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    Hyper - Local Market Franchaise

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    Earnumart Earnumart
    The document describes an opportunity to purchase a franchise for EarnUmart, a hyper-local marketplace platform offered by Buyzooq Technologies. Key points include: 1) The franchise opportunity provides a way to earn income through a lower cost, hyper-local marketplace business. 2) Buyzooq Technologies offers various marketing support and strategies to franchise owners, such as content creation, search advertising, SMS/email marketing, and location-based advertising. 3) Initial franchise investments start from Rs. 100,000-300,000 with monthly expenses of Rs. 30,000-50,000, and profits of Rs. 100,000-200,000 per month are possible. No retail space

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    © All Rights Reserved
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    Hyper - Local Market Franchaise

    Uploaded by

    Earnumart Earnumart
    173 views6 pages
    The document describes an opportunity to purchase a franchise for EarnUmart, a hyper-local marketplace platform offered by Buyzooq Technologies. Key points include: 1) The franchise opportunity provides a way to earn income through a lower cost, hyper-local marketplace business. 2) Buyzooq Technologies offers various marketing support and strategies to franchise owners, such as content creation, search advertising, SMS/email marketing, and location-based advertising. 3) Initial franchise investments start from Rs. 100,000-300,000 with monthly expenses of Rs. 30,000-50,000, and profits of Rs. 100,000-200,000 per month are possible. No retail space

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    Hyper- local Market Franchaise

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    The document describes an opportunity to purchase a franchise for EarnUmart, a hyper-local marketplace platform offered by Buyzooq Technologies. Key points include: 1) The franchise opportunity provides a way to earn income through a lower cost, hyper-local marketplace business. 2) Buyzooq Technologies offers various marketing support and strategies to franchise owners, such as content creation, search advertising, SMS/email marketing, and location-based advertising. 3) Initial franchise investments start from Rs. 100,000-300,000 with monthly expenses of Rs. 30,000-50,000, and profits of Rs. 100,000-200,000 per month are possible. No retail space

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    173 views6 pages

    Hyper - Local Market Franchaise

    Uploaded by

    Earnumart Earnumart
    The document describes an opportunity to purchase a franchise for EarnUmart, a hyper-local marketplace platform offered by Buyzooq Technologies. Key points include: 1) The franchise opportunity provides a way to earn income through a lower cost, hyper-local marketplace business. 2) Buyzooq Technologies offers various marketing support and strategies to franchise owners, such as content creation, search advertising, SMS/email marketing, and location-based advertising. 3) Initial franchise investments start from Rs. 100,000-300,000 with monthly expenses of Rs. 30,000-50,000, and profits of Rs. 100,000-200,000 per month are possible. No retail space

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    HYPER-LOCAL MARKET PLACE FRANCHISE

    OPPORTUNITY AT LOWER COST

    Buyzooq Technologies Pvt Ltd introduces EarnUmart ,which provides


    hyper local market place franchise at lower cost , where there is
    immense opportunity to earn and grow .

    CONTENT

    1. INTRODUCTION TO BUYZOOQ TECHNOLOGIES PVT LTD


    2. INTRODUCTION TO HYPER LOCAL MARKET PLACE
    FRANCHISE
    3. WHY HYPER LOCAL MARKET PLACE?
    4. HYPER LOCAL MARKETING STRATEGIES
    5. BENEFITS OF OUR FRANCHISE
    6. APPROXIMATION OF EXPENSE AND PROFIT
    7. COST STRUCTURE
    8.
    INTRODUCTION

    Buyzooq Technologies Pvt Ltd is are a recent company based in Mumbai , and one of our
    products offering earnumart.com focuses on ​HyperLocal MarketPlace​ platform where all
    the locally available services and products are enlisted in a single platform where
    customers can enjoy hassle-free usage of ordering anything online from food, grocery, fish
    ,meat ,medicine,clothes,footwear ,fashion accessories,mobile accessories etc and services
    including A/C services , electrical , plumbing, painting services as well as getting personal
    grooming services at the doorsteps, all the convenient services are just a click away.As the
    name says ​” Earn U Mart “​ we also provides an earning opportunity to all the customers as
    well the vendors entitled in our platform.Our unlimited bonus and referral income program
    will make as stand out from all the other applications available currently

    What is Hyperlocal Marketing?


    What is hyperlocal targeting? It’s marketing and advertising that’s finely
    targeted to a particular local area. Hyperlocal marketing has become more
    important with the rise in mobile device usage.

    According to Think With Google, “near me” searches have increased by 500%
    in two years. These are searches where people are looking to buy products or
    services close to where they are. People are looking for stores, restaurants,
    and service providers that meet their immediate needs.

    HYPER LOCAL MARKETING STRATEGIES.

    1. Business Listings
    Business listing is an important factor that determines your business.we will
    optimize your online business listings,That’s because what’s in those listings
    determines whether your business shows up in the right place when people
    search. As well as your business name, address, phone number and website,
    make sure you enter business hours and any other information that helps
    people decide to stop by.

    If you have multiple business locations we will be creating specific landing


    pages for each location, with information targeted to that area. Then you can
    use these in your business listings for even better hyperlocal targeting.

    2. Content Marketing
    Content marketing is a must for any hyperlocal marketing campaign. That’s
    because people search for your business online before they decide to visit
    your store or buy something. As well as helping you get found, high quality,
    relevant content also engages visitors, raises brand awareness, and builds
    trust. That leads to more in-store visits and more sales.

    We will be creating content for the local market in respective local languages
    ,which will be more common in your locality . Getting it right makes content
    more relevant.

    3. Search Advertising
    Search advertising is another useful hyperlocal marketing strategy. Since you
    know that your target customers are searching for local information, we will
    target your ads accordingly. Since ads are keyword-based, ads must target
    keywords related to both location and the product or service. And we will also
    hyper-target your ads so they show only to people in a particular area.

    To make ads even more effective, we ensure that when people follow ads to
    your product listing, the

    find relevant, and up-to-date content on your business blog. We will be


    integrating this content with relevant local content keywords.

    4. SMS Marketing
    Now that everybody’s got a phone in their hand, SMS marketing has become
    an important hyperlocal marketing strategy. The stats show that SMS
    messages have an open rate of around 86%, plus people tend to act on them
    quickly. If you’ve got a local event or offer, using this marketing method with
    location technology is a great way to increase foot traffic and sales.

    5. Email Marketing
    Having said that, don’t discount the potential of email for hyperlocal marketing.
    Most marketers already use some form of email list segmentation so they
    send more relevant emails.

    With hyperlocal targeting you can make your emails even more relevant, by
    sending different email offers and promotions depending on your email
    recipients’ location. The more relevant your emails are, the more likely it is
    that people will open them and act. For example, if you know a snowstorm is
    coming in a particular area, it’s a great time to update customers in the area
    about winter gear.

    6. Location-Based Advertising
    Want to take hyperlocal targeting one step further? Use location-based
    advertising and proximity targeting to serve ads to people based on where
    they are now, where they’ve been, or where they’re going. If someone’s just
    walked past a shoe store and sees an ad with the right offer, they might turn
    back to have a look.

    Combine this with location and weather-based targeting so you can show the
    right ads to the right people at the right time. It’s just like the corner stores that
    put out their umbrella display when the sky turns grey.

    7. OOH Advertising
    Out of home (OOH) advertising brings businesses full circle back to where
    advertising started. In one way, it’s the original location-based ad. In the past,
    a retailer might pay for an ad on a nearby billboard, or run a promotion near
    the store. But now, marketing around your locality has gone digital.
    Today’s OOH advertising uses the power of mobile location technologies to
    serve up relevant ads in high-traffic local areas. With this hyperlocal targeting
    strategy you can reach consumers not just in a certain town, but on a
    particular block. This OOH reinvention is a successful strategy to increase
    local traffic and sales.

    The bottom line is that using hyperlocal marketing strategies makes your
    business more relevant to your local customers – and that’s the best way to
    drive sales and encourage repeat business.

    BENEFITS OF OUR FRANCHISE

    ● Initial investment plan starts from Rs1,00,000 to 3,00,000 and


    monthly expense will be around Rs30,000 to 50,000 rupees, where
    there is opportunity to get 1,00,000 to 2,00,00 lakhs per month.

    ● No shop outlets are required , Home space is sufficient.

    ● Full marketing support is provided - social media brand promotion ,


    running paid ads in all social media platforms , door to door
    marketing campaigns strategy , email marketing , bulk sms and
    much more .

    ● Low risk as there is low investment and backend marketing


    support.

    ● We will be providing necessary delivery tools such as backpack for


    delivery , uniform and apparel for delivery staff, stickers and
    handouts for promotional purposes .
    ● Interactive customer support.

    ● Technical and marketing support assisted by relationship


    managers .

    Cost Break- Up

    Location Radius Investment Monthly


    Expenditure
    panchayath 5-10km
    Small town 15-10km
    Majour cities 10-15km

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