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Iheartmedia: Brand Guidelines

This document provides brand guidelines for iHeartMedia. It outlines the proper use of the primary and secondary logos on different backgrounds, minimum logo sizes, approved colors, typography, and general implementation guidelines. The document prohibits altering the logos and provides contact information for questions.

Uploaded by

Romel Manicdao
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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114 views20 pages

Iheartmedia: Brand Guidelines

This document provides brand guidelines for iHeartMedia. It outlines the proper use of the primary and secondary logos on different backgrounds, minimum logo sizes, approved colors, typography, and general implementation guidelines. The document prohibits altering the logos and provides contact information for questions.

Uploaded by

Romel Manicdao
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IHEARTMEDIA

BRAND GUIDELINES
Primary Logo
Logo on Dark and Light 3, 4, 5

CONTENTS
Secondary Logo
How Not to use the Logo 6, 7, 8, 9, 10

Implementation Guidelines
How and how not to use the Logo 11, 12, 13, 14, 15, 16

Typography
Typeface and Hierarchy 17, 18, 19

Questions? [email protected] —2— Last updated: November 9, 2018 6:03 PM


PRIMARY LOGO

Questions? [email protected] —3— Last updated: November 9, 2018 6:03 PM


FOR PRINT USE:
PANTONE 199C

LOGO ON BLACK AND WHITE


Questions? [email protected] —4— Last updated: November 9, 2018 6:03 PM
LOGO BLACK AND WHITE
Questions? [email protected] —5— Last updated: November 9, 2018 6:03 PM
SECONDARY LOGO

Questions? [email protected] —6— Last updated: November 9, 2018 6:03 PM


FOR PRINT USE: FOR PRINT USE:
PANTONE 199C PANTONE 199C

LOGO ON BLACK AND WHITE


Questions? [email protected] —7— Last updated: November 9, 2018 6:03 PM
LOGO BLACK AND WHITE
Questions? [email protected] —8— Last updated: November 9, 2018 6:03 PM
FOR PRINT USE: FOR PRINT USE:
PANTONE 199C PANTONE 199C

LOGO ON BLACK AND WHITE


Questions? [email protected] —9— Last updated: November 9, 2018 6:03 PM
LOGO BLACK AND WHITE
Questions? [email protected] — 10 — Last updated: November 9, 2018 6:03 PM
IMPLEMENTATION GUIDELINES

Questions? [email protected] — 11 — Last updated: November 9, 2018 6:03 PM


Pantone 199C Pantone Process Pantone Cool Grey White Solid
Black C 8C

R198 G0 B43 R255 G255 B255


R0 G0 B0 R144 G147 B148

HEX: #C6002B HEX: #FFFFFF


HEX: #000000 HEX: #939697

C11 M100 Y83 K2 C0 M0 Y0 K0


C0 M0 Y0 K100 C45 M36 Y35 K2

BRAND COLORS
Questions? [email protected] — 12 — Last updated: November 9, 2018 6:03 PM
x/3 x

CLEARSPACE: PRIMARY VERTICAL


Questions? [email protected] — 13 — Last updated: November 9, 2018 6:03 PM
x/9 x

FOR PRINT USE:


PANTONE 199C

CLEARSPACE: SECONDARY HORIZONTAL


Questions? [email protected] — 14 — Last updated: November 9, 2018 6:03 PM
Primary Logo Minimum Width:
100 px
1.4 inches
3.5 cm

Secondary Logo Minimum Width:


300 px
4.2 inches
10.6 cm

FOR PRINT USE:


PANTONE 199C

MINIMUM SIZE
Questions? [email protected] — 15 — Last updated: November 9, 2018 6:03 PM
M E D IA the app.
listening to

DO NOT DO NOT DO NOT DO NOT DO NOT DO NOT DO NOT


Change color Add a gradient Change the size Add a drop Remove any Change the font Use logo as part
of any logotype to the logo of any logotype shadow to any elements of the of any logotype of a sentence
element unless approved element logo element logo element
unless approved

AVOID
Questions? [email protected] — 16 — Last updated: November 9, 2018 6:03 PM
TYPOGRAPHY

Questions? [email protected] — 17 — Last updated: November 9, 2018 6:03 PM


Primary: “iHeartMedia”

Avoid: i Heart Media


iHeartMEDIA
iheartmedia
Iheartmedia
iHEARTMEDIA
BRAND IN TYPE
Questions? [email protected] — 18 — Last updated: November 9, 2018 6:03 PM
Avenir Next Demi Bold
Avenir Next Regular

Helvetica Neue Bold

TYPE FACES
Helvetica Neue Regular

Avenir Next- Primary Brand Typography

Helvetica Neue- Secondary Brand


Typography

TYPOGRAPHY
Questions? [email protected] — 19 — Last updated: November 9, 2018 6:03 PM
QUESTIONS?
[email protected]
1.212.377.1271

Questions? [email protected] — 20 — Last updated: November 9, 2018 6:03 PM

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