing Industrial Location.
2.3 Alfred Weber’s Theory of Location.
2.4 Sargent Florences Theory of Location.
2.5 August Losch’s Theory of Location.
3. Industrial Productivity. 8
3.1 Meaning, Definition and Measurement of Industrial Productivity.
3.2 Factors Influencing Industrial Productivity.
3.3 Industrial Productivity.
3.4 Measures adopted by the Indian Government to Improve Industrial
Productivity.
4. Industrial Efficiency and Profitability. 8
4.1 Meaning, Definition and Measurement of Industrial Efficiency.
4.2 Factors affecting Industrial Efficiency.
4.3 Measures adopted by Indian Government, Industries and other
agencies to Improve Industrial Efficiency.
4.4 Meaning, Definition and Measurement of Industrial Profitability.
5. Industrial Profile and Problems. 8
5.1 Structure and Organisation of Large Industries in India.
5.2 Private Sector Enterprises: Role, Functions and Problems.
5.3 Public Sector Enterprises: Role, Functions and Problems.
5.4 Disinvestment Policies.
5.5 Micro, Small and Medium Enterprises (MSME) Role and
Problems.
6. Industrial Imbalance. 8
6.1 Meaning of Industrial Imbalance.
6.2 Causes and Effects of Industrial Imbalances.
6.3 Measures adopted by the Indian Government to reduce Industrial
Imbalance
6.4 Regional Industrial imbalance - Special focus on Maharashtra

University of Pune, M.Com. [Semester II]

Page 14 of 38
Recommended Books
1. S.C. Kuchal – Industrial Economy of India.
2. D.R. Gadgil – Industrial Evolution in India, Oxford. 1948
3. K.V. Sivayya and V.B.M.Das – Indian Industrial Economy, Chand and Co. Ltd. New Delhi 1999
Publishing House.
4. S.C. Kuchal – Major Industries in India, Chaitanya Publishing House, Allahabad.
5. Bagchi and banerjee : change and choice in Indian industry, centre for studies in social science in
culcatta.
6. A. Donald Hay Dereck, Mouris : Industrial Economics : Theory and Evidence, Oxford
7. K.N.Prasad : Indian Economy Since Independence.
8. Solman Fabucant : A premier on Productivity, Prentice Hall.

i. www.newagepublishers.com/samplechapter/000386.pdf
ii. www.indecon.com/
iii. Www.tudyingeconomics.ac.uk/industrial-economics
iv. http://en.wikipedia.org/wiki/Industrial_economics
v. http://encyclopedia2.thefreedictionary.com/Industrial+Economics
vi. http://studyingeconomics.ac.uk/industrial-economics/
vii. www.aiu.edu/publications/student/.../industrial%20economics.html
viii. www.investopedia.com/terms/i/industrial-organization.asp

Suggested format of Continuous assessment along with allocation of Periods

Sr.No. Assessment Chart Periods Alloted

1. Tests 3
2. Quizzes 3
3. Presentation Seminars 3
4. Assignments 3

University of Pune, M.Com. [Semester II]

Page 15 of 38
M.Com. Part I Semester II
Optional Paper
Subject Name -: Business Statistics.
Course Code -: 202 - B.

1. Theory of Probability Distributions: Discrete and Continuous 10

1.1 Random Variables, discrete random variable, continuous random Variable
1.2 Probability distribution and probability mass function (p. m .f.) of discrete
random variable, Probability density function(p.d.f.) of continuous random
variable
1.3 Expected value, variance and standard deviation
1.4 Numerical Problems on finding p.m.f/p.d.f, expected value and variance.
2. Standard Probability Distributions 14
2.1 Binomial Distribution : p. m. f., mean and variance.
2.2 Poisson Distribution : p. m. f., mean and variance
2.3 Normal Distribution : p. m. f., mean, variance, properties
2.4 Limiting relations between these distributions
2.5 Numerical problems to calculate probabilities, mean and variance
3. Estimation of Parameters of Distribution 8
3.1 Parameter and Statistic
3.2 Unbiased estimator
3.3 Confidence interval (around unbiased estimator)
3.4 Examples and Problems
4. Tests of Hypothesis 16
3.1 Hypothesis, null and alternative hypothesis, two types of errors, test
statistic, critical region acceptance region, level of significance, p-value
3.2 Chi square test for goodness of fit
3.3 Chi square test for independence of two attributes
3.4 Small sample Test for the mean
a) One sample test
b) Two sample test
c) Pair t – test
3.5 Large sample tests for population mean and population proportion
3.1.1 Test for the mean a) one sample b) two samples
3.1.2 Test for the proportion a) one sample b) two samples
3.6 Numerical Problems

Recommended Books :
1. Schaum’s outline series of Probability By Seymour Lipschutz
2. Probability and Statistics : R Walpole, S myers and K Ye
3. Fundamentals of Mathematical Statistics :S.C. Gupta and V.K. Kapoor
4. Fundamentals of Applied Statistics : S.C. Gupta

University of Pune, M.Com. [Semester II]

Page 16 of 38
M.Com. Part I Semester II
Advanced Accounting and Taxation Special Paper III
Subject Title -: Specialized Areas in Accounting.
Course Code -: 203

Objective -:
1. To develop competency of students to solve problems relating Special areas in accounting
including accounting for Services Sector.
2. To understanding of Financial Reporting Practices.
3. To familiarize the student with procedure of accounting for Taxation.

No. of Lectures
UNIT TOPIC
in hours
I ACCOUNTING FOR CONSTRUCTION CONTRACTS: 08
Introduction - Accounting Treatment - Percentage of Completion Method,
Completed Contract Method. Provision for foreseeable losses-Principles to
be followed while taking credit for profit on incomplete contracts,
valuation & disclosure of Work-in-progress, escalation clause, preparation
of contract accounts.AS7

II ACCOUNTING FOR CORPORATE RESTRUTURING: 08

Amalgamation - Absorption - External reconstruction, (Advanced
problems only) - Internal Reconstruction - reparation of Scheme of
Internal Reconstruction.
III FUND BASED ACCOUNTING: 08
Introduction - Special Features of Accounting for Educational
Institutions, Accounting for Government Grants as per guidance notes
issued by the ICAI.
IV SERVICES SECTOR ACCOUNTING: 08
A. Hotel accounting - introduction - visitors’ ledger.
B. Hospital accounting - Introduction- capital and revenue
expenditure OPD & IPD Register.
C. Transport Undertaking - Introduction - preparation of final
Accounts - Accounting o f Roadways Preparation of final accounts -
Log Book.

V CORPORATE FINANCIAL REPORTING: 08

Issues and problems with reference to published financial statements of
Companies. Financial Reporting in respect of Mutual Funds, Non
Banking Financial Companies, Merchant Bankers, Stock Brokers

VI ACCOUNTING FOR CORPORATE TAXATION: 08

A. Accounting for Income Tax: Provision for Taxation - Advance Tax-
Completion of Assessment - Corporate Dividend Tax-Tax Deducted at
Source Deferred Tax as per AS.22.
B. Accounting treatment of Excise Duty and CENVAT: Accounting at
the time of payment of Excise Duty, Cenvat Credit availed and
utilized for input and Final Product and Capital Goods.
C. Accounting of State Level Value Added Tax. (VAT): VAT Credit in
University of Pune, M.Com. [Semester II]
Page 17 of 38
case of Inputs/Supplies, Capital Goods. Accounting for Liabilities
adjusted from VAT credit receivable balance- Inputs and / or Capital
Goods.
D. Accounting under Service Tax. Basics of Service Tax-Accounting
Groups and Accounting Heads-Accounting Entries at raising Invoice and
receipt of payment.- Booking of expenses and making payment.
(practical problems on journal entries on above transactions))

TOTAL - 48

Notes:

1. Theory questions will carry 20% marks.

2. Practical problems will carry 80% marks.
3. Relevant Accounting standards to be studied under each topic
List of Books Recommended for Study :

1. Shukla and Grewal: Advanced Accounts. (S. Chand & Co. Ltd. New Delhi)
2. Jain and Narang: Advanced Accounts.(Kalyani Publishers, Ludhiana)
3. Sr. K. Paul: Accountancy, Volume-I and II.(New Central Book Agency, Kolkata)
4. R. K. Lele and Jawaharlal: Accounting Theory (Himalaya Publishers)
5. Dr. L. S. Porwal: Accounting Theory (Tata McGraw Hill).
6. Robert Anthony, D.F.Hawkins & K.A. Merchant: Accounting Text &
Cases (Tata McGrawHill).
7. Dr. S. N. Maheshwari: Corporate Accounting (Viakas Publishing House Pvt.
Ltd. New Delhi)
8. Dr.Ashok Sehgal & Dr .Deepak Sehgal: Advanced Accounting (Taxmann, New Delhi).
9. Guidance Notes issued by Institute of Chartered Accountants of India. on :
a. Accounting for State level Value Added Tax :
b. Accounting for Fringe Benefits Tax :
c. Accounting for Corporate Dividend Tax:
d. Accounting Treatment for Excise Duty:
10. Taxmann’s Journal on Service Tax : Volume 10.Part 7. (2007): Accounting
under Service Tax by Pravin Dhandharia
11. Relevant guidance notes issued by the ICAI.

List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Quizzes 4
2 Assignments 4
3 Class room tests 4
Total 12 hours

***********************************************************************************

University of Pune, M.Com. [Semester II]

Page 18 of 38
M.Com. Part I Semester II
Advanced Accounting and Taxation Special Paper IV
Subject Title -: Business Tax Assessment & Planning
Course Code -: 204

Objective -:
1. To provide understanding of Direct Taxes including Rules pertaining thereto and their
application to different business situations.
2. To understand principles underlying the Service Tax.
3. To understand basic concepts of VAT, Excise Duty and Customs Duty.

UNIT TOPIC No. of

Lectures
in hours
I ASSESSMENT OF VARIOUS ENTITIES: 08
1. Assessment of Companies
2. Assessment of Co-operative Societies
3. Assessment of Charitable Trusts
(Theory & Problems)
II MISCELLENEOUS: 08
Income Tax authorities, Return of Income, Procedure for Assessment - Types
of assessment, Appeals and Revision, Deduction of Tax at Source - Advance
payment of Tax - Deduction and Collection of Tax At Source-Interest and
penalties, Offences and Prosecutions - Refund of Tax-Transfer Pricing (Domestic &
International Transactions)
(Theory & simple problems on TDS, Advance Tax & Interest Calculation)
III TAX PLANNING: 08
Meaning of tax planning and management, tax evasion and tax avoidance-Nature
and scope of tax planning and management in the corporate sector- Justification
of corporate tax planning and management. Tax Planning considerations in relation
to Business.(Theory)
IV WEALTH TAX: 06
Scheme of Wealth Tax - Incidence of Wealth Tax - Assets to be included in Net
Wealth - Exempted Assets - Valuation of Assets and Wealth Tax Liability -
Assessment and Penalties. (Theory & Problems)

V BASICS OF INDIRECT TAXES: 18

A] SERVICE TAX:
Service Tax: Applicability and Services covered - Valuation of taxable
services for service tax- Payment of Service Tax - Registration - Furnishing of
Return - Maintenance of Record - Other obligations (Theory and Problems)

B] VAT:
The Basic concept of VAT-how VAT operates-merits & demerits of VAT-a brief
overview of sate level VAT in India.
(VAT is not to be studied with reference to any particular State VAT Law.)
(Theory Only)

University of Pune, M.Com. [Semester II]

Page 19 of 38
C] EXCISE DUTY: - Basics of Central Excise Duty – Conditions for imposition
- Person liable - Rates of excise duty - Goods and Excisable goods -
Manufacturer, Production and Manufacturer- Classification of goods. (Theory)

D] CUSTOMS DUTY: Introduction to Customs Duty – Valuation - Customs

Procedures - Classification for Customs and Rate of Customs Duty. (Theory)
TOTAL - 48

Notes:

1. Amendments made prior to commencement of Academic Year in the relevant act should be
considered.
2. Theory questions will carry 50% marks.
3. Problems will carry 50% marks

Scheme of Marking for Semester II will be as under:-

a. Income Tax- 70 Marks
b. Wealth Tax- 10 Marks
c. Indirect Taxes -20 Marks
i- Service Tax
ii- VAT
iii- Excise Duty
iv- Customs Duty

List of Books Recommended for Study:

1. Dr. Vinod Singhania: Direct Taxes, Law and Practice, Taxman Publication, New
Delhi.
2. Dr. Bhagawati Prasad: Direct Taxes
3. Girish Ahuja and Ravi Gupta: Direct Taxes, Bharat Law House, New Delhi.
4. T. N. Manoharan: Hand Book of Income Tax Laws
5. B.B. Lal & N.Vashisht: Direct Taxes (Pearson)
6. S. S. Gupta: Service Tax (Taxman Publications, New Delhi)
7. R. Mohan Lavis: Service Tax (Bharat Publishers, New Delhi)
8. V.S. Datey: Indirect Taxes, Law and Practice (Taxman Publications, New Delhi)

List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Quizzes 4
2 Assignments 4
3 Class room tests 4
Total 12 hours

**********************************************************************************

University of Pune, M.Com. [Semester II]

Page 20 of 38
M.Com. Part I Semester II
Commercial Laws and Practices Special Paper III.
Subject Title -: E-Security and Cyber Laws
Course Code -: 205

Objective -:
1. To make the students aware of the cyber wrongs/crimes;
2. To impart knowledge of e-security and Internet Security amongst students
3. To make student familiar with various provisions of cyber Laws and I.T. Acts.
4. To get the students acquainted with the regulatory regime in computer field/e-business.
Unit No. Name of the Unit / Topic Periods
Introduction to Computer crimes.
Computer Crimes. Types of Computer crimes, Specific Threats, Attacks on Computer
Systems, Major types of Security Problems / Common threats,
Computer Frauds and abuse techniques. Characteristics and types of computer frauds.
1.
Preventing Computer Frauds and Ethical Considerations. 15
System Vulnerability and abuse – Internet Vulnerability.
Protecting Information systems from potential threats.
E-Commerce security issues. Risk Involved in E-Commerce. Protecting E-Commerce
System.
E-Security
Introduction to E-Security and Security Requirements.
Types of Intruders, attacking methods, Hackers and Crackers. Computer Viruses,
Spam, Denial of services. Security Policy, Secure E-Transactions. Types of
2. Information Systems Controls- General Controls – Physical Controls, Access Controls, 15
Biometric Controls, data Security Controls and Application Controls.
Security Tools and Methods- Password, Authentication, Access Control, Encryption,
Firewall, Antivirus Software, Digital Identity and digital Signature, Certificate
Certificates. Secure Socket Layer and Secure Electronic Transaction Protocols.
Cyber Laws --- Introduction to Cyber Laws—Meaning & scope of Cyber Laws, online
contracts, & requirements & legal aspects of e-contracts ( offer and acceptance in e-
form), Cyber Laws & legal issues ( cyber jurisprudence, & sovereignty, net neutrality,
freedom of speech in cyber space, governance)
Information Technology Act – 2002 Part-I
3. Digital Signature-definition ,meaning, functions, procedure, E- Governance ( Ss. 4 to 9 10
), E- Records ( Ss 11 to 16 ), Controller of Certifying Authority (powers, functions
u/s 17 to 20), Digital Signature Certificates --License to issue Digital Signature
Certificates, (suspension, revocation etc.--Ss.21 to 26), Duties of Certifying Authority (
Ss.30 to 34), Provisions relating to Digital Signature Certificates (Ss. 35 to 39), Duties
of subscriber( Ss.
Information Technology Act – 2002 Part-II
Penalties for Cyber Wrongs and Adjudication (Ss. 43 to 47) , Cyber Regulation
Appellate Tribunal ( Procedure and Powers(Ss.48 to 51, 57 to 64) Cyber
4. Crimes/Offences & punishment (u/s 65 to 79), offences by companies( S.85) 08
Amendments effected in IPC 1860,Indian Evidence Act,1872, Bankers Books
Evidence Act, 1891, Reserve Bank of India Act, 1934 pursuant to Ss. 91 to 94 of ITA,
2000.
Total 48

University of Pune, M.Com. [Semester II]

Page 21 of 38
[Note: Recent amendments in the Acts and relevant Landmark cases decided by courts are
expected to be studied]

Books Recommended:
1. E-COMMERCE and ITS APPLICATIONS – Dr. U. S. Pandey, Rahul Srivastava and Saurabh
Shukla. S. Chand & Company, New Delhi
2. Management Information and Control Systems – Dr. Sushila Madan, TAXMANN’S.
3. Electronic Commerce from Vision to Fulfillment _ Elias M. Awad, Pearson Education.
4. Text book on Intellectual property rights – N.K. Acharya, Asia Law House.
5. Law of Information Technology (Cyber Law) – D. P. Mittal, TAXMANN’S
6. Guide to Cyber Laws – B y Rohnay D. Ryder[Wadhwa, Nagpur]
7. 6.. Cyber Laws – Justice Yatindra Singh, Universal Law Publishing Co.
8. Law of Information Technology—D.P. Mittal
9. Cyber Laws—Krishnakumar
10. 9 Encyclopedia of Cyber Laws—Sujeet Kumar
11. Handbook of Cyber Laws---Vakul Sharma

University of Pune, M.Com. [Semester II]

Page 22 of 38
M.Com. Part I Semester II
Commercial Laws and Practices Special Paper IV.
Subject Title -: Law Relating to Copyright and Designs.
Course Code -: 206

Objective -:
1. To understand the nature and scope of Intellectual Property laws
2. To get acquainted with various provisions of Intellectual property laws
3. To make the student familiar to Intellectual Property laws and their relevance in the changing
business environment.
Unit
Name of the Topic Periods
No.
The Copyright Act, 1957:-
Introduction and Evolution of the Law on Copy Right – Meaning, Scope and
1.(a) Characteristics of Copyright – Object of Copyright – Works in which Copyright 10
Subsists – Qualification for Copyright Subsistence – Author and Ownership of
Copyright and Rights of the Owner – International Copyright (Ss – 40-43)
Copyright (Procedure):-
Term of Copyright (Sections 22 to 29, 37(2), 38(2) – Assignment/ License of
1.(b) 06
Copyright (Sections 18 to 21, 30 To 32) – Registration of Copyright (Section 44 to
50-A along with rule 16 of chapter VI of Copyright Rules, 1958)
Copyright (Infringement and Regulatory Authorities):-
Infringement of Copyright - acts which Constitute Infringement, acts not
1.(c) 08
Constituting Infringement etc. (Section 51 to 53 A ) – Offence and Penalties,
Copyright Societies (Functions and Rights)
The Designs Act-2000: -
Industrial Designs: Introduction and Meaning – Registerability of a Design, who
2 can file an Application for Registration of a Design (Section 3 to 10) – Copyright in 08
Registered Designs (Sections 11 to 20) – Infringement (Piracy) of Copyright in
Design (Sec. 22) – Defenses which may be set up by the Defendant.
The Geographical Indications of Goods (Registration and Protection), Act,
1999: -
Geographical Indications: Introduction, Meaning and Content – Procedure for
3 Registrations – Duration, Renewal, Restoration (Section 11 to 18) – Rights 08
Conferred by Registration – Infringement and its Remedies (Section 20-24) –
Penalties for Infringement (Section 37 to 54) – Authorities: Registrar , Appellate
Board – Certificate of Validity – Powers of Central Government.
Protection of Plant Varieties and Farmers Rights Act-2001:-
Introduction Objective and Scope of the PPVFR Act, 2001 - Definitions [Plant,
Propagating Material, Seed, Germ Plasma, Plant Variety, New Plant Variety,
Farmer Etc.] Procedure of Registration, Who may apply? - What can be registered?
4 08
– What Cannot be Registered - Acceptances and Opposition of Application – Rights
and Privileges of Breeders and Researchers – Compulsory License – Period of
Validity of Registration – Surrender and Revocation of Certificate – Infringement of
Rights and its Remedies - Offences and Penalties – Authorities for Administration

Total Period 48

University of Pune, M.Com. [Semester II]

Page 23 of 38
[Note: Recent amendments in the Acts and relevant Landmark cases decided by courts are
expected to be studied]
Books Recommended
1. Intellectual Property Law – P. Narayan, Eastern Law House.
2. Text book on Intellectual Property Rights. – N.K. Acharya , Asia Law House, Hyderabad.
3. Law Relating to Intellectual Property – Dr. B.L. Waderha, Universal Law Publishing Co.
4. Intellectual Property Rights, (2011), - Dr. Sreenivasulu N. S., Regal Publications, New Delhi – 7.
5. Intellectual Property Law in India (2006) – Justice P. S. Narayana, Goigia Law Agency,
Hyderabad.
6. Universal’s “Intellectual Property Laws” (Bare Acts) Universal Law Publishing Co. Pvt. Ltd.
7. Law of Intellectual Property - Dr. S. R. Mynei – Asia Law House, Hyderabad (2011).
8. Intellectual Property Rights – Heritage, Science & Society Under International Treaties, A.
Subbian Deep & Deep Publications Pvt. Ltd., New Delhi (2007)

University of Pune, M.Com. [Semester II]

Page 24 of 38
M.Com. Part I Semester II
Advanced Cost Accounting and Cost System Special Paper III.
Subject Title -: Application of Cost Accounting.
Course Code -: 207

Objectives:
1. To provide knowledge on advanced cost accounting practices.
2. Relevant Cost Accounting Standard are to be studied.
Unit No. Name of the Topic Periods
1. Cost Book Keeping and Reconciliation between Cost and Cost financial 12
Accounts –
Book - keeping, Cost Ledgers, interlocking and integral Accounts.
Reconciliation of Cost and Financial Accounts, Reasons, needs, Methods.
2. Product Life Cycle Costing: 12.
Introduction, Product Life cycle,Phases and Characteristics of Product Life
Cycle, Stages of Product Life Cycle, Product Life Cycle Costing Features and
benefits of Product Life Cycle Costing.
3. Value Chain Analysis 12.
Introduction - Definition – Role of Management Accountant – Value Chain
Analysis – approach for assessing competitive advantages – value chain
analysis v/s conventional management accounting.
4. Productivity & Concept and Measurement 12.
i) Productivity
Meaning, Measurement of Material, Labour, Capital and Management
Productivity. Productivity V/s Efficiency. Capacity - Theoretical, Practical
and idle capacity, Capacity utilization and effect of same on cost.
ii) Concept and Measurement
Measures to improve productivity - Technical, Financial, Operational
Measures. Restructuring of activities - Business Process Re-engineering
elementary knowledge. Human aspect of productivity.
Total 48

Note: 50% Marks for Theory and 50% Marks for practical problems. Areas of Practical Problems :
1. Reconciliation of Cost and Financial Profit
2. Measurement of Productivity.

References:
1. Ravi Kishor: Advanced cost Accounting and cost systems, Taxman Allied services Pvt Ltd, New
Delhi.
2. N.K. Prasad: Principles and Practice of Cost Accounting, Syndicate Pvt Ltd, Calcutta.
3. Prof. Subhas: Practice in Advanced costing and Management, Nirali Prakashan, Pune.
4. Ravi Kishor: Students guide to Cost Accounting, Taxman’s allied services, New Delhi.
5. M. N Arora: Cost Accounting Principles and Practices, Vikas Publishing House, New Delhi.
6. S. N Maheshwari, Cost Accounting Theory and Problems, Mittal shree Mahvir Book Dept, New
Delhi.
7. Website: www.myicwai.com.
8. Advanced Cost Accounting and Cost Systems -: Ravi Kishor, P.V. Ratlam, M.L.Basu

University of Pune, M.Com. [Semester II]

Page 25 of 38
List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Industrial Visits 04
2 Assignments 04
3 Class room tests 04
Total 12 hours

University of Pune, M.Com. [Semester II]

Page 26 of 38
M.Com. Part I, Semester II
Advanced Cost Accounting and Cost System Special Paper IV.
Subject Title -: Cost Control and Cost System.
Course Code -: 208
Objectives:
1. To equip the students for designing and implementing cost control, cost reduction
programme and different cost systems.
2. Relevant Cost Accounting Standards are to be studied.
Unit
Name of the topic Periods
No.
Marginal Costing, Cost – Volume – Profit Analysis And Differential Costing :-
Marginal Costing- Meaning –Concept of Variability of Cost, Contribution P/V
1 Ratio, Break :- Even – Analysis, Margin of Safety Cost- Volume, Profit Analysis – 12
Procedure And Practical, Application. Differential Costing, Differential Costs,
Differential Cost Analysis, Features of Differential Costing, Practical Application.
Pricing Decision: - Introduction – Pricing of Finished Product- Theory of Price –
2 Pricing Policy – Principles of Product of Pricing – New Product Pricing – Pareto 10
Analysis.
Cost Control and Cost Reduction :- Introduction, Process of Cost Control and
Cost Reduction, Cost Reduction Programme and its Implementation – Methods
and Techniques
Costing System Design and Installation :- Study of Production Process,
3 20
Objective. Selection of Methods of Costing, Creating Cost Center And Cost Codes
– Deciding Basis of Apportionment of Various Overheads, Deciding Methods of
Absorption. Fixing Responsibility And Designing Suitable MIS. Designing And
Installing Cost System In Computer Environment
Value Analysis and Value Engineering :- Just-In-Time [JIT], Activity Based
4 06
Costing (ABC)

Note: 50% Marks for Theory and 50% Marks for practical Problems.
Areas of Practical Problems:
1) Marginal Costing- Application oriented
2) Pricing Decisions
Level of knowledge will be advance and Practices

University of Pune, M.Com. [Semester II]

Page 27 of 38
List of Learning Activities and Allocation of Periods

Sr. No. Activities Learning Hours

1 Industrial Visits 4
2 Assignments 4
3 Class room tests 4
Total 12 hours

University of Pune, M.Com. [Semester II]

Page 28 of 38
M.Com. Part I Semester II
Co-operation and Rural Development Special Paper III.
Subject Title -: International Co-operative Movement.
Course Code -: 209

Objectives:
1. To acquaint the students with the Co-operative Movement.
2. To develop the capability of students for knowing different types of Co-operatives.

Unit No. Name of the Topic Periods

1. Introduction: 12
Origin and Growth of Co-operative Movement in the World-
Cooperation in the post industrial revolution of Great Britain
2. Co-operation in Social and Economic Systems: 12
Co-operation in Capitalistic Systems- Co-operation in Socialistic
System-Cooperation in Mixed Economy- International Cooperation.
The International Cooperation Alliance (ICA)
3. Co-operative Movement in the world: 12
Co-operative Movement in the UK,USA,USSR. China, Japan and
Israel.
4. Role of Co-operative Movement in Global Economy: 12
Impacts, Problems and Suggestions.
TOTAL 48

List of Books Recommended for Study

1. G.S. Kamat: New Dimensions of Co-operative Management
2. G.S. Kamat: Cases in Co-operative Management
3. K.K.Taimani: Co-operative Organisation and Management
4. I L O: Co-operative Management and Administration
5. B.C. Mehta: Consumer Co-operation in India
6. Prof L.P. Wakale and Dr. G.H.Barhate: Sahakari Vikas- Sheth Publishing Mumbai

University of Pune, M.Com. [Semester II]

Page 29 of 38
M.Com. Part I Semester II
Co-operation and Rural Development Special Paper IV.
Subject Title -: Management of Co-operative Business
Course Code -: 210

Objectives:
1. To acquaint the students with the co-operative movement.
2. To develop the capability of students for knowing different types of Co-operatives.
3. To aware the role of state and central Govt. in development of co-operative sector.
4. To give basic knowledge about administration and management of Co-operatives.

Unit No. Name of the Topic Periods

1. Co-operative Business Promotion: 12
Problems of Economic and commercial viability-Services to members:
Role of Co-operative department- Criteria for appraising performance of Co-
operative Business: Organizational, Operational and financial-social
responsibilities of Co-operative business- Industrial relation in Cooperative
business.
2. Business Policies and Practices (Managerial Evaluation) in following: 12
1. Sugar Co-operatives
2. Dairy Co-operatives
3. Credit Co-operatives
4. State Co-operative Bank
5. District Co-operative Bank
6. Primary Agricultural Credit Societies
3. Success stories of Co-operative Institutions: 12
• Anand Dairy Co-operatives Gujrat
• Warana Co-operatives Organization, Warnanagar
• Shamrao Viithal Co-operative Bank.
• Gokul Sahakari Sangh, Kolhapur

4. Problems of Co-operatives: 12
a) Sugar Industry
b) Agricultural and Non-agriculture Credit Co-operative.
c) Dairy Co-operative
d) Co-operative Banking
TOTAL 48

List of Books Recommended for Study

1. G.S. Kamat: New Dimensions of Co-operative Management
2. G.S. Kamat: Cases in Co-operative Management
3. K.K.Taimani: Co-operative Organisation and Management
4. I L O: Co-operative Management and Administration
5. B.C. Mehta: Consumer Co-operation in India
6. Prof L.P. Wakale and Dr. G.H.Barhate: Sahakari Vikas- Sheth Publishing Mumbai

University of Pune, M.Com. [Semester II]

Page 30 of 38
M.Com. Part I Semester II
Business Practices and Environment Special Paper III.
Subject Title -: Modern Business Practices
Course Code -: 211
Objective: To improve knowledge and understanding of students about chambers of commerce and
trade, Associations, Public enterprises, Public utilities and Agri. business.
Unit No. Name of the Topic Periods
1 Organizations – Introduction, Importance, Objectives and functions of 12
(1) Maharashtra Chamber of Commerce, Industries and Agricultural and their
local branches
(2) Maratha Chamber of Commerce, Industries & Agriculture
(3) Indian Merchants Chamber.
(4) Nagar Chamber of Commerce (Deccan)
(5) Federation of Indian Chamber of Commerce and Industries (FICCI)
(6) Confederation of Indian Industries (C1I)
2 Public Enterprises and Public Utilities -: 12
Objectives, functions and Organization of public Enterprises and Public Utilities
- Management practices of Public enterprises in India - Efficiency – Autonomy
and control of public Enterprises - Recent practices and policies in public
Enterprises and Public Utilities- Before LPG & after LPG
3 Agricultural Business Practices -: 12
Characteristics of Agricultural Business - Nature of Indian Agriculture –
Government policies related to agricultural business - Problems and
prospects of Agricultural Business - Agricultural Taxation policy. Agricultural
products and Farms Services -: Nature and disposal of Agricultural by e-
products - Farm waste - cost of recycling of farm waste.
4 Scheme of support for Women Entrepreneur in Maharashtra 12
Maharashtra Rural Credit Programme:
(1) Swarna Jayanti Gram Swarozgar Yojana (SJGSRY)
(2) Swayamsidha Programe
(3) Ramai Mahila Shakshamikaran
(4) Rashtriya Sam Vikas Yojana (RSVY)
(5) Krushi Saptak Yojana
(6) Tribal Development Project (TDP)
(7) Tejaswini Rural Women Empowerment Programme
(8) Rajarshee Shahu Maharaj Swayamrozgar Yojana.
Minority Women Empowerment Programme
Mahila swavalamban nidhi (MSN)
Problems of Small Scale Industries.
Recommended Books for study
1. Principles of Business Organization Acharya Govekar A.R , Sheth and Co
2. Principles of Practice of Marketing Mamoria, Joshi Kitab Mahal
3. Regulated Markets W. R. Natu
4. Marketing Co-Operative Way G.S. Kamat Maharastra state Co-op Union
5. Future Trading and Control Ram Desai
6. Bombay Money Market H.T.Y.B.A Parekh
7. Commodity Marketing and P.L. Gadgil Shubhada Sarswat, Distributive Trade Punc
8. Environment & Development : China & India

University of Pune, M.Com. [Semester II]

Page 31 of 38
M.Com. Part I Semester II
Business Practices and Environment Special Paper IV
Subject Title -: Business Environment Analysis.
Course Code -: 212
Unit No. Name of the Topic Periods
1 Indian Industrial Environment - Growth of industries in public & private 12
sectors in India, Co-operative sector in India - small and cottage industries.
mergers and acquisitions. Foreign investment - Foreign Technology and
MNCs
Global Environment - Natural Social, Cultural, Demographic and
Technological environment and its impact on World Trade.
2 Financial Environment of Business - Indian Money Market - Growth of 12
capital Market in India - Financial Institutions - Role of Public,
Private, and Co-operative Banks - Role of foreign banks and non Banking
Institutions.
Security Market :- Meaning, function, structure, constitution &
management of Security Market.
3 Environmental Analysis- Meaning and importance - Techniques of 12
Analysis, Verbal and Written Information, Search and scanning, Spying,
Forecasting, Limitations of these techniques, Competitions analysis –
Rivalry Amongst existing firms, threat of new entrants, treat of substitutes
– Bargaining power of suppliers and buyers.
4 Selected Biography of Reliance Group of Industries 12
Chordiya, Pravin Masale,
Big Bazar founder
Bhavarlal Jain

Recommended books for study

Global Economy and Business Francis Cheranilan Himalaya publishing house
Environment Text & Cases ( Edn 2001)
Business Environment Chllaaghan, ELlison Edward Arnold
Economic Environment SYBA K Misha, Puri Himalaya publishing house of Business
Indian Business trough ages F1CCI Oxford University Press

Recommended Journals/Periodicals
1. Arth Vijnyan 2. The Economic Times 3. Economic and Political Weekly, ode: 203

University of Pune, M.Com. [Semester II]

Page 32 of 38
M.Com. Part I Semester II
Business Administration Special Paper III.
Subject Title -: Business Ethics and Professional Values
Course Code -: 213
No. of Credit
Lectures 04

Unit I Introduction 12 01
Nature , concept and definition of term Business Ethics , Profession and
Values, Indian Ethos, Ethics and Values – Work Ethos – Importance of
Human Values. Guidelines of Socio Ethical System at General Level.
Meaning of Social Ethics, Issues related to Socio Ethics Factors
affecting Social Ethics.

Unit II –Indian Ethical Practices in 12 01

A ) Marketing and Advertising :
B ) Copy rights and Patents
C ) Employment
D ) Gender Discrimination
E ) Accounting Disclosures

Unit III Dilemmatic situations in Professional Ethics, Code of 12 01

Ethics and conduct
1.Corprate Governance
2. Corporate Social Responsibility
3. Corporate Citizenship

Unit- IV
Indian Approach to Business Ethics
Gandhian Approach in Management and Trusteeship 12 01
Gandhi’s Doctrine of Satya and Ahinsa , Concept , importance and
relevance of trusteeship Principle in Modern Business, Emergence of
new values in Indian Industries after economic reforms of 1991.
48 04
Books Recommended
Reference Books
1.Wg- Cdr – B.R.Chavala , Swastik Publishers .
2.Management by Values
3.S.K.Chakraborti , Oxford University Press
4.Foundations to Managerial Work – Contribution from Indian Thought
– S. K.Chakarborti , Himalaya Publications
5.A Study in Business Ethics
Rituparna Raj
6.Ethics in Management
S.A. Sherlekar , Himalaya Publication
7. Business Ethics and Corporate Governance S. K. Bhatia

University of Pune, M.Com. [Semester II]

Page 33 of 38
M.Com. Part I Semester II
Business Administration Special Paper IV.
Subject Title -: Elements of Knowledge Management
Course Code -: 214
No. of Credit
Lectures 04
1. Introduction to Knowledge Management Process 12 01
Knowledge management :- an integrated approach
Meaning knowledge management, Difference between data,
information, knowledge and wisdom, Early forms of Knowledge
Management and Evolution of Knowledge Management
2. Organizational Learning 12 01
Individual learning, Team learning, Drives of organizational
learning, Organizational learning frameworks, Knowledge
acquisition, Information distribution, Information interpretation,
Organizational memory, Unlearning, Organizational
routines
3. Knowledge Management Tools & Change Management 12 01

Organizing knowledge tools, Capturing knowledge tools

Evaluating knowledge sharing knowledge, Storing and presenting
knowledge, The nature of change,Personal response to change,
welcome and resistance, Leadership and,Change management
strategies, Gaining commitment for change, Reward and recognition.
Cultural change management, Politics of change

4. Knowledge Management Culture 12 01

Understanding of organizational culture and climate
Norms, artifacts and symbols, Value, beliefs, attitudes and
assumption, Typologies of organizational culture, Measuring
organizational cultural creating knowledge –sharing cultural
stickiness.
4 04

Books Recommended
Sr.No. Author Title Publisher
01 Elias Award and Hassan Gazai Knowledge Management Pearson

02 Arpita Gopal and Chandranii E-world Emerging Education Pvt.

Singh Ltd.
03 Amrit Tiwan Knowledge Management Pearson Education
Toolkit Pvt.Ltd.
04 Bukowitz W R Williams R.l. Knowledge Management London Pearson
Field Work Education
05 Egaallo C F Building the Knowledge Willey Dream tech
Management Network India Ltd
06 Pettigrew A , Whipp R Change Management for Infinity Books
Competitive Success

University of Pune, M.Com. [Semester II]

Page 34 of 38
M.Com. Part I Semester II
Advanced Banking & Finance Special Paper III
Subject Title -: Banking Law & Practices
Course Code -: 215

1. Introduction to Prevention of Money Laundering Act, 2002 -: 12

Provisions relating to: Preliminary (Section 1 and 2) Offence of money laundering (Section 3 and 4)
Attachment, adjudication and confiscation (Section 5 and 11) Obligation of banking companies,
financial institutions and intermediaries (Section 12 and 15) Summons, searches and seizures (Section
16 and 24) The RBI guidelines, Money Laundering Act Post 2002
2. Banker customer relationship -: 12
Definition of a banker and a customer Banker customer relationship as debtor-creditor, agent-principal
and trustee-beneficiary Features of the relationship Banker's duty of secrecy of customers' accounts:
Credit Information Bureau of India limited Right of set off, Garnishee order, Law of limitation,
Termination of relationship, Role of Banking Ombudsman Customer's service: Goiporia Committee
Norms, Damodaran Committee Recommendations
3. Asset - Liability Management -: 12
Definition of assets and liabilities, Asset liability mismatches on the grounds of locations, maturity,
return and currency Risks while managing the assets and liabilities: Liquidity risk, Interest rate risk,
Pre-mature withdrawal and pre-payment risk, Price Risk, Foreign exchange and sector based risk,
Strategies to manage these risks, RBI guidelines for asset and liability management. Management of
loan portfolio with special reference to Non Performing Assets (NPAs): Definition of NPA, Income
Recognition and Asset Classification Norms (IRAC Norms) Strategic approach in reduction of
nonperforming assets Management of investment Portfolio- Regulatory aspects, Overview of Basel I
and II
4. Hi-tech banking and Mergers and Acquisition in banking sector -: 12
Role and uses of Technology up gradation- Impact of Technology on Banks-Protecting the
confidentiality and secrecy of data, Meaning of Merger and Acquisition: Recent cases of mergers and
acquisition in Banking sector of India - Consolidation of Banks.
TOTAL 48
List of Books and Journals
1. Tannan's 'Banking', Law and Practice in India Banking
2. P.N. Varshney, Banking: Law and Practice
3. Justin Paul and Padmalatha Suresh: Management of Banking and Financial Services
4. All relevant and recent Bare Acts, Indian Institute of Bankers: Laws and Practices relating to banking
5. All journals published by Indian Institute of Banking and Finance
6. Indian Banking Associations Bulletin
7. RBI Bulletin
8. Indian Institute of Banking and Finance, Principles and Practices of Banking, Macmillan Publisher
India Ltd.

University of Pune, M.Com. [Semester II]

Page 35 of 38
M.Com. Part I Semester II
Advanced Banking & Finance Special Paper IV
Subject Title -: Monetary Policy
Course Code -: 216

1. Money supply measures -: 10

Money supply measures of the Reserve Bank of India
Concept of High powered money
Recommendations of the Working Group on 'Money Supply :
Analytics and methodology of compilation (Chairman : Dr. Y.V.Reddy), 1998
Money supply and price stability.

2. Monetary management 10
Objectives of monetary policy: Price stability, Generation of employment, Exchange Rate
Stability, Balanced growth etc., conflict between objectives.

3. A) Instruments of monetary policy -: 10

-Mechanism and effectiveness of following instruments.
i) Quantitative Instruments: Variations in Bank Rate, Open Market Operations and
Variable Reserve Ratio
ii) Qualitative Instruments: Margin Requirements, Credit Rationing, Moral Suasion,
Direct Action, Publicity
B) A review of monetary policy of the Reserve Bank of India in the last five
Years - Recent policy changes announced by the R.B.I.

4. Development and promotional role of the Reserve Bank of India in Financial Inclusion and
its implications. 10
1. R.B.I. and rural credit: priority sector advance, regional rural banks, development of Farm
sector and non-farm sector.
2. R.B.I. and industrial finance: establishment of institutional, lending policy for Commercial
banks, coordination between term lending institutions, bridge loans, Rehabilitation of sick
industrial units.
3. R.B.I. and export credit: pre-shipment credit, post-shipment credit, measures to Promote
Exports.
TOTAL 48

Recommended books/ Journals

1. Reserve Bank of India functions and working (latest edn.) R.B.I.
2. Monetary Economics for India, Dr. Narendra Jadhav
3. Central Banking for emerging market economies, A. Vasudevan
4. Monetary and Financial Sector Reforms in India: A central banker's perspective, Dr. Y.V.
Reddy
5. Indian Economy: Essays on money and finance, Dr. C.Rangarajan.
6. Reserve Bank of India Bulletin
7. Annual Report on Trend and Progress of Banking in India

University of Pune, M.Com. [Semester II]

Page 36 of 38
M.Com. Part I Semester II
Advanced Marketing Special Paper III
Subject Title -: Customer Relationship Management & Retailing
Course Code -: 217
Objectives : To impart knowledge regarding customer relationship management, & retailing techniques,
process and tools and develop an understanding of the CRM & retailing functions techniques and
strategies
Unit No. Name of Topic Periods
1 CRM An Introduction: Evolution of Relationship as a Marketing tool, 08
Emergence of CRM Practice/ Factors responsible for the growth of CRM .
CRM Cycle, Importance of CRM
2. Emerging CRM 08
Customer Retention Management, Reasons for Customer Switching and
Strategies for Retention
Customer Recall Management, Customer Recall Strategies
CRM a Cost benefit analysis. CRM Benefit, CRM Cost and CRM Value
3 CRM and I.T 08
eCRM an I.T Tool, e CRM in Business, Features of e- CRM Technologies
of E CRM Important CRM Softwares—Oracle, Clarify, People Soft and My
Sap CRM. Applications of e CRM
4. Latest Development in CRM : 08
Changing Roles of CRM , Customer Experience Management, Customer
Profitability, Customer Classification based on Profitability, Customer
Profitability as a strategic Management Tool, Customer Profitability and
company Value, Customer Experience Management and Customer
Profitability Management, Customer Lifetime Value
5 CRM Implementation Issues 08
Challenges of CRM Implementation, Essentials of CRM Principle,
Customer Satisfaction, Importance of Customer Satisfaction, Customer
Expectation, Customer Perception
6 People factor in CRM— 08
Customer Centric Organisational Structure
Employee Organisation Relationship
Employee Customer Orientation
Total 48
Books Recommended
1. Strategic Marketing Management - David Aaker
2. Customer Relationship Management – Jaddish Seth, Parvaityar, Shainesh
3. Handbook of Relationship Marketing – Jagdish Sheth, Atual Parvatiyar
4. Leading Through Relationship Marketing – Richard Batterley
5. Relationship Marketing – S. Shajahan
6. Customer Relationship Management – Jagdish Seth., Atul Parvatiyar, G. Shainesh
7. Retail Management – Gibson Vedamani
8. Channel Management & Retail Marketing – Meenal Dhotre
9. Retail Marketing Management – David Gilbert
10. Retailing Management – Swapna Pradhan
11. Retail Management – Ron Hasty & James Rear don
12. Retail Marketing Management – Swapna Pradhan

University of Pune, M.Com. [Semester II]

Page 37 of 38
M.Com. Part I Semester II
Advanced Marketing Special Paper IV.
Subject Title -: Services Marketing
Course Code -: 218

Objective :
To impart knowledge regarding services marketing, process and tolls and develop understanding
of the services marketing functions techniques and strategies
Unit No. Name of Topic Periods
1 Introduction: Definition and character of Services. Origin of Services 08
Marketing. Types of Services./ Classification of Services. Difference
between goods and services . Reasons for growth of Service Sector
2 Understanding Customer Needs related to services, , The Purchase 08
Process for Services , The Service Offering , How Customers Evaluate
Service Performances
Understanding Customer Behaviour at Different Points in the Service
Experience ,Customer Expectations in Services
Customer Perceptions in Services
3 Product Mix and Services Marketing , Price Mix and Services 08
Marketing . Physical Distribution/ Place Mix and Services Marketing.
4 Physical Evidence and Services Marketing , People and Services 08
Marketing , Process and Services Marketing.
Use of Marketing by service firms, Problems and Strategies in Services
Marketing, The Financial and Economic Impact of Service
5 Organising for Service Leadership -- 08
Service Leadership , Inter functional Conflict ,
Ensuring that Service Encounters are Customer-Oriented
Listening to Customers through Research
6 CRM and Services 08
CRM practices in Indian Service Businesses:
Banking and Finance: recent customer service initiatives in the Banking
Industry, Customer involvement in Banking, Customer centric
communication in banks.
Hospitality Industry: Customer Centric initiatives by Hotels , Customer
Issues in hospitality industry,
Aviation Industry:
Customer Service initiatives by aviation sector
Total 48

Books Recommended
1. Services Marketing - Zeithaml & Bitner
2. Services Marketing: Integrating Customer Focus Across the Firm – Valarie A. Zeithaml
3. Services Marketing - Christopher Lovelock
4. Service Marketing - Rampal & Gupta
5. Essence of Services Marketing - Ardian Payne
6. Services Marketing - S.M.Jha
7. Services Marketing - Helen Woodruffe

University of Pune, M.Com. [Semester II]

Page 38 of 38

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