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ElevenLessons - Design - Council (2) (Dragged)

The document summarizes eleven case studies of world-leading companies that put design at the heart of their business. It briefly describes each company's approach to design, including how Alessi, BSkyB, BT, LEGO, and Microsoft have developed processes to manage design, work with external designers, integrate design with their brands, and use design thinking to focus on users' needs.

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72 views1 page

ElevenLessons - Design - Council (2) (Dragged)

The document summarizes eleven case studies of world-leading companies that put design at the heart of their business. It briefly describes each company's approach to design, including how Alessi, BSkyB, BT, LEGO, and Microsoft have developed processes to manage design, work with external designers, integrate design with their brands, and use design thinking to focus on users' needs.

Uploaded by

Xyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The full study includes eleven case studies looking in detail at the processes used at

each participating company. These can be accessed using the links below.

Eleven world-leading companies

Alessi, one of the world’s leading manufacturers of designer kitchen


and tableware, puts design at the very heart of its business and has
developed sophisticated processes for finding, commissioning and
developing new designs from a worldwide network of talented
designers and architects.

A pioneer in the delivery of multi-channel television in the UK,


BSkyB has recognised the potential to use design as a market
differentiator. While continuing to evolve its product offering, it has
focused on developing in-house design management capability while
building a strong relationship with an external design consultancy for
the execution of product designs.

Communications service provider BT is one of the UK’s best known


companies. A diverse and rapidly evolving organisation, it makes
extensive use of design in many aspects of its business, closely
integrating it with the BT brand. The company has developed tools and
processes to manage an extensive roster of external design suppliers
and help them communicate the brand.

Danish company LEGO, the world’s sixth largest toy maker, has
transformed the processes of its design function in recent years.
These changes have streamlined product development and the
processes developed by the in-house design function are now being
used as a method to improve innovation across the entire business.

Microsoft, the world’s leading supplier of operating system software,


has completed a significant evolution in its attitudes to design. Having
once been a technologically-driven organisation, Microsoft now uses
design thinking to focus on developing products that answer users’
needs. With management support, this focus on user-experience is
also influencing Microsoft’s organisational structure and culture.

Design Council, 34 Bow Street, London WC2E 7DL


Tel +44(0)20 7420 5200 Fax +44(0)20 7420 5300
www.designcouncil.org.uk

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