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    Actividad de Aprendizaje 3 Evidencia 2: Market Projection: Alexandra Bedoya

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    alexandra bedoya
    This document contains tips for small businesses to project their market share. It recommends determining the current market size, quantifying the business's existing customers and sales, and determining the current market share by dividing current sales by the total market size. It then suggests adopting strategic planning initiatives to increase sales and grow market share. The tips include exploring future opportunities, analyzing customers and competitors, setting a budget, and following up on the marketing plan's implementation. The goal is for small businesses to assess their business, understand how to increase sales, and capitalize on new opportunities in the market.

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    Actividad de Aprendizaje 3 Evidencia 2: Market Projection: Alexandra Bedoya

    Uploaded by

    alexandra bedoya
    20 views5 pages
    This document contains tips for small businesses to project their market share. It recommends determining the current market size, quantifying the business's existing customers and sales, and determining the current market share by dividing current sales by the total market size. It then suggests adopting strategic planning initiatives to increase sales and grow market share. The tips include exploring future opportunities, analyzing customers and competitors, setting a budget, and following up on the marketing plan's implementation. The goal is for small businesses to assess their business, understand how to increase sales, and capitalize on new opportunities in the market.

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    EVIDENCIA 2.doc

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    This document contains tips for small businesses to project their market share. It recommends determining the current market size, quantifying the business's existing customers and sales, and determining the current market share by dividing current sales by the total market size. It then suggests adopting strategic planning initiatives to increase sales and grow market share. The tips include exploring future opportunities, analyzing customers and competitors, setting a budget, and following up on the marketing plan's implementation. The goal is for small businesses to assess their business, understand how to increase sales, and capitalize on new opportunities in the market.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    20 views5 pages

    Actividad de Aprendizaje 3 Evidencia 2: Market Projection: Alexandra Bedoya

    Uploaded by

    alexandra bedoya
    This document contains tips for small businesses to project their market share. It recommends determining the current market size, quantifying the business's existing customers and sales, and determining the current market share by dividing current sales by the total market size. It then suggests adopting strategic planning initiatives to increase sales and grow market share. The tips include exploring future opportunities, analyzing customers and competitors, setting a budget, and following up on the marketing plan's implementation. The goal is for small businesses to assess their business, understand how to increase sales, and capitalize on new opportunities in the market.

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    © All Rights Reserved
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    Download as doc, pdf, or txt
    of 5

    Actividad de aprendizaje 3

    Evidencia 2: Market Projection

    ALEXANDRA BEDOYA

    FICHA: 2104806

    NEGOCIACION INTERNACIONAL
    MARKET SHARE PROJECTION TIPS FOR
    SMALL BUSINESSES

    Every small business wants to increase sales and grow market share. To be successful
    requires the ability to assess the company’s current business, quantify the business
    that remains, and then adopt strategic planning initiatives that increase sales.

    Determine Market Size Determine Current Business Determine Current Market Share
    Relative to Potential Business

    Determining current market share simply


    market size is to calculate the potential Every small business should be able to
    involves dividing current business by total
    consumption within the market. quantify its existing business.
    market size
    It is about understanding how much
    Calculate the potencial consumption
    customers can actually buy within
    within the market
    agive n year
    CONSEJOS DE PROYECCIÓN DE PARTICIPACIÓN DE MERCADO PARA

    Todas las pequeñas empresas desean aumentar las ventas y aumentar la participación de mercado.
    Para tener éxito se requiere la capacidad de evaluar el negocio actual de la empresa, cuantificar el
    negocio
    Que permanece, y luego adoptar iniciativas de planificación estratégica que aumenten las ventas.

    Determinar el tamaño del Determinar el negocio actual en relación con el


    negocio potencial Determinar la participación de mercado
    mercado
    actual

    El tamaño del mercado es calcular el Toda pequeña empresa debería poder cuantificar su Determinar la cuota de mercado actual simplemente
    consumo potencial dentro del negocio existente. implica dividir el negocio actual por el tamaño total
    mercado. Se trata de comprender cuánto pueden comprar los del mercado.
    clientes en un plazo de diez años.
    8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

    1. Explore: The better for your marketing plan and the more is the chance for success. You should not only plan
    the present but also the future, because of this you must first explore
    2. Analyse your customers: getting a response from your clients will make you have better results and better advice,
    that clients are your consultants
    3. Analyse your competitor: are the most prominent in the minds of customers, because of this you must know
    your customers and your competitors
    4. Analyse yourself: you must decide the budget, and establish the capacity or need you have, establish
    changes as you analyze yourself
    5. Prepare your marketing plan: your marketing plan, you need to use your data and formulate a strategy
    6. Implement: is to take into account contingency plans and capitalize on any positive aspects that may develop
    during implementation
    7. Follow up: the marketing plan is to follow up implemented, to establish the reaction obtained by the
    customers
    8. Explore other opportunities: New opportunities in the market, innovated in their marketing strategies, the
    more varied they are, the better the response for customers.
    8 pasos para el éxito de un plan de marketing

    1. Explorar: Es mejor para su plan de marketing y más es la posibilidad de éxito. No se debe planificar solamente el
    presente sino también el futuro debido a esto es que primero se debe explorar
    2. Analiza a tus clientes: obtener respuesta de sus clientes le hará tener mejores resultados y mejor consejos, que
    clientes sean sus consultores
    3. Analiza tu competidora: son los más destacados en la mente de los clientes, debido a esto debe conocer a sus
    clientes y a sus competidores
    4. Analízate a ti mismo: se debe decidir el presupuesto, y establecer la capacidad o la necesidad que tenga, establecer
    cambios a medida que te analizas a ti mismo
    5. Prepare su plan de marketing: su plan de marketing, necesita usar sus datos y formular una estrategia
    6. Implementar: es tener en cuenta los planes de contingencia y capitalizar cualquier aspecto positivo que se puedan
    desarrollar durante la implementación
    7. Seguimiento: el plan de marketing es hacer un seguimiento implementado, para establecer la reacción obtenida por
    partes de los clientes
    8. Explore otras oportunidades: Nuevas oportunidades en el mercado, innovado en sus estrategias de marketing,
    cuando más variada sean, mejor será la respuesta para los clientes

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