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Google Ads

This document provides an overview of Google AdWords performance for Asma Sajid's portfolio. It covers key terms like call to action, click through rate, and cost-per-click. It outlines the goals of lead generation and website visits with a budget of 5000AED. It includes samples of created ads and analytics showing 745 website visitors, 300 calls, and 267 potential leads as results.

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250 views8 pages

Google Ads

This document provides an overview of Google AdWords performance for Asma Sajid's portfolio. It covers key terms like call to action, click through rate, and cost-per-click. It outlines the goals of lead generation and website visits with a budget of 5000AED. It includes samples of created ads and analytics showing 745 website visitors, 300 calls, and 267 potential leads as results.

Uploaded by

api-511943188
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ASMA SAJID

GOOGLE ADWORDS
Overview- Performance
Presentation
Summary
Points to Cover

1.Google Ads Terms & Description


2.Goals, Objective & Budget
3.Sample of Ads
4.Analytics
5.Results

Asma Sajid Portfolio


Google Ads Terms & Description

Call to Action (CTA) 


A CTA is literally the action you want your searcher to take. Good CTAs in your ads are short, action oriented
words such as “Buy”, “Get”, “Act Now”, etc.

Click Through Rate (CTR)


Your CTR is an important metric in your account settings. It measures how many people who have seen
your ad click through to your link destination.

Cost-Per-Click (CPC)
CPC is the most common bid type on Google AdWords. It means you pay every time a person actually clicks
on your ad. You set your “maximum CPC” in the bidding process, which means that dollar amount is the
most you’ll pay for a click on your ad.

Asma Sajid Portfolio


Goals, Objective & Budget

Goals
The Goal for displaying Google Ads is to get Potential customers through Website visits for B2B Business.

Objectives
The Objective is Lead Generation and Websit visits.

Budget
Budget provided for Google Ads is 5000AED ( equals around 1361.21 USD)

Asma Sajid Portfolio


ADS SAMPLES

Asma Sajid Portfolio


ADS SAMPLES

Asma Sajid Portfolio


ANALYTICS

Asma Sajid Portfolio


RESULTS

Graph Shows:

We received 745 web visitors


From which we received 300
calls
Out of which 267 later becomes
potential leads.

Asma Sajid Portfolio

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