Photography

Learning Diary

Submitted by:
Imrat Singh
MFM/19/117
Department of Fashion Management Studies
NIFT, Gandhinagar
“You don’t take a photograph, you make it.” ― Ansel Adams

Photography is to express what comes naturally to

someone, to tell their personal stories – and then
pursue the most suitable circumstances and equipment
to encapsulate that into an image.
 BASICS OF PHOTOGRAPHY

EXPOSURE
When we talk about “exposure,” we simply mean the brightness or darkness of a photo.
It seems simple enough to take a photo that is correctly exposed (has the proper
brightness or darkness), but in reality, it can be quite tricky. Exposure uses
Aperture, Shutter speed, and ISO in conjunction to create a properly exposed image.
View, share, and download the infographic below to help better understand exposure
below.

APERTURE
Exposure happens in three steps. First is the aperture. This is the hole inside the
lens, through which the light passes. As the aperture widens, the f/number gets lower
and more light is allowed into the camera. This is great for low light but it makes the
depth of field very shallow – not ideal when taking landscapes.

SHUTTER SPEED
Once the light has passed through the aperture of the lens, it reaches the shutter.This
helps decide how much light we would want to allow to enter the camera

Ordinarily, a very small fraction of a second (for example 1/250) is used to prevent
motion blur. However, different shutter speeds complement different situations.
Anything from really fast (1/4000) for sports photography to really slow (30 seconds)
for night photography. It all depends on what you’re shooting and how much light you
have available to you. Knowing how your shutter speed works is a key element in the
basics of photography.

ISO
Once the light has passed through the aperture and been filtered by the shutter speed,
it reaches the sensor. This is where we decide how to set the ISO.

As you turn the ISO number up, you increase the exposure. But, at the same time, the
image quality decreases. There will be more digital noise or “grain”. So one has to
decide upon your priorities in terms of exposure vs grain.
Most of the time we see an image and we always co-relate it with ourselves , how
it is connected to us what is the relation it has got with our lives; these are
the general questions which comes in our mind while interoperating any image
shown on newspaper, magazine or Television. Every image tries to tell some story
behind it and it is mainly depends on person to person how they interpret it ,
because it could carry different meanings to the different people what kind of
aesthetic values and taste they have got, what cultural, educational background
they hold to understand its meaning and effects.

As said by Roland Barthes a French theorist; photography makes subject into an

object and photographer always plays with his surgical devices like selection,
framing and personalization to make it more attractive. It can be done through
lots of technical knowledge and techniques. The photographer has to perform as
an art director who tries to sell the emotions through his graphical effects on
masses. The image values count on its being unique, powerful, strange, shocking,
adventures, different, rare.

According to Roland there are two levels of meaning of an image; a denotative

and a connotative meaning of an image. An image can denote certain apparent
truths. Denotative meaning means literal, descriptive meaning. However the same
image can connote culturally specific meaning. Connotative meaning depends on
cultural and historical context of the image which the viewers themselves have
experienced. In other words it’s the viewer’s own interpretation of image based
on their own experiences and beliefs in the cultural environment the viewer is
living. Hence an image which is just a representation of reality actually
invokes facts which are deeper than visible.
 CHRIS BURKARD

Chris Burkard is an accomplished explorer, photographer, creative

director, speaker, and author. Traveling throughout the year to
pursue the farthest expanses of Earth, Burkard works to capture
stories that inspire humans to consider their relationship with
nature, while promoting the preservation of wild places
everywhere.

Layered by outdoor, travel, adventure, surf, and lifestyle

subjects, Burkard is known for images that are punctuated by
untamed, powerful landscapes. Through social media chris strives
to share his vision of wild places with millions of people, and
to inspire them to explore for themselves.

His visionary perspective has earned him opportunities to work on

global, prominent campaigns with Fortune 500 clients, speak on
the TED stage, design product lines, educate, and publish a
growing collection of books. Along with his team, Burkard is
based out of his production studio and art gallery in the Central
Coast of California.

At the age of 32, Burkard has established himself as a global

presence and influencer.

Website:https://www.chrisburkard.com/
Instagram: @chrisburkard
CHRIS BURKARD
 CHRIS BURKARD

Aerial Shot of Glacial River

Traveling throughout the year to pursue the farthest expanses

of Earth, Burkard works to capture stories that inspire
humans to consider their relationship with nature, while
promoting the preservation of wild places everywhere.

Shooting outdoor photography is a powerful way to commune

with nature and experience the fullness of life.
CHRIS BURKARD
 CHRIS BURKARD

Highliner Garrison Rowland silhouetted against supermoon at Joshua Tree National Park.

Shooting highlining in front of the supermoon was one of the most

difficult shots Chris has chased to date. It is a completely hybrid
process between shooting an action sport in the midst of a very technical
landscape photograph. It started as a simple challenge he gave to himself
and he quickly became immersed in the process of figuring out how to shoot
it. All of his inspiration came from the famous “moonwalk” photo shot by
Mikey Schaefer of Dean Potter back in 2013.

Garrison was standing completely still on the middle of the highline for
close to 30 minutes until the moon disappeared under the horizon.

To have experienced a phenomenon that last occurred in 1948 while doing

what Chris loves was a defining moment for him. Walking away with a
photograph that he was proud of was just a bonus. Putting the effort into
creating images such as this one is what drives him to grow as a
photographer. It was a refreshing process for him, being able to do
projects where there’s a high level of uncertainty. According to him, it
challenges him to be present, think in the moment and rely on his
instincts to capture what’s in front of him.
 CHRIS BURKARD

Surfer standing after having surfed under the Northern Lights in Iceland - from 'Under An
Arctic Sky', directed and starred by Chris Burkard.

Chris Burkard is a senior staff photographer for Surfer magazine who contributes
regularly to international publications and companies like as Patagonia. Burkard
spent eight years seeking out remote surf in the most rugged conditions in the
world. In the process, he has established himself as a major photographer in the
surf and outdoor community.

Under An Arctic Sky follows six surfers along with adventure photographer Chris
Burkard and filmmaker Ben Weiland as they seek out unknown swell in the remote
fjords of Iceland’s Hornstrandir Nature Reserve. Setting sail along the frozen
shores of Iceland, the team faces down one of the largest storms to hit the country
in 25 years, enduring constant darkness and brutal seas with one goal: find the
perfect surf.

Pushed to their limits, the surfers question if searching out the unknown is worth
risking their lives for, but through their incredible journey, the team discovers
that uncertainty is the best ingredient for discovering the unimaginable. Weaving
narrative-driven style with visionary perspective and cinematography, Under An
Arctic Sky is a vivid portrayal of a wild landscape and untamed adventure.
 TATJANA ZLATKOVIC

Tatjana Zlatkovic graduated as Master of Engineering in

Architecture at University of Belgrade. She worked almost two
years as a Teaching Associate at the Faculty of Architecture.

She has participated in competitions, both architectural and

design, and for some of them, she received special awards and
prizes.

She started to deal with photography from 2013. After a few

months, as a self-taught photographer, due to love for healthy
lifestyle and photography, she turned it into her profession.

In her photos, she likes to play with light, textures, colors,

and shapes.

She uses artificial light in her photos, but can also work with
natural light.

Website:https://www.tatjanazlatkovic.com/
Instagram: @tatjana.zlatkovic.photography
TATJANA ZLATKOVIC

Pink Lemonade
 TATJANA ZLATKOVIC

Green Macarons

The product, still life and food photographer seamlessly

blends her sharp eye with her background in architecture to
capture everything from flowers to just about every dessert
imaginable.

Each work originates as an abstract idea, which Tatjana then

brings to life through a series of careful considerations of
shape, color, light and texture. Embracing elements of
fashion, minimalism and surrealism, she gives each of these
quotidian subjects an unexpected twist. Here, we take a
closer look at her process.
 TATJANA ZLATKOVIC

Plate and Mugs

According to Tatjana, architecture is a way of thinking. In that

way, it gives her a methodology on how to do things, how to
approach each project and how to take in everything in life. It
affects how she matches materials together, how she thinks about
shapes in a scene and how they relate, and how she creates
compositions.

At the beginning she has an abstract idea. She tries to

materialize it by finding a product/food that she is going to
make a scene with. During that time, she thinks about their
shapes, colors, textures, how they complement each other and
about the light she would use. For her, the process is the same,
but the inspiration is different.

For Tatjana, color is as important as texture or the shape of an

object she shoots. Sometimes, the color is her inspiration for a
shoot, and sometimes it helps her to better explain relations
between shapes in the scene. In some photos, she use color to
make contrast, and sometimes the absence of color emphasizes
something else in the scene.
TATJANA ZLATKOVIC

Aesop
 TATJANA ZLATKOVIC

Figs

She very inspired by the new materials that are present in fashion. It is
evident in her work that she is influenced by the minimalism movement.

Surrealism is intentional in Tatjana's work. She always try to represent

her ideas by making a scene with products/food and likes to experiment
with it by using them in a new, unordinary, way. She would like to people
see more than just the product or food that is in the photo.

She loves to shoot  products like earrings and cosmetics, especially

soaps. When it comes to food, she finds macarons quite interesting for
shooting.
 GUY BOURDIN

Guy Bourdin (1928-1991) was born in Paris. A painter his entire life
and a self-taught photographer, he was working for magazines, such as
Vogue, and for brands such as Chanel, Ungaro and Charles Jourdan.
Nowadays, his work is exhibited in the most prestigious museums, such
as The Victoria & Albert Museum, The Jeu de Paume, The National Art
Museum of China, The Tokyo Metropolitan Museum of Photography and The
Moscow House of Photography. His oeuvres is part of the collection of
many prestigious institutions such as the MoMA in New York, The Getty
Museum in Los Angeles, SFMOMA in San Francisco and the collection of
the V&A among others.

Guy Bourdin’s career spanned more than forty years during which he
worked for the world’s leading fashion houses and magazines. With the
eye of a painter, Guy Bourdin created images that contained fascinating
stories and compositions, both in black and white, and in colors. He
was among the first to create images with narratives, telling stories
and showing that the image is more important than the product which is
displayed.

Using fashion photography as his medium, he sent out his message, one
that was difficult to decode, exploring the realms between the absurd
and the sublime. Famed for his suggestive narratives and surreal
aesthetics, he radically broke conventions of commercial photography
with a relentless perfectionism and sharp humour.

Website:http://www.guybourdin.org/
GUY BOURDIN

Vogue France, November 1963

Chanel 1987
GUY BOURDIN

Charles Jourdan, Spring 1978

Charles Jourdan, Summer 1977

 GUY BOURDIN

Charles Jourdan, Fall 1977

Guy Bourdin used the format of the double spread magazine

page in the most inventive way. He tailored his
compositions to the constraints of the printed page both
conceptually and graphically, and the mirror motif so
central in his work finds its formal counterpart in the
doubleness of the magazine spread. Layout and design
become powerful metaphors for the photographic medium,
engaging the eye and with it, the mind. While on the one
hand employing formal elements of composition, Guy
Bourdin, on the other hand, sought to transcend the
reality of the photographic medium with surreal twists to
the apparent subject of his images and his unconventional
manipulation of the picture plane. Given total creative
freedom and with uncompromising artistic ethic, Guy
Bourdin captured the imagination of a whole generation at
the late 1970s, recognised as the highest note in his
career.
 GUY BOURDIN
Guy Bourdin was among the first to imagine fashion photographies that contained
fascinating narratives, dramatic effects with intense color saturation, hyper-
realism and cropped compositions while he established the idea that the product is
secondary to the image. A fan of Alfred Hitchcock’s ‘Macguffin’ technique – an
inanimate object catalyzing the plot – the photographer constructed ‘crime
scenes’, getting rid of all usual standards of beauty and morals while his images
demanded cerebral responses. When such photographers as David Bailey, in the
1960s, produced fantasy images of the girl-next-door, Guy Bourdin captured the
atmosphere of the 1970s with sharp humor, erotism and outrageous femininity.
Collaborating with Issey Miyake, Chanel or Emmanuel Ungaro, it was his work for
the shoe label, Charles Jourdan, that brought him the attention of a wider public.

Guy Bourdin’s imagery not only changed the course of fashion photography but influenced
a host of contemporary artists, photographers and filmmakers. It is without question,
that Guy Bourdin’s work for Vogue and his highly acclaimed print advertising for
Charles Jourdan in the 1970s are now being seen in the appropriate context of
contemporary art.
GUY BOURDIN
 NICK BRANDT

Nick Brandt is a contemporary English photographer whose work focuses on

the disappearing natural world. Since 2001, he has photographed the
changing African continent. Brandt has established a style of portrait
photography of animals in the wild, shot on medium format film, in an
effort to portray animals as sentient creatures not so different from
us.

Among his best-known series is Inherit the Dust (2016), featuring epic

panoramas that record the impact of man in places where animals used to
roam, but no longer do. In his more recent body of work, This Empty
World (2019), the artist addresses the escalating destruction of the
natural world, working in color and lighting constructed sets for the
first time to create visually complex tableaux.

Born in 1964 in London, United Kingdom, Brandt studied film and painting
at Saint Martin’s School of Art. His photographs have been exhibited all
over the world, including solo exhibitions at Fotografiska in Stockholm,
Multimedia Art Museum in Moscow, and the National Museum of Finland in
Helsinki, among others. The artist now lives in Southern Californian. He
is co-founder of Big Life Foundation, fighting to protect the animals of
a large area of Kenya and Tanzania.

Website:https://www.nickbrandt.com/
 NICK BRANDT

Quarry with Giraffe, 2014

Wasteland with Elephants & Residents, 2015

Factory with Rhino, 2014

 NICK BRANDT

Rangers with Tusks of Elephants in East Africa

In 2001, Brandt embarked upon his first photographic project: a trilogy of work to
memorialize the vanishing natural grandeur of East Africa.

This work bore little relation to the typical, color, documentary-style wildlife
photography. Brandt’s images were mainly graphic portraits more akin to studio
portraiture of human subjects from a much earlier era, as if these animals were
already long dead. “The resulting photographs feel like artifacts from a bygone
era.”

Returning to Africa repeatedly from 2005–2008, Brandt continued the project. The
second book in the trilogy, A Shadow Falls, was released in 2009 and featured 58
photographs taken during the preceding years.

In 2013, Brandt completed the trilogy On This Earth, A Shadow Falls, Across the
Ravaged Land (the titles designed to form one consecutive sentence) with Across the
Ravaged Land. A book of the photography was released the same year.
 NICK BRANDT
In 2014, Brandt returned to East Africa to photograph the escalating changes to the
continent’s natural world. In a series of panoramic photographs, he recorded the
impact of man in places where animals used to roam. In each location, he erected a
life size panel of one of his animal portrait photographs, setting the panels
within a world of urban development, factories, wasteland and quarries.

Brandt’s next project, This Empty World, was released in February 2019. The series
was published in book form by Thames & Hudson. This new project, “addresses the
escalating destruction of the African natural world at the hands of humans, showing
a world where, overwhelmed by runaway development, there is no longer space for
animals to survive. The people in the photos also often helplessly swept along by
the relentless tide of ‘progress.’"

Says Brandt, “People still think the major issue with the destruction of wildlife
in Africa is poaching, but especially in East Africa it's no longer the biggest
problem. The biggest problem is the population explosion that is happening. With
that comes an invasion of humanity and development into what was not so long ago
wildlife habitat."

River of People with Elephants in Day

Roundabout with Gazelle

 NICK BRANDT

Bus Station with Elephant and Red Bus

Construction Trench with Jackal

 NICK BRANDT

Whistling Thorns with Gazelle

Bridge Construction with Giraffe and Workers

In new photography exhibition This Empty World, Nick Brandt addresses the
destruction of the natural world by humans, showing an Earth where there's no
longer space for animal life to survive
 JEANETTE HÄGGLUND

Jeanette Hägglund is a Swedish photographer who

has established herself with her work in
portraiture and her ability to manipulate shape
and color to produce otherworldly results. She
has become well known on Instagram for her
skill of capturing the abstract aspects of
architecture. Through her technique, she twists
and manipulates concrete and immovable structures
so as to make them appear as abstract objects.

Website: https://www.jeanettehagglund.se/
Instagram: @etna_11
JEANETTE HÄGGLUND

Muralla Roja - Architectural Gem of Ricardo Bofill

 JEANETTE HÄGGLUND

Temptations- Minimalistic and abstract approach to Norden architecture, revel in

flourishing forms and hyperreal colour.
JEANETTE HÄGGLUND

Dubai- A city with a never ending process

 JEANETTE HÄGGLUND

Barcelona- Minimalistic approach to modern architecture

 JEANETTE HÄGGLUND

Music from the Third Floor-Details and minimals from the suburbs in Lissabon