AS Week3 DQ Solution

VRIO Analysis of Apple
Apple incorporation is a well-known American multinational Technology oriented company
operating around the globe. It is considered to be one of the biggest Technology oriented
company like Microsoft coma Amazon, Google and Face book.
Valuable Resources and capabilities of Apple
As far as resources and capabilities analysis of Apple incorporation is concerned, business
process automation of the company is considered to be a valuable resource. As far as rare
capabilities of the company are concerned, factors like human resource capability is related to
innovation are a rare factor for the company. Capabilities of employees working in the
organization and relation with innovative ideas are another rare resource available with the
company.
Costly to Imitate
As far as costly to imitate factor is concerned, product mix of Apple incorporation is very diverse
due to which it requires significant amount of cost for proper diversity and advertisement. Apple
Corporation is considered to be a popular and premium brand around the globe which is another
costly factor for the organization. Top level management of the company is always focused
towards enhancing innovation level prevailing in the organization which is most significant
factor related to capturing of value of resources. Artificial intelligence capability is prevailing in
the company are considered to be a costly factor and factor in which value of resources could be
formulated. Global distribution and sales network is another value creation factor for the
company as well as costly factor for the company.

Core competencies and distinctive competencies of Apple
One of the most significant core competencies and distinctive competency of Apple
incorporation is its research and innovation level. Employees are always encouraged to
positively contribute towards innovative ideas and new ideas at workplace. Employees are
always encouraged to take part in significant and important decision making. Another significant
core competency for Apple incorporation is its strong brand image at global level [ CITATION
Ogi94 \l 1033 ]. It is very costly to formulate a global brand image like apple incorporation. It
requires significant investment related to advertisement, promotion, logistics and other related
factors. Rate of innovation prevailing in Apple Corporation is high due to which company is able
to formulate innovative technology oriented products every year and is able to become market
leader as compared to other competitors and similar industry.
Future of Apple
Apple needs to expand their competency level by focusing on other factors as well like having
strong logistic channel, having strong distribution channel, and other related factors. Currently,
Apple incorporation is mostly focused towards improving the innovation and research platform
available in the company [ CITATION TAN13 \l 1033 ].

Response 1:
As far as competency is concerned, I would like to add some remarks here. Core
competency can be achieved by different types of measures implemented at workplace.
Organizations can have analytical thinking approach, Creative Thinking approach, conceptual
thinking approach, better decision making, providing after sales services to clients and other
related factors. These elements can provide core competencies to organizations around the globe.
It will help organizations by effectively competing with their competitors in similar industry.
Competency cannot be only attend by having higher level of innovation and research but it can
also be attained by having better pricing strategy and having better range of products for
customers in market.
Response 2:
I would like to contribute towards core competencies by mentioning their advantages.
There are different advantages of having core competencies over other companies in same
industry. It helps the organization to have a competitive edge over competitors in long term. It
also helps the organization to reduce gap prevailing between performance and opportunity. It
helps the company to become market leader and potential leader in the industry with the passage
of time. Core competencies can be achieved by having better technical capabilities, enhanced
amount of knowledge, better financial capability as, and other related factors. It is also important
to mention here that factors related to core competencies are associated with type of products and
services offered by that specific company in market to its customers. For instance, core
competency for a fast food restaurant can be taste while core competency for a technology
oriented form can be Innovation and Technology.

References
Ogilvie, H. (1994). At the core, it's the virtual organization. Journal of Business Strategy, 15(5), 1-29.
TAN, J. (2013). A Strategic Analysis of Apple Computer Inc. & Recommendations for the Future Direction.
Management Science and Engineerin, 7(2), 94-103.

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VRIO Analysis of Apple

Apple incorporation is a well-known American multinational Technology oriented company

company like Microsoft coma Amazon, Google and Face book.

Valuable Resources and capabilities of Apple

As far as resources and capabilities analysis of Apple incorporation is concerned, business

process automation of the company is considered to be a valuable resource. As far as rare

factor related to capturing of value of resources. Artificial intelligence capability is prevailing in

company as well as costly factor for the company.

leader as compared to other competitors and similar industry.

available in the company [ CITATION TAN13 \l 1033 ].

competency can be achieved by different types of measures implemented at workplace.

I would like to contribute towards core competencies by mentioning their advantages.

oriented form can be Innovation and Technology.

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