03.1 Survey Research
03.1 Survey Research
03.1 Survey Research
3. Data Collection
3.1 Survey Research
Key Topics
1. Questionnaire Surveys
2. Interview Survey
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
1. Questionnaire Surveys
• Question sequencing
• In general, questions should flow logically
from one to the next
1. Start with non-threatening questions that
are easy to answer
– age, gender, education level, employee count,
annual revenues, industry
10–20
1. Questionnaire Surveys
2. Interview Survey
2. Interview Survey
2. Interview Survey