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Activity 7

The document discusses two annual studies that rank countries and companies. The first study from A.T. Kearney ranks the retail development attractiveness of emerging countries using criteria like GDP, market appeal, risks, market saturation, and population indicators. Mexico ranks below the top 5 countries in its region. The second study from Fortune magazine ranks the most admired companies using factors like investment value, quality of management, social responsibility, and innovation. The assistant applies these success factors and analyzes the corporate culture of a chosen Mexican company in a 2-page response.

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Alejandro Missael Zavala
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185 views2 pages

Activity 7

The document discusses two annual studies that rank countries and companies. The first study from A.T. Kearney ranks the retail development attractiveness of emerging countries using criteria like GDP, market appeal, risks, market saturation, and population indicators. Mexico ranks below the top 5 countries in its region. The second study from Fortune magazine ranks the most admired companies using factors like investment value, quality of management, social responsibility, and innovation. The assistant applies these success factors and analyzes the corporate culture of a chosen Mexican company in a 2-page response.

Uploaded by

Alejandro Missael Zavala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The firm A.T.

Kearney publishes an annual study to help retailers prioritize their


global development strategies by ranking the retail expansion attractiveness of
emerging countries, based on a particular set of criteria. Find the latest version of
this Global Retail Development Index attached to this assignment, and answer
these questions:

1. What criteria are used to identify the attractiveness of the retail environment
in emerging countries? List them and add a short description. Which one do
you think is the most important? Would you add any other criterion?

The criterios that are used to identify the attractiveness and Rank up in the
Global retail development index are:

Calculate PIB of the Country = this its neccesary cause with this we can count
variables and another points to get a number of inversión , we can be focus in
a certainly variables for get positive results or bad results this is one of criterion
that is use and select Countries for Rank up. (The most variable necessary to
count its pib percapita)

Market appeal: this counts like variable because this can give us informations
from markets of a country like:

1. Size of market
2. Prices
3. Market growth
4. Diversity of market
5. Intensibity of competence
6. Industry Profitability
7. Tecnology Level
8. Enviroment Impact
9. Politic enviroment, social,economic, legislative

Risk´s Country : Its an indicator that show you possibilitys from an emergent
country to fullfil their terms about extern doubt of a nation.

Market saturation: Circumstance that occurs when the demand for a product
stabilizes because there no seems to be a growth of potentially sufficient
customers, so the supply is excessive for the level of demand.

Indicators of poblation:
Categorize the top 5 countries by world region, and compare them to Mexico
(page 8). What do you find? What can you say about Mexico regarding the
retail industry? What ideas and actions would you recommend to the Mexican
authorities in order to improve and move up in the ranking?

Part 2
Fortune magazine conducts an annual survey and publishes the rankings of
the world's most admired companies. Read the latest ranking available, and
answer the following questions:

3. What factors are used and considered to determine which companies are
most admired? List them.
4. Write a summary of these strategic and organizational success factors, and
apply them to a Mexican company of your choice. In addition, do some
research and describe the corporate/organizational culture of that company.
*Answer these questions in the same document, which should be around 2
pages in length (more or less).

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