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Marketing Analytics: Putting Data Science and Machine Learning To Work

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james ryer
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147 views2 pages

Marketing Analytics: Putting Data Science and Machine Learning To Work

Uploaded by

james ryer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SOLUTION BRIEF

MARKETING ANALYTICS: PUTTING DATA SCIENCE


AND MACHINE LEARNING TO WORK

Snowflake Cloud Data Platform and Zepl power marketing analytics across your entire
customer lifecycle, allowing you to understand your customers like never before.

THE OPPORTUNITY
TOOLS YOU LOVE The explosive growth of digital advertising and marketing data
Zepl’s flexibility allows you to build machine learning models and the introduction of data science and machine learning
with frameworks such as TensorFlow, PyTorch, Python, Scala,
into marketing analysis has the potential to transform how
R, and SQL. Easily import Zeppelin and Jupyter notebooks,
marketers optimize campaign performance and increase lifetime
and use Apache Spark and Amazon EMR for data processing.
value across the entire customer lifecycle.

THE PROBLEM
VISUAL STORYTELLING Despite the unprecedented amount of data and applications
Showcase your data with Zepl’s visual, interactive that marketers have on hand to learn about their customers
notebooks that respond to questions in real time, and and inform campaign strategy and optimization, only 39% of
share your results with visual analytics tools such as D3,
companies are actively leveraging marketing analytics in their
Plotly, JavaScript, and Matplotlib.
decision-making processes.¹ Data science teams often find
it difficult to access the data sets they need, and they spend
more time cleaning and preparing data than actually doing data
UNLIMITED SCALABILITY science. In addition, they struggle to translate their models and
Snowflake and Zepl are cloud native, allowing you to scale what they learn into action with the rest of the marketing team.
up or down automatically and support any amount of data,
workloads, concurrent users, and applications without THE SOLUTION
disruption.
Snowflake and Zepl enable you to answer your toughest
business problems by accelerating experimentation and
enabling collaboration around massive data sets. With
SIMPLE, SECURE CONNECTION Snowflake Cloud Data Platform to unify your many data
Easily connect Zepl to Snowflake in seconds. Protect your data sources—CRM, marketing automation, paid media, loyalty
with fine-grained permissions, private credential management, programs, web analytics, and more—you now have a single
data encryption, and access control with integration to source of truth for once-siloed data. Zepl’s data science and
enterprise single sign-on (SSO) authentication systems. analytics platform helps you unlock insights hidden deep within
your data by analyzing multiple data sets using data science
and machine learning algorithms. With the ability to rapidly
prototype models using the language or library of your choice
PER-SECOND PRICING and create rich visual analytics, you can create model-driven
With Snowflake and Zepl, you decide the amount of views of customer journeys and gain deeper insights into cross-
computing power you need to load, transform, and integrate
channel campaign performance to increase campaign ROI and
your data, while paying only for the resources you use.
pursue new revenue opportunities.

1
“The CMO Survey.” www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/cmo-survey.html
SOLUTION BRIEF

Get started now


1. Click Zepl in Snowflake’s
Partner Connect.

2. Create your Zepl


username and password.

3. Start analyzing your Snowflake


data using data science and
machine learning models.

Snowflake and Zepl enable our data scientists to do analysis on live


product data, allowing brands to answer important questions quickly.
By getting more value out of their data, marketers can focus on what they
know best, rather than on all the pieces that get in the way.”
TAYLOR MCCASLIN, Senior Product Manager, Data Science, Yonder

USE CASES
• Micro-segment customers • Optimize lifetime value • Perform market basket analysis

• Analyze churn • Improve cross- and up-sell models • Optimize pricing models

• Personalize product offerings • Analyze marketing promotion

Learn more by visiting Snowflake or Zepl today.

ABOUT SNOWFLAKE
Snowflake’s cloud data platform shatters the barriers that have prevented organizations of all sizes from unleashing the true value
from their data. More than 2,000 customers deploy Snowflake to advance their businesses beyond what was once possible by
deriving all the insights from all their data by all their business users. Snowflake equips organizations with a single, integrated platform
that offers the only data warehouse built for the cloud; instant, secure, and governed access to their entire network of data; and
a core architecture to enable many types of data workloads, including a single platform for developing modern data applications.
Snowflake: Data without limits. Find out more at snowflake.com.

ABOUT ZEPL
Zepl's data science and analytics platform empowers teams to use their data as a competitive advantage. By accelerating
experimentation and enabling collaboration around massive data sets, Zepl closes the gaps in the data science workflow by providing
a single place for team to collaborate across the entire machine learning pipeline. Get started for free in minutes at zepl.com.

© 2020 Snowflake. All rights reserved. snowflake.com #YourDataNoLimits

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