Scribd Logo
Upload

Welcome to Scribd!

  • 119 views

    Digital Marketing PPT Master The Art of Digital Marketing in 4 Months

    Uploaded by

    vazra
    This document provides an overview of a 4-month digital marketing certification course offered in Pune, India. The course aims to teach students all aspects of digital marketing, including search engine optimization, social media marketing, paid search, email marketing, analytics, and more. Students will learn practical digital marketing strategies and how to implement techniques like content marketing, website optimization, paid advertising, and influencer marketing. The goal is to help students master digital marketing and find jobs in the field or start freelance digital marketing businesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Digital Marketing PPT Master The Art of Digital Marketing in 4 Months

    Uploaded by

    vazra
    119 views7 pages
    This document provides an overview of a 4-month digital marketing certification course offered in Pune, India. The course aims to teach students all aspects of digital marketing, including search engine optimization, social media marketing, paid search, email marketing, analytics, and more. Students will learn practical digital marketing strategies and how to implement techniques like content marketing, website optimization, paid advertising, and influencer marketing. The goal is to help students master digital marketing and find jobs in the field or start freelance digital marketing businesses.

    Original Description:

    Digital Marketing Primer

    Original Title

    Digital Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides an overview of a 4-month digital marketing certification course offered in Pune, India. The course aims to teach students all aspects of digital marketing, including search engine optimization, social media marketing, paid search, email marketing, analytics, and more. Students will learn practical digital marketing strategies and how to implement techniques like content marketing, website optimization, paid advertising, and influencer marketing. The goal is to help students master digital marketing and find jobs in the field or start freelance digital marketing businesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    119 views7 pages

    Digital Marketing PPT Master The Art of Digital Marketing in 4 Months

    Uploaded by

    vazra
    This document provides an overview of a 4-month digital marketing certification course offered in Pune, India. The course aims to teach students all aspects of digital marketing, including search engine optimization, social media marketing, paid search, email marketing, analytics, and more. Students will learn practical digital marketing strategies and how to implement techniques like content marketing, website optimization, paid advertising, and influencer marketing. The goal is to help students master digital marketing and find jobs in the field or start freelance digital marketing businesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    digital marketing ppt

    Master the Art of Digital Marketing in 4


    Months

    Digital Marketing is the process of reaching your target audiences in a more effective and precise
    way through various digital channels, to attract, engage and convert them to customers. Digital
    marketers use digital channels such as search engines (Google, Bing, Yahoo, etc.), social media
    (Facebook, Instagram, Pinterest, etc.), email marketing, online advertising (Google Ads,
    Facebook Ads, etc.), affiliate marketing, influencer marketing to build awareness, influence
    consideration and finally drive profitable actions.

    Digital marketing is not a new technique, it has been available since the beginning of the internet
    era. People used to call it as either online marketing or internet marketing. Digital marketing
    process has been evolving over all these years and it has become an integral part of doing
    business. With more and more people using internet-connected devices, it has become easier to
    reach people online, engage them and convert them to customers.

    Digital Marketing Training in Pune- Learn to Produce Great Marketing Results

    Considering the industry need in the industry we created this digital marketing course, to help
    graduate freshers and experienced professionals to learn the process of digital marketing and
    grow their careers. BLEND's digital marketing training and certification course material has been
    designed by award winning industry experts, who is having more than 18 years of experience in
    digital marketing practices. Learn digital marketing and start a new career or upgrade to the next
    level in your career. As we understand the aspirations of fresh graduates, our digital marketing
    training program comes with 100% placement assurance for fresh graduates (MBA, B.Tech,
    BBA, B.Com, BCA, BSC, BA etc.). Schedule a FREE Demo to know more about digital
    marketing and if it is suitable for you.

    Certificate Course in Digital Marketing (BDDM) is a digital marketing training course available in
    Pune, which will transform you into a complete digital marketing professional. You will be
    learning all aspects of digital marketing including search engine optimization (SEO), social media
    marketing, search engine marketing (SEM), email marketing, analytics, YouTube Marketing and
    more. Our goal oriented digital marketing training course will make you master the art of digital
    marketing. We will make you experience all the essential aspects of the digital marketing process
    and make you achieve the marketing goals.

    Learn to Start and Manage Freelance Digital Marketing Business


    The BDDM Course is offered at our Training Institutes at Pune. This course is also available in
    online format. Online Digital Marketing training is the right choice for working professionals and
    people who stay in other areas than Pune.

    At BLEND we understand your career goal and will give you a solution to meet it. We don't follow
    one size fits all approach. We only take 15 students per batch and we make sure that each of our
    students achieve their respective goals with the training. Here you will learn by doing things.
    BDDM is your best choice for digital marketing course in Deccan (or) Akurdi with placement. We
    have an exclusive placement division, headed by a 13+ years experienced placement expert.
    Our quality training process, our industry connections and our assessment methods help us
    assure you the placement. Talk to us today to know more about our 100% placement assurance
    program.

    This course is also suitable for start-up entrepreneurs, who want to improve their visibility online
    and create a strong brand value. This course will help entrepreneurs to drive more organic traffic,
    generate more leads.

    Principles of Digital Marketing


    Basics of Marketing
    What is Digital Marketing?
    Comparison of Traditional and Digital Marketing.
    Statistics of Digital Marketing
    Benefits of Digital marketing
    Latest Digital marketing trends
    Digital marketing platforms
    Digital Marketing strategy for websites
    Career opportunities in digital marketing

    Website Designing with WordPress

    Types of Websites
    Basics of HTML/CSS/JavaScript
    WordPress Installation on Server
    Understanding the Dashboard
    Changing the Default Settings
    Installing and customizing themes
    Content management in WP
    Creating categories, pages, and posts
    Adding a menu, widgets to the website
    Installing useful plugins for site features
    SEO specific plugins

    Search Engine Optimization (SEO)


    Introduction to SEO
    How Do Search engines work?
    Search Engine Algorithms
    Google Algorithm Updates
    Google Search Console
    Keyword Research Process
    Keyword Research Tools
    Competition Analysis
    On page Optimization strategies
    Content development strategy
    Title & Meta Tags
    Semantic SEO
    Rich Snippets Integration
    Speed Optimization
    Off Page Optimization
    Link Building Techniques as per latest standards
    Local SEO Strategies
    Penguin & Panda update recovery process
    Reports and SERP Management
    Click here for detailed SEO Curriculum

    Search Engine Marketing (SEM)


    Introduction to Paid Marketing
    Google Ads (Google AdWords) account and billing settings
    Types of Campaigns
    PPC Campaign Setup
    AdGroups and Keywords setup
    Bidding strategies & Conversion Tracking
    AdRank, Quality Score Optimization
    Ad Formats & Ad Extensions
    Shopping Campaigns
    Dynamic search campaigns
    Display Ads Campaigns
    Remarketing campaigns
    Mobile Apps Marketing
    Video Marketing
    Google Ads (Google AdWords) tools
    MCC Account
    AdWords Editor Tool
    7+ Google Ads certification exam

    Social Media Marketing


    Introduction to social media marketing
    Facebook marketing
    Facebook advertising
    YouTube marketing
    Twitter marketing
    LinkedIn marketing
    Pinterest marketing
    Instagram Marketing
    Quora Marketing
    Document Sharing Site
    Click Here for SMM Training Syllabus

    Email Marketing
    What is Email Marketing
    Benefits of email marketing
    Basic terminology in email marketing
    Email Marketing Softwares
    Building email marketing strategy
    Building subscriber lists
    Designing Newsletters
    Types of Campaigns
    Reports and analysis

    Inbound Marketing
    What is Inbound Marketing
    Inbound Marketing Process
    Content Marketing Concepts
    Landing Page Design Concepts
    Strategies for Inbound Marketing
    Tools for Inbound Marketing
    Using a CRM
    Delight your Customers

    Online Reputation Management


    What is Online reputation management
    Why business needs online reputation
    Case Studies of Brands
    Focus areas in ORM
    ORM in Search Engines
    ORM in Social Media
    ORM strategy
    Tools for ORM

    Google AdSense and Affiliate Marketing


    Online money earning strategies
    Success stories of online entrepreneurs
    Planning a website for Adsense
    What is Adsense?
    Types of Bidding
    Implementing Ads in a Website
    What is Affiliate Marketing
    Types of Affiliate Marketing
    Making Money using Affiliate Marketing
    Popular Affiliate Networks
    Freelancing Business Strategies

    Google Analytics In-depth

    Purpose of website analytics


    Tools for website analytics
    Installing Google Analytics
    Google Tag Manager
    How to use Google Tag Manager
    Implement Conversion Tracking
    Basic terminology and KPI’s
    Audience Reports
    Customer Acquisition Reports
    Behavior Reports
    Goals and Conversion Reports
    Segmentation and Filters

    Google
    Google's Adwords Certification
    Google's Analytics Certification
    Google's Digital Sales Certification
    Google's Mobile Sites Certification

    Facebook
    Facebook's Blueprint Certification

    Hubspot
    Hubspot's Inbound Certification
    Gains from Our Digital Marketing Course?
    Build an Effective Digital Marketing Strategy
    Learn to create an effective digital marketing strategy for different types of businesses. Involves
    identifying the target audience, selection of the right channels, budgets and messages to be
    communicated.

    Build a Great Website and Start Selling Online


    Understand the importance of creating great user experience for the users. Learn to create
    websites with ease and manage them. It contains user analysis, wire-framing and the creation of
    web site with WordPress. Also learn to sell online.

    Drive Traffic Through Blogging and Content Marketing


    Learn the art of blogging. In this module, you will understand how to select niche theme for your
    blog, discover the right topics to write. You will also understand the process of developing
    content which is engaging, error-free and which is unique and non-plagiarised.

    Drive Organic Traffic Through SEO


    As you know people use search engines like Google, Bing, Yahoo etc. to locate the information
    they are looking for. Traffic that comes from search engines is free. But because of massive
    competition, getting listed on top of the search results is a difficult task. In this module, you will
    learn to optimize your websites for the search queries people are are using. You will learn basic
    to advanced techniques in on-page and off-page search engine optimization.
     

    Engage Audiences with Social Media Marketing


    You are already familiar with the social media usage. In this module, you will understand how to
    create compelling and engaging content for social media channels. You will also learn to create
    social media strategy for a brand. You will also learn and experience social media techniques like
    attracting people with live videos, Twitter chats, contests and much more.

    Run Paid Advertising Campaigns with Google Adwords and Facebook,


    Twitter, Linked In, Youtube, Outbrain etc
    You will learn the process of conceptualizing, creating and running paid campaigns. A paid
    advertising campaign can quickly generate expected results. In this module, you will understand
    various targeting methods that are available to reach people, engage them and convert them.
    You will also practically run a live campaign for a real business.

    Generate More Quality Traffic with Influencer Marketing


    Influencer marketing is most effective marketing activity in the digital era. People believe in other
    people’s suggestions and experiences than an advertisement. You will learn to identify, contact
    and have influences run your campaign on their websites, social media channels and YouTube.
    You will also learn using tools like Buzz Sumo, Right Relevance and More.

    Create and Manage YouTube Channel with Great Videos


    YouTube is the second most visited website in the world after Google. That shows the power of
    videos. YouTube lets you create your channel and share videos. Learn to conceptualize, shoot,
    edit and upload videos to YouTube channel.

    Generate Income with Affiliate Marketing


    Affiliate marketing is the process where the affiliate partners drive sales to a brand with their
    marketing efforts for a commission on each acquisition. You will discover different popular
    affiliate networks, register with them, create affiliate links and start using them on your website
    QUICK QUESTIONS
    Do you help us to get Google certification? Yes, the syllabus includes complete training,
    guidance and support on Google Certification; we provide training and prepare you for it.
    Furthermore, Google Certification is valid for a year. Do you provide any training
    material? Yes we provide training material which you can download as PDF so that you can use
    it from any device. Also we provide access to our online portal where you can follow future
    updates on Digital Marketing. How can I pay for my training? You can pay by cheque or
    transfer online. I can't decide a course that suits me? What do I do now? Simple! Just give us
    a call over phone or send us an inquiry. Our representatives will get in touch with you and
    provide the exact consultation by offering advice and guidance on choosing the right course for
    your needs. What is the duration of your internet marketing courses? The training schedule
    is available for weekdays as well as weekend classes. Flexi batch and timings are also offered
    for the special need of students for a comfortable learning. Our regular training course has a
    nominal duration of 30 to 45 days. Do you provide any certificate? Yes, we provide course
    completion certificate on successful completion of the training session. What would be the
    salary for a digital marketing professional? It depends on many factors. Salary for our fresher
    students ranged from Rs.3 LPA to Rs.6 LPA. Our experienced students got from 40% to 100%
    hikes with their new jobs. I have got experience in traditional marketing; Can I shift my
    career to digital marketing? Yes, Of course. In fact more and more companies are looking for
    people who have experience in traditional marketing and have digital marketing knowledge. Will I
    get practical experience? Our training will be a combination of theory and practice for each
    module. We also provide live exposure on projects and give assignments to test your skill
    sets. Will I become an expert when I go through these courses? No. You cannot become an
    expert in couple of months. The course will give you strong fundamentals on which you can build
    your expertise. But our courses will reduce the time for you to become an expert. What are the
    differences between your courses and that of other institutes? The topics would the same,
    more or less. The major difference we think we have is; Our knowledge delivery method. Our
    expert trainers have mentored many students and gave fulfilling careers to all of them. Other
    difference we see is; The way we have structured the course with all required content, videos,
    templates, checklists, assignments and live experience.

    You might also like