Submitted By: Hajra Ubaid Submitted To: Ma'am Ambreen Malik Registration Number: 51988 Course: Managerial Roles in Organization Assignment: 2

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Submitted By: Hajra Ubaid

Submitted To: Ma’am Ambreen Malik


Registration Number: 51988
Course: Managerial Roles in Organization
Assignment: 2
Intuitive Decision Making

It is the kind of decisions making in which managers use their sixth sense, intuition or gut feeling
to make a decision. It is opposite of rational decision making in which managers use facts and
figures to make decisions. Decisions made by using intuition will be less structured and they
involve feelings and perception instead of facts and analysis. It is different from other decision
making techniques as it doesn’t involves a step by step process.

Limitations

Intuitive decision making can be used when secondary data is not available but there are some
limitations of intuitive decision making.

 Intuitive decision making will react rapidly to inaccurate, lacking, inconsistent, or


deficient data based on past experiences.
 Feelings help structure our instinct and can permit defective encounters to overrule sound
realities and proof.
 Each individual has an alternate encounter base that gives the stage to their instincts.
Given that one's instinct isn't effectively clarified, it is hard to utilize instinct in a
gathering setting.
 Individuals that have great experience, skill, and instinct in one zone can get pompous
and apply their instinct in a new or disconnected region.

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