Anne DAlleva Arts Contexts PDF
Anne DAlleva Arts Contexts PDF
Anne DAlleva Arts Contexts PDF
This perspective is
I
thus acquires a 'phantom objectivity', an autonomy that seems so
A number ofMarxist theorists have argued persuasively that art
strictly rational and aII-embracing as to conceal every trace of its
cannot be separated from its environment, especially when it
fundamental nature: the relation between people."12 In the
comes to issues of technology or sodal dass. The critic and theo-
1 absence oftrue socialism, according to Lukacs, art is the only way
rist Walter Benjamin (r892-1940), in his famous essay "The Work
1 to counter these processes ofcommodification and reification, for
ofArt in the Age ofMechanical Reproduction" (1936), provided an
art mediates between the individual and totality because it inher-
insightful analysis of photography and film as art forms, tracing
ently relates to both: a portrait may depict a particular person and
tlleir effect on perception, and, therefore, sodal relations. Ben-
also at the same time say something about the human condition.
jamin argued that artworks once had an aura derived from the
Like the commodity, art reifies social relationships, but it does so
presence ofthe original, but the potential for mass reproduction in
in a way that enriches rather than estranges US. 13 Luldcs believed
photography and film eliminates that aura. Removed from ritual,
I I'
11
that nineteenth-century realist novels, such as those by Honore de
Balzac, epitomized this because of the way they united the explo-
art be comes politics, but of a particular kind: "The film makes the
cult value recede inte the background not only by putting the pub-
': ration ofa perfectly observed exterior world and an inner truth.
I, Hc in the position of the critic, but also by the fact tllat at the movies
I'
i; Lukacs strongly influenced the members of the Frankfurt
this position requires no attention. The public is an examiner, but
School, a group of Marxist scholars based at the University of
an absent-minded one."16 Writing as Fascism was on the rise in
[I Frankfurt's Institute for Social Research (established in 19 2 3) who
Europe, Benjamin warned that Fascism would play on this sense of
,1 focused on popular art and the "culture industry." Among them,
I alienation in its drive to subjugate people, so that the working dass
Theodor Adorno (r903-r969) theorized the ways in which art can
would "experience its own destruction as an aesthetic pleasure of
be used to pacity and co-opt the working dasses and to spread the
11
the first order. "17
dominant ideology. In The Culture Industry: En1ightenment as Mass
The ideological implications of such arguments were further
Deception (r944), written Witll Max Horkheimer, he argued that
developed by later theorists. In The Society of the Spectacle (1967),
52/ CHAPTER 3 ART'S CONTEXTS
53 I C HAPTER 3 ART'S CONTEXTS
activist and artist Guy Debord (I93I-I994) dedared that in con- ofgenius, but an outgrowth ofcomplex interactions between artists
temparary capitalist sodety "The entire life of societies in which and patrons in the context ofa particular cultural environment.
modern conditions of production prevail announces itself as an An equally remarkable wor/e is Svetlana Alpers's Rembrandt's
immense accumulation ofspectades. "18 According to Debord, the Enterprise: The Studio and the Market (1988), in which she disregards
dominant dasses control spectade, even as a11 other expression Rembrandt's style, iconography, and the (often troubled) attrib-
and forms of representation are banned: in this context spectade ution ofhis works, and instead focuses on the organization ofhis
is inseparable from the State, and itworks to reproduce sodal divi- studio as a business for the production of paintings and the
sions and dass formations. Like Luldcs, he questions the extentto strategies he used to market those paintings. Rembrandt was
which art is complicit with capitalist power structures or can work unique not only for his artistic skill but also because he used his
to undermine them. Dehord was part of the Situationist Interna- paintings as a way ta pay his debts: the. paintings functioned
tional, a network ofavant-garde artists that taok shape in 1957 and essentially like currency. Alpers points out that this practice was
sought to break down the barriers between art and life, engaging very much in keeping with the entrepreneurial spirit of
in aesthetic actions thatwould predpitate revolution.19 sodety at the time, even ifit ran counter to the established system
Materialist and Marxist art history of artist-patron relationships. Although Alpers is one of the most
widely respected and influential art historians of her generation,
Over the past thirty years or so, materialist art history has focused her book initially shocked many readers, who expected Rembrandt
not on iconography or stylistic dassification, but rather on art's to be treated as an artistic genius not as a marketing genius.
modes ofproduction-that is, it focuses on the labor that produces Among the "new" art historians, and in current art history,
art and the organization ofthat labor. Art, in this view, is the prod- scholars have paid increasing attention to the relationship between
uct of complex sodal, political and economic relationships, not art and ideology. One ofthe most influential writers in this vein has
something labeled "artistic genius." In the mid-twentieth century, a been T. J. Clark, who has written several books about art, culture,
movement called "the sodal his tory of art" emerged, focusing on and politics in nineteenth-century France. His Image of the People:
the role of art in society rather than on iconography or stylistic Gustave Courbet and the 1848 Revolution (1973) convincinglyargues
analysis. Perhaps the most famous work to emerge from this strand that the lack ofvisual darity in wor/es such as Burial at Ornans (1848)
ofart history is Arnold Hauser's four-volume The Soda I History ofArt, represents Courbet's rejection of the political order and his
first published in 195I, a survey of art from the "Stone Age" to the involvementwith socialist politics. 21 To support his interpretation,
"film Age." In some ways, with its sweeping generalizations and Clark provides both a subtle visual reading of the works and
broad scope, it is atypical of this school ofart his tory, whose practi- extensive analysis oftexts written by the artist and critics. Similarly,
tioners focused on very spedfic and detailed analyses ofartworks in art historian Michael Camille emphasizes that images are not only
terms of economy, dass, culture, etc. Nonetheless, Hauser's work ideological in a secondary sense, as a reflection of spoken or writ-
was an inspiration for later materialist art historians. ten texts; for Camille, images are directly ideological in themselves
A dassic work in this vein is Michael Baxandall's Painting and and actively make meaning, for ideology is "a set of imaginary
Experience in Fjfteenth-Century Italy (I988), which, rather than celeb- representations [whether textual, visual, etc.] masking real mat-
rating the paintings in question as great achievements of the erial conditions."22 In The Gothic Idol: Ideology and Image-making in
Renaissance, sees them as "fossils ofeconomic life. "20 Among other Medieval Art (I989), he explores the ways in which Church
issues, Baxandall examines the monetary worth of paintings- autllorities tried to suppress the practice of idolatry while simul-
expressed, for example, in contractual agreements between patron taneously promoting their own approved visual images.
and artist that dicta ted the use of precious materials such as gold Art historians also study art's institutions, examining the
leaf or lapis lazuli. He also explores the ways in which artists drew ideologies that shape the practices of museums, galleries,
on mathematical systems, such as gauging, also used by mer- academies, and other organizations. Art historians such as Allan
chants. In this wark, art becomes not the mysterious manifestation Wallach and Carol Duncan have analyzed museums as places
womanhood. But Rand goes beyond this, examining how con- 3.7 Pages from The Harmsworth History ofthe World (London 1909) captioned "Racial
sumers ofall ages have rewritten the Barbie script to challenge dis- Contrasts underthe British Flag" and "DuskyBeautyand Ugliness underthe
criminatory cultural messages about bodies, gender, and sexuality. British Flag" (Coombes, Reinuenting Africa, p. 20 4, fig. 100).