Report

Course Title: Business Communication

Course Code: BUS2112
 Report on Business
Communication
Technique of PRAN Food
Company
 Submitted to

Md. KazimulHoque
Lecture
School of Business Economics
United International University

Submitted by

Grapevine
 Group List

Name Id Serial Number

Nazir Ahmad 111 152 136 29
TasmeFatemaDipti 111 152 204 34
Nowshin Naina 111 151 237 13
 Letter of transmittal

26 August 2016

Md. KzimulHoque
Lecturer
School of Business Economics
United International University

Subject: Submission of term paper on projects of Pran Food Company.

Dear Sir,

We are very happy to state that the term paper on projects of Pran Food Company asked by
you to prepare is completed and ready for your viewing. We are glad to submit it as part of
completion of the requirement for our project management course with you.

We have tried our best to put up a good report with as must information as we could gather
during the short time span allotted for writing this paper. We are begging pardon for any kind
of mistake.

Thank you, for your kind support and help throughout the course, we remain.

We shall be highly encouraged if you are kind enough to receive this report.

Very sincerely yours,

Group – Grapevine
Sec: C
United International University
 Acknowledgement

At first, we thank the Almighty Allah who has given us the chance to this beautiful
world and enjoy every little thank. We would thank Him for sending us this entire world
without any disabilities for which we are able to conduct our research and submit it on time.

We are highly indebted for getting such a tremendous opportunity to prepare the term
paper on projects of Pran Food Company.

We would like to thank whole-heartedly our course teacher, Md. KazimulHoque,

Lecturer School of Business Economics United International University, for giving us the
opportunity of searching information regarding business communication.
 Executive Summary

“PRAN” started its operation in 1981 as a processor of fruit and vegetable in Bangladesh.
Over the years, the company has not only grown in stature but also contributed significantly
to the overall socio-economic development of the country.“PRAN” is currently one of the
most admired food & beverages brand among the millions of people of Bangladesh and other
82 countries of the world where PRAN Products are regularly being exported.
We tried to collect sufficient of information about PRAN Food Company through these
subjects. After collecting all the information, we realized that Bangladesh can highly brand
through this company. We were assigned to find the communication technique of an
organization. So we choose PRAN Food Company. In the end, we like to highlight that the
company is very important to attract the people of the world. And most importantly it will
help our country in many ways. It will help us to know more about the importance of
communication within the country and outside the country.
Table of Contents
Chapter-1__________________________________________________________________1
Introduction________________________________________________________________1
1.1 Background of the Report:_______________________________________________2
1.2 Objective of the Report:_________________________________________________2
1.3 Limitation of Report:___________________________________________________3
1.4Sources and Methods of collecting Data:____________________________________3
Chapter -2__________________________________________________________________5
Company overview___________________________________________________________5
2.1 About Company:_______________________________________________________6
2.2 Vision, Mission and Objective of the Company:____________________________11
2.3 Hierarchy of the organization:___________________________________________12
Chapter-3_________________________________________________________________13
Communication of the organization____________________________________________13
3.1 Introduction of communication__________________________________________14
Types of communication___________________________________________________14
3.2 Importance of communication___________________________________________15
3.3 Purpose of communication______________________________________________15
Chapter-4_________________________________________________________________16
Internal / External Communication____________________________________________16
4.1 Requirements for effective internal communication_________________________17
4.2Written communication steps of the organization___________________________17
4.3 Letters_______________________________________________________________17
4.4Memorandum_________________________________________________________19
4.5 External communication procedure of the organization______________________19
Chapter-5_________________________________________________________________20
Channels of Communication_________________________________________________20
5.1 Internal Channels of the Organization____________________________________21
5.2 External Channels of the Organization____________________________________21
5.3 Decision Making Approach_____________________________________________22
Chapter-6_________________________________________________________________23
Technology for Communication_______________________________________________23
6.1: Tools for communication_______________________________________________24
6.2: Use of Jargons________________________________________________________24
6.3: Communicate towards community care__________________________________24
6.4: Formal and Informal communication____________________________________24
6.5: Interdepartmental Communication______________________________________25
6.6: Inter Cultural Communication__________________________________________25
Chapter-7_________________________________________________________________26
Analysis of the organization in the light of communication_________________________26
SWOT Analysis__________________________________________________________26
Chapter-8_________________________________________________________________28
Recommendation & Conclusion_______________________________________________28
Recommendation_________________________________________________________29
Conclusion______________________________________________________________30
Chapter-1

Introduction

1.1-Background of the Report

1.2-Objective of the Report

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1.3-Limitation of the Report
1.4-Sources and Methods of collecting Data

1.1 Background of the Report:

Business communication course is an integral part of the BBA program. With a view to
develop skilled professionals in every sector, after completion of the course, a student must
submit the report on the assigned topic to the Supervisor and Department. The program is
three months duration. We choose PranFood Company of company to complete the report. In
this report, we have also focus on a communication system and technology of the Pran
Company.

1.2 Objective of the Report:

Objective of the study of the report is to cope with the communication strategy of Pran
Company LTD. The report is showing that how to communication and what techniqueis
taken for the company.

Broad objective

Broad objective of the report is to apply our learning in the area of Business Communication
so that we gain significant practical and understand the nature and importance
communication of process and identify the various strategy which they are use for interact
with others.

Specific Objectives

•To study the Business Communication processing methods used in PRAN Food company.

•To coordinate the theories of business communication processing a real life Situation.

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•Delineate the different stages in a business communication process and describe each step.

•To assist and evaluate the existing business communication strategies.

•Identify strengths and weaknesses of existing business communication of PRAN Food

Company.

•To perform in line with organizational needs & goals

•To assist in achieving staff’s personal& professional objective.

1.3 Limitation of Report:

We have faced many limitations for preparing this report. A wholehearted effort was applied
to complete the report and to bring a reliable and fruitful result. In spite of having the
wholehearted effort, there exits some limitations, which acted as barrier. The limitations
were:

 Information is not available enough in our hand and Internet.

 Company does not provide enough information at the time of survey.
 We cannot cover all the topics of the study in our report.
 As because Pran Food company is a large Company; it is very difficult to understand
each and every aspect of its operation within a very short period of time.
 The employees of Pran Food company had no eagerness to supply more information
because of extra hardness
 Lack of larger amount of data has been collected.

But, we tried to cover as much as possible.

1.4Sources and Methods of collecting Data:

Sources of collecting Data:

The report has been prepared by the help of both primary and secondary data. We collected
primary data from Primary Sources and secondary data from Secondary sources.

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1. Primary Sources:

We have collected primary data by surveying the corporate office of Pran Food Company.

2. Secondary sources:

Secondary data are collected from Internet, different published articles, books, prospectus,
journals, other publications and written information provided by the company. For collecting
data from secondary sources, go through various web sites.

Methods of collecting Data:

The study is mainly an exploratory one and survey method used to collect information from
primary sources to used random sampling method to collect data. In addition, related
secondary information collected for research purpose. We have collected primary data by
Personal observation of the process, and the secondary data has been collected from their
annual reports and from web sites.

4|Page
Chapter -2

Company overview

2.1 Background of the Company

2.2 Vision, Mission and Objective of the
Company
2.3 Hierarchy of the organization

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2.1 About Company:
PRAN means Program for Rural Advancement Nationally
Pran is the pioneer in Bangladesh to be involved in contract farming and procures raw
material directly from the farmers and processes through state of the art machinery at their
several factories into hygienically packed food and drinks products. The brand PRAN has
established itself in every category of food and beverage industry and can boost a product
range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy
products. Now, Pran consumers not only value PRAN for its authentic refreshing juice drinks
products , but also for its mouth watering quality confectionery products with high visual
appeal and exciting texture. PRAN intend to expand their presence to every corner of the
world and strive to make Pran is a truly international brand to be recognized globally. Pran
started its operation as a processors fruit and vegetable in Bangladesh. Over the years, the
company has not only grown in stature but also contributed significantly to the overall socio-
economic development of the country. Pran is currently one of the most admired food &
beverages brand among the millions of people of Bangladesh and other 94 countries of the
world where Pran products are regularly being exported. All the Pran Products are produced
as per international standards maintaining highest level of quality at every stages of its
production process

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Location:
Pran Dairy Ltd.
12 R.K Mission Road
Dhaka
Web: www.pranfoods.net
Phone: 880-2-9563126
Factory
Bagerpara,
Palash, Narashingdi

Subsidiary Enterprises

Pran Food Company is one of the fastest growing corporate houses in the country. It has got
quit good number of subsidiary enterprises, which includes:

•Rangpur Foundry Ltd. (RFL):

This is an established engineering enterprise, which focuses to meet the demand of rural
community of Bangladesh. A tube well made by RFL is most prominent in the country.
Today the company has its wide range of products & has achieved the prestige as the largest
cost iron foundry & light engineering workshop in Bangladesh. RFL has introduced
international standard Plastic & PVC products to the Bangladesh market which have already
been cordially accepted by the mass.

•Introduction of RFL Plastics Ltd:

In order to manufacture plastic furniture & allied products, RFL plastics started business in
2000. Currently RFL Plastics is dealing with different types of plastic products in different
categories such as house ware, plastic furniture, industrial ware & garments accessories. The
Company has been expanding its product lines day-by-day & achieving diversified product
range in the plastic sector.

•Property Development Ltd. (PDL):

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This is the oldest enterprise of PRAN Food company. The Food company was established on
the profit made by PDL. This enterprise is one of the pioneers in apartment business in
Dhaka.

•Property Lifts:

It is a new enterprise of PRAN Food company. It imports elevators and other accessories to
meet the growing demand of modern lifts and escalators

.
•Agricultural Marketing Co Ltd. (AMCL):

AMCL was started as a fruit processing enterprise. Gradually, other sectors of food industry
(e.g. Chips, mineral water, Tomato Ketchup etc.) were also incorporated in the manifold of
AMCL. At present, AMCL has become the flagship enterprise of PRAN Food company.
Most of the resources of PRAN Food company are now devoted for the growth and operation
of AMCL. In the long run, the food company intends to become a global leader in the field of
agricultural industry.

Products of PRAN:

Pran’s products can be categorized under a few categories, such as, Juice, Drinks, Snacks,
Confectionary, Dairy, Beverages and winery products. Their juices come in a great variety of
quality packing in eight different flavors; orange, mango, lemon, litchi, pineapple, mango-
pine, guava and fruit cocktail, offers collection of refreshing choices. From purified natural
drink to processed fruit drink, Pran provides a wide range to many alternatives for quenching
the thirst. In their winery section, they offer a wide range of products from tea, spices,
pickles, chutney, sauce and ketchup, rice products, mustard oil, semi and molasses, etc. Pran
snacks products are variously flavored consisting of biscuits, potato crackers and mini snacks.

Pran, the largest exporter of processed food from Bangladesh, had a vision of creating a huge
demand globally of those agro based products produced by native farmers. The key was to
process the agro products and increase shelf-life thereby. Starting successful journey to
export market in 1996, PRAN currently exports to over 94 countries. As Pran Food Company
exports its products to foreign countries; the importance of the international forces really
matters here. It has to monitor the consumer’s preference, price, promotional strategies,
government policies etc. for an international market. It has to face the hard competition of the
international market.

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Major Exporting Products Fruit Juices, Fruit Drinks Instant Powdered Drinks, Pickles,
Canned Fruits & Vegetables, Extruded & Fried Snacks, Tea, Aromatic Rice, Puffed Rice,
Flattened Rice, Jam & Jelly, Plain Spices, Blended Spices, Mustard Oil, Mineral Water,
Dehydrated Fruits, Tomato Ketchup / Sauce, Toffees, Candies, Bubble Gum, Biscuits &
other confectionery etc.
.

9|Page
Production list:

Juice:

 Returnable glass bottle

 Aseptic pack
 Hot filled
 Pet bottle
 Tin canned

Drinks:

 Fruit drink
 Instant powder drink
 Pure drinking water

Bakery

 Biscuits
 Wafer
 Toast
 Cakes
 Bread

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Carbonated soft drink:

 Pet bottle
 Energy drink

Snacks:

 Fried snacks
 Pallets snacks
 Other ethnics

Culinary:

 Spice
 Mix Spice
 Pickle & chutneys
 Sauce
 Ketchup & paste
 Jam & jelly
 Mustard dial
 Noodles
 Rice & allied products

Confectionery:

 Candy
 Chocolate
 Chewing gum
 Lollipop
 Edible gel

Biscuits

Dairy products:

 Liquid milk
 Powder milk
 Dairy& allied products
 Sauce

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2.2 Vision, Mission and Objective of the Company:

Corporate Vision:

Improving Livelihood

Corporate Mission:

Poverty and Hunger are curses.

Company Aim:

To generate employment, and earn dignity, and self-respect from compatriots through
Profitable enterprises

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2.3 Hierarchy of the organization:

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Chapter-3

Communication of the
organization

3.1 Importance of communication

3.2Importance of communication
3.3 Purpose of communication

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3.1 Introduction of communication

Basically and in formal usage, communication is the transfer of ideas from one person to
another. It is the act of information someone or disseminating information. It aims to provide
the necessary information about a job, a machine, a decision, an action taken, etc. To
recognize goods performance, use of communication is essential. To prevent
misunderstandings due to misinformation that may lessen a person’s working efficiency. To
allay fears, worries, and suspicions an individual may have in his work or toward his
employer.

Types of communication

In an organization, there are three type of communication; first is

the downward communication which flows from upper levels of
management to the next lower level, down to the rank and file.
This communication type is used when management wants to
inform employees of policies, procedures, directives, etc. And it is
the supervisor’s responsibility to make sure that he as well as those below him understands
what is communicated. 

The second type is the upward communication. This proceeds from the lower levels of the
organization up to higher-management. This is necessary to improve efficiency as well as to
ensure that downward communication form management is received and understood. 

And lastly, is called lateral communication. This takes place among employees of the same
level. It usually concerns the dissemination of information pertaining to areas of
responsibility and/or reports of levels of achievement in job involving more than one work
food company. Above all, ensures avoidance of duplication of work effort in achieving
management goals.

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3.2 Importance of communication

The importance of communication in an organization can be summarized as follows:

1. Communication promotes motivation by informing and clarifying the employees

about the task to be done, the manner they are performing the task, and how to
improve their performance if it is not up to the mark.
2. Communication is a source of information to the organizational members for
decision-making process as it helps identifying and assessing alternative course of
actions.
3. Communication also plays a crucial role in altering individual’s attitudes, i.e., a
well informed individual will have better attitude than a less-informed individual.
Organizational magazines, journals, meetings and various other forms of oral and
written communication help in molding employee’s attitudes.
4. Communication also helps in socializing. In today’s life the only presence of another
individual fosters communication. It is also said that one cannot survive without
communication.
5. As discussed earlier, communication also assists in controlling process. It helps
controlling organizational member’s behavior in various ways. There are various
levels of hierarchy and certain principles and guidelines that employees must follow
in an organization. They must comply with organizational policies, perform their job
role efficiently and communicate any work problem and grievance to their superiors.
Thus, communication helps in controlling function of management.

3.3 Purpose of communication

For some professionals, the purpose of communication in business can sometimes seem like
an excuse for a boss or a customer to talk endlessly about their problems. Effective
executives understand the opportunity inherent in that kind of communication to uncover
powerful solutions that can propel a company to long-term success.

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Chapter-4

Internal / External
Communication

4.1 Requirements for effective internal

communication
4.2 Written communication steps of the
organization
4.3 Letters
4.4 Memorandum
4.5 External communication procedure of
the organization

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4.1 Requirements for effective internal communication

PRAN is very effective in doing so as they treat their employees as core resources and family
member and encourage their participation in decision making and in implementing plans
those are formed by the top level management thus they implement their plans easily and
efficiently with the help of subordinates and staffs.

1. Envision, strategize & plan first

When they need to some communication

2. Use the right tools

In this organization use many tools for the internal communication.

Tools that foster internal communications best practices include:

 Fax
 E-mail
 Phone
 Intranet
 Memorandum
 Letter

4.2Written communication steps of the organization

PRAN Food Company uses some written communicating steps. There are:

 Letter: PRAN Food Company using letter for communication. It’s a formal way to
communication. When a upward or downward communication they use letter.
 Memorandum: Memo is informal written brief, note, record, reminder, or summary
used as a means of communication, or to outline the terms of an agreement in its
draft-stage.
 Notice: PRAN food company published some notice. Its also a formal
communication. In that notice they publish their some information, data etc.

4.3 Letters

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The letters which are exchanged among business in connection with business affairs are
called business letters.

There is an example of company letter

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4.4Memorandum

The memorandum of association of company, often simply called the memorandum (and then

often capitalized as an abbreviation for the official name, which is a proper noun and usually
includes other words) is one of the most important documents and must be drafted with care.

4.5 External communication procedure of the organization

External communication is the transmission of information between a business and another

person or entity in the company's external environment. Examples of these people and
entities include customers, potential customers, suppliers, investors, shareholders, and society
at large.

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Chapter-5

Channels of Communication

5.1 Internal Channels of the Organization

5.2 External Channels of the Organization
5.3 Decision Making Approach

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5.1 Internal Channels of the Organization

Internal channels of PRAN food company:

 E-mail – The full from of e-mail is electronic mail. Employees of the organizition use
e-mail to communicate with eatch other. E-mail is a informal way of communication.
So the employees don’t have to be formal while writing an e-mail. So that’s why they
use e-mail most of the time.

 Phone Calls – Sometimes the organization face different problems. And they need to
solve it as soon as possible. In that period they don’t get plenty of time to discuss
about the problem formlly. Then they prefere phone calls to make urgent decisions.

 Memorandum – Memo is informal written brief, note, record, reminder, or summary

used as a means of communication, or to outline the terms of an agreement in its
draft-stage.
 Intranet – It is one kind of network which use within one organization. PRAN food
company uses intranet for internal communication.

 Meetings – Sometimes in the organization different department has to communicate

with other department. On the basis of one departments condition other department
has to make plans for their employees. So that they need to communicate; so they
calls board meetings.

5.2 External Channels of the Organization

 Advertisement – PRAN food company makes advertisement to seek attention of their

consumers. They provide different massageses through their advertisement.

 Internet–Sometimes PRAN food company communicates with internet. They give

some job advertisement through internet. And sometimes they need to communicate
with other organization of other countries.

 Newspaper – PRAN food company uses hard copy for advertisement or any kind of
information for their consumers. In that case they sometimes prefer newspaper.

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  Business Letter– Sometimes PRAN food company communicate with other
organization through business letter. They use many types of letter.

5.3 Decision Making Approach

In business situations, decisions can often fail because the best alternatives are not clear at the
outset, or key factors are not considered as part of the process. To stop this happening, PRAN
Food Company needs to bring problem-solving and decision-making strategies together to
clarify their understanding. 

A logical and ordered process can help you to do this by making sure that you address all of
the critical elements needed for a successful outcome.

Working through this process systematically will reduce the likelihood of overlooking
important factors. Our seven-step approach takes this into account:

1. Create a constructive environment.

2. Investigate the situation in detail.
3. Generate good alternatives.
4. Explore their options.
5. Select the best solution.
6. Evaluate their plan.
7. Communicate their decision, and take action.

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Chapter-6

Technology for
Communication

6.1 Tools for communication

6.2 Use of Jargons
6.3 Communicate towards community care
6.4 Formal and Informal Communication
6.5 Interdepartmental Communication
6.6 Inter cultural Communication

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6.1: Tools for communication
External System: This system is used to control individual and food company behavior and
to achieve organizational goal. Some elements of external system are following:

 E-mail – Pran Food Company uses e-mail for external communication.

 Business Letter – Business letters are the oldest form of communication. Every
company uses this letter for communicating with other companies.

 Phone Calls – Phone calls are easiest tools of communication.

 Meetings – This food company arrange different kinds of meeting to communicate

with others.

Internal System: In internal system both formal and informal elements of communications
are used which are following:

 Memorandum –Sometimes this food company issue some memorandum. It is

basically informal type of communication.
 Face to face communication
 Mobile
 Letter

6.2: Use of Jargons

 Jargons are terminology used by professional to simplify a particular concept. Jargons are
used to maintain secrecy. So that another company can’t decode the basic technique of PRAN
Food Company. Only the internal member of the food company knows what the meaning of
the jargons is. They don’t share it with others so we can’t give examples of jargons which is
use into the PRAN food company.

6.3: Communicate towards community care

In every business, customers are the most important part of it.

6.4: Formal and Informal communication

PRAN Food Company has to maintain both formal and informal communication, like every
organization in each work day an employee has to communicate thousands of people. Some
of them are formal and some of them are informal. Both of them are equally important to
maintain good communication:

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The formal communication:

The formal communication is the communication which follows a structured pattern. The
communication flow of the organization may be upward, downward, or horizontally directed.
The employee gets instruction and information from the upward level and gives the
information to lower level. This communication can happen through letter, report, e-mail,
memos, portal etc.

The informal communication:

The informal communication is the communication which doesn’t follow any formal or
structured pattern. Another name of this informal network is the ‘grapevine’. This
information not be circulated within the organization, but could be passed on outside the
work environment, whenever co-workers or colleagues meet socially. This information
networks are based more on friendship, shared personal or career interests.

6.5: Interdepartmental Communication

PRAN Food Company is also separated in some departments such as marketing, finance,
human resource, accounts etc. within the organization those departments and employees
follow the networking communication system to communicate with each other. When
employees of PRAN Food Company are gives information, updates about the situation,
discuss about their work and ask for something they use the formal communication. And
when they talk personally such as chit chat they use informal communication. Inter
departmental communication is largely a formal affair. Inter departmental communication will be
effective when it is supported by good infrastructural facilities.

6.6: Inter Cultural Communication

Intercultural communication is a form of communication that aims to share information across
different cultures and social food companies. It is used to describe the wide range of communication
processes and problems that naturally appear within an organization or social context made up of
individuals from different religious, social, ethnic, and educational backgrounds. in every
organization there are some cultures they follow. Such as monthly get together, celebrate Bengali
New Year, celebrating Eid etc. PRAN Food Company also give their employees to communicate
through this cultural activities.

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Chapter-7

Analysis of the organization

in the light of
communication

SWOT Analysis

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Strength:
 PRAN Food Company has skilled communicators.
 They have huge human resource.
 Their transportation facilities help them to go one place to another pace.
 Popularity of the brand is their strength

Weakness:
 Contracts resources
 Lack of professionalism
 The communication style is as same as competitor
 Large size of business causes of internal conflict

Opportunities:
 Strong brand image
 Competitor’s weak distribution channel
 Factories in different places
 Franchise business all over the world

Threats:
 PRAN has many competitors
 Current political situation may affect their communication with others
 Using old technology for communication
 Ad-hoc advertisement of competitor

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Chapter-8

Recommendation &
Conclusion

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Recommendation

From the above discussion, we have come to know that PRAN Foods Company always tried
their best to keep better communication with consumer, employees, and others organizations.

In that they also can do:

They should use technology for better communication

They would create more facilities for female workers.
It shifts from product awareness advertisement to product preference advertisement.
They should choose that way of communication which is more comfortable for their
consumers.
They should increase their product quality.
They can make decisions on their basis of recent situation of their consumers.

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Conclusion

PRAN Food Company rapidly reaches the success by diversifying their products and
promotes their products in home and abroad. They want to reach the peak of customer
satisfaction. PRAN has ability and logistics to make it popular around the globe. They believe
in service. Service could be from their side or from the people, institutions working with
PRAN. PRAN Food Company is one of the famous food companies in Bangladesh. The
employees of the group have to communicate with different people or organization for
different reasons. Without communicating with others they won’t know about their
consumers need and the market conditions. So communication is must for any organization.
Moreover the survey that we conducted gave us a stronger and more helpful knowledge about
the entire project. This term paper may contain few flaws yet we have tried our best to
maintain accuracy. we hope this term paper can be a helpful resource to use in future.

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Bibliography:

Websites:

a) www.pranrflgroup.com
b) http://www.rflbd.com/
c) https://en.wikipedia.org/wiki/PRAN
d) http://www.pranfoods.net
e) http://www.slideshare.net/Mouri36/pran-group
f) http://www.marketwatch.com/investing/stock/pran/financials
g) http://www.scribd.com/doc/44303390/Annual-Report-Analysis
h) http://bhola.en.ec21.com/company_info.
i) http://bd.viadeo.com/en/search/rcl/bd/PRAN-RFL+Group/en/
j) https://companylist.org/Bangladesh/Keywords/Pran_Group/
k) http://businessmanstar.blogspot.com/

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