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    Meet The Team: Ishita Gupta Garima Dhama Kaustubh Saksena

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    Kaustubh Saksena
    The document introduces three team members - Ishita Gupta who has consulting experience, Garima Dhama who is a fresh life sciences graduate, and Kaustubh Saksena who is a software engineer and also fresh. It provides some information about each person including their education, experience, and hobbies. The team members are from Delhi and Bhopal.

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    Meet The Team: Ishita Gupta Garima Dhama Kaustubh Saksena

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    Kaustubh Saksena
    33 views3 pages
    The document introduces three team members - Ishita Gupta who has consulting experience, Garima Dhama who is a fresh life sciences graduate, and Kaustubh Saksena who is a software engineer and also fresh. It provides some information about each person including their education, experience, and hobbies. The team members are from Delhi and Bhopal.

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    Noobs_MDI Gurgaon

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    The document introduces three team members - Ishita Gupta who has consulting experience, Garima Dhama who is a fresh life sciences graduate, and Kaustubh Saksena who is a software engineer and also fresh. It provides some information about each person including their education, experience, and hobbies. The team members are from Delhi and Bhopal.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    33 views3 pages

    Meet The Team: Ishita Gupta Garima Dhama Kaustubh Saksena

    Uploaded by

    Kaustubh Saksena
    The document introduces three team members - Ishita Gupta who has consulting experience, Garima Dhama who is a fresh life sciences graduate, and Kaustubh Saksena who is a software engineer and also fresh. It provides some information about each person including their education, experience, and hobbies. The team members are from Delhi and Bhopal.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Meet the Team

    Ishita Gupta Garima Dhama Kaustubh Saksena


    Economics Graduate Life sciences graduate Software Engineer
    Consulting experience Fresher Fresher
    Puzzles and games Reading and writing Sketching and Cooking
    Delhi Delhi Bhopal
    Problem Statement
    We need to ensure regular and high adoption of Ezee spray in both high and low
    penetration markets and increase its market share.

    Benefits Challenges
    High penetration :
    ● Easy to apply ● High costs
    ● Minimum wastage ● High initial grab,
    Gujrat, MP, Karnataka,
    ● Sets quickly hence, difficult to
    Maharashtra
    ● No masking tape reposition
    required ● Small value brand
    Low penetration :
    ● Excellent bonding
    strength
    Rest of India
    ● Water and heat
    resistant
    High penetration Markets
    Points to ● Product awareness among customers
    ● Loyalty Discounts for Existing Customers
    cover ● Free Samples at laminate shops

    Low penetration Markets


    ● Product awareness among customers
    Target market ● Offer discounts
    ● Small packaging
    ● Architects
    ● Interior designers
    ● Raw Material Suppliers 3M weakness to exploit
    ● Curing time is more so less convenient
    ● Private contractors
    ● Requires equipment and accessories

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