Module 4
Module 4
Module 4
Advertisin Sales
g (lakh
axpenses Rs)
(‘000 Rs)
39 47
65 53
62 58
90 86
82 62
75 68
25 60
98 91
36 51
78 84
2) Define ‘correlation’ and ‘regression’. What do you mean by
i) Positive correlation
v) No correlation 7
marks
3) What is correlation analysis? List out and explain briefly the methods of
studying correlation? 6 marks
5) The given below data relate to the score obtained by 9 salesmen of company
in an intelligence test and their weekly sales in thousands of rupees.
8 marks
Salesme A B C D E F G H I
n
Intelligen 50 60 50 60 80 50 80 40 70
ce test
score
Weekly 30 60 40 50 60 30 70 50 60
sales
i) Obtain the regression equation of sales on intelligence test scores of
the salesmen.
X: 1 2 3 4 5
Y: 2 5 3 8 7
11) Calculate the rank correlation coefficient for following marks of 2 tests
given to a candidate for a clerical job.
8 marks
First test : 92 89 87 86 83 77 71 63 53 50
Second test : 68 83 91 77 68 85 52 82 37 57
12) Find out the correlation of correlation by Karl Pearson’s method
between X and Y. 8 marks
X: 57 42 40 33 42 45 42 44 40 56 44 43
Y: 10 60 30 41 29 27 27 19 18 19 31 29
14) From the following data, obtain the two regression equations.
12 marks
Purchases : 71 75 69 97 70 91 39 61 80 47
Price : 15 16 17 18 19 20 21 22 23
Demand : 84 78 70 75 66 67 62 58 60
16) A researcher wants to find the relationship, if any between the heights
of sons and the heights of the fathers. He took a randam sample of six
fathers and their six sons. Their heights in inches are given below. Find the
regression line of y and x and hence find the height of son if father’s height is
70 inches. 8 marks
Height of 63 65 66 67 67 68
father(X)
Height of 66 68 65 67 69 70
son(Y)
17) Calculate Rank correlation for following data
7 marks
Maths 85 60 73 40 90
marks(X)
Statistics 93 75 65 50 80
marks(Y)
19) Use least squares regression line to estimate the increase in sales
revenue expected from an increase of 7.5 percent in advertising expenditure.
5 marks
Firm A B C D E F G H
Annual % increase in 1 3 4 6 8 9 11 14
Advertising exp
Annual % increase in 1 2 2 4 6 8 8 9
Sales exp
20) The following data relate to the age of employees and the number of
days on which they reported sick in a month:
7 marks
Age: 20 30 32 35 40 46 52 55 58 62
Sick 1 2 0 3 4 6 5 7 8 9
days
:
21) The following data relate to advertising expenditure (in lakhs) and
their corresponding sales(in crores):
10 marks
Advertising expenditure: 10 12 15 23 20
Sales: 14 17 23 25 21