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    Brand Platforms PDF

    Uploaded by

    Ben King
    1) The original 5 Gum brand platform targeted teenagers and younger adults, emphasizing energetic, modernistic, unpredictable, creative, and rebellious values. 2) The revised 5 Gum brand platform targets young adults aged 20-30, emphasizing experimental, adventurous, wanting to find something new, and audacious values. 3) Both brand platforms position 5 Gum as stimulating senses and being revolutionary or sophisticated mystery, aiming to attract naturally curious and entrepreneurial young adults through unique, profound, and cutting-edge marketing approaches.

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    Brand Platforms PDF

    Uploaded by

    Ben King
    69 views2 pages
    1) The original 5 Gum brand platform targeted teenagers and younger adults, emphasizing energetic, modernistic, unpredictable, creative, and rebellious values. 2) The revised 5 Gum brand platform targets young adults aged 20-30, emphasizing experimental, adventurous, wanting to find something new, and audacious values. 3) Both brand platforms position 5 Gum as stimulating senses and being revolutionary or sophisticated mystery, aiming to attract naturally curious and entrepreneurial young adults through unique, profound, and cutting-edge marketing approaches.

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    1) The original 5 Gum brand platform targeted teenagers and younger adults, emphasizing energetic, modernistic, unpredictable, creative, and rebellious values. 2) The revised 5 Gum brand platform targets young adults aged 20-30, emphasizing experimental, adventurous, wanting to find something new, and audacious values. 3) Both brand platforms position 5 Gum as stimulating senses and being revolutionary or sophisticated mystery, aiming to attract naturally curious and entrepreneurial young adults through unique, profound, and cutting-edge marketing approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    69 views2 pages

    Brand Platforms PDF

    Uploaded by

    Ben King
    1) The original 5 Gum brand platform targeted teenagers and younger adults, emphasizing energetic, modernistic, unpredictable, creative, and rebellious values. 2) The revised 5 Gum brand platform targets young adults aged 20-30, emphasizing experimental, adventurous, wanting to find something new, and audacious values. 3) Both brand platforms position 5 Gum as stimulating senses and being revolutionary or sophisticated mystery, aiming to attract naturally curious and entrepreneurial young adults through unique, profound, and cutting-edge marketing approaches.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Brand Platform - 5 Gum

    Values And Personality


    - Energetic

    - Modernistic
    - Unpredictable Fantasy / Science Fiction
    - Creative
    - Rebellious
    “ Stimulate Your Senses”

    Reasons To Believe
    INSIGHT:
    Essence : - Prevailing brand with strong
    Target Market: Naturally curious, groups foundation/image
    Teenagers and younger
    adults, mainly males
    of popular kids, routine “Revolutionary”
    - Sharp Design
    - Revolutionizing values
    of school, enjoy group recreational - Obscure and intense marketing
    acitivites approach

    - Holds A Social Stigma


    - Differentiating Brand
    - Consumer Curiosity
    - Experimental
    Revised Brand Platform - 5 Gum
    Values And Personality:

    - Experimental - Depth
    - Adventurous - Eccentric
    - Want To Find Something New - Different
    “ Stimulate Your Senses” - Audacious

    INSIGHT: Reasons To Believe


    Target Market: Entrepreneurs who are Essence : - Cutting edge
    ambitious and Fo- - Unique
    Young Adults 20 – 30’s, cused. Have a competi- - Fashionable
    Starting salaries, Sophisticated Mystery
    tive lifestyle . - Relevant
    Male & Female - Profound

    - Competitive
    - Successful predecessor
    - Variety
    - Environmentally sound
    - Attractive

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