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Numenta Case Analysis-Group 2

The document discusses Jeff Hawkins and his theories on machine intelligence. It describes how he founded Numenta to create algorithms based on his theory of how the brain works called Hierarchical Temporal Memory. It also discusses Numenta's business models and potential areas for commercializing its technology like cybersecurity.

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Pankhuri Bhatnagar
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365 views3 pages

Numenta Case Analysis-Group 2

The document discusses Jeff Hawkins and his theories on machine intelligence. It describes how he founded Numenta to create algorithms based on his theory of how the brain works called Hierarchical Temporal Memory. It also discusses Numenta's business models and potential areas for commercializing its technology like cybersecurity.

Uploaded by

Pankhuri Bhatnagar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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About Jeff Hawkins:

1. Entrepreneur and Innovator.


2. Created and commercialized the Palm pilot.
3. Advanced handheld computing technology.
4. Founder of Handspring and Numenta.

Hawkins’ Theories on Machine Intelligence :

● Hawkins’s aim was to understand how the human neocortex worked


and then create software and build machines that worked on the
same principle.
● In 2002, Hawkins founded the Redwood Neuroscience Institute in
Menlo Park, CA (now part of the University of California, Berkeley)
● In 2004, he coauthored the book, In his book, Hawkins depicted his
Memory-Prediction Framework of how the brain works.
● In March 2005, Hawkins, Dubinsky, and Dileep George, then a
graduate student at Stanford University and research fellow at the
Redwood Neuroscience Institute, founded Numenta.
● The company aimed first to understand the principles that allowed the
brain to create intelligent behavior and then eventually to create
algorithms that implemented the theory. They called both the theory
and the technology Hierarchical Temporal Memory (HTM).
● Hawkins believed that the main problem with traditional ANN
approaches was the divergence from our understanding of the brain,
especially around areas of data representation and the usage of the
time dimension.

Numenta and Its Business Models:

● 2005–2008: Phase I—Broad Platform (First-Generation Algorithms)


● 2008–2011: Phase II—Application-Focused Platform
● 2012–2013: Phase III—Enterprise Sales
● 2014–2015: Phase IV—Product and Showcase Applications
● 2015–2016: Phase V—Tech Transfer Model
● Other Business Model Threads - i.e Open source
● IP-Only Commercial Licensing
● In March 2016 Numenta offered six different license types (Details
are in exhibit 4)
Aspects which could be undertaken by Numenta:

Numenta had been quite good in innovation however there were issues
around commercialization of HTM Technology. The technology can be also
commercialized by associating with critical aspects of cyber security where
it can prove to give excellent results.

Numenta can also consider for the strategic alliance options with big
companies like Google, etc in order to have a partner to achieve the
success in long term. This will also assist Numenta for the financial
concerns.

As we know, Machine learning is going to dominate the technology


completely in the second half of the century and one of our iteration of
mission statement for Numenta was to be catalyst in machine learning.
Instead, Numenta created all amazing technology and didn't focus only on
being the catalyst.

Submitted by Group: 2
Jigyasa Monga - 19PT1-12
Navneet Kumar - 19PT1-17
Pankhuri Bhatnagar - 19PT1-18
Ashutosh Sharma  - A18PT2-33

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