Questions - SI Cases' Questions - All PDF
Questions - SI Cases' Questions - All PDF
Questions - SI Cases' Questions - All PDF
Instructions
1. Each team/ group is required to analyse only one (1) capstone case and in the order
viz. team/group seven (7) gets “Case7”.
2. All case analysis questions are circulated in one common file for your benefit
but answer only the specific questions pertaining to your team’s case.
3. Answer to the point, be specific and sharp. Each question’s response should
not exceed two (2) A4 sheets.
4. The capstone case analysis expects you to synthesise learning of the entire course and
blend in learnings from the ICLA and SM courses of first year as well. So please
focus on substantiating your point of argument instead of just quoting case facts.
5. Avoid reproducing from open/free/paid sources. The risk of plagiarism looms large
and merits zero marks for the entire assignment, for all members of the team/group.
6. As it carries group’s assignment marks of thirty (30), limit your discussions only to
your team/group. Avoid wider/wandering consultations.
7. Your case analysis should be submitted by August 28th, 5 pm.
8. We will discuss these cases in class in the 19th and 20th sessions of the course.
9. You will be evaluated on both the written and presentation component of the case
analysis. The rubrics are attached for your benefit.
10. Email your team/group submission to the faculty member directly, keeping your
team/group members in CC. This indicates consent of the other team members unless
they come back with objection(s).
11. All the very best.
Case1: Forbidden
1. Carry out an elaborate competitive analysis of contemporary global and Chinese beer
market.
2. Given the dominance of the local strong brands, should EBC stay focused on locally
strong or bet on and push pan-Asian promotional success, Wilddog?
3. Going global but acting local (Glocal) approach is the appropriate approach for the
company EBC. Elaborate.
4. What may be the ideal solution Wang can work out for having both the leaders, Le and
Chin engaged, feel heard and valued?
Case2: Boxed
1. If you are advising the top management of ATH Technologies, how would you expect
them to communicate and motivate employees to achieve performance goals during
various stages?
2. From Strategy perspective how do you evaluate the performance of ATH
Technologies during the growth period?
3. What role did control systems play in ATH’s performance? Elaborate.
4. What events or actions may put business objectives at risk? How would you advise
management to ensure that these risks are adequately communicated and controlled?
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