ANNEXURE

CHANGING ATTITUDE AND LIFESTYLE OF

ONLINE SHOPPING CONSUMERS – A STUDY
WITH SPECIAL REFERENCE TO CHENNAI
CITY

QUESTIONNAIRE
DEMOGRAPHICS
1. Gender a) Male b) Female

2. Marital Status a) Unmarried b) Married

3. Age (In years) a) Below 20 years b) 21-30 years

c) 31- 40 years d) 41- 50 years
e) 51 years and above

4. Education Qualification a) Up to HSC b) Diploma

c) Graduate d) Professional

5. Occupation a) Public Employee b) Private Employee

c) Profession d) Business e) Student

6. Monthly Family Income a) Below -10,000 b) 10,001 to 20,000

c) 20,001 - Rs.30,000 d) 30,001 - Rs.40,000 e) 40,001 & above

7. Family Size a) 1-3 b) 4-6 c) Above 6

ONLINE SHOPPING DETAILS

8. How many years are you using internet?

a) Up to 2 years b) 2 years to 3 years
c) 3 years & above

9. How many hours you spent for Surfing Net?

a) Less than one hour b) 1 hour to 2 hours
c) 2 hours to 3 hours d) 3 hours & above

10. Where do you access the Net?

a) Home b) Office
d) Cyber/Internet cafe e) Through Mobile

11. How frequent user of Internet?

a) Everyday b) Once in two days
c) Once a week d) whenever need

12. How long you have been visiting the online websites for shopping?
a) Less than one year b) 1 year to 2 years c) 2 years to 3
years d) 3 years & above
13. Do you need help while shopping on the internet?
a) Yes b) No

13.1. If yes, please tick following

a) I always need help b) But only sometimes
c) But only the first time

14. How much do you spend for online shopping?

a) Less than 1,000 b) 1,001 - 5,000
c) 5, 001 - 10,000 d) 10,001 & above

15. How many times do you purchase through online?

a) Once b) Twice
c) Thrice d) Uncountable

18. Which website do you prefer to shop ( ) Multiple Options)

S.No. Website
1. Respective company Website
2. Flipkart.com
3. Snapdeal.com
4. Jabong.com
5. Homeshop.com
6. Others (Specify) ________________

19. Type of products/services purchased through online (( ) Multiple options)

S.No. Products/Services
1. Travel Arrangements (Tickets, Reservations etc.)
2. Books, Comics and Magazines
3. Electronic devices and accessories
4. Home appliances
5. Personal care products
6. Garment and Shoes
7. Others (Specify):

17. Payment Mode a) Cash on delivery b) Credit Card/Debit Card

c) Internet Banking
20. Source of information about your preferred online products

a) Personal Perception b) Friends and Relatives c)

Advertisement d) Word of Mouth
ONLINESHOPPING AWARENESS: Are you aware of the following online
shopping websites

Online shopping Website Yes No

LinkedIn
Facebook
Twitter
Reddit
Tumblr
FourSquare
Google+
Others - 1 (pl. specify)
Others - 2 (pl. specify)

LIFE STYLE DETERMINANTS

SA -Strongly agree A - Agree UD – neutral DA - Disagree
SDA - Strongly disagree (Strongly Agree –5Agree – 4 Neutral –3Disagree -
2Strongly Disagree –1)

Statements SA A UD DA SDA
I enjoy most of my household tasks.
Advertisements present a true picture of the product
advertised.
All ISI certified goods are of better quality.
Attractive dress boosts self-confidence.
Before buying goods I visit a few shops and compare
the prices, models and discounts.
Branded products are more reliable.
Foreign brands are better than Indian brands.
Good grooming is a sign of self-respect.
Guaranteed goods are of better quality.
I actively participate in the activities of the voluntary
agencies
I always buy new and different brands.
I always prefer being one of the first few to try the
latest fashion.
 Statements SA A UD DA SDA
I always prefer those activities that make me
stand out.
I am involved in many online activities outside the
house.
I buy from stores I can count on the products
guarantee.
I consider the feelings of my family before
deciding to purchase a product.
I do buy branded products that I have never heard of.
I enjoy active participation in voluntary activities.
I don’t mind buying goods on the platform after
a bargain over the price.
I often seek the advice of friends concerning
which brand to buy
I enjoy spending most of the free time with my
family,
I feel comfortable shopping in small stores in my
neighborhood than in large departmental stores
I find myself checking the price in the retail
stores even for small items.
I generally prefer buying goods on credit.
I have a few friends.
I like parties where there is a lot of music and talk.
I like to work on community projects.
I love shopping with my family members
I often buy new brands just to see what it is like.
I don’t keep any durable product for more than 5
years.
I often try new brands before my friends and
neighbours do.
I pay cash for everything I buy.
I prefer patronizing a few selected shops for my
shopping.
In my view wearing trendy clothes helps me to be a
part of the online shopping circle.
 Statements SA A UD DA SDA
I usually watch advertisement for announcement of a
sale.
If my family member wants certain goods, I don’t
hesitate to buy them.
In evenings, I prefer to stay at home.
I prefer to be in a small group of known friends in a
online shopping gathering
In my view, life is short and one must enjoy it as
much as one can.
It is worth paying a higher price for a good brand
name.
One must simply take events as they come and make
best use of them.
There is certainly a difference in the quality of high-
priced and low- priced products.
Unless you have some specific reasons to save, it is
better to spend money and enjoy.

ATTITUDE OF CONSUMERS TOWARDS ONLINE SHOPPING

SA: Strongly Agree; A: Agree; N: Neutral; D: Disagree; SD: Strongly disagree
(Strongly Agree –5Agree – 4 Neutral –3Disagree - 2Strongly Disagree –1)

Sl.
Statements SA A UD DA SDA
No.
1 Online shopping gives maximum information
about online shopping
2 Online shopping gives transparent information
about online products
3 Online shopping helps me to decide affordable
price
4 Online shopping gives the information about
newly introduced.
5 Interaction through Online shopping gives
suggestions for the best purchase.
6 I can make friends from different countries by
using Online shopping.
7 Online shopping information is clear, precise
and easy to understand.
 Sl.
Statements SA A UD DA SDA
No.
8 I am always interested to keep in touch with
the Online shopping
9 Online shopping is useful to share personal
opinion on products
10 Online shopping helps the merchants to access
my personal information.
11 Online shopping up dated information about
latest fashion trends.
12 Online shopping browsing encourages
purchases.
13 Online shopping develops new friendships
with various shopping sources.
14 In Online shopping friends frankly share both
positive and negative about the products.
15 Online shopping gives easy accessibility about
the products.
16 I can access many brands online through
Online shopping.
17 Online shopping saves physical effort.

CONSUMER PREFERENCE TOWARDS ONLINE SHOPPING

Give the level of agreeability of Factors influencing online consumer preference
(Strongly Agree – 5 Agree – 4 Neutral – 3 Disagree - 2 Strongly Disagree –1 )

S.
Statement 5 4 3 2 1
No
1. I prefer online shopping
2. Shopping online gives multiple options for choosing
product
3. Online shopping gives brief information while purchasing
4. Online shopping provides special offers/discounts
5. Online shopping can be made round the clock
6. I desire to buy in response to website ads
7. I enjoyed sales promotion is very creative/stylish
8. I find products which is not available in stores
9. I like to have access to many brands when I shop
 S.
Statement 5 4 3 2 1
No
10. I prefer to purchase online due to easement of online
buying procedures
11. It is ease of comparing product price
12. It is easier to buy online rather than going on to shop at
store
13. It is easier to pay online through credit card or direct bank
transfer
14. It is freedom from hassles
15. It is low price consuming than offline
16. It is suitable to my nature of job
17. It offer products according to my taste and preference
18. It offers discounts during festival sessions
19. It offers free shipment

CONSUMER PURCHASE DECISION TOWARDS ONLINE SHOPPING

Give your level of agreeability to Quality of Service in Online shopping
(Strongly Agree –5Agree – 4 Neutral –3Disagree - 2Strongly Disagree –1)

S.
Statement 5 4 3 2 1
No
1. I purchase online because of automatic E-mail billing
2. Certified security mechanisms is available in online
shopping
3 Online shopping is quick and secured
4. It provides policies and guarantees on the website
5 It provides real data about the company
6 Easy return with help of online return support center
7 Frequent updating of websites to attract shoppers
8 Payment can be made with safety
9 It give chance to customer comments and suggestions
10 It gives immediate reply for online queries
11 The privacy policies stated on websites
12 The delivery service is accurate
 S.
Statement 5 4 3 2 1
No
13 The web store offers rapid delivery
14 Online order processing procedure of the web store's
transaction
15 Online shoppers is not to pay any product return charges
16 Online shopping product is a best matching/suits product
17 User-friendly approach
18 Visually attractiveness of web page
19 Web page contents are clear and understandable
20 Products are delivered with good packing
21 Assured time of delivery

CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING

Give the level of satisfaction towards purchasing online shopping (Highly
Satisfied-5 Satisfied -4 Neutral-3 Dissatisfied -2 Highly Dissatisfied-1)

S.No Statement 5 4 3 2 1
1. Visual Appearance of websites
2. Availability of product information
3. Customer care services
4. Description of Terms Conditions
5. Packaging and Product delivery system
6. Protection and security
7. Sales after services
8. Searching products in the website
9. Mode of payment
10. Discounts and offers