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    Utkarsh Singh PDF

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    Utkarsh Singh
    Utkarsh Singh is seeking a marketing position and provides a summary of his education and experience. He has a post-graduate diploma in marketing from Birla Institute of Management Technology and completed internships in digital marketing and market research. His skills include marketing analytics, digital marketing, and data analysis from various online certifications.

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    Utkarsh Singh PDF

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    Utkarsh Singh
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    Utkarsh Singh is seeking a marketing position and provides a summary of his education and experience. He has a post-graduate diploma in marketing from Birla Institute of Management Technology and completed internships in digital marketing and market research. His skills include marketing analytics, digital marketing, and data analysis from various online certifications.

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    Utkarsh Singh is seeking a marketing position and provides a summary of his education and experience. He has a post-graduate diploma in marketing from Birla Institute of Management Technology and completed internships in digital marketing and market research. His skills include marketing analytics, digital marketing, and data analysis from various online certifications.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    60 views2 pages

    Utkarsh Singh PDF

    Uploaded by

    Utkarsh Singh
    Utkarsh Singh is seeking a marketing position and provides a summary of his education and experience. He has a post-graduate diploma in marketing from Birla Institute of Management Technology and completed internships in digital marketing and market research. His skills include marketing analytics, digital marketing, and data analysis from various online certifications.

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    © All Rights Reserved
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    of 2

    UTKARSH SINGH

    E-mail: (W) [email protected]


    (P) [email protected]
    LinkedIn: https://www.linkedin.com/in/utkarsh-singh-b531b9145/
    Mobile Number: 7007879883

    CAREER SUMMARY
    Seeking a position in the field of Marketing in an organization that would help me expand my knowledge of the domain and put
    my marketing analysis and planning E-mail
    skills toidgood
    anduse.
    LinkedIn

    SUMMER INTERNSHIP/ CERTIFICATIONS/ DISSERTATION


    Company: Teach A Class March 2020 – Present
    Project: Increase Awareness for Live Classes & Tool Repository
    Leadership and Strategic Planning
    • Recommended new methods to increase social media awareness
    • Handles and analyzed Google Adwords Account
    • Created & Evaluated Search Ads , Display Ads & Video Ads
    Client/Public Relationship
    • Addressed issues related to lack of teachers enrollment
    • Recorded & analyzed SIGN-IN traffic
    Takeaways from the internship
    • Holistic understanding of keyword analysis & search ads
    • Significance of digital marketing in education sector

    Company: Basic Shiksha Parishad May 2017-June 2017


    • Part of the computer education department of the school
    • Basic awareness sessions of computer science & its further uses
    • Career Counseling
    • Conducting camps to spread awareness regarding sanitation & environmental protection

    Certifications-

    Course names: Marketing Analytics by University of Virginia


    Host organization: Coursera
    Number of hours: 24
    Learning’s/Skills developed:
    • Learned about types of marketing analytics & how marketing affects brand value
    • Explored Brand Architecture & ways of calculating Customer Lifetime Value
    • Learned about regression analysis & how it helps in understanding consumer behavior

    Course names: Fundamentals of Digital Marketing


    Host organization: Google
    Number of hours: 40
    Learning’s/Skills developed:
    • Learned about analytics and data insight & content marketing
    • Search Ads , Display Ads & Video Ads
    • Fundamental concepts of SEO , SEM & web optimization techniques

    Course names: Pyhon A-Z: Python for Data Science


    Host organization: Udemy
    Number of hours: 12
    Learning’s/Skills developed:
    • Learned about fundamentals of python language
    • Explored areas like Matrices, Seaborn, Facet Grid & KDE plots
    OTHER INDUSTRY EXPOSURE
    Short term projects/ OJTs

    1. Company: Teach A Class


    • Project Title: Google Ad Grants Competition
    • Learning’s / Skills developed:
    1. Customizing the campaigns to increase the reach of the NGO based on the market requirements
    2. Proposed a pre-campaign and post-campaign marketing strategy based on the NGO's Google Ads account
    performance and market analysis
    3. Creating Ads for increasing donations & increasing the rate of teacher sign in

    2. Company: Conceptive Consulting


    • Project Title: Impact of weather on COVID-19 & its analysis
    • Learning’s /Skills developed:
    1. In depth research of majorly affected cities of U.P.
    2. Analysis of current hotspots& providing latitude & longitude data of U.P. & NCR region
    3. Providing suggestions for https://covid19.org.in/covid19oinformation/ improvement

    3. Secondary Research Report: Dexterity Global Group


    • Project Title: Market Research at Development Sector
    • Learning’s / Skills developed:
    1. Completed a Capstone Project report on new intervention in education happening outside India and submit
    recommendations for similar programmes in the Indian Context

    ADDITIONAL KNOW HOW


    1. Fundamental concepts of Data Analysis
    2. Digital Marketing

    EDUCATION

    Post-Graduate Diploma in Management (MBA) International Business in Marketing (7.53CGPA till July 2020) 2019-21
    Birla Institute of Management Technology (BIMTECH), Greater Noida, India

    Graduation (Bachelors in Business Administration) (73.72 %) 2016-19


    Shri Ramswaroop Memorial College of Management, University of Lucknow
    Highlights: Class Representative 2017-2018, Head of BBA department sponsorship team

    Intermediate (12th Standard), ISC (63.16%) 2012


    High School (10th Standard), ICSE (73.14%) 2000

    EXTRA CURRICULAR

    • Runner Up VIKRAY organized by Retail department BIMTECH (2020)


    • Winner of Case Analysis Competition organized by Centre for Management Case Development BIMTECH (2019)
    • Runner Up Artista 6.0 organized by Marketing club BIMTECH (2019)
    • Organized Environment Awareness Camps in Rabindra Nath Tagore High School Lucknow (2018)
    • Assembled INR 150000 worth of sponsorship as Head of Department, BBA Sponsorship Team for Intra Technical Fest
    (2017)

    PERSONAL
    • Languages: Native Hindi, Fluent English, Elementary Proficiency in German
    • Interests: Badminton

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