Small Companies Can Change The World
Small Companies Can Change The World
Small Companies Can Change The World
Meanwhile, what growth there has been in recent years has been skewed
disproportionately to the relatively wealthy, leading to rising inequality and social
tension. After decades of targeting high growth, governments’ focus has shifted to better
quality growth. Inclusive growth is the new holy grail.
At the United Nations last month, the world’s governments pledged to grow in a manner
that is rapid, equitably distributed and environmentally sustainable. A tall order – but an
indispensable one for meeting the new UN Global Goals to eradicate extreme poverty
by 2030, expand opportunities for all, and protect our planet. The goals adopted in New
York wisely recognised the potential of small and medium enterprises (SMEs) to foster
growth and inclusiveness.
New research from the International Trade Centre (ITC), the joint agency of the United
Nations and the World Trade Organization, makes a compelling case for small and mid-
sized firms as the missing link to inclusive growth. Our SME Competitiveness Outlook,
released this week, aims to provide annual guidance on where best to concentrate
efforts to boost countries’ SME sectors.
Jobs are the main channel through which people share in – or are left out of – economic
growth. And SMEs, formally registered or otherwise, account for nearly 70 percent of
global employment.
Large companies everywhere tend to be more productive than small ones. But the gap
in productivity is far wider in developing countries. Low productivity in turn means lower
wages and worse working conditions. This productivity gap has a silver lining: there is a
lot of room to improve.
Improving SME productivity translates into more and better paying jobs, distributed
across less fortunate sections of the economy. SMEs able to “internationalise”, whether
by exporting or importing directly or selling to firms that do, register particularly high
productivity, wage, and employment gains. Boosting the competitiveness of SMEs thus
means working for inclusive growth.
Obstacles to growth
Figuring out how best to do so isn’t easy. Many different factors hold SMEs back. In
some countries, tax policies dis-incentivise growth. In others, access to finance dries up
the moment businesses become too big for micro-lenders. Intermittent electricity and
spotty internet access often render them uncompetitive. Expensive transportation and
long customs delays can frustrate attempts to operate across borders.
Sometimes the problems lie more with the firms themselves: they might lack skilled
managers and staff, fail to understand market opportunities, or struggle to meet
international health and safety standards. Even internationalising is no cure-all: smaller
firms might struggle to move up from the most basic supply chain tasks, thus missing
out on the biggest gains.
Problems at any one of these levels can be fatal to international competitiveness. For
instance, the ability of a country’s SME sector to supply quality goods in a timely and
cost-effective manner is a function of firms’ own abilities, but also of the existence of a
system to certify that their products meet international standards, as well as macro-level
considerations like swift customs procedures. Similarly, smaller companies’ ability to
absorb knowledge and adapt to changing market forces is shaped at multiple levels,
from internet penetration rates to access to finance.
The findings will help governments and their partners identify which weaknesses are
most harmful to SMEs, in turn paving the way for well-targeted reforms. After all, why
invest heavily in expensive telecommunications infrastructure when what companies
really need are bank accounts?
Among the lessons to emerge from the report is that across developing country regions,
smaller firms vastly underperform larger ones in terms of using the internet to connect to
customers. In landlocked developing countries, geographical barriers to markets are
unnecessarily accompanied by virtual ones: their e-connectivity rates are among the
world’s lowest.
Another insight is that capable, entrepreneurial firms can be dragged down by a bad
business and policy environment. In terms of firm-level capabilities alone, smaller
companies in Latin America and the Caribbean are leaders, outperforming their peers in
other developing countries. Mid-sized firms in the region compare favourably to the
global average. But Latin American SMEs are scarcely more competitive than their
counterparts in the Middle East and North Africa, due to constraints in the business
environment. Meanwhile, governments in South Asia and the Pacific region may want to
take a closer look at firms themselves.
Macro-level problems cannot be fixed overnight. Quicker wins may be achievable at the
local and sector levels, particularly through the public agencies and industry
associations that play a critical role in helping SMEs connect to international trade and
investment.
Even when the global economy was thriving, growth eluded too many countries and too
many people. There are no easy answers for achieving growth that is both sustained
and sustainable. But we now know a bit more about making it inclusive.