Scribd
Upload
120 views1 page

Module 8

Module 8 discusses supply chain management and marketing channels. Supply chain management involves internal and external business connections to efficiently deliver goods to customers. It creates harmonious relationships between businesses and customers. Marketing channels involve the transfer of ownership as products move from producers to consumers. They allow the flow of goods through intermediaries like wholesalers and brokers who perform transactional, logistical, and facilitation functions. Proper analysis of market, product, and producer factors is important when selecting marketing channels.

Uploaded by

Icah Mae Salo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
120 views1 page

Module 8

Module 8 discusses supply chain management and marketing channels. Supply chain management involves internal and external business connections to efficiently deliver goods to customers. It creates harmonious relationships between businesses and customers. Marketing channels involve the transfer of ownership as products move from producers to consumers. They allow the flow of goods through intermediaries like wholesalers and brokers who perform transactional, logistical, and facilitation functions. Proper analysis of market, product, and producer factors is important when selecting marketing channels.

Uploaded by

Icah Mae Salo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

Module 8- Marketing Channels and Supply Chain Management

According to Module 8, Chapter 13 Supply Chain Management is a concept of


connection between the business entities both internal and external support to the logistic
functions. In line with this, I have grasp the idea that the supply chain management helps the
firm to visualize their supply chain, which allows them to maximize their efficiency and
effectivity to create a customer driven supply. Furthermore, this chapter allows me to understand
that the supply chain management has an internal and external integration, which helps both the
firm and the customer to create a harmonious relationship. Also, through supply and demand in
the customer it creates relationship that allows the companies to produce products for specific
needs of different customers. Through this, it enables the customer to give their own feedback
not only about the product but also in services.
While in Chapter 14 Marketing Channels is a set of interdependent organizations that
eases the transfer of ownership so products move from producer to business user or consumer. I
have learned that through this channel it allows the flow of tangible goods through the help of
supply chain, representing as a place or distribution, which is part of the marketing mix. Also
through this, it allows the seller to transport the goods to its consumer and those staff that
facilitate in the distribution process are called channel members. They were the group that
specialize in certain groups such as in division labor, overcoming discrepancies and providing
contact efficiency. I also learned that the intermediaries of the channels are the merchant,
wholesalers, agents and brokers. These intermediaries performed three functions and they are
transactional, logistical and facilitating. However, before they choose their marketing channel,
managers analyze factors that may affect the choices or interaction and these are the market,
product and producers. In summary, this chapter allows me to grasp the idea of how marketing
channel works in business industry through its intermediaries by promoting the product to the
consumer.
In Chapter 13, I have learned the use of supply chain and supply chain management in a
modern business operation. Thus, maintaining a supply chain management would enable a
business entity to function effectively and efficiently. Lastly, I discovered more about the trends
in supply chain management, which is very beneficial, those were; outsourcing logistics
functions, supply chain risk, security and resilience, and electronic distribution.
In Chapter 14, I have learned that in order to reduce the number of required
transactions from retailer and consumers, it is best to make an assortment of goods available in
one location (practiced in present). Ever since, I only care less of marketing not until now, when
explanations were fully and thoroughly laden out. Lastly, I have learned how technology makes
its way into marketing channels by presenting new ideas, which is M-commerce.

You might also like