Practicum 1 (2020S8W1) Progress Report: Project Summary
Practicum 1 (2020S8W1) Progress Report: Project Summary
WEEK: 2
NAME: S.M.SABIHUDDIN
PROJECT SUMMARY
The context of the data set is to predict customer behavior. With the help of this data we will
learn about some of the basic marketing analytical skills. We will create our own churn models,
perform customer segmentation and make prediction using various machine learning model.
MILESTONES
Week 1 Performing exploratory data analysis i.e. cleaning and summarizing the data set and uploading the necessary
libraries. Exploring the data by using various visualization tools.
Week 2 Preparing the data for machine learning models by separating the numerical and categorical columns.
Week 3 Predicting churn with logistic regression model, fitting decision tree.
Week 4 Calculation of Customer life time value and exploring the key factors such as customer retention
and purchase predictions
Week 5 Using different visualization tools to visualize the findings and key factors of the data set
Week 6 Creating Confusion and other model matrix
Week 7 Reflecting on some of the models that can help in improvement of model performance
Week 8 Preparing video and a PowerPoint presentation that will delineate the key findings of the project
No issues as of yet
TO DO
RESOURCE
(www.kaggle.com/blastchar/telco-customer-churn)