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Assignment FMT Individual Report 1

This document provides background information on Ford Motor Company. It discusses that Ford was founded in 1903 by Henry Ford and is now one of the largest automakers in the world. It produced its first cars, Models A through S, between 1903-1908 before introducing the iconic Model T in 1908, which sold millions over many years. Ford has had over 100 years of family control and produced around 10,000 cars per day at its peak, employing over 200,000 workers worldwide.

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Mirul Saiful
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147 views3 pages

Assignment FMT Individual Report 1

This document provides background information on Ford Motor Company. It discusses that Ford was founded in 1903 by Henry Ford and is now one of the largest automakers in the world. It produced its first cars, Models A through S, between 1903-1908 before introducing the iconic Model T in 1908, which sold millions over many years. Ford has had over 100 years of family control and produced around 10,000 cars per day at its peak, employing over 200,000 workers worldwide.

Uploaded by

Mirul Saiful
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1 | F u n d a m e n t a l s o f M a r k e ti n g

SCHOOL OF BUSINESS

Fundamentals of Marketing
Individual Report

Lecturer Name: Miss Dinah

Submitted by

Mohammad Shahmirul Syafi’e [20FTB1106]

Semester 1

August 14 2020
2 | F u n d a m e n t a l s o f M a r k e ti n g

Introduction / Background
Ford Motor Company which also known as Ford is an American Multinational

Automakers that has its main headquarters in Michigan, Dearborn, a suburb of Detroit.

The Ford World Headquarters in Dearborn, Michigan is also known as the Glass House.

Ford Automakers was found by a brilliant and innovative person named Henry Ford and

started his business on June 16, 1903. The Fabulous Branded Automakers, Ford, is the

second largest United Stated Automakers and the fifth in the world which behind

Toyota, Volkswagen, and Hyundai Kia based on 2015. Ford as well is the largest

Automakers in Europe Regions by at the end of 2010. During at the beginning of 21 st

Century, Ford Family were having financial crisis but turned to profitability after solving it

struggled. In 2017, based its own revenue that approximately $156.7 billion Ford has

been reached in the eleventh ranked overall American Automakers 500 list Fortune. 2

years ago, The Fabulous Ford produced approximately 5.5 million of automobiles and

employed about 213,000 employees at around facilities and plants worldwide.

History of Ford

The Brilliant Henry Ford’s first attempt at a car manufacturing was his own company

and was established on November 3, 1901. A year later, Ford left with the rights to his

name and changed his company become Cadillac Motor Company. Henry Ford was 39

years old when he founded the Fabulous Ford Motor Company, which nowadays is one

of the world’s largest and most profitable companies. During its early year, Ford’s

company produced just a few cars in a day at its factory on Mack Avenue compared

right now which produced around 10,000 cars in a day. Ford Motor Company has been

in monarchy family control over 100 years and world’s largest-families controlled.
3 | F u n d a m e n t a l s o f M a r k e ti n g

Between 1903 to 1908, Ford produced the car models A, B, C, F and S which hundreds

or a few thousand of most of these types of models were made huge profits per year. At

the end of year 1908, Ford introduced a new model called Model T which totaled

millions sold over years. After 19 years its introduced, Ford lastly replaced T with the

model A, the first car with safety glass in the windshield and launched the first low-

priced car with V8 engine at the following years.

, the first car with safety glass in the windshield in 1927

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