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Buyer Behavior: What & Why?: Dr. Md. Nazmul Hossain

The document discusses consumer behavior and its importance for marketers. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services to satisfy their needs and wants. Understanding consumer behavior and the underlying motives is crucial for marketers because it allows them to better target customers and influences purchasing decisions. The document provides examples of how understanding consumer behavior could have helped companies like Nokia avoid failure and explains how Coca-Cola successfully uses consumer behavior insights in their marketing strategy.

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Md. Mehedi Hasan
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21 views

Buyer Behavior: What & Why?: Dr. Md. Nazmul Hossain

The document discusses consumer behavior and its importance for marketers. It defines consumer behavior as how individuals select, purchase, use, and dispose of products and services to satisfy their needs and wants. Understanding consumer behavior and the underlying motives is crucial for marketers because it allows them to better target customers and influences purchasing decisions. The document provides examples of how understanding consumer behavior could have helped companies like Nokia avoid failure and explains how Coca-Cola successfully uses consumer behavior insights in their marketing strategy.

Uploaded by

Md. Mehedi Hasan
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Buyer Behavior: What & Why?

Dr. Md. Nazmul Hossain


Associate Professor
Department of Marketing
University of Dhaka
Consumer Behavior
The study of how individual
customers, groups or
organizations select, buy, use,
and dispose ideas, goods, and
services to satisfy their needs
and wants. It refers to the
actions of the consumers in the
marketplace and the underlying
motives for those actions.
The study of understanding why
consumers do as they do?
Embrace the change or disappear

3
Smart Marketers around us…

4
Why Understanding CB Matters?

How & Why NOKIA Failed


https://www.youtube.com/watch?v=e-Cpg_KR_z4
https://www.youtube.com/watch?v=_xui1EQgAxo
Why Understanding CB Matters?

The Secret Behind Coca-Cola Marketing Strategy


https://www.youtube.com/watch?v=XhMVWzVXNNk
How Consumer Behavior Works?

How CB helps marketers? (Part 1)


https://www.youtube.com/watch?v=Jxe8Tgnz2SA
How Consumer Behavior Works?

How CB helps marketers? (Part 2)


https://www.youtube.com/watch?v=iWuYUhSHXHg
Shaping Society through Behavioral Engineering
Problem
Shaping Society through Behavioral Engineering
Solution
Thank You

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