Submitted By: Hajra Ubaid Submitted To: Ma'am Ambreen Malik Registration Number: 51988 Course: Managerial Roles in Organization Assignment: 2
Submitted By: Hajra Ubaid Submitted To: Ma'am Ambreen Malik Registration Number: 51988 Course: Managerial Roles in Organization Assignment: 2
Submitted By: Hajra Ubaid Submitted To: Ma'am Ambreen Malik Registration Number: 51988 Course: Managerial Roles in Organization Assignment: 2
It is the kind of decisions making in which managers use their sixth sense, intuition or gut feeling
to make a decision. It is opposite of rational decision making in which managers use facts and
figures to make decisions. Decisions made by using intuition will be less structured and they
involve feelings and perception instead of facts and analysis. It is different from other decision
making techniques as it doesn’t involves a step by step process.
Limitations
Intuitive decision making can be used when secondary data is not available but there are some
limitations of intuitive decision making.